Behind the Post

In her final episode, Behind the Post host Alina Dallal steps into the hot seat, joined by Oktopost’s CMO Colin Day, to go behind the scenes of B2B Social’s Rising 30 — a community-led campaign celebrating 30 standout voices in B2B social media who are pushing boundaries, sparking conversations, and shaping B2B social as we know it. An initiative she built and executed from the ground up that took...

In the world of B2B social media, there is often a great divide: the "Organic Island" focused on storytelling and the "Paid Powerhouse" focused on demand gen. But what happens when you bridge that gap?  Ask Melissa Dawson , Corporate Social Media Lead at WD , who drove a massive 30% follower growth and over 80 million impressions in just one year. In this episode of Behind the...

What do you do when you’re tasked with launching an employee advocacy program from absolute zero? If you’re Keara Klose, the Social Media Manager at TTEC Digital, you roll up your sleeves and go "super duper grassroots".  In this episode, Keara joins us to share her incredible journey of building a pilot program manually, using nothing but Teams chats and pure tenacity, and how she event...

What if the secret to a sold-out B2B event wasn’t another polished speaker graphic, but a video of your team tasting the catering, or fixing a flat tire on a branded bike? LinkedIn is a social platform first, and the brands that win are the ones that actually act like it. In this episode of Behind the Post, we sit down with Alexandra Wittmann , Senior Social Media Manager at Celonis and the market...

What happens when you swap a traditional, dry cybersecurity booth for a Picasso-inspired art gallery? You win a B2B Marketing Innovation Award.  In this episode of Behind the Post , we’re joined by Talia Goldman , Content Marketing Manager at Island , to peel back the curtain on their "Workspace of Art". Talia dives into how they transformed a standard event presence at the Gartner IT Sy...

Stop us if you’ve heard this one before: “It’s B2B, so it needs to be professional.” While that usually translates to “boring,” Kassandra Quinn , Social Media Strategist at ModSquad , is here to debunk the myth that B2B has to be stiff. With over a decade of experience across B2C and B2B, Kassandra has mastered the art of bringing "people-first" energy to the corporate feed. In this epis...

What do you get when you mix almost a decade of B2B social experience, a 500K+ personal brand, and a strategist who’s seen a lot of LinkedIn feeds? A masterclass in what actually makes B2B social work, and what’s quietly holding most brands back. In this episode of Behind the Post , we’re joined by Luis Urgell , B2B Socials Rising 30 star and founder of Timewarp ., to break down how he evaluates B...

To kick off 2026, we're going way beyond “boost engagement” and “grow followers.” In this powerful and personal episode, Travis Tyler , Senior Social Media Manager at Motion and one of Oktopost’s B2B Social’s Rising 30 stars, joins us to share eight social media goals that every B2B social media marketer should consider this year. But these aren’t your typical KPIs. Using the Wheel of Life ass...

This week on Behind the Post, we’re getting tactical with employee advocacy pro and B2B Social’s Rising 30 star, Dasle Hong , Senior Brand Marketing Manager at DailyPay . Dasle wears multiple hats: social media, employee advocacy, and brand reviews, and she’s using all of them to build a brand that not only shows up externally but rallies employees internally. In this episode, she shares exactly h...

This week on Behind the Post, we're getting supercharged with Eeshita Mittal , Marketing Manager at HCLTech and the driving force behind the Supercharged Ambassadors Club, HCLTech’s employee advocacy program that’s redefining talent attraction and retention in the B2B tech space. Eeshita shares how this purpose-driven initiative evolved from a pilot to a global community of 200+ employees acro...

Let’s get real: Personal branding might sound like a buzzword, but for B2B social media managers, it can make or break your next opportunity. In this episode of Behind the Post, we’re joined by none other than B2B Social’s Rising 30 star Chloe Maguire , the powerhouse behind Leapsome ’s explosive social and community growth, including a jaw-dropping 2700% increase in impressions in one month. (Yep...

Over the years, we’ve collected the real questions B2B social media marketers are asking, the kind that rarely get asked out loud. So we brought on someone who’s been in your shoes and has the receipts to prove it: B2B Social’s Rising 30 star and Talkdesk’s Head of Social, Jordan Tenenbaum . In this episode, Jordan gets real about the biggest questions social media marketers are asking right now,...

