Before Your Summit: Paid Ads & Marketing Strategy to Maximize Your Virtual Summit

Think you need paid ads to pack a virtual summit?  Let’s flip that script (coming from a FB ad strategist!).  Today, we'll map out a no-ads growth plan that’s driven by trust, smart partnerships, and a visible, human presence! You absolutely can fill seats and create momentum without touching a single ad dashboard (unless you want to!). __________________ Find me on Instagram → https://www.in...

In this revealing episode, I dive deep into the methodology behind creating summit topics that naturally attract your ideal buyers.  The key is finding that specific audience that will self-select if the summit is for them without being so niche that only a handful of people qualify.  __________________ Find me on Instagram → https://www.instagram.com/heyitsjenzaia/ Email Me → support@jenzaiadimar...

Ever wondered which marketing strategy gives you the biggest bang for your buck when promoting your virtual summit? Registration ads! Registration retargeting ads are the most cost-effective advertising strategy for summit hosts with limited budgets, focusing on people who visited your registration page but didn't sign up. __________________ Find me on Instagram → https://www.instagram.com/he...

Your post-summit funnel game plan creates opportunities to take advantage of the momentum and excitement attendees experience during your virtual summit.  That's why it's essential to plan what will happen after your summit to capitalize on the new relationships you've built through speaker promotions and advertising. __________________ Find me on Instagram → https://www.instagram.c...

In this episode, I share my journey of falling in love with virtual summits and explores the various ways people can engage with them, from hosting to attending.  After working behind the scenes on approximately 20 summits, presenting at over a dozen, and attending more than 50 as a participant... I truly feel like summits are my happy place! __________________ Find me on Instagram → https://www.i...

Discover the power of retargeting ads to boost your virtual summit's all-access pass sales and maximize revenue from your event. While one of the main benefits of a virtual summit is growing your email list with free registrations, there is also an opportunity to make additional revenue by converting those free attendees into all-access pass purchasers.  Using retargeting ads can be a powerfu...

Ever watched your Facebook ad budget disappear with nothing to show for it?  You're not alone.  In this eye-opening episode, I walk you through a recent rescue mission where we transformed a completely failing lead generation campaign into a conversion powerhouse using targeted, strategic changes. __________________ Find me on Instagram → https://www.instagram.com/heyitsjenzaia/ Email Me → su...

Strategic funnel planning is crucial for summit success and it starts long before your event goes live or speakers start presenting! In this episode, I share the three essential funnels every summit host needs to implement for maximum impact.    Funnel #1 is highly recommended Funnel #2 is nice to have, especially for experienced summit hosts Funnel #3 is 100% necessary and your summit might flop...

Ready to amplify your summit with paid advertising?  In this episode, we discover the five non-negotiable elements you need before spending a single dollar on ads for your upcoming summit. Skipping these foundations can drain your budget with disappointing results. __________________ Find me on Instagram → https://www.instagram.com/heyitsjenzaia/ Email Me → support@jenzaiadimartile.com

For summit hosts, the advertising landscape can feel overwhelming with countless numbers to analyze. As a Facebook ad strategist specializing in summits, I've identified the five metrics that actually drive results: return on ad spend, cost per lead, click-through rate, landing page conversion rate, and ad frequency. In this episode, we'll dive into each of the 5 key metrics, why they&ap...

Behind every successful online summit lies a strategic approach that most hosts discover only through painful trial and error. After supporting over two dozen successful summits across multiple niches, I've identified some patterns that separate thriving events from those that struggle to gain traction. In this episode, we'll chat about some of the mistakes I see (and what to do instead)...

Getting speakers to promote your summit can be challenging, but understanding why they hesitate and implementing strategic solutions will transform your promotional results and summit success. In this episode, we'll discuss some of the main reasons why speakers don't promote and what you can do to help prevent or at least minimize their roadblocks. __________________ Find me on Instagram...

