Be-Picked

Free for attorneys: the first chapter of Left of Trust, on why excellent lawyers get overlooked and what to do about it. Get it here: https://www.leftoftrust.com AI search is changing how potential clients discover attorneys and professional service providers. In this episode, Andrew Colsky talks with Adrian Nikolov of Haide Digital about how SEO, GEO, AEO, entity optimization, and AI automation a...

Free for attorneys: the first chapter of Left of Trust, on why excellent lawyers get overlooked and what to do about it. Get it here: https://www.leftoftrust.com In this episode, Andrew Colsky talks with Mary Ann Bautista, co-founder of TurboRank, about how attorneys and professional service businesses can improve their visibility across YouTube, Google, Reddit, Quora, and AI answer engines such a...

Free for attorneys: the first chapter of Left of Trust, on why excellent lawyers get overlooked and what to do about it. Get it here: https://www.leftoftrust.com In this episode, Andrew Colsky talks with Wes Towers, founder of Uplift 360, about why niche positioning, authentic expertise, and search-everywhere content are becoming essential for professional service businesses. For attorneys and law...

Free for attorneys: the first chapter of Left of Trust, on why excellent lawyers get overlooked and what to do about it. Get it here: https://www.leftoftrust.com Most professional service providers are trying to market in the dark — and Stephan Bajaio shows why the fix is not a prettier website, but a smarter one. If you run a law firm, solo practice, or small firm and you want people to actually...

Free for attorneys: the first chapter of Left of Trust, on why excellent lawyers get overlooked and what to do about it. Get it here: https://www.leftoftrust.com AI Is Changing Who Gets Found, Recommended, and Remembered In this episode, Andrew Colsky talks with David Wilson, EVP of Digital Marketing and Analytics at Zosimus, about how AI is changing search, visibility, and marketing for professio...

Free for attorneys: the first chapter of Left of Trust, on why excellent lawyers get overlooked and what to do about it. Get it here: https://www.leftoftrust.com SEO is not dead, but the rules have changed fast. In this episode, Andrew Colsky and Kyle Bailey break down what actually gets businesses found in today’s search landscape, from Google’s shift toward AI search and fan-out queries to revie...

Free for attorneys: the first chapter of Left of Trust, on why excellent lawyers get overlooked and what to do about it. Get it here: https://www.leftoftrust.com What if the fastest way to build authority is already sitting in your podcast, workshops, articles, and talks? Sheila Slick shows how entrepreneurs, especially service providers and lawyers, can turn spoken expertise into a published book...

Free for attorneys: the first chapter of Left of Trust, on why excellent lawyers get overlooked and what to do about it. Get it here: https://www.leftoftrust.com Most small service businesses are stuck doing $20-an-hour work while trying to build $200,000 businesses, and that is exactly why they feel overwhelmed, underpaid, and impossible to scale. Louis Swart shares the delegation and AI systems...

Free for attorneys: the first chapter of Left of Trust, on why excellent lawyers get overlooked and what to do about it. Get it here: https://www.leftoftrust.com Most law firms are trying to build trust in the wrong place. In this episode, Tom Fox shows how a niche podcast can become a credibility engine, a client-development tool, and a powerful business asset in a world reshaped by AI and changi...

Free for attorneys: the first chapter of Left of Trust, on why excellent lawyers get overlooked and what to do about it. Get it here: https://www.leftoftrust.com LinkedIn is not the strategy. Business is. Daniel Alfon breaks down the simple shift that turns your LinkedIn profile from a digital resume into a credibility-building, referral-generating asset for professional service providers who want...

Free for attorneys: the first chapter of Left of Trust, on why excellent lawyers get overlooked and what to do about it. Get it here: https://www.leftoftrust.com Most entrepreneurs crush their growth by overcomplicating their marketing. Scott Wintheiser, CEO of Lightburn, reveals how many firms waste thousands on unnecessary website features and AI gadgets that don’t move the needle. Instead, you’...

