Baking it Down with Sugar Cookie Marketing 🍪

Send us Fan Mail 👶 SMART Baby Goals - Taking small bites out of a big goal pie. Onesday Thursday? Sorry - ❄️ we had a big snow storm (big for the Washington DC area is anything over 3 inches, and we ended up with 8 - 10 inches, ☃️ so rest assured, my car won't be clean again for 2 months). In this week's Baking it Down Podcast - Episode 193 - SMART Baby Goals , 👶 we cover a better baby...

Send us Fan Mail 👜 Workin' Burkin - How kelly hands kompetition.  In this week's Baking it Down Podcast - Episode 192 - Workin' Birkin ,  we're following a pretty funny story taking over TikTok.  You see - 👜 Hermes is a line of really high-end luxury items like purses and belts. And if you have a Birkin bag, you're looking at tens of thousands of dollars alone. But the k...

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Send us Fan Mail 💗 How the Grinch Saved Christmas. In this week's Baking it Down Podcast - Episode 190 - How the Grinch Saved Christmas , ️and we're BACK and Frank is DIZZY. 😿 Heather came back from a 10-hour trip to a sick Frank who turns out had an inner ear infection that led to him gettin' an early start on the kitty somersault Olympic tryouts.  But back to baking - December i...

Send us Fan Mail 🔟 10 Marketing Lessons - You can apply from [Redacted]. In this week's Baking it Down Podcast - Episode 189 - Marketing Lessons You Can Apply from [Redacted] , ️🎉 and this week's podcast is the LAST time we'll say [redacted] ever!!! ️🎊 *  😭 * until next year. But with every [Redacted], there are marketing lessons to be learned - 🧠 and this year we picked 10 mar...

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Send us Fan Mail 🫗 The AtFault Cult - Taking 100% of the blame shame. In this week's Baking it Down Podcast - Episode 187 - At Fault Cult , we admit it - you guys say we "run to the refund," 🥛 so if you want to sip the Kool-Aid, grab a glass because this pod is about joining the At-Fault Cult .  In all seriousness though, we wanted to explain the long-term benefits of the short-te...

Send us Fan Mail 💪 5 D’s of Disarming - Making Clients feel seen, heard, and understood. In this week's Baking it Down Podcast - Episode 186 - The 5 D's of Disarming , we're back to business talking about the 5 D's of disarming upset clients . As we cruise through the "Sugar Cookie Super Bowl" that is October - December, we're more inclined to make mistakes - or...

Send us Fan Mail 🛒 The Vendy Blendy Episode - Who's selling what and for how much off. In this week's Baking it Down Podcast - Episode 185 - The Vendy Blendy Episode , it's the moooost wonderful tiiiiime of the yyeeeaarrr. It's the annual Vendy Blendy Episode!  This is the one podcast where we cover all 77 Vendys , where they ship, what they sell and how much they'll sell...

Send us Fan Mail 👻 Boo-urn Out - Staying in front of falling behind. In this week's Baking it Down Podcast - Episode 184 - Boo-urn Out , Corrie wanted to do our annual 😩 "Ways to avoid getting burnt out during the baker's busy season" strategy sesh. Hey - business ownership ain't for the weak. Additionally, baking businesses reach their ordering maximums during the Q4 mo...

Send us Fan Mail 🚫 No - Falling in Love with Rejection. In this week's Baking it Down Podcast - Episode 183 - No , I wanted to cover the worst best word in the business English language: No . In business (and in life), we gotta learn to fall madly in love with two little letters: N and O . But we're trained our whole lives to reject rejection though. No one wants to be told "no&quo...

Send us Fan Mail 🪣 Content Buckets Debunked Content categories explained. In this week's Baking it Down Podcast - Episode 182 - Content Buckets Debunked , the twins talk all things content buckets - an approach to content planning that guides our posting schedule. What are content buckets? They're categories or themes that your content falls into. Think of them as the main pillars or se...

Send us Fan Mail 👙 Correlation & Causation - Looking at the full data picture. In this week's Baking it Down Podcast - Episode 181 - Correlation and Causation , we wanted to talk about the dangers of misassigned reasons why you think your marketing isn't working. Let's define things before we jump in: Correlation : a mutual relationship or connection between two or more things....

