Before Your Summit: Paid Ads & Marketing Strategy to Maximize Your Virtual Summit

In this week’s Saturday Strategy Session we're talking about the 4 marketing mistakes you could be making right now that could affect your business down the road.  Due to lack of trust, the buying cycle in the online space is the longest it's been in years. It's taking 3 to 6 months of someone consuming your content and developing trust before they actually buy from you.  This episo...

This week’s exciting interview is with Sara Verheyen from Mareish Books.  Sara is a CPA that provides bookkeeping and CFO services for creative entrepreneurs who are looking to grow and scale their businesses.  She helps them to focus on the parts of the business that they love rather than the accounting, as well as helps her clients get organized and embrace the numbers.  Together, we discuss the...

In this week’s Saturday Strategy Session, we are taking a deep dive into the 3 pillars of effective Facebook ads marketing. This is what I help my clients with, as well as what I teach in my course, Dream List Essentials. Learn all about each of the 3 pillars:  1. Solidify your marketing foundation 2. Build your list 3. Expand your success  You will also walk away from this episode knowing what th...

DAY 3: AMPLIFY YOUR LEAD GENERATION WITH PAID TRAFFIC Today, we're talking growing your brand awareness and your email list with paid Facebook/Instagram ads .  This is a great way to save time and energy as you grow.  In this livestream, we specifically talked about how to know you’re ready for ads. Download the Workbook → marketscalegrow.com/readysetgo ________ ✨ Join Dream List Essentials...

DAY 2: ORGANIC TRAFFIC & COLLABORATIONS Today, we're talking growing your brand awareness and visibility by building your audience organically and borrow someone else’s audience with collaborations. No cookie cutter formulas here... just strategic marketing plans that focus on your business growing in a way that is authentic and sustainable for YOU! Download the Workbook → marketscalegrow...

DAY 1: REVERSE ENGINEER YOUR SUCCESS Today, we're talking about how to create a seamless customer journey that takes people from never having heard of you to buyers in an easy-to-follow way. No cookie cutter formulas here... just strategic marketing plans that focus on your business growing in a way that is authentic and sustainable for YOU! Download the Workbook → marketscalegrow.com/readyse...

Today is a very special Strategy Session with Tia Parnell from Parfaitement Parnell. From posting a few resources on Teachers Pay Teachers in 2019, to now running a successful business which provides modern and engaging French resources for teachers, Tia has experienced business growth like she never imagined! Surprisingly, the marketing component of her business is something that Tia has not inve...

In this week’s Saturday Strategy Session we're talking about measuring little wins in marketing with leading metrics and lagging metrics.  In this episode, we chat about what these metrics actually are, as well as examples of each and why they're important. You will also learn how you can use both metrics together to track what you should do moving forward in your business. You will see...

This week I’m chatting with the inspirational Melanie Battistelli.  Together, we discuss Melanie’s journey, as well as what started her along this path. We discuss the hardest part of setting up a course and the mistakes that many make. Oftentimes, right from the beginning.   Melanie breaks it all down and really dives deep into what is necessary when it comes to the creation and launch of your co...

In this week's Saturday Strategy Session, we chat about failure in marketing, specifically failure with Facebook ads.  In this episode, I share a case study about the (frustrating!) Facebook ad results that I got a few months ago. Our goal was to sell a product. A product that this company has sold tens of thousands of times. There are tons of testimonials of how great the product is and how...

In this week’s Strategy Session, I chat with Heather Cacioppo of Full Sped Ahead.  Together, we take a closer look into Heather’s landing and sales webpage for her mentorship program. After purchasing a template, she was really happy with how the page turned out. However, she now feels like she could be missing something. After this session and with just a few small tweaks, Heather’s pages will be...

In this week's Saturday Strategy Session, we chat about power questions for your marketing plan. I’m super excited for this one! This really is a phenomenal way to help you evaluate what’s working well in your business, and where you may be feeling stuck. Questions are tools, and we can use them to do SO much. These 12 power questions are a really great way to help us if we’re feeling lost, n...

