Behind the Post

Having an employee advocacy program increases the total social engagement for a brand by 25% to 40% at minimum. ( 2022 Employee Advocacy Benchmark Report ) Employee advocacy programs bring a wealth of benefits–expanded reach, enhanced trust, and credibility, thought leadership, the list goes on! When it comes to employee participation, those who lead advocacy initiatives understand that engagement...

Being a marketing professional in a regulated industry is already a challenging task. Add a long buyer cycle into the mix, and the need for a strong strategy becomes even more crucial! So how can social media marketers effectively maintain brand awareness and establish themselves as thought leaders in their field? Enter Clare Cavenagh , Communications and Social Media Executive at Singletrack . Cl...

People want to follow people on social media. As soon as we pivoted to showcasing the upside team and our commitments and values, we saw a massive spike in our engagement.” Today more than ever, audiences demand authenticity from brands on social media. With expertise in the finance and technology industries, no one understands this more than our next guest! In this episode of Behind the Post, hos...

“There's so much to be said about looking at content that performs very well, trying to reverse engineer why it works and trying to put your own unique spin on it. It won't always work, but you will end up with templates that you can use over and over again.” The next Behind the Post guest went from working in a call center to being an author and top content marketer with his work being fe...

It’s not easy managing a global social media presence of over 7 million followers, but our next guest, Sam Samayoa , makes it looks easy. Sam is the Senior Social Media at Wipro , and she’s going Behind the Post to reveal how she generates and maintains high engagement on LinkedIn, how she manages writing content on a global scale, and what key indicators she tracks for success. Especially today,...

In this episode of Behind the Post, host Olivia Messina sits down with Kari Anderson , Social Media Manager at Körber Supply Chain . With a wealth of knowledge and expertise in B2B social media, Kari is passionate about the power of brand storytelling and the importance of relatability in connecting with audiences. Kari shares her experience rolling out a highly effective social selling program an...

In this episode of Behind the Post, Olivia Messina sits down with Kristina Thomas , Head of Social Media at S&P Global . Kristina leads an award-winning global team and reveals the delicacies and challenges of managing a social strategy in the finance industry. She shares her secret to creating engaging content, which looks like sharing content that your audience is interested in while sparkin...

The strongest strategies are those that are data-driven. But what does that look like in the B2B social media industry, and what role does social play in the B2B buyer journey? Here to break it down is Stephanie Melgoza , the Social Media Manager at Vena Solutions . An expert in B2B social, Stephanie’s experience in social spans a variety of industries, including technology, research, and financia...

Social media teams aren’t on social for the sake of being on social, they are helping to drive business growth! If you want to create a social presence that people want to be a part of and see results for your efforts, you’ll need a strong social strategy. Nadine Synett , Director of Social Strategy at ZoecialMedia , knows this all too well, and she’s joining host Olivia Messina to dive deep into...

How do you use social to support business growth? How can you get buy-in from internal stakeholders so social doesn't sit in a silo? Meet Alex Taylor Noble – The Head of Social Media at The Bank of London and the next Behind the Post guest. Alex believes that brands win when they make it about their community, not themselves. So when it comes to social, the content that’s the most engaging is the...

We all know B2B doesn’t need to be boring, but most organizations still aren’t getting it right. So for the first episode of Behind the Post in 2023, we’re bringing in the expert! Catharina Sartori Mensak , Content Marketing Manager at Stahl is sharing her playbook on crafting humanlike, engaging content that is the opposite of boring. Cat unpacks tactical ways to make your content less boring and...

All of the topics Oktopost cares so much about: employee advocacy, the state of marketing, and developing a personal brand – they’re in this episode! In this week’s episode of Behind the Post, Adeline Peters is taking the seat as host to welcome Colin Day , live and in person. During this laid-back discussion, the two dive into what brought Day to Oktopost, where he thinks marketing is headed, and...

This episode of Behind the Post is not like the rest! You’re in for a treat as your host, Olivia Messina, takes the other side of the mic. Addie Peters is asking everything you want to know about being a social media manager! Tune in to hear why Olivia made the jump from teaching to B2B marketing and the biggest challenges and surprises that came with it. If you’ve ever wondered what it’s like to...