Send us Fan Mail 🎯 Reach 4 Q4 - Gaining reach in a complex Q4. In this week's Baking it Down Podcast - Episode 180 - Reach 4 Q4 , we cover reach in a hard-to-reach moment in time: Quarter 4 of the calendar year. And not just any calendar year - it's a Q4 including an election, economic policy shifts, major weather disasters, global wars, port strikes, and black Friday. 🖐️ Talk about a r...

Send us Fan Mail 🤹 2 Busy 2 Business - 10 ways to up communication in Sept. In this week's Baking it Down Podcast - Episode 179 - 2 Busy 2 Business , we wanted to talk about good communication (or the lack thereof... ahem... Bev). Corrie led with a personal story where she left her client, Bev, in communication purgatory wondering when or if Corrie had gotten her inquiry. See, Bev was a refe...

Send us Fan Mail 🗣️ Reading the Cookie Room - Tells your market's telling you. In this week's Baking it Down Podcast - Episode 178 - Reading the Cookie Room , 🍿 Corrie jumped in with the Tiktok flavored popcorn to tell us about a viral series of posts made this week by a wedding make-up artist who was guilty of not reading the room... er, well, cathedral. What started as an innocent dis...

Send us Fan Mail 😥 When Marketing Isn't Working - What to think and what to do. 🎧 This is an excerpt from this week's Baking it Down Podcast - Episode 177 - When Marketing Isn't Working In this week's Baking it Down Podcast - Episode 177 - When Marketing Isn't Working , we wanted to talk about both mindset and methods to reboot a sluggish marketing season. 🧠 In the Diar...

Send us Fan Mail 🦴 Cookie Crime Scene - Don't look back, look forward. In this week's Baking it Down Podcast - Episode 176 - Cookie Crime Scene , Corrie wanted to talk more cognitively about approaching "bad experiences" in business. As a business owner, 😓 you will face difficult clients. 😢 You will have someone demand a refund. 😢 You will experience broken cookies, icing b...

Send us Fan Mail 💍 Wedding Expo Recap - Our eddie wedding vendor expo debrief. In this week's Baking it Down Podcast - Episode 175 - Wedding Vendor Recap , Corrie signed us up for a Wedding Expo - and here's our tell-all - what we did right, what we did okay, and what we wouldn't do ever again.  The event was complex , to say the least. Conceptually - it's genius. Execution -...

Send us Fan Mail 📧 Know Newsletters - What to send to who and how often. In this week's Baking it Down Podcast - Episode 174 - Know Newsletters , we talk everything you need to know about newsletters. These powerhouses in digital marketing are some of the most untouched real estate in the cottage world - and why? We're not sure - but if you capitalize on it now, you'll be cookin&ap...

Send us Fan Mail 🎢 Prep 4 Q4 - How to prepare for our busy season. In this week's Baking it Down Podcast - Episode 173 - Prep 4 Q4 , we're preppin' for Q4 - the baker's "Super (mixing) Bowl." 🏈 Right now, you should be feeling the tides of a lullish summer slowly begin to change as we creep into back-to-school territory. 🌬️ Add in the cooler weather blowing in (hey,...

Send us Fan Mail 🍫 Choc-A Lot - How to increase price by increasing value. In this week's Baking it Down Podcast - Episode 172 - Choc-A Lot , my sisters and my mom partook in our annual "Christmas in July" gift exchange. For a family who loves gift-giving with birthdays from November - February, the rest of the year feels like a gifting desert. Ergo - Christmas in July for the four...

Send us Fan Mail 🙊 Say It, Don’t Spray It - How to ask for help in the groups. In this week's Baking it Down Podcast - Episode 171 - Say It - Don't, Spray It , we wanted to cover a topic to help us help you help us. Because it's how you ask questions in Facebook groups that dictate the kind of answers you'll get. Depending on how you asked it, 🤩 you're either going to ge...

Send us Fan Mail ✂️ Class Supplies - A "bake-down" of what we bring and why. In this week's Baking it Down Podcast - Episode 170 - Class Supplies , (another) Heather (of One Smart Cookies and Crafts - also a returning Vendy this year) asked us to cover what cookie class supplies we bring and why.  (🤫 Pssst - if you're a Cookie Class Kits or Cookie College member, you get this...

Send us Fan Mail 😌 Corrie-tisol - Managing stress this summer. In this week's Baking it Down Podcast - Episode 169 - Corrie-tisol , Corrie said, "I want to talk about ways to manage stress." And for good reason - in 2022 she was admitted to the hospital because her kidneys were shutting down. The cause? Chronic, unmanaged stress. So while this is a business podcast, the business of...