Baking it Down with Sugar Cookie Marketing 🍪

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Send us Fan Mail 🪦 RI Don’t Hold Your P- When it’s time to speak up. In this week's Baking it Down Podcast - Episode 284 - RI-Don't Hold Your P , thank goodness we're nearly done with our "spooky sugar" series (because the names are getting harder to keep on theme). Things that are scary to businesses are the things that were preventable until they grew 5 legs and ran off...

Send us Fan Mail 👹 Biased Baker Boogy Man - Haunting you with bad advice. In this week's Baking it Down Podcast - Episode 283 - Biased Baker Boogy Man , we've got more ways for you to scare up sales - and this topic is about actually not taking advice. Sugar Cookie Marketing Group turns 6 today, and as such - we know a thing or two about Facebook groups because we've seen a thing o...

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Send us Fan Mail 😱 Scary Scope Creep - How to stop the spread. In this week's Baking it Down Podcast - Episode 280 - Scary Scope Creep , we are scarin' you straight back to staying within scope, aka what you and the client originally agreed on for their order. Scope creep is the scary term for agreeing to a design and a price, but over time, through minor changes and alterations, the in...

Send us Fan Mail 🎙️ Pod Guest: Jonathan Brandel - Cookier turned 3D printer...er? In this week's Baking it Down Podcast - Episode 279 - Cookier Interview - Jonathan Brandel, we had the third in our series of guest speakers this year! This week featured Jonathan Brandel (our potentially long-lost triplet), who is a full-time worker, baker, father of three, and now a 3D printer. Printer-er? How...

Send us Fan Mail 🧟‍♂️ Cost Creepers - Scary ways you’re losing money. In this week's Baking it Down Podcast - Episode 278 - Cost Creepers , the Cookie College is comin' up with Blueprints (more on that soon), and the first 14-day Blueprint focuses on accurately pricing your bakes profitably - the key word being: profit. One of the most insidious threats to your profit margin is sneaky o...

Send us Fan Mail 🤡 First Timer Follies - When you’re new and need orders. In this week's Baking it Down Podcast - Episode 277 - First Timer Follies , we're wrapping up our New Baker's series, talking about first-timer mistakes you don't have to repeat if you snag yesterday's episode. When you're new to any industry, it's easy not to know what ya don't know...

Send us Fan Mail 🛑 How 2 Turn Down Orders - When you’re new and need orders. In this week's Baking it Down Podcast - Episode 276 - How To Turn Down Orders When You Need Orders , the beginner baker needs to turn down orders - yes, even when they need orders . Sometimes the client isn't the right match, the client has expectations that exceed current skill set, or the baker just doesn&apo...

Send us Fan Mail 👟 Big Shoes Battle - How to compete with the big bakers. In this week's Baking it Down Podcast - Episode 275 - Big Shoes Battle , we're back on our beginner baker series, and good news - even if you're new and it feels like you're takin' on the Big Dog Bakers who have been in the space for 5+ years, you can still play ball. Here are five ways that being t...

Send us Fan Mail 🧙‍♂️ Your Yodas - allow us to be... In this week's Baking it Down Podcast - Episode 274 - Your Yodas Allow us to Be , we're back on our beginner baker series, and what better time than to reintroduce ourselves, tell you a bit about our background in marketing and sales, and how we got into the wild world of Sugar Cookie Marketing and The Cookie College. 🧙‍♂️ Hi, I&apos...

Send us Fan Mail 📹 Content Cookies - For the beginner cookier. In this week's Baking it Down Podcast - Episode 273 - Content Cookies for the Beginner Baker , we acknowledge there's an issue between when a baker gets started selling and the amount of content they have... or, well, don't have. A lot of the content that bakers post comes from the orders they take, and they get orders...

Send us Fan Mail 👩🏻‍💻 S Tier Lead Gen - For cottage bakers in 2026. In this week's Baking it Down Podcast - Episode 272 - S-Tier Lead Gen Sources for Bakers in 2026, there's a new trend where people rank things they like and hate by tiers - 🟨 S-tier being the elite. For the oldie goldies like me, "S" apparently stands for superior. Following down the rankings, 🟩 A-tier mea...

