Heather and Corrie Miracle

Baking it Down with Sugar Cookie Marketing 🍪

Business EN ↓ 289 episodes

👋 Hey - Heather and Corrie here with the Baking it Down Podcast with Sugar Cookie Marketing (a group on Facebook full of sugar cookiers turned business owners). 🍪 We're here to help you rise with your reach, flood with new followers, bake up new ideas, and make that all-important dough (while makin' that dough - see the pun there?) 🤑. What’s it about? We’re a Facebook Group turned Podcast, Membership, Book Club, and Baking 101 that’s dedicated to assisting bakers in effectively marketing online to generate more sales and better manage their businesses. 🧠 With free Facebook Live classes,...

Be sure to visit the podcast's website and support the creator: www.sugarcookiemarketing.com

Author

Heather and Corrie Miracle

Episodes

111. Baking it Down - Refund Recap 09.05.2023 1:31:34

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110. Baking it Down - The Cookie Car Lot 03.05.2023 1:07:25

Send us Fan Mail 🚗 Pricing the Cookie Car Lot 🚙 Wanna buy a... car? Today's podcast topic (which is a day late due to CookieCon - no, it's not Wednesday, sorry about that) is about the "cookie car lot" - comparing how automotive brands use pricing tiers to sell more cars... and we'll use it to sell more cookies. 🏎 Showing off the Flagship Every major auto manufacturer...

109. Baking it Down - Watch Your Receipts 25.04.2023 1:14:19

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108. Baking it Down - Economies of Scale 18.04.2023 1:22:46

Send us Fan Mail ⚖ Economies of Scale Buzzword incoming: scalability . The ability of your business to increase output to lower costs of production and increase profits. Sounds enviable, right? But how do you go about it as an often one-man (or woman)-band? Here are 5 tips we've thought of that may help you scale to higher margins and less work: 🥶 1. Freezing Cookies / Icings Brrrr - coolin&...

107. Baking it Down - Battle of the Business Partners 11.04.2023 51:47

Send us Fan Mail [This description is auto-generated by AI] The importance of marketing with the customer in mind. 0:00 Welcome to the podcast. The average chick-fil-a revenue is 8 million for the standalone. How to work with business partners. 2:33 Three questions to ask when working with partners. The first question, split up tasks. The four horsemen of a dead relationship. 5:07 The foundational...

106. Baking it Down - A Refreshing Rebrand 04.04.2023 1:31:21

Send us Fan Mail 👋A Refreshing Rebrand When you likely got started in your cookie biz, "this will be something I'm still doin' in 2 years" wasn't probably top of mind. If you're like us, this was a random idea > turned hobby > turned money pit > turned "I need to make money or my SO will have my head" - fast forward to today, it's a business -...

105. Baking it Down - Farmer's Markets Marketing 28.03.2023 1:10:20

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104. Baking it Down - Squeezing the Most from the Meet the Baker Collab 21.03.2023 1:12:24

Send us Fan Mail Meet the Baker Collab is this Friday, March 24th, 2023 at 11:00 AM est - 12:00 PM est . And we want you to participate! Here's how to squeeze the most out of the Meet the Baker Cookie Collab. ▶️ Collab: Meet the Baker ▶️ Date: March 24 @ 11:00 AM EST ▶️ Engage with posts until 12:00 PM EST ▶️ Time Zones: https://bit.ly/CookieTimeZonesRHard ▶️ Use Hashtag #SugarCookieMarketing...

103. Baking it Down - Good Enough is Good Enough 07.03.2023 1:22:52

Send us Fan Mail 👍Good Enough is Good Enough I made peace with myself a long time ago that I would have to learn everything I wanted to be "pretty okay" at, I wasn't naturally gifted at anything. And I also learned that the likelihood of me being an expert at anything was a pipe dream. And that being good enough is often good enough. And just being good enough? It's often goo...

102. Baking it Down - Whisk-y Business 28.02.2023 58:47

Send us Fan Mail 😳 Whisk-y Business 🍪 Who knew baking could be so... whisky. Okay - it's a pun on "risky," and Corrie wanted it to be the topic of today's podcast. Things you may be takin' a risk with - that you also may not realize. 💸 And if you do realize it and accept the risk - that's okay! It's your business and your risk awareness. An assessed risk is o...

