Olivia Austin

Behind the Design

Behind the Design is a podcast for ambitious designers and creatives ready to move beyond inconsistent income, overworking, and playing small and into a more refined, scalable, and sustainable business and life. Hosted by Olivia Austin, brand strategist and business mentor, the show goes behind the scenes of what it actually takes to build a high-performing creative business through smarter offers, confident pricing, streamlined systems, and the mindset required to scale without burnout. This is the gateway into The Studio Co., where clarity, leverage, and long-term growth begin.

Autor

Olivia Austin

Kategorie

Business

Podcast-Website

thestudioco.co

Neueste Folge

8. Jul 2026

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170. My Business Evolution Update: 60 Days In 08.07.2026

Pivoting your business when nothing is technically broken is one of the hardest, most confusing decisions to make as an entrepreneur. Sixty days ago I walked away from a business that was working, a steady structure, and an identity I'd spent nine years building, to follow the thing I actually wanted to do. In this episode I'm getting fully transparent about what a business pivot really lo...

169. Marketing Strategies That Don't Feel "Salesy" 01.07.2026

Marketing strategies for service-based entrepreneurs who are tired of feeling like they have to post 24/7 to grow. In this episode, I'm breaking down why so many of us treat marketing like the enemy, and why that mindset is actually the thing holding your business back. We'll talk about the subconscious beliefs around visibility and being seen that keep you playing small, why marketing is the life...

168. 5 Mindset Shifts That Separate High Achievers From Everyone Else 24.06.2026

[POPULAR EPISODE REPLAY!] Want to know what high-achieving entrepreneurs actually do differently? It's not strategy or working more hours, but their high performance mindset and the daily habits behind it. In this solo episode, I'm walking you through the belief systems, mental shifts, and mindset practices that high performers live by (myself included) to be more productive and more fulfi...

167. Time Management and Business Systems for Overwhelmed Entrepreneurs 17.06.2026

Time management and business systems for overwhelmed entrepreneurs. If your calendar is running you and you're burnt out by the business you built to be free, this episode is your reset. Have you ever opened your calendar and felt your stomach drop? Back to back, no white space, no room to breathe. Somewhere between your third client email and that forgotten invoice, you realize you're exh...

166. Why Ambitious Moms Undercharge, Overdeliver, and Say Yes When They Mean No 10.06.2026

There are limiting beliefs holding you back as an ambitious mom. It doesn't matter how successful you are, how long you've been in business or how clear you are on your goals, limiting beliefs can subconsciously sabotage even your greatest accomplishments.   In this episode, we're talking all about limiting beliefs going. Where they come from, what it's been costing you in ways you...

165. Working Constantly and Still Not Where You Want to Be, Here's What's Missing 03.06.2026

FREE GUIDE: Six Figures, Part-Time Hours https://delightful-glade-81121.myflodesk.com/lbsf3c4fe8    You've built the business. Clients are coming in, you're showing up and doing the work, but somehow it still feels like you're drowning. If you've ever wondered why having the business doesn't feel like you thought it would, this episode is for you. LINKS: The Focus Filter: ⁠https://delightful-glad...

164. My Biggest Business Evolution Yet 27.05.2026

Nine years in, and I'm making the biggest change I've ever made to my business and I'm taking you behind the scenes of the thought process of making the decision and the logistics of making it all happen.   In this episode, I'm getting honest about what it actually looks like to run three brands simultaneously, why having them spread out was capping my revenue and the moment I knew something had t...

163. Why the Life You Want Feels Just Out of Reach And How to Finally Close the Gap 06.05.2026

You know that version of you — the one who's present, building something meaningful, not running on fumes, not behind, not constantly waiting for things to feel easier. She's clear. She's calm. She's fully in her life. Here's the truth: she's not working harder than you. She's not waking up earlier. She doesn't have more hours or more help. The difference between he...

162. The Revenue Streams I Added This Year, What's Next and Why My Business Is Changing 29.04.2026

This one's been a long time coming. I'm pulling back the curtain on the biggest business evolution I've made to date with the new revenue streams I've added across both Current and The Studio Co., the ones coming next, and the real story behind why I'm doing all of it. This isn't a highlight reel. It's the honest, behind-the-scenes version of what it looks like to build...

161. Farm Life, Three Kids, and a Thriving Business with Sydney Walden 23.04.2026

What does it look like to build a business that truly revolves around your life, not the other way around? In this episode, I'm sitting down with Sydney of Rouse Design Studio, a brand and web designer, mom of three, and accidental homesteader who traded suburban life for 12 acres, cows, donkeys, and some very stubborn potbelly pigs. Sydney shares how leaving teaching ignited her confidence, why s...

160. Standards to Stay Grounded During Tough Seasons of Life & Business 15.04.2026

In this episode of Behind the Design, I'm sharing the five non-negotiable standards that kept me grounded through one of the most overwhelming seasons I've had in business and life. These standards are rooted in identity, not business strategy or tactics. We're talking about what it actually means to lead yourself first, why structure is the thing that creates freedom (not the thing th...

159. No Episode This Week, But Here's Something Better! 06.04.2026

WE START TOMORROW!! SAVE YOUR FREE SEAT https://thestudioco.co/the-studio-growth-blueprint April 7–9, we're running The Studio Growth Blueprint, a free 3-day live challenge for brand and website designers who are done being overworked and undercharging. Three days and three trainings with daily live hot seat coaching and a group pop-up channel. Real strategy for attracting high-end clients, bu...

