Before Your Summit: Paid Ads & Marketing Strategy to Maximize Your Virtual Summit

In this week’s Saturday Strategy Session, we’re talking about how a spin class relates to marketing, specifically running Facebook Ads. Even though I’m a runner, I began attending spin classes last winter as an alternative to running during the cold winter months. I quickly fell in love with the early morning workouts and saw the positive impact it made on my life!  After 8 months of weekly class...

This week’s Saturday Strategy Session focuses on the number one ad that everybody should be running…lead generation ads! In a digital climate where organic growth can be challenging, it’s so important to utilize paid ads to consistently build your email list and grow your business.  Without a lead generation strategy in place, your business may suffer in the long run. People will unsubscribe, unfo...

In this week’s Saturday Strategy Session, we’re diving into the first "tea time with Jenzaia”. Hear the hot take on why targeting is not the issue when it comes to Facebook ads.  Often, people believe that finding the right audience is the key to success. However, I have two rebuttals for this. Firstly, many individuals fail to leverage their warm audience and lookalike audiences effectively....

In this week's Saturday Strategy Session, we’re discussing the three key strategies to focus on when you’re 8 weeks out from a big event. Whether you're gearing up for Black Friday, a product launch, or a summit, this episode will provide you with the necessary steps to ensure success.  Get the insight on maximizing your sales by hosting a live event, nurturing relationships and creating...

As the fall season approaches, it's time for businesses to start planning their marketing strategies to finish the year off successfully. In this week's Saturday Strategy Session, we’re discussing 4 key tips that can help you create an effective fall marketing plan. These tips can also be applied to other seasons, allowing you to tailor your marketing efforts throughout the year.  Dive i...

Are you tracking the right metrics for your Facebook ads? In this week's Saturday Strategy Session, we’re discussing my top three favorite metrics to be tracking! Specifically, the metrics accessible in Facebook Ads Manager. Get an explanation on each metric, learn what each one measures, why it is important, and how to interpret the data. Also, listen until the end and get insight on a bonus...

Getting paid as a guest speaker isn’t as difficult as you might think. However, it does require a strategic approach, a compelling signature speech, and a focus on engagement and connection with your audience. Jenn Espinosa-Goswami, a certified holistic coach and public speaking expert, breaks down the steps to getting paid to speak. As she mentions, there’s a stage for everyone! Learn how to find...

In this week's Saturday Strategy Session, we’re discussing one of the most frequently asked questions; What is a pixel and do I actually need it? Learn the importance of having a pixel installed on your website, the concept of "seasoning the pixel", the difference between a pixel and a cookie, and whether coding knowledge is required. Pixels have revolutionized the world of digital...

In this week's Saturday Strategy Session, we’re discussing the strategies and steps to take when preparing for a major event. Whether you're gearing up for Black Friday, a product launch, or a summit, this episode will provide you with the necessary steps to ensure success. We'll be covering three key phases leading up to the event: 12 weeks out, 6 weeks out, and 2 weeks out. The ke...

In this week's Saturday Strategy Session, we’re discussing strategies for making 2 sales in just 2 days. Recently, I had the opportunity to participate in a panel discussion where I was asked a great question:  " If you had only 2 days to make 2 sales, what would you do? "  This question sparked a lively conversation among the panelists, each offering unique insights and strategies....

Is blogging dead? The short answer, NOT AT ALL! Blogging is often underestimated and misunderstood, but it can be a super valuable tool for nurturing and warming up your audience, as well as generating new leads to your business.  Branda Villacob, a copywriter who specializes in helping freelancers and female entrepreneurs create personality-packed content, shares all the details on keyword resear...

In this week's Saturday Strategy Session, we’re talking about creating a customized marketing plan specifically for your business. No two businesses are the same! Therefore, tailoring your marketing strategy to fit your business and audience is so important. Learn why starting with the end in mind is key, and how you can reverse engineer the customer journey to create content that leads to sa...

