Behind the Golf Brand Podcast with Paul Liberatore

Send a text We made it to Episode 44 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my good friends Kevin Belzer from Fringe Golf. Golf headcovers have become a way to represent your favorite brands or make your golf bag a personal reflection of yourself. Fringe Golf is creating bold headcover designs for golfers looking to add more flair to their golf bag. More th...

Send a text We made it to Episode 43 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my good friends Ryan D'Arcy from X-Golf. XGOLF was founded in 2005, and since then over 3,000 systems have been sold worldwide, providing golf enthusiasts with a unique experience that emphasizes innovation. Industry firsts such as the variable lie stance platform and the autom...

Send a text We made it to Episode 42 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my good friends Deborah and Erica Bennett the Co-Founders of Orca  Golf Bags. At Orca they design and build stylish, functional, modern golf bags with only the highest quality craftsmanship and pinpoint attention to detail.  We create golf bags designed around what real golfers told...

Send a text We made it to Episode 41 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my good friend Tim Markison the Founder and CEO of Athalonz Golf Shoes.   Trusted by the top Long Ball Hitters in the World (their advocates include: Justin James, Ryan Steenberg, Will Hogue, Kyle Berkshire, Justin Moose, and Ryan Reisbeck to just name a few) Athalonz golf shoes are...

Send a text We made it to Episode 40 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my good friend John Mazzanoble the President of JumboMax Grips.   They are Bryson Dechambeau go to golf grips to crush the ball down the fairway, and its no doubt that JumboMax Grips are taking the golfing world by storm. As shocking as it might be to hit your first shot with JumboM...

Send a text We made it to Episode 39 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my friends Scott Kovesdy and Eric Fox, the Founders of Desert Fox Golf.  The Phone Caddy from Desert Fox Golf is a great idea that delivers on everything the new age of golf is asking for. Players continue to take more and more devices to the course and golf carts continue to expand...

Send a text We made it to Episode 38 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my friend Tom Cox, the Founder and CEO of Golfballs.com.  In 1995, an idea and hobby became the first e-commerce business in Louisiana. Since that time, the company has transitioned over the years into one of the leading golf Internet retailers on the web - with a strong focus on cu...

Send a text We made it to Episode 37 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my friend Dickie Walsh, the founder and CEO of Cutter Golf.  The Cutter wedge by Cutter Golf performs as advertised in two distinct ways. It is draw bias and will help right-handed players keep their ball from traveling too far right. The Cutter wedge will also enable players to hit...

Send a text We made it to Episode 36 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my friend Tom Romano the General Manager of Galvin Green in North America.  Galvin Green is a pure golf brand specialising in the design and supply of high-performance clothing to golfers in more than 20 countries worldwide. Designed by golfers for golfers. Support the show

Send a text We made it to Episode 35 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my friend Sal Sayed the founder and CEO of Arccos. Arccos Caddie is golf’s first Artificial Intelligence platform. The award-winning Arccos Caddie app seamlessly syncs with Arccos Caddie sensors to provide golfers with Automatic Shot Tracking, Smart Distance Club Averages, A.I. Powe...

Send a text We made it to Episode 34 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my friend Jay Turner the founder and CEO of Redbird Avian Golf Clubs. Investing your time and money in getting a properly fit set of irons can enable you to play better golf but may have some hidden financial benefits as well. A well-built, well-fit set of irons will outlast the cyc...

Send a text We made it to Episode 33 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my friends Stephane Yelle and Chaz Donati of Alignment Pro Training Aid.  Players that use alignment rods to help them train their full swing can receive more benefit from the flexible nature of the Alignment Pro. Additionally, thanks to the fully customizable 1-degree smooth motion...

Send a text We made it to Episode 32 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my friend Shawn McConnon, the Founder and CEO of Upglove.  UpGlove got started by solving a simple problem with golf gloves.  Shawn, got sick of paying $20 for a decent golf glove. This was if he thought about buying before he played and if he forgot then he would pay $24 at the pro...

