Baking it Down with Sugar Cookie Marketing 🍪

Send us Fan Mail 🤑 Mid-Summer Membership Sale - The first-ever mid-year Cookie College sale. In this week's Baking it Down Podcast - Episode 218 - Mid-Summer Membership Sale , we cover this month's Mid-Summer Membership sale starting July 27 - August 2, 2025 . This 7-day sale is the only one we've ever run before the Vendy Blendy (I cried just typing that - 🥲 how is this year goin...

Send us Fan Mail 📹 Video Marketing - For local, small cottage bakeries. In this week's Baking it Down Podcast - Episode 217 - Video Marketing for Local Small Bakeries , Corrie wanted to talk about the wild world of Reels. Well, Reels, TikToks, YouTube Shorts - you know, vertical video. A topic made all the more important by Meta's announcement last week that all videos uploaded to the F...

Send us Fan Mail 🖼️ Take a Stab - At a cookie collab. In this week's Baking it Down Podcast - Episode 216 - Taking a Stab at a Cookie Collab , and Sugar Cookie Marketing Cookie Collabs are BACK IN BUSINESS. You can check out the details in the event listing for the SCM Cookie Collab: Meet the Baker 2025! here. But allow us to spend this week's podcast and newsletter walking you through t...

Send us Fan Mail 🤖 AI-AI-Oh Yes - Ways bakers are incorporating AI. In this week's Baking it Down Podcast - Episode 215 - AI-AI-Oh Yes, we read a thread asking bakers how they're using AI in their bakery business. The answers should inspire you - from streamlining workflow to helping write compelling copy on social media, AI has entered stage left, and it won't be leaving anytime s...

Send us Fan Mail 🔄 Pivot Pivot Pivot - What to change when nothing's working. In this week's Baking it Down Podcast - Episode 214 - Pivot Pivot Pivot , 😖 we talk about what to do when you're doin' it all and all of it doesn't seem to be working.  🛞💨 Nothing is more frustrating than spinning your wheels and making no traction. So what do you do when it's just not w...

Send us Fan Mail 🛑 Hit the Breaks - How to take big bakery breaks. In this week's Baking it Down Podcast - Episode 213 - Hit the Breaks , we cover the fact of life that just sometimes, along your business journey, you need to take a big break.  If you've listened to past podcasts, you know we're anti-"big break" when it comes to marketing because it's really hard to...

Send us Fan Mail ⏰ 1-Hr Admin Tasks - Setting up time blocks for tasks. In this week's Baking it Down Podcast - Episode 212 - Admin Hour , we break down four different "admin hour" frameworks you could spend each week pluggin' away at to be a better baking business. "Admin Hours" are groupings of tasks that take up an hour spent on one specific aspect of your busines...

Send us Fan Mail ↩️ Luxury Refunds - Refunds are a business strategy. In this week's Baking it Down Podcast - Episode 211 - Luxury Refunds , Corrie wanted to recap yet another reminder on why luxury bakers should consider luxury refunds.  🤔 What's a luxury refund? It's the baked-into-the-price guarantee that if something goes left, the baker will make it right - and typically that...

Send us Fan Mail 💸 Selling in Community Groups - Turn groups into lead gen powerhouses. In this week's Baking it Down Podcast - Episode 210 - Selling in Community Groups , we are talking about the same topic we presented this past Tuesday at What's Popping Co n (a convention for Cake Poppers). This content is all available on our website by clicking this button - it's a lot of info...

Send us Fan Mail 🤏 Half It then Half It - Make goals small and then smaller. In this week's Baking it Down Podcast - Episode 209 - Half It Then Half It , we cover a topic Heather saw on the Diary of a CEO podcast with Dr. Alok Kanojia on goal setting.  The concept is pretty basic - set a goal. Then take that goal and half it. Then take that half and half it again. You're now left with o...

Send us Fan Mail 🥊 Multi-Holiday Showdown - How to tackle multiple holidays. In this week's Baking it Down Podcast - Episode 208 - Multi-Holiday Showdown , we wanted to talk about the scourge of Q2 holiday line-ups. With these non-heavy-hitting baker holidays falling mid-month and/or on top of each other, it makes for a confusing marketing strategy. Do you tackle all of them to maximize sale...

Send us Fan Mail 💡 No One Likes a - Party planner (ideas without execution). 💩 A forced a play on words from "no one likes a party pooper " - but in this case, we're focusing on 🧠 "ideas guy" who love to plan and fail to launch. These folks talk up "the next great thing," and yet the idea never exits the ol' cranium to make it to market. 🗺️ Having a plan...