If you’ve ever wondered how memes fit into a serious B2B social strategy, or if they even should, this episode is your crash course. Joining us is Ilan Fisher , Digital Content & Global Media Manager at Team8 and one of B2B Social’s Rising 30 Stars for 2025. With a background that spans politics, tech, and startup growth, Ilan has a unique perspective on blending culture with content. From spo...

Social media managers, buckle up: this episode is packed with tactical takeaways, creative campaign inspo, and a healthy dose of real talk from someone who's been in the trenches. Vania Degenhardt joins us Behind the Post to take us deep into her content creation process from audience-first thinking to platform-specific strategy. She breaks down how to craft content that resonates with multipl...

Hilary Engel has been there, posted that. In this episode of Behind the Post, she brings over a decade of digital marketing expertise to tackle the spiciest social media debates in B2B. From whether hashtags are dead (spoiler: mostly) to if timing your posts still matters (it does), Hilary drops fire takes with zero fluff. Currently a solo social team of one at the global law firm, Faegre Drinker...

You’ve launched your employee advocacy program. Engagement is high, advocates are sharing, and the buzz is real. But then… comes the motivation dip . In this episode of Behind the Post, we’re joined by Matt Churchill , the Social Media and Content Manager at AVEVA , to talk about what happens after the initial hype fades. Matt unpacks how his team recognized when their program was coasting and the...

What do you get when you mix employee advocacy with the World Cup?  A social media competition so engaging that even the self-proclaimed “I’m not a social media person” types are asking to join in. In this episode, we go Behind the Post with Gustavo Mazzocchi , Global Social Media Manager at BioCatch , who takes us on a wild ride through the Social Media World Cup, an 11-month internal employee ad...

Social media is all about experimentation, but how do you know what actually works? In this episode, Jasmine Deo , Senior Digital Marketing Manager at Grant Thornton Australia , joins us Behind the Post to share how her team uses A/B testing to improve social performance by 1% every week – small changes that lead to big results over time. Jasmine walks us through how her team plans and executes A/...

A new B2B marketing book is hitting the shelves, and we sat down with one of the co-authors for an exclusive sneak peek! In this episode of Behind the Post , we’re joined by Colin Day , co-author of The Social B2B Organization and Managing Director EMEA of Oktopost . Colin pulls back the curtain on what it really means to be a social-first B2B organization – from embedding social into your company...

If you’re a social media manager, one skill you’ll always need is knowing how to measure success. Because if you’re not looking at the data, how do you know what’s actually working? In this episode of Behind the Post, we sit down with Agnes Bakondi , the Social Media Manager at intelliflo , who’s all about proving social media's impact with analytics. She shares the key metrics she tracks, how...

How did Avoma gain 7,500 new LinkedIn followers in just five months , without spending a single dollar on ads? Mohamed Azhar , the Marketing Manager at Avoma , went Behind the Post to share exactly how he made it happen and trust us, you’ll want to take notes. Get ready to walk away with at least three actionable strategies for growing your brand’s social presence. A loyal social media community s...

HubSpot just gets Gen Z marketing—and their social media is proof. From trending memes to pop culture moments, their team knows how to capture attention, spark engagement, and leave a lasting impression. Gen Z grew up on social media, shaped by pop culture and fueled by authenticity. They’re not just entering the workplace—they’re breaking down doors, influencing decision-making, and even leading...

Launching an employee advocacy program might seem like a challenging task—but what if you could kick-start a pilot in just 10 days? We’re back with a bonus episode of Behind the Post, and this time, host Alina Dallal is giving you a peek into the conversations that take place in the Oktopost marketing room! Jennifer Gutman , Oktopost’s Director of Product and Customer Marketing, breaks down a prov...

When executives are active on social media, it can work wonders for your brand’s credibility and visibility. But with their packed schedules and many responsibilities, it’s hard for most leaders to consistently create posts that showcase their expertise and humanize the brand.  Hint: This is where you come in! Through an executive takeover, a social media pro like you can ghostwrite thoughtful, en...

For most employee advocacy program leaders, you likely don’t have the luxury of walking by each colleague's desk to train them on advocacy. So, how can we keep advocates engaged when part of a global or fully remote team? In this episode of Behind the Post , we sit down with Josh Silverman , the Social Media and Digital Coordinator at Pontoon Solutions , to uncover how he’s built an employee advoc...