Behind the Golf Brand Podcast with Paul Liberatore

Send a text Whoosh is a modern, cloud-based software platform designed to revolutionize operations and activity management for private clubs, golf courses, and entertainment venues. Launched in 2022, Whoosh addresses the long-standing challenges faced by the industry, which has traditionally relied on outdated, on-premise systems that are cumbersome and inefficient. By offering a tablet-centric, i...

Send a text Pins & Aces is a dynamic and innovative golf accessories and apparel brand founded in 2017 by Nicklaus Mertz and Jonathan Major. The company emerged from a shared passion for golf and a desire to revolutionize the game with stylish, functional, and high-quality products. Headquartered in Arvada, Colorado, Pins & Aces has grown rapidly from a small online venture into an interna...

Send a text Sqairz Golf Shoes, founded in 2019 by Bob Winskowicz, are a groundbreaking innovation in golf footwear designed to enhance performance through balance, stability, and swing speed. The idea for Sqairz originated on a New England driving range, where Winskowicz noticed improved stability while wearing square-toed dress shoes. This realization led to years of research into biomechanics, g...

Send a text MNML Golf, founded in 2020 by Sam Goulden, emerged as a revolutionary brand in the golf industry with a focus on innovation, sustainability, and minimalism. The company’s mission is to create high-quality, functional golf products while prioritizing environmental responsibility. Goulden, a former college golfer and golf instructor with over 20 years of experience, conceptualized MNML G...

Send a text ECCO Golf Shoes are a product of ECCO, a Danish footwear company founded in 1963 by Karl Toosbuy. Known for its innovative approach to shoemaking, ECCO emphasizes full control over the production process, from leather tanning to shoe manufacturing, ensuring high standards of quality, comfort, and durability. This vertically integrated model allows ECCO to produce premium footwear that...

Send a text Live Forever Golf (LFG) is a golf lifestyle apparel brand founded in 2020 by four friends—Scott Toole, Matt Every, Scott Riley, and Lewis Price—in northeast Florida. The brand originated from a viral moment during the 2019 AT&T Byron Nelson Tournament when PGA Tour golfer Matt Every dramatically threw his wedge after a frustrating shot. This moment inspired the creation of LFG’s ic...

Send a text Floyd Arnold founded Full Swing Golf in 1986, and it's now grown into the biggest U.S. producer of multi-sport simulators, changing the way people play indoor golf with its cutting-edge tech. The company, now called Full Swing Simulators, runs its operations from Carlsbad, California, and leads the industry in sports technology innovation. Full Swing's tech has come a long wa...

Send a text MGI Golf is the premier global authority in electric golf caddies, integrating cutting-edge technology with ergonomic design. Since its inception in 1993, the Australian owned and operated company has a formidable reputation built on experience, innovation, and quality of design. MGI Golf revolutionized the electric caddy industry through patented Gyroscope Straight Tracker technology,...

Send a text Swag Golf is a dynamic company that has been transforming the golf industry since its inception in 2018. Founded by Nick Venson, along with three friends, in Northbrook, Illinois, the company initially focused on creating unique putters and headcovers. Their bold approach to golf accessories quickly gained attention, leading to rapid growth and expansion into various product lines. Swa...

Send a text Fiori Golf is a modern sportswear brand that combines Italian heritage with the laid-back energy of Southern California's surf culture. Founded by Anthony Wagner, the brand aims to redefine golf style by offering timeless, quality garments that inspire golfers to express their personal style both on and off the course. The name "Fiori" translates to "flowers" i...

Send a text Bob Parsons pulls back the curtain on his extraordinary journey from a troubled childhood to founding billion-dollar companies like GoDaddy and PXG. With refreshing candor, he reveals how writing his book fulfilled two missions: documenting his unique path for future generations and honoring the persistent requests from his Vietnam War brothers who remain close decades later. The conve...

Send a text Hally Leadbetter is a multifaceted figure in the golf industry, known for her innovative approach to content creation and her passion for both golf and entertainment. Born in Orlando, Florida, she is the daughter of renowned golf instructor David Leadbetter.  Hally's golf career flourished as she earned a scholarship to the University of Arkansas, where she began her collegiate go...

