Before Your Summit: Paid Ads & Marketing Strategy to Maximize Your Virtual Summit

Big things are happening over here! I want to be fully transparent and take you along as I make some changes to my business in 2023. It is that time of year when brainstorming, planning, and creating a vision board is on every business owner's mind. I wanted to start talking about this change in my business now and not in 6 months when it was all done because this in-between is what business...

I hate to break it to you, but running Facebook ads during the holidays are super expensive. But don't worry , that does not mean you have to halt all of your marketing efforts altogether. The first thing to consider is your mindset going into the holiday season. This is a time when many businesses take a bit of a pause to focus on family and that is totally ok because the goal is to build su...

Are you making the most of your messaging? Marketing gurus talk a lot about what ideal customers are, but they don’t often say how you can speak to them. Let’s change that. Asking these five questions can help you improve your communication and better connect with your audience.  These five questions will also help not only improve your messaging but also make sure your business is serving your au...

Do you find yourself: 1. Stuck in a rut and your business isn't growing as much as you want it to? 2. Jealous of other people who have the freedom and flexibility to work how they want? 3. Frustrated that you're not making as much money as you know you could? Then this episode is for you! Holly Haynes shares how she was able to achieve freedom,  flexibility and ultimately make more money...

Starting an online business means you typically need something to sell, whether it is a service or a product. It is super tempting to pick all the things and get overwhelmed with offers, services, and packages because we think this is the best way to make money. Now deciding how many offers or packages is tricky, especially in the beginning because we are still trying to figure out our business. E...

Ready to get in front of more people, but not exactly ready to up your marketing budget? I hear you. For new or smaller businesses, running expensive Facebook ads is just not in the cards, YET . But don't worry, I break down the best ways to scale your business and increase your audience with little to no money. Take out a pen and paper because this episode is full of great tips to market, in...

Have you ever stumbled across someone's website and then started seeing their ads everywhere?! Yup, those are retargeting ads and when people brag about their amazing returns on ad spend, they are usually talking about these types of ads.   Retargeting ads are one of the 4 types of ads I recommend but it is not the first ad I suggest you run. Retargeting ads serve a great purpose to help brin...

Not everything about business revolves around sales, ads, and marketing. One of the things I've learned in my entrepreneurial journey that has made such a difference is the importance of my mindset. At first, I was not that into the mindset and gratitude work but over time I have realized how much of a difference it makes in my day-to-day life. Sometimes we feel like we don't have time t...

Learn all about the method I use to test ads for not only clients but also for my own ads.  So why a testing protocol? Now let me start by saying this testing protocol is good for ads that you run for a long time and not just ads that run for a few weeks. Think evergreen products or webinars, not necessary launches. My testing protocol is a 3-day process where I test the ad copy, images, and headl...

Raise your hand if you ever boosted a random post on Instagram or Facebook? 🙋‍♀️ That is how my journey running ads started. Eventually, through experience and trial and error, I learned how to supercharge your blogs, podcast episodes, and YouTube channels through ads. It is so vital to produce high-quality long-form content weekly and also nurture your audience.  One of the first ads I recommend...

I completely recommend spending your money on strategy, content creation, and software before you take a deep dive into ads. Let's just start there. When thinking about investing in your business, cost, speed, and quality are the most important aspects to consider. Regardless of your budget, the quality needs to be there because our content creation keeps our online business moving, and growi...

Learn from freelancer coach Aubree Malick's journey from classroom teacher to thriving business owner in this episode. Aubree shares her story and tips for freelancers wanting to start on their own freelancing paths.   In this episode Aubree shares: Her journey on TikTok and how that platform grew her business The  power of video and marketing to reach new audiences  How her journey as a free...

The cost of Facebook ads is rising, and here's what you can do about it. Join me as we chat about WHY Facebook ads are getting more expensive and HOW you can reduce your costs with just a few changes.  In this episode I share... How with more demand, comes a higher price tag when it comes to ads My top three tips on how to reduce your ads budget   How keeping a bank of copy and images CAN hel...

Get ready to find your dream leads and grow your email list on autopilot! This is a bonus replay of my workshop, "Dream Leads on Autopilot".  In this free training, I walk you through my framework on how to make sure your lead magnet is ready for ads.  In this episode I share... How to create a stress-free lead stream The four parts of a lead magnet funnel: lead magnet, tech stack, traff...

If you've been in the online business for a while now, you have definitely heard the term ICA. We are always targeting our messaging to our ideal customer or client avatar. BUT I'm here to tell you that instead of talking to one person, you should think about personas! You might be asking yourself... What are audience personas and how are they different from my ICA? In this episode I sha...

Are you a teacherpreneur ready to create passive income in your business? Join me and guest expert Lindsay Bowden as we chat about online courses and how they compliment ANY niche or industry to create passive income, even for beginners.  In this episode:  We chat about what goes into an online course, from creation to marketing strategies  How to automate your online course to create passive and...

All good things come in 3s right?! I share the three phases of marketing that every teacherpreneur goes through when starting and growing their online business. Tune in to learn what the three phases are and how each one is vital to your success. In this episode... Why it took me multiple 5ks and half marathons to finally consider myself a runner  How each phase of marketing builds on one another...

Join me for a behind the scenes look at what a strategy session looks like for new client. We set up her ads manager account, her new pixel, and connect her website and email marketing platform all together. Listen along to hear a step-by-step walk through our session.  In this episode: Hayley and I set up all of her accounts  I give some big tips for tracking her Facebook group visitors  We set u...

Ready to hear about a MAJOR client win?! The typical click through rate is about 3%, which means that for every 100 people that see your facebook ad, about 3 people actually click the link to view your product or service. Well, I had a client this past quarter who had an 11% click through rate which was incredible! Tune in to hear about the clients wins of this past quarter. In this episode... I s...

Have you been thinking about growing your reach and expanding your audience? Join me this week as I sit down with Sara from Podcasting for Educators as we talk all about podcast guesting. She shares her best Do's and Don'ts when it comes to pitching, being a guest, and even what to do after you're done recording. Podcasting guesting is all about networking so being a great guest is...

Want to learn my best tips for having a relaxing summer and moving forward in your business? In this episode, I share my top five tips for striking that balance between fun in the sun and hitting those big business goals. There is always room for work and play! In this episode I talk about... How scheduling, batching, and pre-planning play a role in having a relaxing summer My big summer plans for...

Join me this week for an amazing interview with business coach Melissa Lin! We talk all about scaling your business in a sustainable way  to increase your income, without increasing  your hours. We want to avoid burnout here! Melissa shared her best tips for scaling the right way.  Melissa Lin is a previously successful chemical engineer turned multiple six-figure business coach and business owner...

Running ads is all about driving more leads, and ultimately money, to your offer. Increasing your return of ad spent (or ROAS) is the goal because we don't just want to throw money away. We want to grow our email lists, sell our offers, and make more connections but how can we understand just how well our ads are really working? In this episode, I share 5 tips for increasing your return on ad...

Let's chat about one of the biggest question in online marketing! Should you do a live or evergreen launch. I first want to break down what the key differences are between a live and an evergreen launch. Let me also say that BOTH have their perks and challenges.  In this episode I talk about... The benefits of doing a live launch and why building a little anticipation is a good thing How ever...

This week’s inspiring teacherpreneur journey is with Amy Roadman.  I loved chatting with her (again!) about the importance of the creative process and the values it can bring to your collaboration. Amy Roadman has been an art teacher for 20+ years and believes art and creativity can be taught, that you don't have to start with innate talent, but a desire to create and practice. By providing o...