Baking it Down with Sugar Cookie Marketing 🍪

Send us Fan Mail 🎓 The Best Cookie College Courses New year, new you? Or new year, same you-who-said-last-year-would-be-different-but-didn't-take-the-steps-to-do-anything-differently? Okay, okay - I'll start playin' hard ball, but I'm still gonna pitch. What if this year was different? What if you took the steps this week to ensure that 2023 will look nothin' like 2022? W...

Send us Fan Mail 👋 Buh-Bye, 2022 . Towards the last few weeks of the year (ahem - btw, what the heck happened to 2022 and where did it go!?), I like to come up with a list of closeout tasks to set me up on the right foot come the first of the year.  These aren't resolutions, but rather that proverbial closing of the book when you reach that last chapter, gather your thoughts, snag your bookm...

Send us Fan Mail 📚 Your Word of the Year At the end of each year, Heather likes to (annoyingly) force both family members and extended family (and heck - even strangers) what their " Word of the Year " is. The Word of the Year is pretty simple - one word that you plan to interlace into your life for the next 365 days.  📒 What are the rules about the word of the year? No rules, really....

Send us Fan Mail 🎅 Santa's Top 20 Gifts for Bakers 🎅🤶 Call the twin Mr. and Mrs. Clause cause here's our hot take on the hottest gifts for the hottest oven-lovin' baker in your life (and if you are the baker in your life, forward this email to your Santa - I'll include links to make shoppin' and shippin' a breeze). 1️⃣ $70 - $180 - An Airbrush Machine First up - an...

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Send us Fan Mail There's a recipe that helps increase sales without decreasing dollars - but it may require some deconstruction of self-made roadblocks.  🤔 "Heather - are you gonna make me get in front of a camera?"  You know me so well. But yes - yes, I'm going to encourage you to step your adorable little buns in front of an iPhone, smile, and let the world know just how lik...

Send us Fan Mail 🧠 Comparison Awareness 101 👀 It's that tiiime of yeeeear... where we feel like we're fallin' behind. And it is EASY to fall into comparison fatigue!  😞 "They sold out, but I have wide-open weekends."   😔  " They filled 3 classes , and I haven't even listed one." 😖  " They got the BRP snowman belly bags , and I missed them before th...

Send us Fan Mail Tasty Tin   Website: tastytin.com Deal: 20% Off 1️⃣ #1 : Garlic Dust Sweet Frosted KC *   Website: www.etsy.com/shop/sweetfrostedkc Deal: 25% Off 1️⃣ #1 : Skinny Pencil Cutter Cheerful Cutters * Website: www.cheerfulcutters.com Deal: 20% Off (excluding subscriptions) 1️⃣ #1: 5 Ornament Cookie Cutter Set Sweet Cutter Co * Website: sweetcutterco.com Deal: 20% Off 1️⃣ #1 : Sweet Ging...

Send us Fan Mail 🎁 Chrazy Christmas Cookie Schedules First - let's announce the winner of the SCM Second Boo-thday Bash! Thanks to all who entered - you guys are awesome, and I can't believe we get to work with you in growing our businesses by makin' dough making dough!  ️🎉 Congrats to Daniell Bartolo! ️🎉 So awesome, awesome, awesome. Thanks to all who participated and each and e...

Send us Fan Mail 🙊 Quote "Quote" Unquote This week, Heather reads off her favorite (absolutely random) quotes. Here goes: 💰 If it costs you your inner peace, then it’s very expensive. If you don't cultivate discipline, you will be a slave to your impulses. 🪓 The ax forgets but the tree remembers. Did you say that to be helpful or hurtful? / 👂 What do you want me to hear when you...

Send us Fan Mail It struck me the other day - Susan the Scammer is actually really good at marketing. I mean - look at her! This little "event planner" has marketed so well that an entire industry knows about her antics! 👏 And 👏 the 👏 woman 👏 still 👏 doesn't 👏 quit.  If we think about it - we can actually learn a pretty solid marketing lesson from the lady with the bluest of h...

Send us Fan Mail 🎥 Reels Really Explained for Real Instagram Reels must stand for "reel-y confusing," but rest easy, you're not alone. Instagram Reels are new, and are shifting the decade-old photo-centric platform by a lot - which is making things feel a bit all over the place - so we (ahem - Corrie) wanted to cover the "who, what, where, when, and what the heck" of Inst...

Send us Fan Mail 🔢It's all a Numbers Game🔢 Let's paint a picture - you need a new roof. Cool, people buy new roofs like, what - once or twice in their entire lifetimes? You have little experience in good roofing companies, so you start your online research. Let's progress through the workflow. 1️⃣ You google, "roofing companies near me." Solid start to your shingle-theme...

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Send us Fan Mail 🚫 Friction and Flow ✅ Ever been to a gym? No no - this isn't a Q3 "News Years Resolution" check-in ( thank goodness ), but it is a look at how gyms use friction and flow to direct customers to actions they do and don't want ya to take.  When you go to sign up for a gym membership, it's a red carpet experience. They assign you a team of people to whisk yo...

Send us Fan Mail 🏍  Bakers and Bikers When it comes to our two-wheeled friends, I started thinking of all of the parallels there between a baking business and motorcycles - weird, I know - but hear me out. Both are HORRIFYING. But wait - there's more! When you find yourself sweating with an engine between your legs and a bucket on your head, you start to question some of your life choices - a...

Send us Fan Mail What?! Two podcasts in one week?!  Well - sorta. This is an audio-outtake from a Facebook Live I taught in The Cookie College yesterday launching the 3x3x3(x3) Challenge for Instagram! And to celebrate a  year of the Cookie College, I'm inviting you podcasters to get it on this challenge - by listening to it! If you like what you hear - jump in! This challenge is a fun one an...

Send us Fan Mail 🏠  It All Starts at the Foundation Ever built a house? Well - probably most of us would say no, but we've all probably lived in a house - and what's under your feet? A foundation. Now - how good that foundation depends on who laid it. A sandy foundation is going to lead to future cracks and a headache in repairs. A strong foundation could have that house standing for a...

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Send us Fan Mail 1️⃣ Treat yourself like an employee. Remember back to that last job you had in retail -  🤔 when the clock hit quittin' time, you were outta there . You should have the same boundary with your "boss self" - when it's time to close up shop, do it. Tell your boss, "Hey, sorry! You only had me scheduled until 5 o'clock! I'm out. But see ya tomorrow....

Send us Fan Mail 🌄  Death-Ground Strategy in Business Yeah, so that title is violent - but the concept behind Robert Greene's 33 Strategies of War is actually pretty solid, and it's the focus of our Baking it Down Podcast this week. You see - when there's a mountain behind an army blocking their only way of retreat, and their only option is to "do or die," they'll fi...

Send us Fan Mail 🎯 What are Target Audiences? If you thought this newsletter was about the Dollar Section at Target, you're probably not alone *trembles in plastic apple containers* - but much like beloved Target, we need to target our audience. And unlike Target, we can't appeal to everybody. 🤔 "Heather, you're off here. Listen - if I appeal to everyone = more people will bu...

Send us Fan Mail 🏃 Run, Forest, Run! You always hear us refer to marketing in terms of "run-times" - but what are we saying when we sub in track days for calendar weeks? Don't worry - no gym routines here.  Run times refer to the number of days / weeks / months designated for a marketing campaign. So - let's apply it to BTS (for some reason, I thought people were making Korean...