Send a text The Byrd Golf Belt blends style and utility in a way that's changing how golfers think about their accessories. You can grab the regular model fo about $49 or the braided version for $59, turning what's usually just a basic belt into a handy golf tool. What makes this belt special? It's got clever built-in holders for all your golfing must-haves: tees, a divot tool, your...

Send a text PUTTR is an AI-powered putting mat that's changing how we practice golf and making it more fun. While putting makes up 42% of your golf shots, most people find practice boring and lonely - that's exactly where PUTTR comes in, turning your practice into a game and connecting you with players worldwide. This mat's loaded with features to make practice better. You'll f...

Send a text In this week's episode I interview my good friend Jake Gordon, the Co-Founder & CEO of Noteefy, the fast-growing technology company helping golf operators fill tee time cancelations more easily. Noteefy (pronounced ‘notify’) has the first automated tee time assistant / waitlist for golfers and golf courses to improve the golfer booking experience, while accelerating course rev...

Send a text Nick Bradley’s journey to success began with a bang in 1994, when at 23 years old, he became the youngest director at the world renowned David Leadbetter Academy. His swift ascent through the academy’s ranks earned him a position as one of Leadbetter’s most trusted instructors, guiding golfers of diverse ages, handicaps, and swing patterns. Taking a bold leap in 2005, Bradley crossed t...

Send a text Chris Voshall, Mizuno product engineer and marketing manager Support the show

Send a text In this week's episode, I interview my good friend Brian Mogg, the coaching legend who coached YE Yang to victory against Tiger Woods in the 2009 PGA Championship, and one of Golf Digest’s top 100 for ten years in a row. Brian has taught an incredible 50,000+ lessons, and the results speak for themselves. His students have won ninety tour events. He was named one of Golf Digest’s...

Send a text In this episode, Paul talks with his good friend Clay Hood, the CEO and co-founder of Precision Pro Golf where they discuss how the company was formed, the difficulties of being a business owner, and all the cool new tech they have come out with within the past few years. Support the show

Send a text In this week's episode, I interview my good friend Eric Cogorno, renowned golf instructor with over 20,000 lessons under his belt and online instructor to over 200,000 players.  With over 100k followers on Instagram and almost 300k on YouTube, Eric is the go-to source for golf instruction. His YouTube videos alone have amassed almost 75 million views. Eric has been featured in For...

Send a text Nick Jahnke, the Vice President of U.S. Sales at PXG joins Paul on the Behind the Golf Brand Podcast. Parsons Xtreme Golf (PXG) was founded in September of 2013 by well-known businessman, philanthropist and golf nut Bob Parsons. PXG was born out of Parsons’ desire to make the world’s best golf equipment. A shared passion for the greatest game ever played and equitable obsession with cl...

Send a text In this week's episode, I interview my good friend Joshua Jacobs, the Founder and CEO of College Golf Experience. Joshua played collegiate golf and club tennis at Emory University and founded TGA Premier Junior Golf in 2003. In 2007, TGA franchised its junior golf concept and was the first junior golf program to add STEM components. In 2010, Joshua was named by Golf Magazine and S...

Send a text Justin Moore is a Sponsorship Coach & the founder of Creator Wizard, a school & community that teaches you how to find & negotiate your dream brand deals so that you stop leaving thousands on the table. Along with his wife April, he has been a full-time creator for over 7 years and has personally made over $3M working with brands. He has also run an influencer marketing age...

Send a text Jake Thurm has been named one of the “Best Young Teachers in America” by Golf Digest for three consecutive years. His students will tell you why. Jake’s instruction offers a unique combination of physical and mental guidance, customized for each student and informed by technology and analytics. He never gives the same lesson twice. A fundamental tenet of Jake’s instruction is that no t...

Send a text In this week's episode, I interview my good friend Brixton Albert, the Founder and CEO of Performance Golf.  Performance Golf is the leading online golf instruction company that provides golfers of all levels with the tools and resources they need to take their game to the next level. They aim to help 1 million amateur golfers play the best golf of their lives and enjoy every minu...