Becoming Preferred

SEASON: 3 EPISODE: 17 Episode Overview: Becoming the preferred choice is the goal of any organization that sells something. In today’s congested marketplace it’s important to create strategies and messaging to attract your ideal customers, and leverage change to create unique competitive advantages that make you the clear choice. If you are looking to disrupt your market and become the emotional f...

SEASON: 3 EPISODE: 16 Episode Overview: Today’s marketplace is crowded and chaotic. Differentiating yourself and your organization in a sea of sameness can be challenging.  If you are looking for innovative and practical strategies to create more value and opportunities while shortening your sales cycle, then you are going to enjoy my conversation with author, speaker and coach, Ron Karr. Gue...

SEASON: 3 EPISODE: 15 Episode Overview: Sales is much more complex than number crunching, reading scripts, or having coffee with clients. For too long, we've seen sales as something external to us. As salespeople, we spend enormous amounts of time honing our skills and figuring out how to close effectively so we get more 'yeses' from clients. This is what we think will make us good salespeople. Ho...

SEASON: 3 EPISODE: 14 Episode Overview: Ready to improve your customer service, increase sales, enhance your marketing, automate repetitive tasks, and streamline your business operations? ChatGPT is the fastest-growing consumer application in history, hitting 100 million users in just a few months.  To help us understand how we can use ChatGPT for competitive advantage and streamline our...

SEASON: 3 EPISODE: 13 Episode Overview: Personal branding is extremely important in today’s competitive world. It allows us to differentiate ourselves from competitors and build trust with clients and employers. It helps us stand out, create opportunities, be memorable. Developing our personal brand can lead to higher salaries and new opportunities. It will help you build a positive reputation and...

SEASON: 3 EPISODE: 12 Please note that this episode contains explicit language. Episode Overview: Today’s business world is overflowing with innovative ideas and technologies. As a result, business owners face an increasingly competitive environment where consumer demands are increasing exponentially. This competition encourages innovative businesses to adopt more profitable, higher converting str...

SEASON: 3 EPISODE: 11 Episode Overview: In this rapidly changing world, relationships have never been more important. People are craving connections, not transactional exchanges. And yet, many struggle to adapt to this new reality, resulting in surface-level interactions and missed opportunities. When we see people as numbers, we keep relationships superficial. We worry about being relevant rather...

SEASON: 3 EPISODE: 10 Episode Overview: Most businesses just try to be better than their competitors, constantly fighting for every bit of marketshare.  If you are looking to stand out from the competition and authentically define, develop, and ultimately dominate a new category of business, you’ll need to answer the questions, “What’s the problem you solve?”, “What solution must exist?”, and...

SEASON: 3 EPISODE: 9 Episode Overview: Today’s digital economy has turned us into bullish broadcasters. We shout as if we are holding a megaphone in our hands, blasting out a multitude of messages, hoping to catch our prospects’ attention. We are equally inundated with messages that yell right back. All of this noise is in the name of storytelling. Stories don’t compel people to buy, conversations...

SEASON: 3 EPISODE: 8 Episode Overview: Grief is a natural response to loss, and it can have a profound impact on your mental health. Whether it is the loss of a loved one, a job, a relationship, or even a pet, the emotions that accompany grief can be overwhelming and can often lead to mental health challenges.  Understanding the connection between grief and mental health is crucial in seeking...

SEASON: 3 EPISODE: 7 Episode Overview: Ghostwriting is an essential service that has been around for many years. It allows individuals or organizations to produce high-quality content, such as books, articles, speeches, and blogs, without the need for the author to write it themselves.  Ghostwriting also helps to ensure that the content is well-written, engaging, and free from errors. It is a...

SEASON: 3 EPISODE: 6 Episode Overview: In today's competitive marketplace it's essential that professionals communicate their value and expertise with confidence in order to elevate their professional profile, stand out from the crowd, and attract growth opportunities. If you want to learn how to level up your personal branding and get the recognition you deserve, then you are going to get some gr...

SEASON: 3 EPISODE: 5 Episode Overview: By intentionally leveraging culture, you can inspire positive action through a compelling mission or vision statement and your core values.  Today’s guest is passionate about organizational culture, business strategy, leveraging diversity, equity, and inclusion for competitive advantage and has some great insight on leadership and work culture that can m...

