Before Your Summit: Paid Ads & Marketing Strategy to Maximize Your Virtual Summit

In this week's Saturday Strategy Session, we chat about one really important metric that you want to be paying attention to in your ads manager. That is the CTR .  CTR stands for click through rate and you want to pay attention to this when understanding how successful your ads are. In this short but jam packed episode, I talk all about the different ways to look at your data and why your cli...

This week’s inspiring teacherpreneur journey is with Ashley Mikkelsen of Srta Spanish & Teach the Teacher Author. Ashley is a Spanish teacher turned small business owner.  She's been a teacher-author for years, researching and improving her social media strategy to streamline the process. increase growth and engagement, and of course, conversions. Ashley started creating content and shari...

This week’s inspiring teacherpreneur journey is with Shelly Leiser of TeacherVA.com Shelley Leiser is a former teacher and owner of TeacherVA.com.  After teaching secondary ELA, Speech, and Theatre for over a decade, Shelley decided to take her interests outside of the classroom. In 2019, after years of listening to online business podcasts, Shelley decided to use virtual assisting and online free...

In this week's Saturday Strategy Session, we chat about the major mindset blocks I encounter with people in my audience. Four of the most common mindset blocks I see when it comes to Facebook ads are: My business is too small for paid ads. They don't work for me. This is too hard. It's too expensive! Are you experiencing any of these mindset blocks?  Take a listen to find out how yo...

In this week's Saturday Strategy Session, we chat about the essential pieces to holistic marketing strategy. There are three different pieces to a holistic marketing strategy. These include: Content Marketing: the content needs to be highly valuable and very tangible -- leave your audience feeling like they truly got something from the content that they can implement immediately Email Marketi...

In this week's Saturday Strategy Session, we are diving deep into an actual ad campaign that started out working great then suddenly crashed.  We spent 3+ months working on getting it back up and running... here's a peek into how we did it! It's inevitable that there are times when your ad campaign may not be working the way you want it to. In this episode, I talk about the process...

This week’s inspiring teacherpreneur journey is with Chloe from Chloe Tascoff Video After teaching 4th grade Reading/Ela for 4 years (plus 8th grade for 1 year), Chloe decided to quit teaching when her daughter was born. She opened up a Teachers Pay Teachers store and "accidentally" slipped into video marketing. From there, she has built a business around showing in-action footage of TPT...

In this week's Saturday Strategy Session, we chat about my three tips to help you level up your ad creative the next time you are building out a Facebook ad campaign. The three tips that I discuss in this episode are: To consider your campaign goals when creating the graphics for your ads To  ensure that your ads are going to stop the scroll  To keep your ads on brand to help build your brand...

In this week's Saturday Strategy Session, we chat with Chelsea Hall from Chelsea Hall Social all about organic Pinterest strategy. Chelsea helps teacherpreneurs strategically grow their email list, generate quality leads, and increase website traffic with the power of Pinterest! When she's not geeking out over Pinterest, you can find her spending time with family, working out, or explori...

This week’s inspiring teacherpreneur journey is with Caileigh Dennis of the Dennis Crew. Caileigh is a former teacher turned graphic designer for TPT authors. She's a toddler mom and will soon navigate the life of 2 kids! We chat all about  how she got started on TPT and then shifted her business towards graphic design the transition to motherhood the importance of prioritizing what you love...

In this week's Saturday Strategy Session, we chat about why your email list is ESSENTIAL right now. Some key points to think about when considering email marketing include... the differences between the social media algorithms and the email "algorithm" remembering that changes, like the massive iOS privacy updates, are inevitable, but as you grow your list you will have more securit...

In this week's Saturday Strategy Session, we chat about the overwhelm people feel with Facebook Ads. No idea where to start or what to do when it comes to Facebook ads? Then this episode is for you. So grab your favorite beverage and listen up for some real talk and a few good tips: Start with baby steps- you don't have to do ALL the things. It's a learning experience! Have a market...

