Behind the Post

Video marketing is one of the most effective ways to connect with your audience and influence decision-making.  The proof is in the statistics: 90% of B2B buyers prefer video content as their go-to content type for learning , and 85% of B2B marketers find it a highly effective method for capturing online attention . But how do you create an engaging video that brings in optimal results? In this ep...

LinkedIn is no longer just a professional network—it’s a platform where employees can build powerful personal brands that benefit both their careers and the companies they represent. In this episode of Behind the Post, Aliza Hornstein , Head of Social Media at WalkMe , explains why personal branding is a must-have for employees at all levels, from entry-level to the C-suite, and how advocacy leade...

In the financial services industry, building trust and establishing a credible brand image are essential for success.  One of the most effective ways to achieve this is through employee advocacy. While compliance and industry regulations present challenges, they do not make employee advocacy impossible. Financial institutions can still thrive by adopting the right approach. In this episode, Lesia...

Influencer marketing has taken the B2B world by storm, and it’s easy to see why. As buyers increasingly trust recommendations from industry experts and peers over brand pages, influencer marketing has become a key strategy for B2B brands to build trust and boost brand awareness.  In this episode, Vahbiz Cooper , Digital Marketing Specialist at Demandbase , walks us through why brands are turning t...

“Trial and error is better than generic and safe. And if [a post] gets no engagement, it just means that nobody saw it. So as far as the world is concerned, nothing ever happened. No one even saw it flop.” PSA: In B2B, social media isn’t just about business-to-business—it’s about human-to-human connections! In this episode of Behind the Post, Bella Rose Mortel shares how she brings a human touch t...

Vanity metrics have become quite controversial in B2B social media marketing. One of the main metrics sparking debate is follower count. Is it a real indicator of a brand’s online presence? Or does it lack meaningful engagement and conversion? To help us settle the debate, Bright Uduji joins us from LinkedIn on this episode of Behind the Post. Bright shares his expertise on organic followers, the...

As social media managers, we are surrounded by whispers of social media best practices and strategies to get the best results.   But with everything you’ve heard so far, Kieran Brannan , a Social Media Specialist at N-able , went Behind the Post to shake up your view on your posting strategy and give you practical and essential tips to help you create valuable content at scale. Advocating that bra...

B2B social media managers understand the value of social media for lead generation and are eager to fuel sales through social selling. However, getting management buy-in for a first-time social selling program can be challenging. In this episode, Lena Weber-Reed goes Behind the Post to reveal her secret for securing her company's buy-in for a social selling program. Here's a spoiler: she s...

Now more than ever, B2B audiences are craving authentic and relatable content, and no one showcases this more than our next guest.  With a background in B2C marketing, Kaylin Balderrama brings a fresh perspective to her role as the Global Social Media Manager at Bazaarvoice .  She highlights that no matter if you’re in B2C or B2B, you’ll always be marketing to people . With that in mind, Kaylin sh...

From the moment she noticed personal pages performed far better than brand pages on LinkedIn, Alesia became obsessed with the power of personal branding. In this episode, Alesia went Behind the Post to share her personal branding journey and the tips she’s learned along the way to help you start yours. She dives into how to get started, overcome the initial posting fear, and craft your posting str...

Social Media Managers wear many hats. From crafting strategic social content plans to growing online communities and keeping up with the latest trends trends, we’re juggling multiple responsibilities. So how can we manage these diverse responsibilities efficiently and effectively? In this episode of Behind the Post, host Alina Dallal welcomes Sheldon Bruck , the Social Media and Community Manager...

With no experience in design, Sam Tyrrell rose to the title of King of Canva at AlixPartners and went Behind the Post to tell you everything you need to know to master Canva yourself.  Sam walks us through the process they have in place when creating content on Canva, including how he trains his wider marketing team to create designs, what the approval process looks like, and how he ensures all de...

In this episode, Joanna Braunold goes Behind the Post to share how social intent data helps both the sales and marketing departments at TytoCare achieve their goals. Tune in for a conversation about why sales and marketing teams need to be best friends, the structure in place to keep the teams on the same page at TytoCare, and how social media marketing brings the two departments together. Yes – y...