In this week's Saturday Strategy Session, we’re talking about how to improve your messaging. You’ve probably heard it before → storytelling REALLY works to get people invested in your offer. I didn't actually understand why though . I knew I needed to tell stories and evoke emotions, however I just couldn't connect the two … until recently! In this episode, I share the mind-blowing...

Do you really need to stay visible? The answer is YES!  In this week’s Saturday Strategy Session, we’re diving into the topic of staying visible and bringing new people into your audience. Visibility isn't just about being seen, it's about staying top of mind. Increasing your visibility is essential for staying relevant, attracting new clients, and growing your business. Learn the import...

Is organic growth the better option or should you invest in paid advertising? In this week’s Saturday Strategy Session, we’re chatting about the two different types of marketing; organic vs paid. There actually isn't a wrong choice when it comes to deciding between these two approaches. The key is to find the right balance that works for your business. Whether you choose to focus on organic g...

In this week’s Saturday Strategy Session, we’re chatting about aiming for consistency (not perfection) in your marketing. Hear personal experiences about my own approach to perfectionism, as well as why consistency is key to marketing success.  This episode emphasizes the significance of consistency in three key elements of holistic marketing: long-form content, email marketing, and community buil...

In this week’s Saturday Strategy Session, we chat about marketing strategies to implement now (during the slow season) to prepare for the busy back to school season ahead. Even though you may currently be in summer relaxation mode, it’s important to not forget about your business and marketing efforts. Tune in to learn simple strategies such as content batching, building connections, conducting ma...

This week’s interview is with Lauren Fulton, a full-time teacher author, business coach, and stay-at-home mom who is passionate about helping other teacher authors grow their business in purposeful and sustainable ways. She supports teacher authors by providing step-by-step guidance through her podcast, The Rebranded Teacher, her membership, The Rebranded Teacher Academy, and the Teacher Seller Si...

In this week’s Saturday Strategy Session, we chat about the three things that are working right now with Facebook and Instagram ads. Tune in to learn some top tips and strategies, exactly what is happening in the ad space, and what currently is and isn’t working. Plus, be sure to stick around until the end for bonus content! Going all in with ads for the remainder of 2023 is crucial for amplifying...

This week’s interview is with Caroline from La Classe de Mme Caroline. Join us for a live strategy session where we dive into Caroline’s desire to run more Facebook ads that generate revenue, rather than just focusing on email list building.  Together, we focus on creating a strong marketing plan that directs traffic to a Teachers Pay Teachers (TPT) store, and giving yourself grace and consistency...

In this week’s Saturday Strategy Session, we chat about the return of investment (ROI) of a list building ad. Email list building allows for the accrual of warm leads who are interested in the product or service being offered. People who like, trust, and consume your content are more likely to buy when the time is right. It is important to track ROI in order to understand the success of list build...

This week’s Saturday Strategy Session is more of a motivational rant for those that feel they are “just a teacher.”  There are SO MANY skills that come with being a teacher, including business skills! Did you know that when teaching, you are actually marketing your lessons to the students every single day, tweaking the messaging and delivery until it sticks?  As teachers, our job becomes a large p...

In this week’s Saturday Strategy Session we're talking about how I help my clients ensure that they have a proven offer before we start running Facebook ads. Success with an ad campaign begins before the ad ever launches. It is important to know if the product or service has been successful in the past in order to determine whether you have a viable offer that will sell now. This episode expl...

This week’s exciting interview is with former teacher turned full-time mom and teacherpreneur, Jillian Fernandez.  Jillian is on a mission to help teachers create a profitable and sustainable income selling their resources or services. Jillian shares her story of starting her Teachers Pay Teachers (TPT) store and how it has evolved into a successful online business. Together, we discuss the benefi...

In this week’s Saturday Strategy Session, we're talking about one of the most effective ways to promote your podcast - using Facebook ads! If you're looking for ways to grow your podcast listenership, then this is the episode for you! By strategically promoting your long-form content, you’ll increase your visibility and brand awareness; ultimately growing your warm audience. Be sure to l...