Free for attorneys: the first chapter of Left of Trust, on why excellent lawyers get overlooked and what to do about it. Get it here: https://www.leftoftrust.com Attorneys and law firms often lose potential clients because their websites are outdated, overloaded, or unclear. In this episode, Scott Wintheiser, CEO of Lightburn, explains how lawyers can build a better website that attracts the right...

Free for attorneys: the first chapter of Left of Trust, on why excellent lawyers get overlooked and what to do about it. Get it here: https://www.leftoftrust.com Learn how attorneys can grow a professional service business through paid advertising, focused advertising niches, Meta ads, and local service marketing strategies designed to attract qualified clients. In this episode of Be Picked, host...

The conversation covers the journey of starting a freelancing career, lessons learned from freelancing, building a personal branding agency, effective strategies for personal branding, AI search and content creation, YouTube channel strategy, and the importance of open-mindedness in business. Takeaways Experimentation is key Genuine connections lead to opportunities Chapters 00:00 Starting a Freel...

The conversation delves into the science behind decision-making and the application of behavioral design in marketing and sales. It emphasizes the importance of understanding customer goals, motivations, approaches, and biases to effectively connect with the non-conscious mind of consumers. The discussion also highlights the significance of building authority and expertise through content creation...

The conversation covers the importance of outsourcing marketing for professional service providers, the significance of website quality and SEO, and the transition from being the doer of work to becoming the leader of the company. The conversation covers the importance of AI and SEO, the impact of Google Ads, the role of video content in building trust, the psychology of trust, content creation, o...

The conversation delves into the impact of AI on professional service providers, focusing on SEO, content creation, and the use of AI tools. It explores the differences between SEO and AI search, the shift in SEO strategy, the importance of multi-platform content creation, the comparison between Google Ads and content building, and the emergence of AI tools for professional service providers. Take...

Seth Goldstein shares valuable insights on building and growing professional service businesses, emphasizing the importance of consistency, authenticity, and strategic networking. He highlights the common mistakes made by service providers and offers practical advice for success. Takeaways Consistency Authenticity Strategic Networking Chapters 00:00 Building Credibility and Trust

The conversation with Alyce Dylan revolves around the theme of authenticity and building successful businesses. Alyce emphasizes the importance of authenticity in sales and marketing, as well as the role of intuition and empathy in professional services. She also discusses the significance of creating a safe and non-judgmental space for clients. Takeaways Authenticity is key in sales and marketing...

Stephan Bajaio, CEO of VibeLogic, shares insights on SEO expertise and content strategy. He emphasizes the importance of controlling what can be controlled, understanding consumer demand expression, and the significance of detailed website content. Stephan highlights the value of digital presence, providing expertise, and the importance of continuous growth and active content strategy in marketing...

The conversation with Michael Hopkin, a business coach and growth strategist, delves into the essential aspects of building and growing a business. From defining the role of a business coach to identifying the ideal client, attracting the right clients, and creating value, the discussion emphasizes the importance of trust and effective marketing strategies. The conversation concludes with a plug f...

The conversation delves into the power of referral marketing, emphasizing the importance of building genuine connections and providing value. It explores the impact of genuine connections, the importance of reviews and reputation, and the role of email marketing in providing value and community information. The conversation covers the benefits of community engagement for unlimited content creation...

Amit Zandberg, CEO of Allpros, discusses the importance of online course reviews and credibility. He shares insights on building trust, leveraging SEO and AI, and engaging with creators on social media. Amit emphasizes the value of mentorship and focus in business development. Takeaways Online course reviews are crucial for building trust and credibility. Leveraging SEO, AI, and social media engag...

Nathan Baws shares insights on business growth, marketing strategies, and the importance of authenticity and trust in professional service providers. He emphasizes the value of marketing over the product itself and the need to work on the business rather than in the business. Takeaways Authenticity and trust are key in building connections and credibility with potential clients. Marketing is more...

The conversation delves into the importance of trust in professional services marketing, the role of SEO, AEO, and GEO in search engine optimization, the significance of content in building trust and credibility, the evolving role of websites in professional services marketing, and the strategy for creating evergreen content to build trust. Takeaways Trust is essential for building a successful pr...