Send us Fan Mail 🎤 Cookier Interview - Taylor Gandolfi with Taylor'd Cookies. In this week's Baking it Down Podcast - Episode 271 - Cookier Interview - Taylor Gandolfi , continuing on with our cookier interview series, we snagged Taylor Gandolfi this week. She's been baking as a side hustle (more on her Italy trip below) since November, and comes from a UX degree, working a day job...

Send us Fan Mail 🦶 The Right Foot - When getting started. In this week's Baking it Down Podcast - Episode 270 - Getting Started on the Right Marketing Foot, we're continuing with our "back to baking" basics - this time getting started on the right marketing foot. What used to work - even just 3 years ago - doesn't work today, or at least not as effectively as it once did....

Send us Fan Mail 🍪 Sugar Cookies as a profitable side hustle. In this week's Baking it Down Podcast - Episode 269 - Sugar Cookie Side Hustle , we wanted to take it back to the beginning - specifically to those folks who know they want to take on a new hobby that not only covers itself, but also pads the pockets for some decent fun money. 🚗💨 Sugar cookies as a side hustle is an awesome conc...

Send us Fan Mail 🔄 Biting @ the Bit 2 Barter - How to barter as a baker. In this week's Baking it Down Podcast - Episode 268 - Biting at the Bit for Bartering , Corrie has been running some 'bartering' case studies for podcast land. In these test runs, she's joined a local bartering group and exchanged cookies for a social audit with the group admin. In another case, she excha...

Send us Fan Mail 🗣️ There’s Such a Thing - As bad publicity. In this week's Baking it Down Podcast - Episode 267 - There's Such a Thing as Bad Publicity , if you've not lived under a rock, TikTok is buzzing with some cake pop drama between two bakers. If you have no idea what we're talking about - congrats, you likely have a life and aren't chronically online. The drama is...

Send us Fan Mail 🤖 AI Inspo Photo 101 - How to handle client ai inspo images. In this week's Baking it Down Podcast - Episode 266 - AI Inspo Photo 101, one of the top hot button topics we're seeing in not just the Sugar Cookie Marketing group, but all baking-related groups is AI. Specifically, this podcast covers AI-generated inspo photos sent to the baker by their clients - a niche asp...

Send us Fan Mail 🎤 Cookier Interview - Sharon with Fabuela Q Cookies In this week's Baking it Down Podcast - Episode 265 - Cookier Interview: Sharon , y'all asked for some fresh blood... I mean, new perspectives... on the podcast, and Sharon listened!  Sharon with Fabuela Q Cookies recently found the Baking it Down Podcast - and at the perfect time, too. When her digital database of 3,0...

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Send us Fan Mail ☀️ Summer Slowdown - Keep your marketing piping hot all summer In this week's Baking it Down Podcast - Episode 263 - Summer Slowdown , it's that tiiime of year - where both bakers and clients take a step back from the onslaught of End of School and grad orders.  We say it every year - the dreaded "J" months are the slowest months for bakers because it's th...

Send us Fan Mail 🎥 Video Marketing - Using video in marketing. In this week's Baking it Down Podcast - Episode 262 - Using Video in Marketing , we spent today recording the sessions for the upcoming 2-day Cookie Videos Bootcamp that drops June 4 -5 (and there's still time to register , hint hint).  Videos are here, and whether we like it or not, we need to jump on the bandwagon. Because...

Send us Fan Mail 🌾 Lawn Funnel - Understanding the marketing landscape. In this week's Baking it Down Podcast - Episode 261 - Lawn Funnel , Corrie really wanted to stick with the 🌱 landscaping analogy - so baby gets what she wants. The topic = funnels. The analogy = a lawn.  We use the buzzy word "funnels" a lot when we talk - acquisition funnel, conversion funnel, reengagement fu...