Before Your Summit: Paid Ads & Marketing Strategy to Maximize Your Virtual Summit

In this week's Saturday Strategy Session, we chat about the importance of staying focused on ONE thing as your teacher business grows. We chat about how your level of focus will change and level up as your business grows.. What is your ONE THING? Your one thing is what will take you to great heights and allow you to truly scale your business.  It could be a course or a membership or a signatu...

In this week's Saturday Strategy Session, we chat about how to use testimonials as part of your Facebook ad strategy. Testimonials are an extremely powerful form of social proof and should definitely be used in your marketing strategy from IG posts to your website to FB ads to your sales page, make sure you're using them! Be sure to set up systems that allow you to regularly and efficien...

This week’s inspiring teacherpreneur journey is with Brittany Verlenich creator of the Audience and Authority Facebook group. Brittany is a cat lover, travel fanatic and group growth strategist - on top of being a teacher. She loves helping educators build thriving communities around their brands with Facebook groups, so they can serve more clients and customers. We chat all about her accidental j...

In this week's Saturday Strategy Session, we chat about how to plan out your Facebook ads to amplify your upcoming course or membership launch. If you're thinking about running ads for an upcoming launch, it's important that you're running ads to a proven offer.  This means you've previously sold the course/membership a handful of times. Once you're ready to use ads t...

In this week's Saturday Strategy Session, we chat about the 6 key data points I track when I'm running a list-building campaign for a client. Ad Spend: Number of New Leads Cost/Lead Landing Page Conversion Rate CTR (Link Click) CPM (Cost/1000 impressions) Y'all know I'm a data nerd, so these convos make me so happy to have!! I hope these data point will help you better understa...

This week’s inspiring teacherpreneur journey is with Alexandra from Tech About Math Alexandra is a 4th-grade math teacher, dog momma, and tech lover! She helps upper elementary math teachers create paperless classroom systems and engage students in learning math conceptually with digital tools. She has a love for Google Apps and using Airtable to keep her small business organized and efficient!  W...

In this week's Saturday Strategy Session, we chat about how you can amplify your sales funnel with Facebook ads. Disclaimer: This episode is specifically for teacherpreneurs with courses, membership or signature services.  The sales funnel for an e-commerce business (i.e., TPT, Etsy, your own shop, etc.) may not fit the same model. First, we discuss the three steps to designing your sales fun...

In this week's Saturday Strategy Session, we chat about how  I plan my days in a way that is flexible and gives me the balance between motherhood and working mom that keeps me sane. I use a modified block schedule to plan out our days.  Each day contains the following 6 blocks that ebb and flow based on the sleep/wake times of my two mini-me's. 1. Morning family time & breakfast 2. M...

In this week's Saturday Strategy Session 📝, we chat about Facebook audiences for teacher business owners. We quickly cover how targeting with your audiences, images and on-point messaging is essential to attracting and repelling your perfect people. The three types of audiences are... 1. warm audiences who have interacted with your brand previously 2. cool (lookalike) audiences which are a r...

In this week’s Saturday Strategy Session, we chat about one of the questions I get asked most frequently: Which TPT product should I promote with Facebook ads?  We chat about the following three tips to selecting which products to promote. Pick products that are converting well. Think about the timing of the ads.  Is this product currently relevant? Select a specific product or bundle, not a custo...

This week's inspiring teacherpreneur journey is with Amy Roadman. Amy is a visual arts teacher with 20+ years of experience teaching classes, workshops, camps, and private lessons to all ages.  She currently teaches primarily through Outschool and her local museum's residency program as a teaching artist.  She believes art and creativity can be taught, you don’t have to start out with in...

In this week's Saturday Strategy Session, we chat about how to Level Up your Email Opt-In. I share my five tips for levelling up your opt-in, so you know that you're making the most of that freebie you're offering.  Once your lead magnet has started gaining some interest and you have a strategy in place to be emailing these new subscribers regularly, these 5 tips will help you take...

