Before Your Summit: Paid Ads & Marketing Strategy to Maximize Your Virtual Summit

In this Saturday's Strategy Session, we are talking about the importance of staying consistent with your content pillars. It can be easy once you hit a certain amount of success to get shiny object syndrome and be all over the place but showing up and staying consistent will help you keep showing up for your customers.  In this episode, we'll chat about… The 3 content pillars or buckets...

In this Saturday's Strategy Session, we are actually taking a break from marketing and Facebook ad strategy to share mindset shifts. Sometimes I go through patterns where I don't feel like I am enough. It can be a recurring theme for me when I talk about my story. It might even be a story that you're sharing about your journey. This could even hold you back from moving forward , kee...

In this Saturday's Strategy Session,  I explore how to lean into the data from your ad campaign in order to scale big! First, I want to start off by saying that you cannot lean into your numbers if you're not tracking them. Every step of your customer journey should be tracked to see if it is successful. We want people to be able to flow through our journey with ease and if something is...

In this Saturday's Strategy Session,  I explore the seven-phase life cycle of an ad, from birth to death. In this episode, I talk about How where you are in the customer buying cycle depends on how you want to reach your audience. Planning strategies to effectively have your ads reach your best results. Some mistakes to avoid with your ads.  Links Mentioned in this Episode: FREE audience audi...

In this Saturday's strategy session, I am talking about the best ways to honour your client’s customer journey, and how it can empower them to make the right decision for their business. In this episode I talk about:  The difference between a tortoise customer or a hare customer How to create content for everyone in the different cycles The difference types of content you can create Let Us He...

In this Saturday's strategy session, I am talking about three traffic sources to leverage in your marketing.  In this episode I talk about:  Discussing the benefits, and disadvantages of each traffic source Strategies on the best ways to leverage this in your marketing plan. Some of my own favorite strategies on the best ways to apply this to your existing marketing plan.  Let Us Help You Gro...

This week’s inspiring teacherpreneur journey is with Grace Griffith.  I loved chatting with her about the importance of resiliency as a business owner and exactly how her journey has helped her grow as an entrepreneur and person. Grace Griffith is a former school teacher turned copywriter and content strategist. Her mission is to help course creators, coaches, and consultants use words strategical...

In this Saturday's strategy session, I am talking about how marketing is not a dirty word but a tool to authentically sell. For a long time in the marketing world, marketing has been linked to slimy tactics where you feel added pressure to buy and sell. Marketing doesn’t need to be that, it should be a holistic authentic selling process.  Marketing is an essential tool in business and in this...

In this Saturday Strategy Session, I am sharing the 5 tips every teacherpreneurs needs to overcome the overwhelm when it comes to Facebook ads.  In this episode I talk about:  Why it is important to have a plan Why every teacherpreneur should know their numbers in their business The importance of not letting perfectionism creep in and take over Links Mentioned in this Episode Episode 37 - www.jenz...

In this Saturday strategy session, I am bringing you inside of our Facebook community. I recently went live inside the group and wanted to share these tips for all of you tuning into the podcast as well.  We talked all about holistic marketing and I share what I like to call Glass Ball Marketing. We all go through ups and downs in our personal lives and our businesses and when times get tough we w...

This week’s inspiring teacherpreneur journey is with Jenny Roth from Jenny Roth Copywriting .  I loved chatting with her about her business and how she went from stay at home mom of three to a magazine editor to a business owner! Jenny believes in joyful and strategic email and sales page copy that welcomes your clients with open arms. She is an amazing copywriter for coaches and online service pr...

In this Saturday's Strategy Session,  I dig a little deeper into thinking about your customer journey. Basically, how your customer goes from learning about you to trusting you enough to buy that first purchase. This is known as the know, like, and trust factor.  In this episode, I share about... 1. Making sure you have the right offer that is proven. 2. Creating several lead magnets and test...

