Baking it Down with Sugar Cookie Marketing 🍪

Send us Fan Mail ⤴️ The Last Rule Bender - bending the rules for the bottom line You know we preach policies. 👏 Protect your boundaries. 👏 Charge your worth. 👏 Guard your peace. But you may be surprised to know we also say "bend the rules." You see - the policies are the "big bad monsters" we use as our fall guy.  🤷‍♀ "I'm sorry - my policies state no refunds for...

Send us Fan Mail 🍰 Audit of a Cake Class and the lessons we're implementing. Corrie and my mom and sisters all met up on Sunday for a cake class - they had a blast, but they also got to be on the "student" side of a class for once (Corrie specifically). So she made some notes she could take back to our own class drawing board. Here's her "bake down" of her mental not...

Send us Fan Mail 🍓Vendy Blendy Berry (and how to squeeze the most from it) It’s that tiiiime of year… 😍 when the cookie world falls in love with some STELLAR deals. It's the third-ever Vendy Blendy! (👀 oh and how to win one of two Bambu Baby Carbon X1C 3D printers?! More on that in a minute.) Get into the holiday spirit by treatin’ YOSELF to some cookie cutters, stencils, tees, and icing t...

Send us Fan Mail 💼 Corporate Girly Era Corrie was on a mission this year to enter her ✨corporate girly era✨ - 👨‍💼 a time in her life (and business) where she gets most of her leads from small to medium-sized businesses (and heck - at this point, international businesses).  Why? 🧦 Because corporate clients rock baker's socks - that's why. Here's the magic of corporate orders:...

Send us Fan Mail 1️⃣ The One Percenters As admins of a group of niche cottage home bakers, we get to see a lot of questions about getting sales - and even more people thinking they can compete on price to gain traction in the marketplace.  But competing on price is a literal race to the bottom - the bottom of your bank account. Ya see, if I lower my price by $1, and you lower yours by $2, and then...

Send us Fan Mail 🦉 Consistent Crows Ruth Ann (twin grandmother - my middle name is Ruth, Corrie's is Ann... you see what they did there, don't ya?) has a habit of being consistent. Not just any type of consistency - she's radically consistent. I mean - you could set the atomic clock to her ability to wake up at 6AM on the nose.  So - last year, 🦉🦉🦉🦉🦉 (I know, these are owls -...

Send us Fan Mail 🩹 Make Mistakes. I watched (see: was addicted to) a TikTok the other day where an insanely successful older man was interviewed on a podcast. 🤔 The interviewer said, "How did you know it was time to expand your business? Which metric were you tracking that helped you make the jump into expansion?"  🧐 "Metric? We weren't following a metric. I knew we needed t...

Send us Fan Mail 🍿 How Ya Get 'em is How Ya Keep 'em Things we want when we market: 🤩 High engagement! 🤩 Exponential growth! 🤩 Reach as wide as the Atlantic - heck the Pacific!  🤩 Big Numbers! 🤩 Lots of Likes!  🤩 All the money in the WORLD !  But what don't we want? All the above if you went about getting it the wrong way. Such is the topic of this week's Baking it Down...

Send us Fan Mail 💃 The Pricing Dance When's the perfect time to introduce price into the "cookie conversation"? Is it message one, 👋 "Hello, my name is $68 dollars a dozen?" Or is it after 50 messages when you've spent days (maybe even a week?) mocking up, designing, ordering cutters, and checking gel colors you've got, only for the client to turn "tire ki...

Send us Fan Mail 💣 The Nuclear Option 💵 Put ya money where ya goals are. Here's all you need to know about this week's podcast: PayPal: hello@sugarcookiemarketing.com 💥 Okay - a lil' more context before you send me your life's savings.  I really like David from the Raptitude Blog - and one of his more recent emails talked about "atomic accountability" in the form o...

Send us Fan Mail  🗣️ Narcissistic Conversations - how chatty cathy is costing you cash Okay - this isn't exactly what you think - I mean, we're not talkin' about your Narc ex. That's between you and a therapist. BUT we are talking about narcissistic conversationalists - of which many of us at times have been guilty. 🤑 And it's costing you cash.  The term, coined by Charle...

Send us Fan Mail 🛒 The Vendy de Blendy Is Open for Vendor Registration And we need your help - to bug the shops you wanna see Vendying the most!  Okay - before I tell ya the who-what-where-when-why of the Vendy Blendy, lemme tell ya why we're talking about the un-talk-about-able. 🧠 We thought finally taking our own advice and working ahead this year would let us have a longer run-time promo...

