Baking it Down with Sugar Cookie Marketing 🍪

Send us Fan Mail 🔄 Biting @ the Bit 2 Barter - How to barter as a baker. In this week's Baking it Down Podcast - Episode 268 - Biting at the Bit for Bartering , Corrie has been running some 'bartering' case studies for podcast land. In these test runs, she's joined a local bartering group and exchanged cookies for a social audit with the group admin. In another case, she excha...

Send us Fan Mail 🗣️ There’s Such a Thing - As bad publicity. In this week's Baking it Down Podcast - Episode 267 - There's Such a Thing as Bad Publicity , if you've not lived under a rock, TikTok is buzzing with some cake pop drama between two bakers. If you have no idea what we're talking about - congrats, you likely have a life and aren't chronically online. The drama is...

Send us Fan Mail 🤖 AI Inspo Photo 101 - How to handle client ai inspo images. In this week's Baking it Down Podcast - Episode 266 - AI Inspo Photo 101, one of the top hot button topics we're seeing in not just the Sugar Cookie Marketing group, but all baking-related groups is AI. Specifically, this podcast covers AI-generated inspo photos sent to the baker by their clients - a niche asp...

Send us Fan Mail 🎤 Cookier Interview - Sharon with Fabuela Q Cookies In this week's Baking it Down Podcast - Episode 265 - Cookier Interview: Sharon , y'all asked for some fresh blood... I mean, new perspectives... on the podcast, and Sharon listened!  Sharon with Fabuela Q Cookies recently found the Baking it Down Podcast - and at the perfect time, too. When her digital database of 3,0...

Send us Fan Mail

Send us Fan Mail ☀️ Summer Slowdown - Keep your marketing piping hot all summer In this week's Baking it Down Podcast - Episode 263 - Summer Slowdown , it's that tiiime of year - where both bakers and clients take a step back from the onslaught of End of School and grad orders.  We say it every year - the dreaded "J" months are the slowest months for bakers because it's th...

Send us Fan Mail 🎥 Video Marketing - Using video in marketing. In this week's Baking it Down Podcast - Episode 262 - Using Video in Marketing , we spent today recording the sessions for the upcoming 2-day Cookie Videos Bootcamp that drops June 4 -5 (and there's still time to register , hint hint).  Videos are here, and whether we like it or not, we need to jump on the bandwagon. Because...

Send us Fan Mail 🌾 Lawn Funnel - Understanding the marketing landscape. In this week's Baking it Down Podcast - Episode 261 - Lawn Funnel , Corrie really wanted to stick with the 🌱 landscaping analogy - so baby gets what she wants. The topic = funnels. The analogy = a lawn.  We use the buzzy word "funnels" a lot when we talk - acquisition funnel, conversion funnel, reengagement fu...

Send us Fan Mail 🌱 Business Weeding - Stop bad behavior before it starts. In this week's Baking it Down Podcast - Episode 260 - Business Weeding , we wanted to talk about small behavioral problems that, when left to grow and get deeper roots, become big problems. Yes, Heather was weeding, and this is all she could think about. What happens is ya get started selling cookies, likely because it...

Send us Fan Mail 📅 Posting Every Day - To cut through & connect. In this week's Baking it Down Podcast - Episode 259 - Posting Every Day , Corrie has been testing out a 30-day strategy to cut through the noise of crowded AI-spun feeds to see if she can get the algo to swing in her direction and show more of her business page posts to her target demographic. In a world where anyone can ge...

Send us Fan Mail 🗣️ Speaking For Your Clients - And not speaking as your clients. In this week's Baking it Down Podcast - Episode 258 - Speaking For Your Clients, Not As , we focus on bakers' tendency to hyper-focus on their own experience and apply it to their clients. Except... we're not our clients. 🥣 We're not our clients so much so that we don't buy sugar cookies. We...

Send us Fan Mail 🟣 What Popped Off - at What’s Popping Con. In this week's Baking it Down Podcast - Episode 257 - What Popped Off at What's Popping Con , Corrie and I just got back from this week's second-ever 🔴🟠🟡🟢🔵🟣 What's Popping Con - a cake pop convention by Daisy Makes (also a beloved Baking it Down podcast sponsor). Last year, 👥 we'd talked about marketing in...

