Better Bolder Braver

This week we ask What if happiness was your niche? Many coaches say they don’t need to niche; some say they already have (but secretly haven’t): and others are clear and focused already on their niche audience. If niching is about a target audience rather than a method, approach to coaching or outcome, then how can HAPPINESS be a niche?? This is what we discussed on this weeks Monday Masterclass w...

This episode is all about, podcasting. Yep, that’s right it’s a podcast about podcasting. So if like most coaches you want to start a podcast, or you’ve already got one then this episode will really get you thinking. Today we’re speaking with Rob Lawrence about podcasting for coaches. We first had the pleasure of speaking with Rob when we were invited to appear on the Association for Coaching podc...

In this episode, we join the fourth of our Monday Masterclass sessions dedicated to a chapter in the coaches marketing journey. You can join our LIVE weekly masterclass conversations for free, find out about upcoming events and save your spot with the event link on our website, betterbolderbraver.com The last chapter Journey is the peak of the Better Bolder Braver Marketing Journey is all about ma...

In this episode, we join the sith of our Monday Masterclass sessions dedicated to a chapter in the coaches marketing journey. You can join our LIVE weekly masterclass conversations for free, find out about upcoming events and save your spot with the event link on our website, betterbolderbraver.com This episode is the creative bit, it’s where we talk about content. The penultimate stage of the Bet...

In this episode, we join the fourth of our Monday Masterclass sessions dedicated to a chapter in the coaches marketing journey. You can join our LIVE weekly masterclass conversations for free, find out about upcoming events and save your spot with the event link on our website, better bolder braver .com This is another big one: Product. Here we get to how to build a Bold Offer & come up with a...

In this episode, we join the third of our Monday Masterclass sessions dedicated to a chapter in the coaches marketing journey. You can join our LIVE weekly masterclass conversations for free, find out about upcoming events and save your spot with the event link on our website, betterbolderbraver.com This week we’re talking about Story. Empathy, Authority, and Journey. These are the words that we f...

Are you feeling that most marketing advice is simply not going to work for you? Are you fed up with hearing overhyped promises about “10x your income!” and “get 10,000 followers in just 10 days!” We are too and that’s why our vision is to change the conversation around marketing. Enough noise, hype and hustle. It’s time to switch it up and talk about ethical, empathetic human-centred marketing. Le...

When you read about marketing your coaching business, it’s easy to feel bad for not doing enough. But instead of making you feel bad (not how we do things here!) I’d rather talk about marketing in a way that will excite and inspire you. When you read marketing blogs and videos, it’s easy to get the impression you’re not doing enough, you’re not keeping up, and unless you’re relentlessly posting on...

In this episode, we join the second of our Monday Masterclass sessions dedicated to a chapter in the coaches marketing journey. You can join our LIVE weekly masterclass conversations for free, find out about upcoming events and save your spot with the event link on our website, betterbolderbraver.com This episode is all about everyone's favourite coaching and marketing topic... NICHING! So this we...

Despite what many coaches may believe — despite what you may believe — coaching clients aren’t buying time. Yes, your sessions are timed. And in them, you spend a slice of your time with the client. But they’re not buying your time. If it was your time they wanted, they’d happily pay your hourly rate to play Scrabble. Don’t get your hopes up, they’re not going to do that. So, what are they paying...

How do you feel about marketing yourself to prospective coaching clients? Comfortable? Assured? Positive? Confident? Or are you (even a little) nervous, uneasy, hesitant, uncertain…? Whether it’s a 1-to-1 pitch, a Zoom call, or recording persuasive content to camera, if you’re feeling any of the latter emotions, you have company. Most people don’t like the idea of putting themselves, or their busi...

In this episode, we join the first of six Monday Masterclass sessions dedicated to a chapter in the coaches marketing journey. You can join our LIVE weekly masterclass conversations for free, find out about upcoming events and save your spot with the event link on our website, betterbolderbraver.com This week is chapter one Mindset. This is the stage in which we invite coaches to consider their va...