101. Baking it Down - Cookie Classes - 101 21.02.2023 1:39:45

Send us Fan Mail 🏫 Cookie Class 101 🍪 School's in sesh - and we ain't gatekeeping anything. Here's how we run a cookie class ( note - we're lazy - so understand that whatever we tell ya is preceded by the question 🤔 "how can we accomplish the most with the least amount of effort and still create a fantastic time for our audience?") 1️⃣ Marketing a Cookie Class Ap...

100. Baking it Down - Leggo my Ego 14.02.2023 1:29:00

Send us Fan Mail 🧇 Leggo my Ego You know what's delicious? 🍪 Your cookies. You know what's even more delicious? 🍪 People tellin' you how amazing you are for those cookies. 😍 Attention is my favorite dessert. It's smooth, it's silky, and it's immediate satisfaction. It's like eating your favorite Talenti (Madagascar Mint btw) and then realizing you had a whole...

99. Baking it Down - Refund Chaos 07.02.2023 1:12:17

Send us Fan Mail 🥤 Refund Chaos Twin2 (Corrie) is weirdly obsessed with TikTok drama - and not just any TikTok drama - no, specifically Tumbler TikTok drama - you know, the cups? Yeah - that Tumbler. So imagine my surprise when Business Insider posts an article about the very Tumbler drama she's been popcorning about since last week. 😳 It's regarding all the good stuff - refunds, scre...

98. Baking it Down - 8 Social Media Baker Faux Pas 31.01.2023 1:08:25

Send us Fan Mail 😧 8 Social Media Baker Faux Pas It's easy to get bogged down with orders and forget your social media - but not with twin2 lurkin' behind a phone screen! As she goes to engage weekly with the group hashtag, #sugarcookiemarketing , I asked her to come up with a list of the top 8 offenses she sees bakers makin' on social media that's likely robbin' from th...

97. Baking it Down - The Toe Episode 24.01.2023 1:07:27

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96. Baking it Down - Reely Good Podcast Episode 17.01.2023 1:16:03

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95. Baking it Down - Consistency is Key in 2023 - Sponsored by the Bakers Business Basics 10.01.2023 1:16:17

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94. Baking it Down - Leaving 2022 in 2022 03.01.2023 1:10:44

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93. Baking it Down - The Cookie College Breakdown 27.12.2022 1:17:20

Send us Fan Mail 🎓 The Best Cookie College Courses New year, new you? Or new year, same you-who-said-last-year-would-be-different-but-didn't-take-the-steps-to-do-anything-differently? Okay, okay - I'll start playin' hard ball, but I'm still gonna pitch. What if this year was different? What if you took the steps this week to ensure that 2023 will look nothin' like 2022? W...

92. Baking it Down - Year End Closeout 20.12.2022 1:22:09

Send us Fan Mail 👋 Buh-Bye, 2022 . Towards the last few weeks of the year (ahem - btw, what the heck happened to 2022 and where did it go!?), I like to come up with a list of closeout tasks to set me up on the right foot come the first of the year. These aren't resolutions, but rather that proverbial closing of the book when you reach that last chapter, gather your thoughts, snag your bookm...

91. Baking it Down - Word of the Year 13.12.2022 1:19:03

Send us Fan Mail 📚 Your Word of the Year At the end of each year, Heather likes to (annoyingly) force both family members and extended family (and heck - even strangers) what their " Word of the Year " is. The Word of the Year is pretty simple - one word that you plan to interlace into your life for the next 365 days. 📒 What are the rules about the word of the year? No rules, really....

90. Baking it Down - Santa's Top 20 List of Gifts for Bakers 06.12.2022 1:16:37

Send us Fan Mail 🎅 Santa's Top 20 Gifts for Bakers 🎅🤶 Call the twin Mr. and Mrs. Clause cause here's our hot take on the hottest gifts for the hottest oven-lovin' baker in your life (and if you are the baker in your life, forward this email to your Santa - I'll include links to make shoppin' and shippin' a breeze). 1️⃣ $70 - $180 - An Airbrush Machine First up - an...

89. Baking it Down - A Numbers Game 22.11.2022 1:12:03

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88. Baking it Down - Yay or Nay 17.11.2022 1:06:20

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87. Baking it Down - Like Know Trust Sell 15.11.2022 1:13:51

Send us Fan Mail There's a recipe that helps increase sales without decreasing dollars - but it may require some deconstruction of self-made roadblocks. 🤔 "Heather - are you gonna make me get in front of a camera?" You know me so well. But yes - yes, I'm going to encourage you to step your adorable little buns in front of an iPhone, smile, and let the world know just how lik...