It’s a time of economic uncertainty– budgets are being cut, teams are getting smaller, and the cost of living is increasing, yet we’re still expected to see growth with fewer resources and spend. If you’re currently facing this dilemma, you’ve come to the right place. In this episode, Olivia Messina and Addie Peters discuss why doing less can actually be more. The duo shares their experiment, whic...

Almost every marketer has been in the position of doing the role of multiple people. This is a reality the next Behind the Post guest knows all too well. For seven years, Sarah Noel Block , CEO of Tiny Marketing , was a marketing team of one for five companies simultaneously. She joins host Olivia Messina to reveal her tried and true systems that enabled her to expand her bandwidth without expandi...

When it comes to a social media crisis, we know it’s not if, but when . Joining Behind the Post to discuss crisis management and social media for the public sector is Heather Daniels , Senior Social Media Specialist of Tyler Technologies. Host Olivia Messina is asking all the right questions to uncover what it takes to be engaging and connect with your audience on an emotional level when in a regu...

No social media manager has all the answers – but the Oktopost social team is hoping to change that one insight at a time! Shedding some light on the most asked questions around B2B social are Olivia Messina and Addie Peters . The two tackle a tell-all episode around a broad scope of questions in the social media industry. Tune in for a conversation on landing a role in social media, the B2B organ...

Want to launch a podcast? Need to build a B2B TikTok strategy from scratch? Don’t know where to start with social metrics and reporting? If you’d like the inside scoop on the questions above, this episode of Behind the Post is for you! How marketers approach B2B social has drastically changed over the years, and our next guest Dani Sayag , Social Media Lead at Syte , has been through it all! This...

Gone are the days when social media is solely a vehicle to drive traffic. It is a place to BE and needs to be its own entity! Stopping by the Behind the Post podcast to discuss the evolution of social media, employer branding, and employee advocacy is the brilliant Ale Schlesinge r, Social Media Manager at HiBob . In this episode, Ale reveals how she approaches social while working for an HR tech...

In this tell-all episode of Behind the Post, Host Olivia Messina is joined by a social media expert with over a decade of social media experience! Jessica Kalbarczyk , Senior Social Media Manager at Corel , takes the hot seat to discuss strategy, employee advocacy, and community. She dives deep into her content strategy for corporate social versus employee advocacy and the specific content types s...

How do you unplug when being plugged in is your job? How do you continue to show up and be creative while balancing several tasks and the pressure of working in social media? The number of professionals experiencing burnout is on the rise. Throw social media into the mix and if you’re not mindful, burnout is almost a guarantee. According to a study by Deloitte , 77% of professionals have experienc...

When it comes to social, Christina Le , Social Media Manager at OpenPhone is the jack of all trades. She joins host Olivia Messina Behind the Post to share her insights on social strategy, personal branding, TikTok, and everything in between! She shares her approach to social as a seasoned veteran in the industry (and hint: it all comes back to your audience), conveying your company’s values, and...

Have you ever seen a brand crushing it on social and wonder, “how does their social media manager do it?” This week on Behind the Post, host Olivia Messina asks Caitlin Doyle , Social Media Manager at Demandbase all the right questions. If you’ve spent anytime scrolling a Demandbase feed, you’ve seen their fun, fresh, and engaging social presence. In this episode, Caitlin describes how often she’s...

Most B2B organizations have nailed the lead generation and conversion pieces of the sales cycle. Majority of products and services revolve around your customers but once the sale is closed, how do you keep the customer as the focus of the business? Enter Customer Advocacy. Stopping by the Behind the Post podcast is Bev Barnett , Senior Customer Advocacy Manager at Workday . She breaks down step by...

What's the value of your employees amplifying your brand's message and building their own presence? What are the challenges that come with taking over a brand's social and running an employee advocacy program? These questions and more answered this week on Behind the Post with Helen Hauck , Global Social Media Engagement Manager at IFS . She joins the show to share her insights, challenges, and le...