Before Your Summit: Paid Ads & Marketing Strategy to Maximize Your Virtual Summit

Effective budgeting is critical for entrepreneurial success!  That why, this week, I share my personal insights on how I manage my business finances using strategies like Profit First and YNAB. By prioritizing savings, taxes, and owner draw, and carefully evaluating expenses, it's possible to have a financially stable solopreneur business! In this episode, we'll chat about ✨ How I alloc...

Ever thought about parallels between teaching methods and effective Facebook ad strategies? Join me for this week's Saturday Strategy Session where we talk about setting clear goals, measuring success through key metrics, and continuously optimizing campaigns, listeners learn actionable tips to improve their advertising efforts. In this episode, we'll chat about ✨ Importance of establis...

This episode focuses on essential marketing strategies for 2025 and shares what I'm going to be keeping and leaving behind this year! The discussion offers actionable insights for creating a sustainable marketing plan that aligns with personal and business goals. In this episode, we'll chat about ✨ The importance of quality and consistency in content creating ✨ Why relationship buildin...

As the year draws to a close, it’s really easy to forget some of these small tasks.  So I complied a checklist of all the things I'm doing to prepare for next year and make my life as easy as possible in such a chaotic time. In this episode of Market, Scale, Grow,  we'll chat about... ✨ things to do in your email service provide ✨ organizing your Gmail and Google Drive ✨ content and m...

Can taking a step back from your business actually be the key to future success? I've done just that and now I'm ready to share how pressing pause on both business and social media activities has reignited my passion and brought new clarity to my goals for 2025.  This episode offers a bit of an inside look at my journey through an interesting season of life. In this episode of Market, Sc...

There are four crucial audience types—warm audiences, lookalikes, interest-based, and the newly introduced broad audiences—that every advertiser should be testing.  Join us for this episode as we dissect each of these different audiences and walk through how to set each one up.  You'll even hear Jenzaia stumbling through the ads manager throughout the episode!  __________________ Find me on I...

Unlock the secrets to running successful ad campaigns with this three-day testing protocol that promises to save you time, energy, and money. In this episode, we'll chat about the steps to take in order to to optimize your ads within 72 hours! Get started optimizing right away! __________________ Find me on Instagram → https://www.instagram.com/heyitsjenzaia/ Email Me → support@jenzaiadimarti...

Ever feel like you're racing against the clock, only to find yourself scrambling at the last minute? Hi it's me! 🙋‍♀️ Come along with me as I learn how cultivating a sense of urgency in my life and business.  Today, I'm sharing some tips that I'm personally using to become better at this important skill! __________________ Find me on Instagram → https://www.instagram.com/heyit...

Unlock the secrets to identifying and overcoming campaign fatigue to ensure your advertising efforts hit the mark every time!  Have you ever wondered why your ad performance dwindles despite a perfect start? Tune in as I help you navigate maintaining a healthy ad that your audience is excited to see! In this episode of Market, Scale, Grow as we chat about... ✨ Understanding campaign fatigue and h...

Can a tripwire truly revolutionize your marketing strategy, or is it just an unnecessary complication for beginners?  Join me as I navigate the intricacies of running ads to lead magnets and the debated necessity of incorporating a tripwire.  In this episode of Market, Scale, Grow as we chat about... ✨ the necessity of tripwires (or are they really necessary?) ✨ the value of tripwires ✨ the imp...

Unlock the secrets to amplifying your brand's voice and reaching an expansive audience with our latest episode. We'll guide you through the essential strategies of diversifying your marketing approach, mastering platforms like podcasts, blogs, social media, and email to ensure you're not just heard but remembered. Learn the art of repurposing content efficiently, managing tasks base...

Let's transform your understanding of Facebook's tracking tools including pixels and Meta’s Conversion API!  These tools often feel very complicated and even unnecessary.  But I want you to know they can be very powerful and make a huge difference in your marketing... Even if paid ads aren't your current focus! In this episode of Market Scale Grow, we'll cover... ✨ exactly wha...