158. The Marketing Advice Designers Actually Need Right Now 02.04.2026

SAVE YOUR FREE SEAT: https://thestudioco.co/the-studio-growth-blueprint Most designers try something for a month, don't see results, and switch strategies. Then they wonder why nothing works. In this episode, we're cutting through the noise and giving you a real, repeatable marketing framework you can actually stick to without dedicating your entire week to content creation. We're brea...

157. 10 Lessons That Changed My Life (Birthday Reflection) 25.03.2026

FREE CHALLENGE FOR DESIGNERS // Save your free seat: https://thestudioco.co/the-studio-growth-blueprint This episode is a little more personal. With another year behind me, I’ve been reflecting on the lessons that have shaped how I live, work, and show up in both business and life. Some of these came from hard seasons, some from growth I didn't expect and some are reminders I'll probably c...

156. The 4 Reasons Designers Stay in The Feast-or-Famine Cycle 18.03.2026

FREE GUIDE: https://thestudioco.co/5-strategic-gaps If you run a design studio, chances are you’ve experienced the feast or famine cycle. One month you're fully booked and feeling confident about your business. The next month inquiries are quiet, projects are ending, and you’re wondering where the next client will come from.   While this cycle is incredibly common in the design industry, it’s...

155. Why Your Design Studio Isn't Scaling 11.03.2026

TAKE THE FREE QUIZ, The Studio Growth Assessment, to find out what's holding your brand & website design studio from scaling. https://thestudioco.co/the-studio-growth-assessment Many designers assume that if their studio isn’t growing, they simply need more clients, more visibility, or better marketing. But the truth is, most design studios struggle becuase their business was never structu...

154. Why Slow Seasons Are the Best Time to Grow Your Studio 04.03.2026

Every design studio experiences slower seasons at some point. While these periods can feel stressful, they can also be some of the most valuable moments for strengthening your business. In this episode, Olivia shares how successful studio owners use slower seasons strategically to improve their positioning, refine their services, build stronger systems, and increase their visibility. Instead of re...

153. The Part-Time CEO Playbook: How to Scale Without Burning Out with Shay from Bucketlist Bombshells 25.02.2026

I’m joined by Shay (co-founder of Bucket List Bombshells) to talk about what it actually looks like to scale a business with intention without letting it consume your calendar, your energy, or your life. We go behind the scenes of how Shay and her co-founder went from meeting in a café in Mexico to building a global education brand with 10,000+ students, a multi-million dollar business, and a team...

152. The Hidden Costs of Being Flexible With Clients 18.02.2026

#branddesign #websitedesign #creativeentrepreneur I’m breaking down the hidden cost of being “flexible” with clients and why that flexibility might be the very thing keeping you stuck in the feast-or-famine cycle. If you’re constantly adjusting timelines, adding extra revisions, customizing your entire process, or discounting to “make it work,” it probably feels like good service. It feels kind. I...

151. Motherhood, $15k Projects & a 3-Day Workweek 11.02.2026

FREE GUIDE: Why High Paying Clients Aren't Choosing You, Yet! https://thestudioco.co/5-strategic-gaps Let’s be honest, when you see someone running multiple businesses, signing high-ticket clients, launching programs and raising little kids… it’s easy to assume they’ve either got a secret productivity hack or a nanny living in their basement. In this episode, I’m breaking down exactly how I st...

150. Why You Slow Down Right Before a Breakthrough 04.02.2026

FREE GUIDE: The 5 Strategic Gaps Keeping Designers Stuck Under $200k → ⁠ https://thestudioco.co/5-strategic-gaps⁠ On mile 25 of a marathon, I noticed something that stopped me in my tracks: everyone around me was walking, not in the painful middle when the miles felt endless, but at the very end when the finish line was finally in sight. It made me realize this is exactly what so many of us do in...

149. Behind the Scenes of $300k-$500k Design Studios 28.01.2026

FREE GUIDE: The 5 Strategic Gaps Keeping Designers Stuck Under $200k → ⁠https://thestudioco.co/5-strategic-gaps⁠ What does it really take to scale into $300K–$500K years? In this episode, I’m sharing the behind-the-scenes conversations we’re having with designers who are stepping into $40K+ projects, leading teams, and operating as true CEOs of their studios. Because at this level, growth isn’t ab...

148. The Truth About $30K Months, Solo Scaling, and Building a Studio That Fits Your Life With Kenzi Green 21.01.2026

https://thestudioco.co/5-strategic-gaps // Download our free guide called “Why High-Paying Clients Aren’t Choosing You... Yet” where we break down the 5 strategic gaps keeping talented Brand & Web Designers stuck under $200k. https://thestudioco.co/5-strategic-gaps If you’ve ever thought, “I know I’m good at what I do… so why isn’t the money matching yet?” this episode is for you. Today I’m si...

147. The Metrics Every High-Performing Studio Owner Must Track in 2026 14.01.2026

Take our FREE Studio Growth Audit to find out where your growth is stalling and what your next step is to scale your studio in 2026. https://thestudioco.myflodesk.com/the-studio-growth-audit We’re shifting the conversation from vanity metrics to the numbers that quietly determine whether your studio is built for sustainable growth, real profitability, and a life that actually feels spacious. Becau...

146. The real reason your studio isn't growing & how to fix it in 2026 07.01.2026

If your studio didn’t grow the way you hoped last year, it’s probably not because you aren’t talented enough, trying hard enough, or doing enough. In this episode, I’m breaking down the real reason so many designers feel stuck even when they’re busy, booked, and doing “all the right things.” Because in most cases, growth doesn’t stall because of marketing or leads it stalls because something under...

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