Be-Picked

The conversation delves into the science behind decision-making and the application of behavioral design in marketing and sales. It emphasizes the importance of understanding customer goals, motivations, approaches, and biases to effectively connect with the non-conscious mind of consumers. The discussion also highlights the significance of building authority and expertise through content creation...

The conversation covers the importance of outsourcing marketing for professional service providers, the significance of website quality and SEO, and the transition from being the doer of work to becoming the leader of the company. The conversation covers the importance of AI and SEO, the impact of Google Ads, the role of video content in building trust, the psychology of trust, content creation, o...

The conversation delves into the impact of AI on professional service providers, focusing on SEO, content creation, and the use of AI tools. It explores the differences between SEO and AI search, the shift in SEO strategy, the importance of multi-platform content creation, the comparison between Google Ads and content building, and the emergence of AI tools for professional service providers. Take...

Seth Goldstein shares valuable insights on building and growing professional service businesses, emphasizing the importance of consistency, authenticity, and strategic networking. He highlights the common mistakes made by service providers and offers practical advice for success. Takeaways Consistency Authenticity Strategic Networking Chapters 00:00 Building Credibility and Trust

The conversation with Alyce Dylan revolves around the theme of authenticity and building successful businesses. Alyce emphasizes the importance of authenticity in sales and marketing, as well as the role of intuition and empathy in professional services. She also discusses the significance of creating a safe and non-judgmental space for clients. Takeaways Authenticity is key in sales and marketing...

Stephan Bajaio, CEO of VibeLogic, shares insights on SEO expertise and content strategy. He emphasizes the importance of controlling what can be controlled, understanding consumer demand expression, and the significance of detailed website content. Stephan highlights the value of digital presence, providing expertise, and the importance of continuous growth and active content strategy in marketing...

The conversation with Michael Hopkin, a business coach and growth strategist, delves into the essential aspects of building and growing a business. From defining the role of a business coach to identifying the ideal client, attracting the right clients, and creating value, the discussion emphasizes the importance of trust and effective marketing strategies. The conversation concludes with a plug f...

The conversation delves into the power of referral marketing, emphasizing the importance of building genuine connections and providing value. It explores the impact of genuine connections, the importance of reviews and reputation, and the role of email marketing in providing value and community information. The conversation covers the benefits of community engagement for unlimited content creation...

Amit Zandberg, CEO of Allpros, discusses the importance of online course reviews and credibility. He shares insights on building trust, leveraging SEO and AI, and engaging with creators on social media. Amit emphasizes the value of mentorship and focus in business development. Takeaways Online course reviews are crucial for building trust and credibility. Leveraging SEO, AI, and social media engag...

Nathan Baws shares insights on business growth, marketing strategies, and the importance of authenticity and trust in professional service providers. He emphasizes the value of marketing over the product itself and the need to work on the business rather than in the business. Takeaways Authenticity and trust are key in building connections and credibility with potential clients. Marketing is more...

The conversation delves into the importance of trust in professional services marketing, the role of SEO, AEO, and GEO in search engine optimization, the significance of content in building trust and credibility, the evolving role of websites in professional services marketing, and the strategy for creating evergreen content to build trust. Takeaways Trust is essential for building a successful pr...

Bob Dorris, a revenue and conversion strategist, shares valuable insights on marketing, offer creation, and sales funnel structure for professional service providers. He emphasizes the importance of a clear and specific offer, the use of a unique system to differentiate oneself, and the need to identify and address issues in the sales funnel. Bob also highlights the significance of understanding c...

In this episode, we discuss how to build a sustainable practice and achieve business growth with Morgan Rose. We cover key steps like defining offers, creating content, and optimizing for client engagement, all crucial for a strong sales strategy and effective business storytelling. Learn how to move from clicks to clients and ensure you get picked!

Learn how neuro-narrative marketing helps professionals and law firms turn visibility into clients. Discover storytelling, credibility, and messaging strategies that reduce client hesitation, improve lawyer social media marketing, and make your practice the obvious choice in a competitive market.

What social media advertising actually works for law firms? In this episode we break down the most effective strategies for lawyer social media marketing, including LinkedIn ads, Facebook advertising, and YouTube marketing for attorneys. Learn how small law firm marketing works in the real world, why most firms struggle with consistency, and how content, credibility, and visibility work together t...

What does it really take to build a successful service business as a solopreneur—and why do so many struggle with sales? In this episode, Katie Nelson of Sales Uprising shares proven strategies for  growing a service-based business, improving sales performance, and building long-term client relationships . Whether you’re a lawyer, consultant, coach, or other professional service provider, this con...

In this episode, we break down how lawyers can build credibility and visibility using proven law firm internet marketing strategies. Learn how digital marketing for law firm growth, lawyer social media marketing, and law firm search engine marketing work together to attract higher-quality clients. Whether you’re hiring a law firm digital marketing agency or implementing small law firm marketing ti...

The conversation delves into the world of content marketing, exploring the transition from financial planning to blogging, the role of teaching in content marketing, the importance of content marketing for practitioners, the human element in content marketing, client base building through teaching seminars, creating evergreen content, copyright and ethics in content marketing, search engine optimi...

What does it take to build a successful business during uncertainty—and how do you adapt as technology rapidly changes? In this episode, Anna Baker shares how she built and scaled a thriving parenting business during COVID, offering powerful insights into  entrepreneurship, marketing strategy, and adapting to AI-driven change . We break down the key decisions that helped her grow during a time whe...

The conversation explores the impact of books on professional credibility, the types of books that can boost an attorney's reputation, and the process of writing and publishing a book. It also delves into the differences between traditional and self-publishing. Takeaways Books enhance professional credibility Different types of books serve different purposes Chapters 00:00 The Power of Books in Pr...

The conversation with Rebecca Wenglinski covers the importance of relationship building in marketing, the different strategies for B2B and consumer marketing, the services provided by Lotus Business Growth Consultants, time allocation for marketing, common marketing mistakes, the importance of website and SEO, nurturing and refreshing the website, and the outsourcing of marketing and business grow...

In this episode of Be Picked, host Andrew Colsky speaks with Amy Puls, a family nurse practitioner and LinkedIn expert, about leveraging LinkedIn for professional growth. They discuss Amy's journey into using LinkedIn, overcoming hesitancy in networking, building meaningful connections, and the importance of content strategy. Amy shares insights on targeting the right audience, navigating LinkedIn...

The conversation covers the importance of building a strong foundation before diving into social media marketing, the effectiveness of local marketing and networking, ethical considerations in marketing, and the significance of storytelling and community engagement in effective marketing strategies for professional service providers. It also emphasizes the need to focus on the right audience rathe...

Billy doesn’t get picked last because people are mean. He gets picked last because everyone already knows what to expect. That simple truth explains why so many professionals get found, listed, and advertised—yet still aren’t chosen by clients. On the playground, team selection follows a predictable pattern. The best player gets picked first because they’re proven and reliable. Unknown players get...