Ever wondered if you're wasting your time and money on Facebook ads? Learn how to make smart choices in creating your marketing plan.  Do you even need to be running ads? In this episode of Market Scale Grow, we'll cover... ✨ the absolute basics to cover before even considering ads ✨ 3 things to have in place to ensure success beyond your ads ✨ the exact types of ads I recommend you r...

Could your landing page be sabotaging your conversion rates? This episode of Market Scale Grow uncovers the five most common mistakes that can impact your efforts and leave your conversion rate suffering!  From hidden buttons to too many choices, there are suggestions anyone can implement to unlock the full potential of their landing page! In this episode of Market Scale Grow, we'll cover......

Walk through the steps I took with a client to turn a floundering Facebook ad campaign into a success! In this episode of Market Scale Grow, we'll cover... ✨ a simple yet critical mistake we made ✨ the power of a testing protocol that helps you identify issues ✨ the order we troubleshooted through the different issues __________________ Find me on Instagram → https://www.instagram.com/heyi...

Consistency is the backbone of a successful marketing strategy. Learn how to master both macro and micro consistency to elevate your brand’s presence and engagement.  In this episode, I share... ✨  essential insights on maintaining a reliable marketing plan ✨  the importance of quality over frequency ✨ the components of macro consistency and micro consistency Understand what consistency looks l...

Can a simple, low-cost offer transform your marketing strategy? Discover the potential of tripwires in this Saturday strategy session, where I break down this powerful tool that can help offset ad expenses and grow your email list.  In this episode, we'll cover... ✨   the essentials of tripwire pricing ✨  the inclusion of bumps and one-time offers ✨  how this technique compares to self-liq...

Discover my favourite brainstorming exercise that sets the stage for an effective marketing strategy. In this episode, I will help equip you with an innovative set of tools to elevate your marketing efforts and give you simple, actionable steps to improve your marketing strategy over the next 3-6 months. __________________ Find me on Instagram → https://www.instagram.com/heyitsjenzaia/ Email Me →...

What if you could keep your long-form content fresh and engaging without feeling overwhelmed? Tune in to this episode of Market Scale Grow as I return after a six-week hiatus with actionable strategies for consistently producing valuable long-form content.  Learn my methods for generating ideas from various sources and discover how to balance providing quality information that is also clear and ac...

With longer buying cycles and lower trust levels, turning leads into customers has never been more challenging. In this episode, we’ll discuss managing your expectations by understanding key metrics like audience size, growth rate, and engagement levels. Learn how patience and effective audience nurturing can lead to increased sales, and discover the importance of setting realistic goals based on...

Ready to master the art of scaling your ads quickly and effectively during a launch? This episode shares action steps for both vertical and horizontal scaling to ensure you're able to increase your budget and maintain the success you began with!  We'll also dive into additional tips to ensure your budget goes as far as possible... plus a MUST do tip in the event your launch ads underperf...

Balancing work and family life during summertime can feel like a high-wire act without a safety net. In this episode, I share my personal experiences and strategies for maintaining marketing momentum amidst summer breaks and maternity leaves. You'll hear firsthand how I've navigated the challenges of pausing initiatives like podcasts, yet found ways to keep the business pipeline flowing....

Unlock the cascade of success with our 'Waterfall Strategy'! This week, I unravel the strategic sequence of lead generation ads, visibility ads, and sales/retargeting ads that will revolutionize how you grow your business. Join me as we navigate through the complexities of advertising, prioritizing budget allocation, and understanding why the order of ad types is pivotal for sustainable...

Struggling to keep up with the performance of your online campaigns? Fear not, as we dive into the rhythms of daily and weekly tracking that keep your finger on the pulse of your marketing efforts. We'll explore evaluating cost per result, unveiling the true story behind your click-through rates, and interpreting cost per thousand impressions (CPM) without breaking a sweat. Learn how to spot...

Imagine unlocking the secrets to fueling your sales engine without ever feeling like you're just pushing a product. That's exactly what we're tackling this week, as we reveal how to weave non-selling strategies into your business tapestry to boost sales, particularly when wallets are tightening, and trust is at a premium. We’re not just talking theory; we're giving you concrete...