This week inspiring teacherpreneur journey is from Marissa Rehder of The Self-Care Haven. Marissa Rehder is a former teacher who found a love for supporting other teachers throughout her own process of self discovery. On the verge of burnout and being ready to leave the profession, it was then that she decided that there had to be a way to overcome the intense feelings and stress being a teacher w...

In this week's Saturday Strategy Session, we chat about how I plan my monthly goals. I take you through my four step process that ensures my Quarterly, Monthly & Weekly goals line up and help me to continuously make baby steps towards my long term business goals. Links from the Episode Free Download: Facebook Ad Targeting Groups for Teacherpreneurs My Fave Customer Management Tool: Dubsad...

This week inspiring teacherpreneur journey is with Jess Karr of Karr Art Jess is a K-6 art teacher from Ohio with 12 years of experience in all grade levels (K-12).  She has a passion for helping children build creative confidence through intentional planning and differentiated resources. If she's not making art she's probably eating ice cream. We chat all about how was inspired to creat...

In this week's Saturday Strategy Session, we chat about the Facebook Pixel and TPT.  This new TeachersPayTeachers feature is exciting, important and, quite possibly, a bit overwhelming.  In this episode I will help you to understand what the pixel is, what it does and why it's important (even if you're not ready to start running Facebook ads). Links from the Episode Free Download: F...

This week's inspiring teacherpreneur journey is from  Alexandra Baxter of The Terrific Teacherpreneur. Alex is a full-time teacher author, who runs her store 'Terrific Teaching Tactics' on Teachers Pay Teachers. She loves creating no prep resources for early elementary students. Alex also helps other teacher authors grow their businesses. She provides actionable tips and advice abou...

In this week's Saturday Strategy Session, we chat about how numbers and data in your teacher business can influence your business. Girl, I don't want your eyes to glaze over when you look at data...  instead, I'm here to help you be informed and confident.    There's so much data you could be looking at, but why is it even important? How can it help you? And what does it all me...

This week inspiring teacherpreneur journey is from Laura Hackwell of Miss Lulu's Special Ed. Laura is a special education teacher currently living in Utah with her husband and son. She helps special education teachers provide effective instruction to reach every student with  her differentiated resources, and helps teachers create a classroom environment that is cohesive and welcoming with he...

In this week's Saturday Strategy Session, we are chatting about the different phases of business and some of what you're focused on at each one.  I also cover possible marketing strategies to use and challenges you'll face as you grow your business. The four phases we discuss are Launch Startup Expand Accelerate Which phase do you fall into? Links from the Episode Free Download: Fac...

In this episode I will be diving into my more recent adventures in teacherpreneurship.  In October 2020,  I put my TeachersPayTeachers store on pause and began creating a course.  A few months later, I fell into Facebook ads, fell in love and started providing a service based business almost by accident.  While I had no idea what 2020 had in store for me (did anyone???), I never would have guessed...

In this Saturday strategy session, we’ll be answering one of the most common questions I get, "Am I ready to run Facebook ads?".  We'll be going over the five questions I ask for deciding if  Facebook ads are right for your teacher business.   We'll talk in detail about these questions Do you know your elevator pitch? Do you know your ICA inside & out? Is what you offer cry...

In this episode I will be diving into my journey as a TeachersPayTeachers creator. From "post and coast" in the beginning to being able to pay for a portion of our mortgage now, my store has grown quite a lot since 2013 when I first started. I get real about how I neglected my store and had my worst year ever after 5 years of selling.  I also talk about my postpartum struggles and how TP...

This is a podcast for ambitious teacherpreneurs looking to have a bigger impact on the work, find freedom, flexibility and ultimately make more money!  Each week, I'll be sharing two new episodes with you! 1) Tuesday Teacher Tales which will feature the inspiring story of a teacher business owner just like you. 2) Saturday Strategy Sessions which will be short impactful tips and strategies yo...