Behind the Post

Managing a global brand's social media is no easy feat. How do you appeal to multiple audiences and stay respectful of cultural differences? How and when should you localize content? This week on Behind the Post, host Olivia Messina brings a social powerhouse on the show! Melissa Francois , Content, Comms & Social Lead at PlayPlay , gets candid about what she's learned from managing social at...

Humans love a good story – and when it comes to B2B marketing, the same truth applies. Content plays an integral role in the B2B buyer journey simply because content adds value! Next up on Behind the Post is Whitney Blankenship,  Senior Content Marketing Manager at Oktopost, Whitney joins host Olivia Messina to unpack the process in creating and delivering highly valuable and authentic conten...

When you first join a company, you always want to make a profound impact. But as a brand new social media marketer, how do you get buy-in across leadership to implement your big ideas? As the first dedicated social media marketer at EY Canada , Dylan Doyle shares how he shifted the social function outside of brand and to a go-to-market channel. In this episode, Dylan explains how taking his initia...

Recruiting is looking more and more like marketing today. So how can you harness the power of social to build your employer brand and attract the best talent? It’s essential that your employer brand be rooted in a positive work culture, and you have the means of communicating those values and experiences to candidates. In this episode, Olivia Messina is breaking down how social media managers can...

How do you manage a large-scale employee advocacy program? You’ve built your program, you’ve onboarded the right people, and you’ve scaled your employee advocacy program—but now what? How do you keep your program engaging and interesting for the whole team? It’s one thing when you have a smaller team in your program—it’s quite another when your program extends to thousands of employees. Meet Andre...

TikTok has absolutely exploded on the social scene over the past few years—and B2B marketers are beginning to test the waters. A social platform filled with viral, vertical-style videos spanning all topics and communities, TikTok has grabbed hold of the social media world. But where do B2B marketers fit in? How can we use TikTok in an interesting and valuable way? Enter Haily Moulton , Social Grow...

Employee advocacy is probably already on your radar. You know that it’s important, but it’s probably on your “nice-to-have” or “someday” list. It might seem like you don’t have the bandwidth to implement a great employee advocacy program with all the other things you’re doing. But I’m here to tell you that you can do this. It doesn’t have to be difficult, or time-consuming—and I’m going to show yo...

Meryoli Arias , Social Media Manager at Chili Piper , goes Behind the Post to uncover the truth behind Chili Piper’s massive social success. She explains her process of humanizing each post to ensure Chili Piper’s content never sounds like a walking brochure. Host, Olivia Messina and Meryoli dive into Instagram Reels and TikTok for B2B. She graciously shares how simple it is to encourage her colle...

Aliza Hornstein, lead social media manager at WalkMe, goes Behind the Post to share some initiatives she’s rolling out to humanize B2B social and foster community. It’s no secret B2B social has the reputation of being boring. In this high-energy episode, Aliza uncovers how to make the more technical topics engaging and relatable by returning to the core tenants of social media; be human and be soc...

Milena Farber , Social Media Marketing Manager at Namogoo goes Behind the Post with host Olivia Messina to uncover some of the major challenges that come with transitioning into a new role as a social media manager. Taking over a company’s social accounts can be intimidating for new and even experienced social media managers. Milena opens up about her top priorities when she first started at ...

Jennifer Gutman, Director of Social Strategy at Oktopost, joins host Olivia Messina on Behind the Post to clear the air about some common misconceptions that are still floating around the social media world. The more followers, the better? Can you actually measure the ROI of social media? Can you hire a millennial to run your social and be successful? Jen helps uncover why it’s crucial to have a s...

Behind the Post is a podcast by Social Media Managers, for Social Media Managers. Host Olivia Messina and her guests talk about the real challenges SMMs face while talking through the creative processes they need to create engaging content every day. In each episode, SMMs talk through how they stay creative and interesting across their various social channels. The conversations are built to work t...