As a coach, you probably feel like you need to grow a huge online audience – the bigger, the better. This means you spend a lot of time and energy chasing more and more likes and followers. It’s exhausting. Have you stopped to think about how you turn these followers into customers? Or how many you really need? It’s not as many as you might think. Listen to this episode to find out more about how...

Most marketing advice for coaches is frankly Bullshit. Luckily there is a different conversation going on about how to have a more authentic conversation with your clients. There are a lot of tactics, hype and over-promising in the world of marketing so this session is all about re-setting that hampster wheel and focusing on the most important part, the people. We'll be joined by Adam Bastock SEO...

There is nothing more refreshing that not taking yourself too seriously... Here at Better Bolder Braver, we are less in the business of telling you what to do or not to do and more in the business of telling you to give yourself a break, about pinches of salt, and to remind you that - as coaches - you have all the right skills not only to do marketing really effectively but also not to worry too m...

One of the most important conversations that we had when we were cooking up Better Bolder Braver was with Lucy Mullins. The reason that we wanted to set up the community was to support coaches AFTER coaching training. But we needed to make sure that there WAS a need for a supportive marketing community. Lucy helped us to see that there was... Lucy is an experienced and professionally-accredited co...

A fundamental marketing question (for coaching or any other business) is: are you selling what your market is buying? Yes, you’re selling your coaching services. And yes, your clients are buying them. But what exactly causes them to say yes? What aspect of what you offer clinches the deal? You may think you know but beware of assumptions… In this week's podcast, we'll learn how certainty differs f...

Do you enjoy selling? Most coaches would say not. In fact, most business owners and coaches will manage to find anything else to do other than sales. It might be absolutely essential to your business but that doesn’t mean you like it. Why not? The reasons are various and common: You don’t want to get a ‘no’ (nobody enjoys rejection). You’re anxious about whether you can deliver (imposter syndrome)...

We’re often told to say ‘no’ more often – from life coaches to productivity experts, there’s no shortage of people telling us that ‘no’ is a good answer to give. But it’s not always a good answer to get … not when you and your business are looking for a ‘yes’. If you’re a coach (or any other business for that matter) marketing your services to potential clients, however you’re pitching your offer,...

At Better Bolder Braver, we pay homage to - and stand by - ‘The Ethical Move’ Pledge, which is creating a movement around ethical marketing. We encourage all of our members to consider the Pledge for themselves. Part of the team behind the ethical move is Karen Webber, a fellow marketing coach, trainer and strategist who, through her consultancy business, Goodness Marketing, helps small businesses...

Taking a scattergun approach to reaching your market is a strategy that rarely works well. After all, if you’re aiming at nothing specific, then ‘nothing’ is likely what you’ll hit. If you’re a coach, better to have a specific target in mind and aim accordingly. Which brings us to the question, how to niche your coaching business? However, trying to niche your coaching business, or any business fo...

As the UK’s lockdown begins to ease, you have a great opportunity to build a better coaching business. Why? Because the world is different and whatever business you’re in, customer behaviour and expectations have shifted. As a coach you’ll know that the widespread switch to remote and home working means that people are looking for different services and different ways to access them. The world has...

For coaches, the goal of achieving work-life balance is a myth. This idyllic state of having time to do everything is always just around the corner. Many work a few extra hours now thinking it will get them closer to the work-life balance dream. Then they do the same next week, and the next, and the next. The problem is that balance is not something you achieve, it’s what you are always doing. Whe...

We are kicking off this "Monday Masterclass" series of events to promote the Better Bolder Braver community by showcasing one of our biggest fans and someone who - in turn - we hugely admire. Lucy's openness to learning, dedication to getting herself out there as a coach - to help as many people as she can - and her excitement to be in our community make her the best kind of Better Bolder Braver m...

If you are mindful about it, I think your marketing can help you understand yourself. It's a set of questions, and then using the coaching skills you have to answer them. At Better Bolder Braver, we create space for coaches tackling marketing to name, discuss and use the emotions that doing marketing evokes. We support our members to work through challenging emotions so as to be more confident abo...