Behind the Golf Brand Podcast with Paul Liberatore

Send a text We made it to Episode 69 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my good friend Kyle Goth, founder of Whisker Laces.  Since the dawn of time, the laces that have held together shoes have been overlooked and boring. Rumor has it, even the caveman cruisers were held together by the classic brown wax laces. Pssh, cavemen, am I right?. Fast forward t...

Send a text We made it to Episode 68 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my good friend Mathew McDonell, founder of Next18.  At Next 18 their mission is to use the sport of golf as a conduit to provide transformational mental health resources and holistic life resource training to veterans with disabilities and first responders. These week-long golf camp...

Send a text Is Lohla Sport the New Star of Women's Golf Fashion? We thinks so! With incredible growth, and the signing of Annika Sörenstam they are the poised to take over the golf fashion world thanks to their founder and CEO Lisa O'Hurley. Golf. Golf. Golf. After a 10 year career at GOLF CHANNEL, Lisa began the US business of GOLFINO, turning her love for golf fashion into her professi...

Send a text We made it to Episode 66 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my good friend Troy Stewart the Vice President of Marketing for HandUp Gloves. If you are from the Mountain Biking world you would know HANDUP Gloves. Coming straight out of Chattanooga Tennessee they took over the biking world in HANDUP  Gloves in 2014. What began as bold, minimali...

Send a text We made it to Episode 65 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my good friend Ean Martin, CEO of Quantix Golf Balls.  Unlike your typical direct to consumer ball company, Quantix® has a world renowned chief ball scientist behind the creation of our products who works directly for us. With the mind behind the Titleist Tour Balata®, Maxfli HT Tou...

Send a text We made it to Episode 64 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my good friend Chris Somerton, the Head of Golf at LYLE & SCOTT. Founded in 1874, Lyle & Scott has a history steeped in craftsmanship and innovation. Over the past 147 years the company has grown to be an established menswear brand, famous for creating edited, versatile coll...

Send a text We made it to Episode 63 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my good friend Shane Yang , the CEO of the LIVE VIEW SPORTS. The idea of practicing your golf swing in front of a mirror is probably almost as old as golf. The self-awareness that comes from seeing yourself and connecting the objective image with a kinetic feeling is invaluable in a...

Send a text We made it to Episode 62 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my good friend Bo Longo , the CEO of the DIVOT BOARD GOLF training aid. The Divot Board is one of the best golf training aids on the market, and provides instant feedback while you are hitting the golf ball. The only step you need to take is to look back down at the board and see ho...

Send a text We made it to Episode 61 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my good friends Gabe Aluisy , a fellow YouTuber who shares his story how he went from 0 -24,000 subs in a year and a half on YouTube and his story behind his channel  Lets Play Thru. Support the show

Send a text We made it to Episode 60 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my good friends Sam Gleason, the CEO of GREENSIDE GOLF carts. If you haven’t heard of Greenside Golf yet, I’m not surprised!  I can tell you it won’t be long until you do though.  This up-and-coming company was founded by golfers, for golfers. Even more, they’re a group of golfers t...

Send a text We made it to Episode 59 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my good friends Enda McLaughlin, the CEO of P2 GRIPS & TRIDENT ALIGN rain gear.  Ireland has brought you some of the best golfers, some of the best links courses and now the most innovative putter grip and adjustable ball marker to reach the market! P2 Grips and Trident Align ba...

Send a text We made it to Episode 58 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my good friends Bryan Finnerty, the CEO of GALWAY BAY rain gear.  When Galway Bay says waterproof, they mean it. All Galway Bay jackets and pants are made from their proprietary fabric, Galway Bay Hydro-Flex 32. This breakthrough material is a three-layer fabric with double durable...

Send a text We made it to Episode 57 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my good friends Jesper Thuen the GM for North America of ECCO Golf Shoes.  Jesper, a former touring professional, has been with Ecco Golf since 2002. Previously, he held the position of Global Marketing Manager for more than a decade before his move to Singapore in 2016 to oversee t...

