Behind the Design

50 episodes!! Woo hoo! Recording these episodes up to now has been so much fun and to celebrate you and this amazing community I thought it’d be fun to do a Q&A. The questions that you sent in are so good and I’m so excited to dive into them. From business to finances to relationships, we’re getting into it today.

Linsey Levine is the founder and CEO of Lindsey Shae Consulting, a legal consultant for small business owners. She knows that as a small business, conventional legal services can be expensive and aren't necessarily crafted to our needs. With this, she has created services that are made to protect small businesses and allow them to continue to grow their businesses. In today's episode, I interview...

BONUS EPISODE! January 2021 was my best month in business to date and I thought, “why not celebrate with you?”. In this episode I’m sharing how to turn what seems like a slow month into your best month ever, happenings with the Current team, a behind the scenes look at our new rebrand and other random woo-woo things I did this month. I’ll be doing these episodes at the end of every month as a sort...

Over the last few years, trailblazers in the wellness space have innovated the way the population views health and have continued to expand healthcare access to people everywhere, increasing the Health and Wellness industry by 6% at least every year making it now a $4.2 trillion market. Now, these growing trends have boomed exponentially and are predicted to not only stay, but are changing the way...

Are you ready for some serious systems & operations in today's podcast episode with Dubsado Queen, Nicola Peters?? We're chatting all things operations & systems using specifically Dubsado. If you've ever listened/watched/witnessed one of my self-proclaimed Ted Talks on systems, then you'll know that Dubsado is behind 100% of the client systems we have at Current. I've said a million times...

I think it's safe to say that 2020 was a year no one was expecting. And while everyone has their qualms with last year and reasons to be excited for a quote-on-quote "fresh start", this was a different new year than most. Typically, I'm super excited for a new year. After a few weeks off from the holidays, there's nothing I love more than walking into my office with new projects and new goals. Thi...

Gabrielle Laura is a online business coach and podcast host who specializes in helping aspiring entrepreneurs build the confidence and business game plan they need to break free from their 9-5’s. After getting laid off in the middle of a pandemic after working miserably in corporate America for 5 years, she had no choice but to make her online business work. She now has a deep passion for helping...

Refining my client process is the reason I was able to scale to a multiple six-figure online business. In part one, I talked about onboarding, brand direction, and logo design. Today, we're talking about collateral (including a brand guide!), web design, and offboarding. Be sure to take notes and massive action, as you're going to learn a lot in part two.

Running an agency is unlike any business model out there. There are hours of client work, tons of moving parts to every project, design files, revisions, and there's all the normal business stuff like marketing, contracts, and invoices. So how can you do it all while offering a seamless experience for your clients? A better client process creates stronger boundaries with clients and helps you more...

Caitlin Durning is the owner of a social media management and consulting company, Meraki Media, giving you the tools and confidence you need to succeed online. In this episode, I pick Caitlin's brain about all things Instagram - the dreaded algorithm, content that engages your ideal client, hashtags 101, what to focus on (and what not to focus on), and how to manage your mental health online. Cait...

Our client experience at Current Design Studio is hands down what sets us apart from other branding and web design studios. And after doubling our revenue this year and growing to a team of 3, I did a whole overhaul of the way we manage our client relationships. In today’s episode, I’m sharing why it’s important to elevate or even HAVE a client experience, how to go about implementing a CRM system...

"Why do I need branding?" is an objection I hear from designers all the time. Branding is why you buy that specific $130 pair of leggings, are loyal to your local coffee shop, and make buying decisions based on aesthetics & ethics. That is all branding. But what makes a solid brand? What is the true value of branding for your business? This is what I'm exploring in today's episode.

Health and wellness has played a huge role in how I show up as a business owner and I want that for you too. If you are constantly hustling, not sleeping enough, and failing to put yourself first, I'm sharing my best tips and tricks on how to set yourself up for success when it comes to your health and wellbeing as an entrepreneur.

In this week's episode, I'm rounding up my top resources and tools that I use every day to run my business. I'm also sharing some that are specific to the coaching and wellness space.

"I welcome all things that life has to offer with ease and flow." This mantra has completely opened up my mindset after experiencing so many intense highs and lows, which I'll get into in today's episode. To start, we had to move out of our apartment unexpectedly, we lost an offer on a house, and my computer crashed. But shortly after embracing that mantra and getting in the right frame of mind, s...

Today we’re going to talk about all things copywriting with strategist Kayla Dean, from your website to your social media. She started her business, the Literary Co. in 2018 and since then has been turning brand stories into transformational copy that supports businesses for years to come. We talk about how to write your about page and be more unique with your copy, and the biggest mistakes she se...

There is no reason you shouldn't be obsessed with your clients. In fact, a lot of my clients have turned into close confidantes and business besties.  In today's episode, I'm going to help you work better with your ideal client and avoid working with difficult clients, plus I'll share the horror stories I've experienced and how to break up with clients who aren't the right fit. This episode i...

Kari is the Founder + CEO of Feathered Arrow, a creative company specializing in wedding planning and design, lifestyle photography, and prints for your home. She is also the host of The Local Table, a podcast for entrepreneurs. In this episode, we're talking about entrepreneurship, finding your ideal client, the joy of missing out, and how to have compassion for yourself.

What should be on your services page? Should you include your prices on your website? What is the best way to position your programs and services so that your ideal customer will want to buy them? These are questions I get allll the time and I'm going to be answering them in this episode!  Your services page is arguably the most important page on your website so you want to make sure it's cle...

I'm so excited for you to hear this conversation with Jemima-Faye Goodall, an online personal mentor, two-time global business owner, and the founder of Coco Creative, a brand building and marketing agency. Join the Behind the Design Facebook Group , where I teach free live mini trainings every Friday and help you reach your goals. Are you ready to make an impact and illuminate your purpose with a...

Quick, easy, and effective systems are the key to staying organized, efficient, and on track to scaling your business. This episode has been highly requested and in this jam-packed episode, I'm covering all of the things: why you need systems in your business, the areas you need to focus on first for systems-building, and I'll offer a behind the scenes peek into my top resources and tools to imple...

A beautiful Instagram feed is one of the keys to boosting your authority, building trust, and attracting new followers and potential clients. Have you ever looked at someone’s Instagram feed that had a stylish aesthetic and thought to yourself, “Mine will never look like that!”? Don’t worry, because in today’s episode, I’m sharing 7 ways to brand your Instagram to stand out online. This episode is...

Want to know the trick to establishing a solid brand photoshoot that ends with amazing photos? It starts with planning, and I have the process down to a T after working with dozens of brand photographers. In this episode, I'm sharing why you need brand photos and the exact tangible steps you need to take to plan your next or first photoshoot.

Your website should hands down be your #1 salesperson. People buy into programs, products, and coaches every single day. If your clients aren't knocking down your door and you're falling short on your income goals, this episode is for you. I'm sharing how to create a high-converting sales page on your website and how to structure it in a way that your offers actually sell.

Chanel Sonego is a marketing strategist and the founder of LEVEL (formerly Dames Collective), a nationwide networking group for this generation's leaders. When she's not connecting with like-minded entrepreneurs or hanging out with her pup in San Diego, I can almost guarantee she's sipping on a fancy margarita! Chanel and I met when our businesses were just starting out and that quickly evolved in...