Baking it Down with Sugar Cookie Marketing 🍪

Send us Fan Mail 🎄 Squeezin' the Most out of a Collab We're Havin' a Cookie Collab on July 29th. You're invited. But here's how to squeeze the most "marketing" juice from said collab. 🎅 First off - what are collabs?  Collabs aren't unique to the cookie world - but they are just as fun across the board. The concept is pretty simple. A group gets together, w...

Send us Fan Mail 🙊 Working with the End in Mind "Help! A client said my cookies were too dry!"  ❌ "Block them." ❌ "Tell them to bring you the cookies back." ❌ "Tell them all sales final." ❌ "Tell them to kick rocks." (or cookies that are hard as rocks 😂 It's no doubt that in an open forum like Facebook Cookie Groups, you're going to...

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Send us Fan Mail "No." - Mark Zuckerberg 🤔 What would happen if you lost access to Facebook for 90 days? Not sure? Well, consider it. ❌ Facebook's new "enforcement technology" AI ain't takin' prisoners, and there's not much you can do about it - except this one thing. Backstory - Corrie woke up this morning to find her primary account (Corrie Miracle) susp...

Send us Fan Mail Why Why Why Why Why . 🤔 Never thought we could learn how to run a root cause analysis from the kid in the back seat of your car, did ya?  I'm working through a college-level textbook on Operations Management - and the book referenced root cause analysis - to figure out what the true problem is.  🤕 Oftentimes, we grab a box of bandaids and run around patching the symptoms of...

Send us Fan Mail 😳 Marketing Overwhelm. 😖 Feeling like you're drowning in marketing tips and tricks? Here's a three-step life jacket. Hey - the Baking it Down Podcast has 65 episodes - most of those episodes chock full of Corrie's annoying elephant noises, Phoebe scrambling to run out the door, and a handful of marketing ideas in each episode. On top of that - if you're in th...

Send us Fan Mail 🏡 Movin' and a Shakin'. 🏡 Tips we suggest implementing when you plan to move your bakery (and your home).   Okay - yeah. We're mostly home-based bakeries. But what happens when the " home " part of a home-based bakery needs to move? Whether a military family, cashin' in on the housing market's cash cowness (interest rates, say whaaaaa?!), or si...

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Send us Fan Mail 🧠 Playin' the Imposter. 🚧 What is imposter syndrome ?   Here's the textbook definition: the persistent inability to believe that one's success is deserved or has been legitimately achieved as a result of one's own efforts or skills.  I mean - let's face it - there's someone out there better than us. 😒 They bake better than us. 🙁 They ice better th...

Send us Fan Mail 🍪 Anatomy of a Cookie Class . 🤑 Simply put - cookie classes are high margin offerings - and we love 'em.  Plus - let's be honest, if you're okay with talking in front of groups, cookie classes can be really fun. You get the date nighters, the girls-day-outters, the mom and her kiddos, the mom trying to get away from her kiddos, the bakers looking to expand their o...

Send us Fan Mail 👍 Rule of thumb - two clicks to purchase. 👎 You see - when someone clicks to your website, they're, on average, about one or two additional 🖱 mouse clicks away from quitting the entire buying process out of frustration. In our distracted world, there's a lot fighting for the eyes and ears of our audience - and we need to get them from "interested" to "in...

Send us Fan Mail You've been there. You have an idea. A great idea. You're going to start selling macarons and that'll translate into insane smack-a-roons (money). It's easy. You'll buy the mac baking sheet. You'll snag the almond flour. You'll watch a Maradee Martin Live on the topic. Oh - don't forget the windowpane packaging. Bows - bows always look nice....

Send us Fan Mail There's a marketing buzzword that I really love when it comes to content management and creation. It's 🌳 evergreen content . 🌳 Much like the name insinuates - it's referring to "evergreen trees" which last all year round - no matter the season. The same goes for that type of evergreen content. It refers to content that can be posted whenever without seem...

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Send us Fan Mail I mean, Families. It's the Baking it Down Podcast with Sugar Cookie Marketing, and we're talkin' communication - but not just client communication - family communication. Intro - Pinned Post Business of Baking - Relationships and Baking Businesses The Cookie College - Spring Bake is April 21! Voicemails - Conversions, Comment Spam, and Upcoming Moves Group Stuff - U...

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Send us Fan Mail It's finally Tuesday and we're operating ON SCHEDULE for the weekly Sugar Cookie Marketing Facebook Group podcast! We talked a little longer in this episode - but for good reason - lots of content to cover!  Here's what we're covering this week: Intro Marketing Minutes - Cookie Class Personalities Business of Baking - SWOT Analysis The Course Recap - Facebook L...

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Send us Fan Mail Welcome to Archer's intro for the Sugar Cookie Marketing Facebook Group podcast! We're runnin' on a skeleton crew (aka Corrie needs to ditch), so welcome to a slightly abridged version of "The Pod."  Here's what we're covering this week: Intro Marketing Minutes - Popcorn Tints Business of Baking - Positive Shelly Boundaries The Course Recap Group...

Send us Fan Mail The Sugar Cookie Marketing Facebook Group podcast has reached its 50th episode! Which means... the same thing as usual - weird noises from Corrie. Here's what we're covering this week: Intro Marketing Minutes - Water Water, Everywhere Business of Baking - Targeted Targets The Course Recap - Copy 101 Group Stuff - Upcoming Lives Voicemails / Texts / Emails (571) 556-5644...

Send us Fan Mail Take two - we sounded lame in the first version of this podcast, so we filmed it twice - as nice. The Sugar Cookie Marketing Facebook Group podcast is back for a post-Valentine's Day breakdown! Here's what we're covering this week: Intro Marketing Minutes - Call me Colonoscopy  Business of Baking - Pre-Planning Easter The Course Recap - Enrollment is OPEN Group Stuf...

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Send us Fan Mail Corrie forgot to pick up her kid so enjoy this extremely intense episode of the  Sugar Cookie Marketing Facebook Group podcast. Warning: elephant noises. Here's what we're covering this week: Intro Marketing Minutes - Facebook Posting - When and Why Business of Baking - Podcast Giveaway (finally) The Course Recap - Facebook Planner App Group Stuff - Upcoming Lives Voicem...