In this week's Saturday Strategy Session, we chat about niche and expertise; does your business need one, both or neither? Tune in to learn how niching down and finding your expertise can impact your business marketing. We dive into the difference between a niche and an expertise, as well as the actual benefits of having both. Also learn the typical process of niching down and different varia...

In this week's Saturday Strategy Session, we chat about marketing mindset, and specifically, data overwhelm in your business. All of the numbers and data in your business can have your head spinning and leave you feeling paralyzed. If you’ve ever felt this way, you’re definitely not alone! First of all, I want to give you permission to just let it go. Secondly, I want to give you 3 tips to he...

In this week's Saturday Strategy Session, we chat about 3 steps to decluttering your business. One of the books I read recently was ‘Decluttering at the Speed of Life: Winning Your Never-Ending Battle with Stuff’ by Dana K. White. In the book, Dana shares 5 tips for getting rid of overwhelm and clutter for good.  I found this book super helpful, so I decided to declutter my business and appli...

In this week's Saturday Strategy Session, we chat about the love languages of marketing and specifically, the ‘right’ way to market your business. Perfect timing with this episode going live the week of Valentine’s Day - I didn’t intentionally plan that!  You’ve probably heard of the 5 love languages when it comes to relationships; they are words of affirmation, acts of service, gifts, physic...

On this week’s Saturday Strategy Session, you'll hear an actual coaching session I had with Suzanne Aldrich from Playing Speech! Suzanne is a licensed Pediatric Speech Language Pathologist and works full-time treating children with speech sound disorders. She also has a TPT store that sells materials to treat speech and language disorders. She loves sharing helpful therapy tips and resources...

In this week's Saturday Strategy Session, we chat about the 4 elements of holistic marketing. Your holistic marketing strategy should be like a braid, because all of the elements work together, layer together, and are stronger together.  I first talked about the 3 original elements in a previous episode, but I have a 4th element that is now on my radar too. It’s very important that you’re wor...

This week’s inspiring teacherpreneur journey is from Ashley DiMercurio of Your Reading Tutor! Ashley is a certified Reading Interventionist, teacher and tutor mentor, podcaster, wife, and homeschooling mom to two beautiful children. She scaled her part-time business into a full-time income through multiple income streams, including an online tutoring business and online virtual summit. She’s been...

In this week's Saturday Strategy Session, we chat about creating a home base for your marketing plan - Specifically, where you are sending people. I recommend that you have one solid home base to direct traffic, nurture your people, and continue building relationships. This is extremely important because people NEED a next step in order to take action and follow through. People in momentum co...

Welcome to another look behind the scenes of my business evolution! Back in episode 98 , I mentioned that my business is shifting. While a little scary, I really wanted to be transparent and share that journey with you all because I feel like you rarely get to see that side of businesses. You know, that messy middle. When all the big decisions are being made. For Part 2, I share more about how I r...

Let's chat about the 6 reflection questions you should be asking yourself at the end of the year. Now I know the saying, " New Year, New Me " is super popular, but I honestly don't think you need a brand new year to reflect, change, and grow. No matter when you're pulling up this episode, you can use it to reflect on and assess how your business is evolving. Grab a pen and...

Consistency beats motivation every single time. And to be honest, we have all been guilty of falling off the consistency wagon once or twice, and that is ok! As long as we have a plan on how we are going get back on and continue. One big secret that I've learned over the years is that consistency can look different at different times in your journey, your personal life, and your business. We...

It was this time about two years ago that JD Teacherpreneur Marketing came to life! Since then, I have learned many lessons along the way that has not only led my business to 6 figures but also opened up my eyes to a completely new way of life. The truth is, some lessons can only be learned through experience. No matter how many people tell you that consistency is key to growing your business, or...

Let's end the myth that the only way to have a director of marketing is to either DIY or hire a full-time employee. Join me and my amazing guest, Lindsay White,  this week as we talk about outsourcing your marketing, how she mentors other freelancers to become directors of marketing, and how she started The White Label Creative.   In this episode... We talk about what a director of marketing...