Baking it Down with Sugar Cookie Marketing 🍪

Send us Fan Mail 📋 January Task list - A list of things to-do. In this week's Baking it Down Podcast - Episode 243 - January Task List , we're tryin' out a new(ish?) format + coming up with a list of ideas you can use to get your sugar cookie bakery headin' in the right direction this year. Could you do all of these tasks? 🦸‍♂ Only after you finish saving Louis Lane from the...

Send us Fan Mail 💡 Losing the Loser - Reframing in 2026. In this week's Baking it Down Podcast - Episode 242 - Losing the Loser , it's the LAST day of 2025, and it will be the first day we start talkin' to ourselves with respect and support. Because we're gonna lose our internal loser - that baker bully that beats us up every time we get into our own heads.  This year, we&apos...

Send us Fan Mail 🧮 Stay on Track Track Track - Metrics to guide your marketing. In this week's Baking it Down Podcast - Episode 241 - Stay on Track Track Track, the twins have spreadsheets on the brain just in time for the new year. While yes, you can start a spreadsheet any time on any day in any month of the year, it does help to have it ready to go on January 1 - that way, you can look at...

Send us Fan Mail ⛰️ Burke Lake vs Everest - Accomplishing small goals in 2026. In this week's Baking it Down Podcast - Episode 240 - Burke Lake versus Everest , we're winding down 2025 and taking a look at 2026 through the lens of goals. 🥾 Yeah, yeah - you look back on this past year and realize you can't even remember what your new year's resolutions were, let alone whether y...

Send us Fan Mail 🎁 Baker Holiday Gift Guide - 2025 list of gifts for bakers. In this week's Baking it Down Podcast - Episode 239 - 2025 Best Bakers Gift List , it's the most wonderful tiiiime of the yeeear. It's the Top Baker Gift Ideas podcast you're supposed to intentionally accidentally leave playing for the gift buyer in your life. This is twin2's favorite yearly podc...

Send us Fan Mail 🎓 Vendy Blendy - Insider info. In this week's Baking it Down Podcast - Episode 238 - Vendy Blendy Inside Info , we're in the final stretch of the Vendy Blendy - and we're spillin' all the secrets in this final-prep podcast for Friday's BIG Baker Sale.  Are we hype? Yes. Are we delirious? Also yes. Are we tired of saying the word Vendy Blendy? Getting clos...

Send us Fan Mail 🎓 Cookie College  - Vendy Blendy Deals Breakdown. In this week's Baking it Down Podcast - Episode 237 - The Cookie College Stealios , Corrie and I go through our Vendy Blendy 2025 Cookie College offerings, and... ️🥁️🥁️🥁 drumroll please... they're once-a-year good . 🎓 The Cookie College - $64/mo or $576/yr The best product we offer is The Cookie College ( typically $...

Send us Fan Mail ☝️ Private Class Pt 2 - A BORING podcast. In this week's Baking it Down Podcast - Episode 236 - The Most BORING Podcast Ever Recorded , I paid my nephew (Corrie's son, Archer) $10 to do the podcast intro (and just when you thought no one could talk faster than Heather), and we recapped the private in-home cookie class we taught last week. Also, (hilariously and probably...

Send us Fan Mail ☝️ Private Class + VB - Part one of a two-part series. In this week's Baking it Down Podcast - Episode 235 - Private Class + The Vendy Blendy Pt 1 , we're doing a two-part two-part series (not a typo) so I can check the box that we effectively spammed you with the Vendy Blendy this week while also providing some marketing value.  We're teaching an in-home private cl...

Send us Fan Mail 📸 Food-tography - Staging, props, gear, software. In this week's Baking it Down Podcast - Episode 234 - Food-Tography , we're concluding our "📅 Content Theme " for the month of October, which focused on... well, focusing that camera lens. 💡 Check out #OctoberPhotographyMonth in the Sugar Cookie Marketing (Group) to see more content on staging and gear. 📸 Fo...

Send us Fan Mail 🎙️ Podcast Guest - Christina with Boujee Baker Boutique. In this week's Baking it Down Podcast - Episode 233 - Podcast Guest Christina with Boujee Baker Boutique , we hosted our first-ever remote podcast guest! You all wanted fresh blood (er... dough?), and the people get what they want!  Meet Christina Cenera with Boujee Baker Boutique and Stormy Acre Cookies based in Warran...

Send us Fan Mail ⚖️ Jury Duty - Hung up on client issues. In this week's Baking it Down Podcast - Episode 232 - Jury Duty , Corrie gives the people what they wanted! A tell-all on her jury duty trial (that she missed last week's podcast for).  Since it's definitely worth the listen to get the full energy, I'll keep this week's newsletter short (and yes , still on Wednesday...

