Be-Picked

Bob Dorris, a revenue and conversion strategist, shares valuable insights on marketing, offer creation, and sales funnel structure for professional service providers. He emphasizes the importance of a clear and specific offer, the use of a unique system to differentiate oneself, and the need to identify and address issues in the sales funnel. Bob also highlights the significance of understanding c...

In this episode, we discuss how to build a sustainable practice and achieve business growth with Morgan Rose. We cover key steps like defining offers, creating content, and optimizing for client engagement, all crucial for a strong sales strategy and effective business storytelling. Learn how to move from clicks to clients and ensure you get picked!

Learn how neuro-narrative marketing helps professionals and law firms turn visibility into clients. Discover storytelling, credibility, and messaging strategies that reduce client hesitation, improve lawyer social media marketing, and make your practice the obvious choice in a competitive market.

What social media advertising actually works for law firms? In this episode we break down the most effective strategies for lawyer social media marketing, including LinkedIn ads, Facebook advertising, and YouTube marketing for attorneys. Learn how small law firm marketing works in the real world, why most firms struggle with consistency, and how content, credibility, and visibility work together t...

What does it really take to build a successful service business as a solopreneur—and why do so many struggle with sales? In this episode, Katie Nelson of Sales Uprising shares proven strategies for  growing a service-based business, improving sales performance, and building long-term client relationships . Whether you’re a lawyer, consultant, coach, or other professional service provider, this con...

In this episode, we break down how lawyers can build credibility and visibility using proven law firm internet marketing strategies. Learn how digital marketing for law firm growth, lawyer social media marketing, and law firm search engine marketing work together to attract higher-quality clients. Whether you’re hiring a law firm digital marketing agency or implementing small law firm marketing ti...

The conversation delves into the world of content marketing, exploring the transition from financial planning to blogging, the role of teaching in content marketing, the importance of content marketing for practitioners, the human element in content marketing, client base building through teaching seminars, creating evergreen content, copyright and ethics in content marketing, search engine optimi...

What does it take to build a successful business during uncertainty—and how do you adapt as technology rapidly changes? In this episode, Anna Baker shares how she built and scaled a thriving parenting business during COVID, offering powerful insights into  entrepreneurship, marketing strategy, and adapting to AI-driven change . We break down the key decisions that helped her grow during a time whe...

The conversation explores the impact of books on professional credibility, the types of books that can boost an attorney's reputation, and the process of writing and publishing a book. It also delves into the differences between traditional and self-publishing. Takeaways Books enhance professional credibility Different types of books serve different purposes Chapters 00:00 The Power of Books in Pr...

The conversation with Rebecca Wenglinski covers the importance of relationship building in marketing, the different strategies for B2B and consumer marketing, the services provided by Lotus Business Growth Consultants, time allocation for marketing, common marketing mistakes, the importance of website and SEO, nurturing and refreshing the website, and the outsourcing of marketing and business grow...

In this episode of Be Picked, host Andrew Colsky speaks with Amy Puls, a family nurse practitioner and LinkedIn expert, about leveraging LinkedIn for professional growth. They discuss Amy's journey into using LinkedIn, overcoming hesitancy in networking, building meaningful connections, and the importance of content strategy. Amy shares insights on targeting the right audience, navigating LinkedIn...

The conversation covers the importance of building a strong foundation before diving into social media marketing, the effectiveness of local marketing and networking, ethical considerations in marketing, and the significance of storytelling and community engagement in effective marketing strategies for professional service providers. It also emphasizes the need to focus on the right audience rathe...

Billy doesn’t get picked last because people are mean. He gets picked last because everyone already knows what to expect. That simple truth explains why so many professionals get found, listed, and advertised—yet still aren’t chosen by clients. On the playground, team selection follows a predictable pattern. The best player gets picked first because they’re proven and reliable. Unknown players get...