NXP Semiconductors has recently been experimenting and refining its LinkedIn Live strategy, with incredible results. In this episode of Behind the Post, Vanessa Lowe, the Head of Social Media at NXP, offers an in-depth look into the entire process – from beginning to end – of launching a LinkedIn Live strategy.  Vanessa shares her insights on the key elements of a successful LinkedIn Live strategy...

On this episode of Behind the Post, Alina sat down with not one, but two, brilliant marketing experts from Similarweb – Senior Social Media Manager, Itay Gross , and Content Marketing Manager, Faith Preminger . With double the guests, you bet you’ll walk away with double the expertise.  They delved into how their content and social media teams work together for success and how marketing processes...

Sarah Hankins takes the hot seat on this episode of Behind the Post with host Alina Dallal to talk all things employee advocacy at CBIZ . With an impressive cohort of 2,700 advocates, Sarah dives into how she runs their successful advocacy program and how she plans to keep their momentum going throughout 2024. From finding the right balance of content to the types she creates, Sarah dives all in w...

In this episode of Behind the Post, host Alina welcomes Etien Yanev , the Senior Social Media Manager at Payhawk . As the author of the book “Digital Marketing Compass” (currently only available in Bulgarian), and with 12 years of marketing experience under his belt, Etien shares all the expertise he’s picked up along the way.  From content creation to video creation, Etien dives into all the use...

Your employees are your company’s biggest asset, and learning how to utilize them as brand ambassadors can significantly enhance your social strategy and brand awareness. Take it from Adrian Solomone , who is directly involved in building Finastra's employee advocacy program, and it's so successful that their employees are asking to join.  In this episode, Adrian joined host Alina Dallal t...

In this episode, host Alina Dallal sits down with Brittany Otting , the Director of Social Media at CBIZ . With Brittany's extensive background spanning eight years in various industries, she brings a unique perspective on social media to the table. Brittany walks us through CBIZ’s successful social selling program , sharing valuable tips on their best practices for training their revenue team...

Alina Dallal takes the mic in an exciting new season of Behind the Post. Alina is Oktopost's Content Marketing Manager, and is obsessed with all things B2B Social Media. In this episode, you'll meet Alina and discover everything in store for you this year!

"When you step away from thinking that every person is a potential customer and think about every person as a human being, you can start being more curious and think about 100% of the territory, not just the 5% that might be in market for your solution.” With over 30 years in B2B Sales and Marketing, Alex Abbott joins host Olivia Messina on Behind the Post to discuss one of the most prevalent...

Tell me the facts and I'll learn. Tell me the truth and I'll believe. But tell me a story and it will live in my heart forever.” Born storyteller Solveig Rundquist , Senior Content Manager at Mentimeter, joins host Olivia Messina to discuss how she incorporates storytelling into her content marketing and the data-driven strategies she's implementing across social to drive results. In t...

Jordan Tennenbaum , Social Media Manager at Celigo , joins host Olivia Messina to discuss his transition from a 7-year sales career to social media and the framework he used to triple nearly every metric at his organization. He emphasizes consistently publishing engaging, human-focused content to drive long-term growth. As an expert at crafting standout content, he reveals the power of being a lit...

“You can’t cross your fingers and hope everyone will see your first post.”  In this episode, host Olivia Messina welcomes Elizabeth Hilfrank , Content Marketing Manager at Drift , to the show. Over the past 5 years, Elizabeth has overseen several sectors of content at Drift, from video production to podcast to now their blog, ebook, newsletter, and social media strategy–and now she’s revealing wha...

Employees are the lifeblood of every company, and for long-term success in attracting and retaining top talent, effective employer branding is crucial. But let's make one thing clear—it's not just a marketing tactic. Authenticity is the key to resonating with both employees and potential candidates. In this episode of Behind the Post, host Olivia Messina sits down with two remarkable exper...