In this episode, we discuss strategic ad budgeting for virtual summit success, with different approaches depending on your experience level and how much you have to budget.  Through the episode, I break down a four-level approach to layering your ads including the order to stack different ad types, the percentage of your budget to allot to each type, how to balance the budget for warm and cold aud...

Facebook ad strategies can dramatically grow your summit attendance without wasting money when you focus on the right approaches at the right times.  While summit registration ads should receive the bulk of your budget, there are three additional strategies that can dramatically amplify your results.  In this episode, I'll also share a bonus tip PLUS one of the most common mistakes I see summ...

The success of your virtual summit hinges on a strategic marketing approach that builds momentum at exactly the right times. As a Facebook ad strategist who's guided countless summit hosts to sold-out events, I'm pulling back the curtain on the precise marketing timeline that turns an ordinary summit into a registration powerhouse. In this episode, we'll break down the eight-week ma...

So, what exactly is a summit?  This episode answers some of the most frequently asked questions summit hosts ask as they're planning their first summit... 1. Why should I host a virtual summit? 2. Should the tickets be free or paid? 3. Should the sessions be live or pre-recorded. Listen now to discover how to make these crucial decisions with confidence and set yourself up for summit success...

"Before Your Summit" is your tactical guide to developing a comprehensive marketing strategy that balances organic reach, paid advertising, and affiliate promotion for maximum impact. Every Saturday, I'll deliver actionable strategies specifically designed for summit hosts who want to stop throwing money at ineffective advertising and start creating events that convert. Whether you&...

Traditional lead magnets aren't always the right choice for every business, especially when targeting time-strapped, cash-rich B2E clients who need efficient solutions rather than DIY resources.  Through this client case study, I explore way you can match your lead generation strategy to your specific audience's needs and preferences (and your own!) In this episode, we'll chat... ✨...

In this very real and vulnerable episode, I share how I've transitioned from running my business full-time to balancing it with my return to classroom teaching, and why I believe your business should work for you, not the other way around. After many different renditions of my business, I hope the insights into how my business is working for me right now can support you!  Remember, it's...

Are you looking to fill your virtual summit with eager participants?  In this third episode of the Summit Success Series, we'll explore 10 essential ad types (plus a few bonus strategies) that drive registrations, VIP upgrades and more. Part 1: The three facets of a success marketing plan for your summit Part 2: Backwards planning for summit marketing success  __________________ Find me on In...

Are you planning on hosting a summit this summer? Come join me as I walk through a comprehensive timeline to follow when planning an online summit.  By working backward from your kickoff date, you can ensure maximum success with your marketing strategy! In this episode, we chat about... ✨ The most important steps to take from 3+ months out to the day before your summit ✨ How to incorporate the t...

Are you hosting a summit this summer?  Then you'll definitely need a strategic marketing plan.  With careful preparation and planning, you can ensure your summit supports your goals of audience growth and revenue generation.  In this episode, we explore... ✨ What a summit is and how they can make you money ✨ Why it's essential to have a strategic marketing plan ✨ The three facets of y...

This episode emphasizes the foundational work that goes into creating impactful ad campaigns. We dive deep into the importance of understanding audiences and what makes ad campaigns truly successful. In this episode, we'll chat about... ✨ Five essential questions every marketer should consider before launching ads ✨ The importance of emotional connection in marketing messages ✨ How to rela...

In this episode, we discuss if a $20 daily budget for Facebook ads is sufficient.  I break down costs associated with different ad types and how your goals and audiences impact these expenses.  Budgeting for your ads is a crucial part of the success formula when running ads.  Make sure your budget is on target! In this episode, we'll chat about ✨ the three primary ad types and analyze of cos...

This episode explores the complex relationship I personally have between advertisements for businesses and as a consumer. While many businesses rely on ads for visibility and sales, most consumers have a much more negative view of ads.  As an ads manager, I find it difficult to balance these two opposing sides. This episode is a peak inside my struggles. __________________ Find me on Instagram → h...