In this Saturday's Strategy Session,  I share some updated tips for how to create audiences for your Facebook ads. So much has changed in the last year and with any marketing plan, we need to keep our strategy up to date and follow the latest trends and updates in the space.  In this episode, I share... What the New Apple iOS update did to Facebook ads and tracking  How to create new audience...

This week’s inspiring teacherpreneur journey is with Kirsten Hammond from The Southern Teach .  I loved chatting with her about her business and how she has been able to grow to now support other teacherpreneurs upgrade their stores to make consistent incomes.  Listen all the way to the end to hear from a special guest, Kirsten's 3 month old! About Our Guest Kirsten Hammond, also known as The...

In this Saturday's Strategy Session,  I share three strategies for supercharging your nurture campaigns. Facebook ads are an amazing way to grow your traffic because it's not 2018 anymore. Having a holistic marketing approach that combines long-form content, email marketing, and paid ads can be the secret sauce to growing your business in 2022.  In this episode, I share three ways to sup...

In this Saturday's Strategy Session,  I share my biggest tips for nailing your messaging. The truth is if you are not sure about your messaging, you won't be able to write amazing copy or create graphics that stop the scroll. You're going to want to grab some pen and paper because these are not tips you want to miss! In this episode, I share my best tips for nailing your messaging s...

In this Strategy Session, we will be taking an inside look at my vision and goals for 2022! As we ring in the new year, I strongly believe in reassessing and prioritizing your goals for the year. I share my vision not only as a business owner but I also share my vision for my family life. I started my business to create the life I want to live and by looking at my vision and goals for this upcomin...

In this week's Saturday Strategy Session,  I take a walk down memory lane and recap 2021! We are so close to 2022, but before we ring in the new year I share with you how my business grew in 2021.  We chat about... Highlights from each quarter this year, including my intentional rest during Q3 All that I have learned about growth and marketing this year and what I started doing in 2021 that h...

In this week's Saturday Strategy Session,  I share all about how you can layer ads into your holistic marketing strategy to amplify the work you're doing We chat about... The three different types of ads I recommend you run to complement your holistic marketing strategy. How to work smarter not harder when you're still a solopreneur and trying to do ALL the marketing things The thre...

This week’s inspiring teacherpreneur journey is with Beth Hall from Coach Hall Writes.  I loved chatting with her about the different seasons of growth in her business.  It’s so inspiring to hear about how she has made the journey her own! Learn how Beth Hall decided to make videos on YouTube and eventually on TikTok to teach AP language in one minute or less! About Our Guest In 2019, she began a...

You finally decide to start running ads for your teacher business, but you're struggling to decide between investing in Pinterest ads or Facebook ads. Join Jenzaia and Emilee Vales as they share all their strategy secrets about Pinterest and Facebook ads so that you can figure out which platform is right for you.  In this episode, you will learn:  What the main differences are when creating c...

In this week's Saturday Strategy Session,  I share all about the differences, pros, and cons of paid and organic growth when it comes to marketing your teacher business. There is a lot of misleading information out there and in this episode, we break it all down.  We talk all about why paid growth is just necessary for the digital age that we are in BUT I also share the type of paid growth th...

In this week's Saturday Strategy Session, we take a deep dive into figuring out if you are ready to hire a Facebook ads strategy . Everywhere you turn on social media you see ads and you might be thinking to yourself that it is time that you take the leap. This is a notebook and pen kind of episode. Trust me! We talk all about the initial steps and milestones in your business you should reach...

In this week's Saturday Strategy Session, I share with you the five tips for launching a new course, program, or membership in the new year ! I also talk about something new that I've tried when it comes to emailing my list.  Now we've all heard that to launch we need to have an email list, be everywhere, do all the things, but what are the most important things that we should focus...

This week’s inspiring teacherpreneur journey is from Michelle Walker.  Michelle is a teacher turned Virtual Assistant. After her maternity leave, she decided to start her freelance business in the midst of the pandemic while still teaching remotely full-time. Her goal was to be able to work from home and be with her son. She began her business journey working with TpT sellers and other teacherpren...