Send a text We made it to Episode 56 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my good friends Randy Peitsch the COO of PGA Tour Superstore.  With Randy Peitsch at the help, at PGA Tour Superstore they inspire people to play their best, and grow the game. They have the knowledge, passion, depth of assortment and experience to inspire golfers everywhere to play...

Send a text We made it to Episode 55 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my good friends Robert and Will Brunner the Founders of Devereux (DVRX) apparel.  West Texas is known for one thing: oil... not fashion... Needless to say, growing up in a small Texas town, fashion was hard to come by and the options were bland. Despite this, Will and Bert's fa...

Send a text We made it to Episode 54 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my good friends Mark Wilson and Joel Luyt the Co-Founders of Greenwood Putters.  It started with an unexpected discovery in a garage. Joel found an old wooden head putter which he and his business partner, Mark, felt had the potential to add a new vigor and evolution to the wooden p...

Send a text We made it to Episode 53 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my good friend RJB the Great Grandson of BOBBY JONES and the CEO of Generation Next Project .   Robert Jones Black – great grandson of Bobby Jones, businessman and entrepreneur – today launched the Generation Next Project, a foundation dedicated to investing in the social and emotio...

Send a text We made it to Episode 52 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my good friend Chris McGinley, CEO of Swing Align. Chris McGinley is a true legend in the golf industry.  He was the VP of Marketing for Acushnet, VP of Product for Honma,  Founder and CEO of Strand Sports (Swing Align) and the CEO of V1 Sports.  Such an amazing career and the nices...

Send a text We made it to Episode 51 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my good friend Bryan Finnerty, CEO of V1 Sports. Bryan Finnerty started in a completely different career path as he earned Detroit sports legend status as the longtime goalkeeper for the Detroit Rockers of the MISL. Following his soccer career, he applied many of the same qualities...

Send a text We made it to Episode 50 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my good friends Teleri Hughes, of Teleri Athletics. As a collegiate golfer at the University of Tennessee, Teleri had the incredible opportunity to work with young aspiring girl golfers at clinics and events with the team, travel for tournaments nationally, and even abroad to play f...

Send a text We made it to Episode 49  of the Behind the Golf Brand Podcast.  In this week's episode, I interview my good friends Jon Sinclair from TPT Golf Shafts. TPT shafts change the rules. They’re made with Continuous Fiber, an automated manufacturing process that makes our shafts incredibly precise. Jon Sinclair is one of the most sought-after experts in capturing and interpreting cuttin...

Send a text We made it to Episode 48  of the Behind the Golf Brand Podcast.  In this week's episode, I interview my good friends Zach Vanderveldt from Rain or Shine Golf Rain or Shine Golf Founder, Shawn Foley (Zach’s business partner) spent countless hours chipping golf balls around the house and building mini-golf courses to improve his short game during the cold and long Wisconsin winters....

Send a text We made it to Episode 47  of the Behind the Golf Brand Podcast.  In this week's episode, I interview my good friends Andrew Redvanly from Redvanly Golf Apparel. REDVANLY is a modern-day tale of two young guys’ bootstrap grind, family and friends hustle to build a brand and New Age family business that had more than relevancy. It was born from heart, soul, ambition, vision and pass...

Send a text We made it to Episode 46 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my good friend Gavin Dear the Chief Commercial Officer for Shot Scope. Shot Scope offer a wide range of golf GPS devices which help golfers lower scores, handicaps and enjoy the game. Choose from their range of Golf GPS Watches or Golf Rangefinders to help you know your game and sta...

Send a text We made it to Episode 45 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my good friend Jon Mason the founder of Swing Juice. In an era of divisiveness and polarity, SwingJuice has remained rooted in its values and ideals.  Community, inclusivity, creativity, and a come-as-you-are mentality continue to be the corner posts of who this brand is and what th...