Send us Fan Mail 🛒 2025 Vendy Blendy - The who, what, where, when, why. In this week's Baking it Down Podcast - Episode 231 - The 2025 Vendy Blendy , we have VENDY BLENDY on the brain! Each year, 🦃 at the end of November, deals roll around in stores and across your screens, prepping everyone for the Christmas season. From malls to boutiques- the steals are endless! So, what about a day of d...

Send us Fan Mail 🥲 Nothing Old, Nothing New - Why your clients aren't coming back. In this week's Baking it Down Podcast - Episode 230 - Nothing Old, Nothing New , Corrie wanted to cover returning customers - clients that have ordered from you in the past and then reorder.  They're massively valuable to your bottom line because returning leads cost less to acquire. That means you h...

Send us Fan Mail 🎥 Do the Reels Collab - And here’s the reasons why you should. In this week's Baking it Down Podcast - Episode 229 - Do the Reels Collab , we're hypin' up the marketing behind the Blind Baker Reels Collab on September 26. ✅ Register here:  https://form.jotform.com/SugarCookieMarketing/blind-baker-collab 🎥 This cookie collab is different from the others we've...

Send us Fan Mail 🕸️ Stuck in the Websites - What to look for in a website builder. In this week's Baking it Down Podcast - Episode 228 - Stuck in the Web...Sites , we (remotely - forgive the sound quality this week, kids - it was a learning experience) talk about the sunsetting of the baker-centric website host and builder, Castiron.  📩 Castiron sent this email to current users on Monday nig...

Send us Fan Mail 🛑 Do Not Teach a Cookie Class! - (If you plan on making these mistakes) In this week's Baking it Down Podcast - Episode 227 - Do NOT Teach a Cookie Class (this way) , Corrie and I list out the things we wouldn't do if we were getting into cookie classes (yeah, yeah - the title is a bit of a clickbait, but hey, we're marketers, right?). September in the Sugar Cookie...

Send us Fan Mail 👭 Podcast Guests! - Meet Heather Brookshire and Kim Sims. In this week's Baking it Down Podcast - Episode 226 - Podcast Guests Heather and Kim , you asked for less Heather and Corrie, and now you get Heather and Kim! Close enough, right?! Heather and Kim are self-titled "ESBs" - emotional support bakers - and really break down the value of having a baking buddy to...

Send us Fan Mail 💎 Diamond Demand - Sifting through the competition. In this week's Baking it Down Podcast - Episode 225 - Diamond Demand , we're telling EVERYONE they need DIAMONDS right NOW. 💎💎💎💎 Just kidding - this is just an analogy , so before you make this into something it's not - we're not talkin' about the diamond industry or bl🩸ood diamonds - we're jus...

Send us Fan Mail 💼 Main Street Money - Maximizing the main street cookie collab. In this week's Baking it Down Podcast - Episode 224 - Main Street Money , the Main Street Cookie Collab is BACK and it's in two weeks on August 28th at 11:00 AM est . This is a fun collab because it incorporates so much "local" than our other collabs do. ⚠️ Keep in mind, this collab is on a Thursd...

Send us Fan Mail 💀 Business Victim Mindset - Be what happens to your business. In this week's Baking it Down Podcast - Episode 223 - Business Victim Mindset , we are in the slowest baking month of the YEAR. Yep - last week of July / first week of August = the Google trends report where "sugar cookie" is least searched.  Conversely, 📊 the end of the slowest month begins the uptick...

Send us Fan Mail 👀 Reach Ain’t Errythang - Focus on metrics that make money. In this week's Baking it Down Podcast - Episode 222 - Return of the Twith , the twin is BACK in business, and she means business with this week's topic: reach isn't everything. We played a clip from marketer David Glu , who lists how your audience's interactions might signal what your content isn&apos...

Send us Fan Mail 💵 Money Talks With the (older) Miracles. In this week's Baking it Down Podcast - Episode 221 - Money Talk with the Miracles , Corrie's still outta commission, so we've got another Miracle sister as a stunt double - meet Ashley with YNAB.com.  Ash is the older (and wiser) sister and also an employee of an app that helps folks manage their money. Now, this is not a s...

Send us Fan Mail 👋 Ope, It's Amy! The mod team meets the mod team. In this week's Baking it Down Podcast - Episode 220 - Ope, It's Amy! , we continue on our "regular scheduled programming" departure to introduce our first ever podcast guest - 🎂 Amy Russell of CookiesTakeTheCake (https://www.instagram.com/cookiestakethecake)!  💥 Now here's the funny part: Amy has be...

Send us Fan Mail 🤒 C is for Cancer - A health update. In this week's Baking it Down Podcast - Episode 219 - C is for Cancer , we pause our typical marketing podcast to talk about health - specifically as it relates to Corrie's cancer diagnosis and her upcoming surgery that'll have her outta commission for a few weeks (yes, you're still stuck with me, Heather). Today's pod...