SEASON: 3 EPISODE: 4 Episode Overview: Ready to take the steps necessary to find balance and enhance your life? High achieving leaders, professionals and businesses can only make maximum impact without burning out, when they have the qualified guidance and essential framework to optimize their lifestyle and wellness effectively. If you are looking for a step by step roadmap for getting optimized a...

SEASON: 3 EPISODE: 3 Episode Overview: Ready to transform your sales team? Ready to shorten your sales cycle and increase your team’s close rates? Want to learn how to bring more value to your sales conversations?  Want to get your new salespeople up to speed and crushing quota faster than ever before? Then you are going to enjoy my conversation with sales coach, trainer and strategist,...

S EASON: 3 EPISODE: 2 Episode Overview: Everything begins with communication, so learning to master this skill can open up limitless opportunities. Most people don’t consider themselves good communicators. It’s a fact that deliberate, confident, and results-driven communication is the cornerstone to a successful business, meaningful relationships, and an abundant life.  My next guest has made...

SEASON: 3 EPISODE: 1 Episode Overview: In a commoditized and competitive world, buyers have unlimited choices in how they solve their problems. They also have vast information on the internet about those solutions. As a matter of fact, according to recent Gartner research, buyers only spend 17% of their time meeting with sales professionals. What this means is, the ability to communicate uniq...

SEASON: 2 EPISODE: 36 Episode Overview: The future of marketing, selling and business development is with Artificial Intelligence or AI. My guest, David Owasi, is a seasoned expert in leveraging innovative technologies for lead generation and business development.  With a deep understanding of the latest advancements in Artificial Intelligence (AI), David possesses the unique expertise to emp...

SEASON: 2 EPISODE: 35 Episode Overview: Confidence is an underrated superpower that can enhance every aspect of job performance, from communication to closing sales.  Not protecting that confidence in hard times, grief or self-perceived failure can be devastating. Here to talk about how to process rejection and build confidence is my guest, Alyssa McMasters. Guest Bio:  Alyssa is a...

SEASON: 2 EPISODE: 34 Episode Overview: Struggling with overwhelm, anxiety, depression or exhaustion? Ready to reclaim your emotional, mental and physical health and find joy in your life.  Here today to help us avoid, navigate and overcome burnout, without wasting time and energy, is professional burnout specialist, Anna Lovell-Nesmith. Guest Bio:  With a 100% success rate, Anna Lovell-...

SEASON: 2 EPISODE: 33 Episode Overview: Today’s marketplace can be challenging for all kinds of reasons, and entrepreneurs and business professionals need to stay focused and engaged. If you’re looking to not only grow your business, but to reclaim more of your time, passion, and find spicy, savory satisfaction in all that you do, then you are going to enjoy my conversation with award-winning cons...

SEASON: 2 EPISODE: 32 Episode Overview: Looking to generate more leads? Whether it’s blog posts, social media or email campaigns, learn to leverage these tools effectively to reach hundreds of new prospects every week without spending hours online searching for the right people to connect with.  Learn to make your content a priority and keep up on trends, and how often you need to adjust your...

SEASON: 2 EPISODE: 31 Episode Overview: Trust is the foundation of all relationships. My guest today will share his proven trust-building process to help you create instant rapport quickly and establish long-lasting relationships personally and professionally.  You'll learn practical strategies and insights that you can apply immediately to build trust and confidence in any relationship. So,...

SEASON: 2 EPISODE: 30 Episode Overview: In life, there are bound to be obstacles and challenges that we must face. It is how we respond to them that determines our success and ultimately shapes our character. Akeem Haynes is a prime example of how perseverance and resilience can lead to incredible achievements. In this episode, Akeem will share his experiences and insights on how to overcome adver...

SEASON: 2 EPISODE: 29 Episode Overview: My guest today has had to overcome big challenges in order to achieve big dreams. She uses her story of loss, struggle and perseverance to inspire and empower others to make an impact in the world by turning pain into purpose.  Through her work, she has helped countless people overcome obstacles and achieve their goals by embracing their unique strength...