Becoming Preferred

SEASON: 4 EPISODE: 6 Episode Overview: In today’s world, change is the only constant, and the bar for success is only rising higher. Gone are the days when being “good enough” could satisfy customers and beat back the competition. So what’s the solution? Leaders and businesses must evolve from being good to great to superior.  My guest in this episode, says gaining a superior edge is more imp...

SEASON: 4 EPISODE: 5 Episode Overview: Are you ready to elevate your marketing game with a true industry luminary? Today we have the privilege of welcoming a renowned marketing expert whose insights have reshaped countless businesses' success trajectories. With a laser focus on effective strategies, common pitfalls, and the art of capturing your ideal clients' attention, my guest is set to un...

SEASON: 4 EPISODE: 4 Episode Overview: Get ready to unlock the secrets to financial empowerment and work-life harmony with my guest, Kyle Smith. As a financial expert committed to empowering small and medium-sized businesses, Kyle brings unparalleled transparency and guidance to the table. His advocacy for fostering a healthy work-life balance within teams while emphasizing the critical role of fi...

SEASON: 4 EPISODE: 3 Episode Overview: How can businesses communicate more value and uniqueness in today’s price-driven, hyper-competitive markets, or in a market that is saturated with options? In an era dominated by price-driven hyper-competitive markets, businesses must constantly grapple with the challenge of standing out from the crowd and becoming the preferred choice of their customers.&nbs...

SEASON: 4 EPISODE: 2 Episode Overview: Advertising doesn't have to be a guessing game. It’s a predictable science, and one that we can understand. Businesses want results, but often struggle to navigate the complexities of advertising effectively. Traditional media methods are costly and digital platforms are constantly evolving. Most companies are unsure if their campaigns are delivering the...

SEASON: 4 EPISODE: 1 Episode Overview: No doubt about it, marketing in today’s dynamic marketplace has changed and is changing. Understanding the evolving marketing landscape is essential if we are to maintain the human touch and authenticity in our interactions with customers and fellow workers. With the rise of remote work and hybrid work models, how can businesses ensure that their communicatio...

SEASON: 3 EPISODE: 36 Episode Overview: Many of us, without realizing it, are living a life fueled by doubt. That doubt is keeping us from getting the promotion we want, from achieving our goals, and from creating the life we ultimately desire. It’s time to kill that doubt and build confidence.  There are stories that you tell yourself, whether they were first told to you by someone else, or...

SEASON: 3 EPISODE: 35 Episode Overview: What fuels your passion? What makes you unique in today’s competitive marketplace and how do you get people to not just pay attention, but to PAY for your time and talent? It all begins with an idea. Maybe you want to launch or grow a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the wor...

SEASON: 3 EPISODE: 34 Episode Overview: Are you an entrepreneur, leader, or professional looking for a change? Do you ever have the feeling that there is something bigger for you? That you are meant for more?  My guest on today’s episode, helps people level up their mindset, their business and their results by helping them discover the power of their own minds to experience tangible resu...

SEASON: 3 EPISODE: 33 Episode Overview: There are five generations of buyers in today’s competitive marketplace and about 19 communication channels, so whether you’re looking to maximize revenue to grow your company, boost engagement and awareness, increase repeat customers, or encourage brand loyalty, my guest today can help.  Standing out from the crowd and getting your message heard is alw...

SEASON: 3 EPISODE: 32 Episode Overview: In today's episode, my guest and I will talk about the ever-evolving landscape of marketing. We'll dissect the current state of marketing, shedding light on what truly works and what doesn't. From the rise of digital platforms to the art of authentic engagement, we'll leave no stone unturned as we uncover the secrets to effective marketing in today's fast-pa...

SEASON: 3 EPISODE: 31 Episode Overview: Caveman Brain is the voice inside our heads that holds us back, based on fears that may or may not be true. It is the thought patterns and processes we use every day that are no longer working to make us successful. It is how our brains are reacting to these fears, thought patterns and processes that influence us each and every day to be less successful than...

SEASON: 3 EPISODE: 30 Episode Overview: It’s no secret that the enormous complexity involved in an organizational digital transformation can hinder its success. Consequently, some 70 percent of digital initiatives fail to meet their goals. Failure can put an organization at a severe competitive disadvantage, and in some cases, can be fatal. Executing on a solid digital transformation journey is a...