This week’s inspiring teacherpreneur journey is with Maranda of Mrs. Bullington's Primary Emporium. Maranda is in her 2nd year as a full-time VA working on content creation for a few TpT sellers.  She previously taught 1st grade for 3 1/2 years in Denver, Colorado before stepping away from the classroom to pursue her VA business full-time.  She started offering VA services in April 2020 and w...

In this week's Saturday Strategy Session, we chat about writing ad copy, and I share some of my best tips that will help you convert and get people to click on your ad. We talk about four important parts of ad copy: the length of your copy, whether it's long, short, or microcopy  spacing and sentence length emojis, bold lettering, and caps hooks and getting people to click that "rea...

This week’s inspiring teacherpreneur journey is Hayley Klees, a Content Strategist for TPT Authors. Hayley is your best friend when it comes to planning out your content! She is a former 6th grade ELA teacher turned small business owner.   She helps TPT authors feel less stressed & overwhelmed by creating a game plan for your store.   Hayley loves playing volleyball & is a former collegiat...

This week’s inspiring teacherpreneur journey is from Melissa Seideman of Not Another Virtual Assistant. Melissa is a full-time history teacher, wife, and mom to two little boys. She is an email marketing specialist who helps clients work less and maximize their earning potential with the power of a single email. She loves sharing her knowledge on Instagram and her email marketing Facebook group. W...

In this week's Saturday Strategy Session, we chat about the logistics of my business finances and how I plan for expenses. Here are some of the logistics I break down: Using Paypal & Stripe as a Canadian The bank accounts/credit cards I use for my business Exchange rates YNAB. (a.k.a. You Need A Budget) For my expenses, I divide all the spending into five categories and am working to get...

In this week's Saturday Strategy Session, we chat about marketing tips for the bottom of the funnel that will help further nurture and sell to your warm audience. For your audience to make it all the way to the "invested" step of the customer journey, they need to be both emotionally and financially invested in your business. At the bottom of the funnel, it is important to be contin...

This week’s inspiring teacherpreneur journey is from Jamie of Basic Girl Teaches Jamie is a teacher, Instagram strategist, and instructional designer with an obsession for all things branding and Instagram. Jamie coaches teacher business owners through her Teachergram Connection Academy and is the founder of the Teacher Instagram Club, a free community for teachers of Instagram. She's passion...

In this week's Saturday Strategy Session, we chat about one of the most important parts of the customer journey -- getting your audience subscribed to your email list. Your email list is one of the greatest assets in your business.  It is ESSENTIAL you work to get people over this hurdle from "interested" in your business to "subscribed" to your business. We discuss three...

In this week's Saturday Strategy Session, we chat about top of funnel (TOF) ad strategies.  This is part two of our four-part Customer Journey series. Listen to the rest of the series    Part 1 In this episode, we dive into my fave three ad types and my top 5 tips for running TOF ads. If you want support setting up and running your ads, book a strategy session today! Links from the Episode Fr...

This week’s inspiring teacherpreneur journey is from Kelly of Speaking Of Images. Kelly is a Preschool SLP, National Board Certified Teacher, and Professional Photographer. She helps Teachers with  Online Businesses to level up their business branding with modern images and mock-ups designed for Educators. Members of her Image Maker Membership have access to over 3500 images to customize for their...

In this week's Saturday Strategy Session, we chat about the customer journey steps that your audience takes to go from never having heard of you to raving loyal fans! It's important to be aware of the phases people go through as part of your customer journey so that you can help move them through the phases. The five phases of the customer journey are... 1. Aware 2. Interested 3. Subscri...

In this week's Saturday Strategy Session, we chat about how to reverse engineer your goals and expectations for your upcoming course or membership launch (whether or not you plan on running FB ads). It's so important to start with the end in mind when you're planning a launch and an ad campaign.  This will allow you to have more confidence in the campaign (whether or not it's a...

This week’s inspiring teacherpreneur journey is from Aubrey Watkin of The Modern Science Class Aubrey is a fifth-year science teacher who came into teaching in a circuitous route and earned her teaching credential through an alternative pathway. She has taught both middle school and high school science and loves sharing her passion for science with students to help them explore the world! She star...