Send a text We made it to Episode 31 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my friend Evan Schiller, the world-famous golf course photographer.  Evan has photographed over 600 championship courses and has left his own distinctive mark on some of the most recognized tracks around the world.  Evan’s work has been published in countless national magazines, boo...

Send a text We made it to Episode 30 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my friend Dan Erdman, the Founder and CEO of Uther Golf.  Founded in 2016, Uther (pronounced other) forever changed the way golfers think about their towels.  The company’s founders saw that customizing golf bags proved next to impossible.  They were looking for a way to buck the tr...

Send a text We made it to Episode 29 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my good friend David Blake aka "Blakey" from Golf Rules & Questions.  Coming to us from the land down under is my good friend Blakey, also known as Mr. Golf Rules. As a member of Golf Australia, kinda like the USGA, Blakey has taken the internet by storm both on Instag...

Send a text We made it to Episode 28 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my friend Mike Napoleon, the Co-Founder of SuperSpeed Golf.  All golfers physically capable of swinging a club should be doing exercises that enable them to hit the golf ball as far as possible. As long as you are a golfer that can physically complete the training protocols, the Sup...

Send a text We made it to Episode 27 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my friend Terry Koehler, the Chairman and Director of Innovation of Edison Wedges. For over 30 years, Terry has focused his design energies on the needs of recreational golfers, NOT tour professionals.  If you were fortunate enough to play wedges or irons by Reid Lockhart®, EIDOLON®...

Send a text We made it to Episode 26 of the Behind the Golf Brand Podcast.  In this week's episode I interview my friend Ed Byman, the Founder and CEO of Global Value Commerce. Ed's popular websites include GlobalGolf.com, GlobalGolf.ca, 3balls.com and upscale lifestyle retailer FairwayStyles.com. Ed Byman is by far one of the smartest men I know, and has totally revolutionized the golf...

Send a text We made it to Episode 25 of the Behind the Golf Brand Podcast. Thank you for all of the comments and emails. In this week's episode I interview my friend  JoJo Regan from Manors Golf. Manors Golf Apparel is here to stay, there’s no doubt about it.  The company has found a way to bring cool back into a sport that’s remained largely stuffy and unchanged for decades.  The creative vi...

Send a text We made it to Episode 24 of the Behind the Golf Brand Podcast. Thank you for all of the comments and emails. In this week's episode I interview my friend Chris Rusin from Wilson Golf. Wilson might not get as much attention in the golf world these days as other manufacturers, but when it comes to creating irons and golf balls  this is a company that delivers year after year and is...

Send a text We made it to Episode 23 of the Behind the Golf Brand Podcast. Thank you for all of the comments and emails. In this week's episode I interview my friend Zak Kozuchowski from Rooted Solutions.  Zak's is a Detroit kid, who earned international recognition for the growth he achieved while Editor-in-Chief of GolfWRX.com. As in he was employee #2 at Golf WRX.  Throughout his medi...

Send a text We made it to Episode 22 of the Behind the Golf Brand Podcast. Thank you for all of the comments and emails. In this week's episode I interview my friend Devin Barker from Mission Belts. If you are truly happy with your current golf belt, then I would not attest Mission Belts will create a drastic change in your comfort or performance. However, if you are anything like me and in b...

Send a text We made it to Episode 21 of the Behind the Golf Brand Podcast. Thank you for all of the comments and emails. In this week's episode I interview my good friend Luke Davis, the Founder of Lie and Loft. Home is where the heart is.  Yeah, I know, it’s cliché but it’s true.  For golfers, we often feel most at home when we’re out on the links chasing whitey with our friends and family. ...

Send a text We made it to Episode 20 of the Behind the Golf Brand Podcast. Thank you for all of the comments and emails. In this week's episode I interview my good friend Tom Hunsucker , the Co-Founder of Nexbelt. Fit and fashion are highly subjective. Many players will differ in what they like to look at and how things feel around their body. If you are a golfer that has struggled to find a...