Behind the Design

Income report for February 2023 - If you're not measuring what you're doing each month, it makes it difficult to make insightful decisions in the business, know what to change or know what to focus on the next month. Each month I go over my business revenue for Design and Coaching, expenses in the business, KPI's and some wins/loses in hopes to help you in your business.

When you've poured everything into building your business it's scary to think about what happens when you start a family. What does time off as a female business owner look like? Do I have to sacrifice business for motherhood? How will I make money? What if I lose everything I've built up to now? These are all questions we as female business owners have, and to be honest there is not a lot of info...

I mentioned I'd be talking a lot about the  brand and website design process this month because I get asked a lot about how I grew Current and whenever I really stop to think about it, I directly correlate hitting my revenue goals, growing my team and getting consistent clients to our design process. Over the years, I've spent so much time and investing into a design process that supports the...

While I don't believe in quick fixes when it comes to business, I do believe there are key things that make or break a business. Most of the time, these things are overlooked because they seem small and don't feel like "revenue-generating" tasks, but not all of those tasks are about sales and marketing. When you break down your financial goals and what you need to do to increase profitability and...

Income report for January 2023 - If you're not measuring what you're doing each month, it makes it difficult to make insightful decisions in the business, know what to change or know what to focus on the next month. Each month I go over my business revenue for Design and Coaching, expenses in the business, KPI's and some wins/loses in hopes to help you in your business. If you have specific questi...

I had the absolute pleasure of speaking with the Creatives behind Oh Sierra, Xanthe and Frank Appleyard. Over the last few years I have been following their journey and obsessing over their beautiful designs, open-hearted communication and knack for marketing, so it was amazing to finally sit down with them and get the deets on what they've been up to. Xanthe and Frank Appleyard are the Founders o...

I wish I was one of those people who bulk recorded podcast episodes, but I'm just not. I have them all outlined already, but I usually record that week and honestly it's because I like to make sure it's relevant and something I actually care about that will help YOU in your business. This week I'm so glad I didn't record this episode early because something really unexpected happened that aligns s...

In today's episode on Behind the Design Podcast I'm doing a different variation of reflections on 2022 and setting goals for the new year, by sharing challenges I had this year and how they negatively affected my business. While this might seem negative, we can learn a lot by evaluating poor decisions because it allows us to reflect how we overcame those challenges and how we can change things goi...

Monica Denais is a Latinx Licensed Professional Counselor and Mindset Coach in Dallas, Texas.  Monica helps ambitious women and entrepreneurs overcome anxiety, perfectionism, and burnout so they can feel confident in both life and business. Monica has been featured in Women's Health Magazine, Verywell Mind, and Insider Magazine.  Monica is also the host of the Café with Monica podcast, w...

How to go from low-paying clients to booking high-end clients I recently was asked this question, "how did you go from working with low-budget clients to booking high-end clients?". It really got me thinking because I can remember when I was in the early-ish years of my business thinking, "how do I work on those big projects"? "How can I work with a client like that"? and really over the last few...

In this episode, I’m going to go through my beginning years to the toughest year of business and everything in between.

I started 2021 with the mindset of “we’re going big”... no playing small, taking risks, going all in and betting on myself and this business... and that’s exactly what we did. 2021 was our best and biggest year in business yet. We  hit milestones month after month, all while feeling super aligned, growing our team, calling in high-level clients, building connections AND as the episode title s...

Okay you guys, it has been a MINUTE, I'm back... I'm ready... I'm excited to be sitting here today kicking off season 2 of Behind the Design. Grab a coffee, light a candle, because it's time to catch up and we have a lot to cover. In today's episode I'm sharing why I took a few months hiatus and how prioritizing your health helps your business immensely, what to expect in Season 2 of BTD (hint: it...

Increase client retention with a luxury Client Experience

In my opinion, the most common characteristic of entrepreneurs is their drive to pave their own path. We saw the box that society had made for us and were like "nah, i'm good" and literally MADE our own life out of passion and a drive for life. And this is what I'm chatting about today with the amazing Brittany Tucker. Brittany is a life coach and motivational speaker who empowers women to ditch s...

Here's the thing, you're the expert. Clients are coming to you because you are an expert in what you do and they cannot produce the same outcome on their own - so charge accordingly. As you continue working with clients, your process, skills, team and everything you're doing is being refined and you will be better by the next time you start working with a new client, so it's important to increase...

Here's the thing, you're the expert. Clients are coming to you because you are an expert in what you do and they cannot produce the same outcome on their own - so charge accordingly. As you continue working with clients, your process, skills, team and everything you're doing is being refined and you will be better by the next time you start working with a new client, so it's important to increase...

Liz Spears is a marketing coach and consultant teaching purpose-led women how to promote their business online with authenticity, magic and magnetism. In this episode, we chat about omnipresent marketing strategies, how to easily create content that converts and implementing a seamless strategy that doesn't make you want to pull your hair out. Liz and I connected on Instagram and now have followed...

Dr. Amanda Chay is a time & business strategist helping entrepreneurs get their time back by maximizing efficiency with your team and business. She also runs + owns a naturopathic clinic, a supplement company + runs a coaching business, so if anyone knows how to manage their time, it's Amanda. In this episode we chat about how to establish goals for maximum revenue without spreading yourself t...

Growing up is not a right, it's a privilege. And every single day you spend on this earth is a gift and should be treated that way. I love clean slates and although I love a good new years resolution, I prefer to use my birthday as the marker for setting new intentions and celebrating another year of being alive. Amidst a global pandemic, 27 was the biggest year of my life with really really huge...

I'm going a little Amanda Frances on ya today and sharing an audio snippet from one of our Designed to Scale mastermind calls that's all about embodying your next-level self in business + life. Something we're constantly growing towards in this group are the mindset shifts + energy elevations you have to make as you scale your business past multi-six figures + in this lesson I'm walking through a...

You know that feeling when you get off a discovery call and that client just "felt right"? You chatted easily and are both as equally as excited to work with each other - we love those clients and there's no reason that every single discovery call shouldn't be just like that. I believe that no matter what stage of business you're in, it's important to know everything and anything about the client'...

Want to stop getting on discovery calls with people who think you're too expensive and actually work with clients who hurl their credit cards at you? I've got ya. When your brand is misaligned you can feel like... 👉🏼You're getting on discovery calls with less-than-ideal clients. 👉🏼Your content is more "inspirational" than high-converting 👉🏼You're confused on how to streamline your message to...

Jill Wise is a Brand Strategist, copywriter, business advisor + fellow wine lover who believes everyone should wake up every day doing what they love. In this episode we chat about mindset shifts + practices for high-level entrepreneurs, internal business strategies that helped her go from freelancer to business owner + productivity hacks to focus on scaling your business. We also chat about why a...

This is definitely the top question that I get from you guys, so I thought it deserved it’s own podcast episode. When it comes to putting prices on your website, there are two different views on it and in today’s episode I’m sharing those two very different views and my personal opinion on this topic that I think will have you making a change to your website immediately.