Send us Fan Mail 💳 Expound then Expand - Plan before your purchase. In this week's Baking it Down Podcast - Episode 206 - Expound then Expand , Corrie wanted to come to the altar with her confession of packaging purchases. Yeah - we're talkin' to the "overconsumption cookier" this week, 👣💥 and it'll step on some toesies (starting with Twin2's... er... TwinToes...

Send us Fan Mail 🪄 Top Marketing Tips - Submitted by group members in March. In this week's Baking it Down Podcast - Episode 205 - Top User Submitted Marketing Tips , we challenged the Sugar Cookie Marketing Group in March to make more posts - and 4 winners would be chosen to join The Cookie College on our tab (I'll announce those soon). But the marketing tips were so good, we thought w...

Send us Fan Mail 🥦 In the Market for Markets - How to scope out the ideal vendor setup. In this week's Baking it Down Podcast - Episode 204 - In the Market for Markets , Corrie wanted to talk about the 5 tips to help you source a strategic farmer's market (or recurring vendor event) relationship that bolsters that bottom line. 🥕 1. Is the market marketing itself? Markets are businesses...

Send us Fan Mail ✍️ Reasons 2 Start a Blog - The SEO, content, and reach benefits. In this week's Baking it Down Podcast - Episode 203 - Reasons to Start a Blog , continuing on with our "lessons in websites," I wanted to talk about blogs. I know - we're all about websites when it comes to online sales - but does your website have a blog ?  😅 "Uh, twins - what could I poss...

Send us Fan Mail 🔊 Calling All Actions - What are CTA’s and how to use them. In this week's Baking it Down Podcast - Episode 202 - Calling All Actions, we wanted to talk about a digital marketing buzzword that'll increase your bottom line - and it's stupid simple. 📞 CTAs - otherwise known as C all T o A ctions - typically seen as buttons on a website's home page. These lil&ap...

Send us Fan Mail 💰 Value over Price - How to stand out in saturation. In this week's Baking it Down Podcast - Episode 201 - Value Over Price, Corrie happened upon a "bomb pop Facebook Live" - and from a marketing standpoint, it's a fascinating business model.  It's a multi-level business model - but that's not what the podcast is focused on. The concept is this: the...

Send us Fan Mail 🦫 Buc-ee's - A beaver’s marketing lessons. In this week's Baking it Down Podcast - Episode 200 - Buc-ee's, Corrie and I took in all that the beaver gas station had to offer in our quick trip down to Nashville, TN this weekend. If you've not been to the roadside bathroom stalls of your dreams yet (aka Buc-ee's Fuel Stops), you're missing out - it&apos...

Send us Fan Mail 🧐 Are Your Sales Slow? - Here’s how to shift that mindset. For this week's Baking it Down Podcast - Episode 199 - Are Your Sales Slow Right Now?, we wanted to cover the question that pops up every post-Valentine's Day rush... the nagging feeling that your business feels slow and leads are down. What gives? 😢 Why does that one baker post that this was their best Vday ye...

Send us Fan Mail ❄️ Weather with Heather (and Corrie) - Weather policies 101. This week's Baking it Down Podcast - Episode 198 - Weather with Heather (and Corrie), we talk about the very reason why the Baking it Down Podcast was a day late this week - ❄️ bad weather. 🌪️ They say the only job you can guess wrong every time and still be employed is being a weatherman - 😭 and that's what m...

Send us Fan Mail 🕵️‍♂️ Susan Reed - A scammer's lessons in marketing. Baking it Down Podcast - Episode 197 - Lessons from Susan Reed (now watchable on YouTube , don't forget), we wanted to talk about common scams - but not in the way you'd expect. We want to find out what marketing tactics make scams so effective . And we've come up with 5 takeaways for lessons we can steal (on...

Send us Fan Mail 🤐 Words Matter - How copy can compel cash. Baking it Down Podcast - Episode 196 - Words Matter (now watchable on YouTube , don't forget), we were a lil' late - and that's because Heather thought she had a bad night's sleep but was actually 🤢 sick-sick and never left her quarantined room for 3 days and nights. But better late than never, the show must go on......

Send us Fan Mail 🚫 The TikTok Ban - And the diversification of your marketing. In this week's Baking it Down Podcast - Episode 195 - The TikTok Ban , continuing with last week's theme - ❌ the TikTok ban went into full effect on Saturday night for... ⏰ like a few hours?  It was odd as the platform kinda shut down features over an hour then a pop-up blocked access for some, then others,...

Send us Fan Mail ✔️ Meta Verified - The pros / cons of the blue check. In this week's Baking it Down Podcast - Episode 194 - Meta Verified , TikTok is about to have a big, public breakup with its avoidant soon-to-be ex, the United States. And whether or not we like this coupling, it comes down to the Supreme Court's decision - who needs reality tv when you've got this?! As we see co...