Send us Fan Mail 🤷 Nextcuses - How to get around your own excuses. In this week's Baking it Down Podcast - Episode 256 - Nextcuses , we wanted to talk about somethin' that crops up every month there's a Cookie Collab ( Pipe a Park Collab is this Friday btw - oh, you won't be able to participate? Hold onto that thought.). We get it - 🥺 life is lifing, the kids are screaming, t...

Send us Fan Mail 💲 Pre-Sales Recap - What we learned in the bootcamp. In this week's Baking it Down Podcast - Episode 255 - Bootcamp Recap , we recapped the Bootcamp on Pre-Sales. No, this isn't a sales pitch, but the cool part about the bootcamps is the private Bootcamp Facebook group dedicated to that month's focus topic. Since the Bootcamp group, well, boots everyone when the Bo...

Send us Fan Mail ✅✅✅ Good - Better - Best - A tiered pricing strategy. In this week's Baking it Down Podcast - Episode 254 - Good Better Best, we explore the Good, Better, Best (GBB) strategy for pricing tiers - the magic being "good" is where it's at. Forgive the lateness of today's Onesday Wednesday... however *checks the clock* - it would seem we've still made t...

Send us Fan Mail 💪 SWOT 2 Success - Analyzing your way to success. In this week's Baking it Down Podcast - Episode 253 - SWOT Your Way to Success , I asked on the Sugar Cookie Marketing Facebook Page how Easter sales were so far (🐰 Easter falls almost two weeks earlier this year than it did in 2025).  And the answers were all over the place - from being completely sold out to selling out of...

Send us Fan Mail 🧠 Piping Positioning - What your clients think about you. In this week's Baking it Down Podcast - Episode 252 - Piping Positioning , we wanted to talk about a buzzy marketing concept called "product positioning." Think of positioning as the mental real estate your bakery is renting in the heads of your customers. Here's the catch - 🫵 you don't control wh...

Send us Fan Mail 🍩 Posting Do’s & Do-nots - Coming up with a social strategy. In this week's Baking it Down Podcast - Episode 251 - Posting Dos and Donuts, the twin2 (sorry for the audio issues on this episode, still figuring out remote podcasts 😭) wanted to talk about posting strategy. If it were as easy as "post every day and you'll be a billionaire," well, you wouldn&a...

Send us Fan Mail 📸 1,000 Word Pictures - Why photography really *really* matters. In this week's Baking it Down Podcast - Episode 250 - 1,000 Word Pictures , in preparation for this week's Cookie Photography Bootcamp , photography is on the brain of the twins, and that's because a huge part of food sales comes from great photos.  Consider yourself - do you tend to order things off...

Send us Fan Mail

Send us Fan Mail 🥾 Bootcamp Recap - Teaching in-person cookie classes. In this week's Baking it Down Podcast - Episode 248 - Bootcamp Recap , we wrapped up our first pilot for the Cookie College 2026 Bootcamp configuration - and it went pretty well! Thanks to all who put up with some bumps and bruises for round one. 🥾 What's a Cookie College Bootcamp? In 2026, we're taking a diffe...

Send us Fan Mail

Send us Fan Mail ❤️ The Reviews Collab - Friday, February 6th @ 11 est. In this week's Baking it Down Podcast - Episode 246 - The Reviews Collab , we're talkin' reviews as we see 2026 really start to rev up - and perfect timing too - the first ever Reviews Collab is this Friday at 11:00 AM (est... edt??).  💕 About Friday’s Reviews Collab! The Friday collab is pretty simple, but it&...

Send us Fan Mail 🎁 Gimme Gimme Strategic Giving - The strategy behind strategic giving. In this week's Baking it Down Podcast - Episode 245 - Gimme Gimme Strategic Giving , it's the season of requests to donate, sponsor, and give to local causes, PTAs, and networking events.  It's all about strategic giving in January - and we're here to tell you - it ain't all bottom lin...

Send us Fan Mail 🤖 Good Cop, Bad Cop, AI Slop - The good and the b-ai-d. In this week's Baking it Down Podcast - Episode 244 - Good Cop, Bad Cop, AI Slop , we're takin' on the touchy subject of 👾 AI, aka artificial intelligence . 👮 Bakers are quick to police other bakers in the comment sections on posts that ask how bakers are incorporating AI.  🤬 "It's cheating!"...