SEASON: 3 EPISODE: 29 Episode Overview: Emotional intelligence (EI), often referred to as EQ or Emotional Quotient, is critically important in our professional lives and workplace for a multitude of reasons. Its impact ranges from individual performance to organizational culture and even to the bottom line of the business. In the digital age, where technology and automation are prevalent, the huma...

SEASON: 3 EPISODE: 28 Episode Overview: If you are looking for some game-changing ideas on how to scale your business, enhance your entrepreneurial mindset, and unlock new levels of growth and success, you’re going to enjoy my conversation with author, speaker, and coach, Chad Jenkins.   Chad is someone who not only talks the talk, but walks the walk in the realms of technology, innovati...

SEASON: 3 EPISODE: 27 Episode Overview: Welcome to the Becoming Preferred podcast. Today we're diving deep into a narrative that's both heart-wrenching and incredibly inspiring. Our guest is Kaleb Dahlgren, a name that resonates with resilience, hope, and the power of the human spirit to overcome the unimaginable. Kaleb, a survivor of the tragic 2018 Humboldt Broncos bus crash, has turned a story...

SEASON: 3 EPISODE: 26 Episode Overview: My guest today, believes change is inevitable and should be embraced, leading to innovative solutions and uncovering untapped potential within each of us. His work reflects his mission to help individuals and organizations hit their mark by fostering a work environment of high productivity and satisfaction. With a focus on discovery, and application, he offe...

SEASON: 3 EPISODE: 25 Episode Overview: Let’s face it, life can be difficult and full of challenges. My guest today is on a mission to empower individuals to rise above their challenges personally and professionally and create lasting impact. His message, Don’t Let Your Struggle Become Your Standard, has touched the hearts of many and continues to ignite hope and determination in those who hear it...

SEASON: 3 EPISODE: 24 Episode Overview: No doubt about it, our world is messed up! My guest today believes we can fix our messed up world one small act at a time. It’s not just about the big gestures; it’s the everyday actions, the small steps forward, that collectively drive significant change.  Pancho Timmons, author of Quick and Easy World Change, is here to share his journey, his ins...

SEASON: 3 EPISODE: 23 Episode Overview: Are you looking to avoid burnout but still maintain high engagement for yourself or your team? My guest on this episode is a beacon of transformation for disconnected teams and leaders who are looking to foster an environment of engagement and effortless work. Finding the balance between passion and burnout is the key to turning you and your team into an eng...

SEASON: 3 EPISODE: 22 Episode Overview: In today's saturated market, where messages and brands constantly jostle for a slice of our attention, merely having a visually appealing design or a memorable tagline doesn't cut it anymore. It's about diving deep, beyond the surface, to genuinely connect with the core of human emotions and thought processes. This is where our guest, Jim Pietruszynski, the...

SEASON: 3 EPISODE: 21 Episode Overview: In today’s crowded marketplace, presentation excellence isn’t just important; it’s critical. Whether you are a business professional or entrepreneur, presentation excellence allows you to cut through the noise, ensuring your message isn’t just heard, but connects and resonates with your audience.  At its core, business is about relationships. Presentati...

SEASON: 3 EPISODE: 20 Episode Overview: With a coaching career with over 400 victories, Coach Jim Johnson's journey is a testament to the impact of positive leadership and the magic of believing in one's dreams. Yet, it's not the number of wins that define his legacy, but rather a moment of pure humanity and inspiration that captured the nation's heart back in February 2006. In a decision that wou...

SEASON: 3 EPISODE: 19 Episode Overview: The digital landscape is changing, and changing fast. AI is revolutionizing the digital landscape, paving the way for a new era of personalized customer experiences that foster a deeper connection between brands and their audiences. By harnessing the power of artificial intelligence, businesses are now capable of developing more effective marketing campaigns...

SEASON: 3 EPISODE: 18 Episode Overview: Gratitude plays a pivotal role both in our personal and professional lives. On a personal level, gratitude is associated with greater happiness, as it helps individuals appreciate what they have, rather than what they lack. It fosters resilience, improves health, and strengthens relationships by promoting positive interactions and a sense of connection with...