Send us Fan Mail 🧠 T-O-M-A 🧠 🍅 Thought I typoed " tomato " didn't ya? I wouldn't put it past me at this point. But alas - no. It's an acronym this time. "What other weird acronym are the twins talkin' about today?!" 🗣️ Yeah - agreed, but this marketing jargon may make you sales without selling!  ⬆️🧠 T-O-M-A: Top of Mind Awareness.  Think of "TOMA&qu...

Send us Fan Mail 🪙 The Gold Ratio 🪙 I know some of you are screaming at your computer screen right now sayin' "IT'S GOLD EN RATIO!" But hold up, now ya hear! It's a play on words (but trust that 99.9% of other times it's a typo - but this time it isn't... surprisingly).  In marketing, it's easy to fall prey to numbers. Numerical evaluations are THROWN at u...

Send us Fan Mail 💲 Asset Assumption 💲 "A $$ uming makes a butt outta you and me" - words have been changed to protect the innocent, but the stance stands true. Assuming client expectations rather than communicating them steals your business a$$ets and leaves you with an empty bank account and an angry customer.  But I get it - communication is hard, we're busy, the clients are vag...

Send us Fan Mail ✌️ Good. Fast. Cheap ✌️ Choose Two. Heather - still carless - has been bumming rides, but "get a pre-purchase inspection" isn't the only lesson learned here. Her derelict car had the option to go to a shop up north or another shop down south - both highly recommended. 😍 Heather : "Hey [mechanic]! Was wondering if I could get my car shipped to ya! You come high...

Send us Fan Mail 🛒 Primed for Prime Day 🛒 🛍️ We may not be Bezos Billionaires, but we can learn a thing or two from the e-comm king. Jeffy has us in a headlock with his annual Prime Day Deals - and as we sit here refreshing the feed to lightning deals, 🕯 the twins wax old on both how to melt candle wax and how to implement some of the FOMO magic into our cookie businesses. 💳 Nine Ways to Prime...

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Send us Fan Mail 🗑 Tomorrow Me 🗑 My dad used to make us stay after church and help clean up the nursery rooms, classrooms - whatever needed cleaning. When he'd change out the wastebins, he'd throw in an extra liner. I asked him why. "Because today I know I have enough liners, but next week, I might not."  This is the concept behind "Tomorrow Me" - taking very small ac...

Send us Fan Mail 🫒 Olive Garden No Mo' ❌ We're NEVER going back to the Olive Garden!  Kidding - I am absolutely going back - every Tuesday before the podcast actually. BUT... we noticed something crazy at the "OG" that we don't often witness at other restaurants - the sheer entitlement . But what causes the OG crowd to feel like they're owed more than bottomless bre...

Send us Fan Mail 📋 Checking the Checklist 🤔 Heather : "I feel like we're forgetting something." 🙃 Corrie : "Yeah - I'm getting that vibe too." 🤔 Heather : "Whatever it is, it's big."  😬 Corrie : "Oh most definitely." So - full confession: Corrie and I completely forgot the icing (and one tub of PME sprinkle eyeballs) at this weekend'...

Send us Fan Mail 🌎 Sugar my State Collab 101 It's the upcoming Sugar My State Cookie Collab and we want YOU to participate (and get the most out of your participation). So here's a brief breakdown of what Cookie Collabs are and how to get the most bang for your bakin' buck from them! Listen to this episode on your favorite podcast player!  🍪 What is a Collab Before we jump into th...

Send us Fan Mail 🙏 We're Sorry Okay - I'm not really sorry - but I'm sorry you think you can't be sorry , and I'm here to help you learn how to be sorry as a business owner - sorry if you were hoping for a sorry .  We see it posted often in the groups: NEVER APOLOGIZE - it shows WEAKNESS. It also makes you 100% RESPONSIBLE and AT FAULT.   And those comments are not wrong....

Send us Fan Mail 🕵️ S-E-Oh My We've talked "SEO" on previous podcasts, but it's always great to revisit the cold audience maker by touching on four points we think will help you reach more search engine traffic.  ( Search engines = placed where you can look up words and find results. Google is currently the biggest search engine in the world.) This is SEO in a Google S earch E...

Send us Fan Mail Okay fam - here's what separates the marketers from the panic-ers. (is that a word??).  We're entering a period Corrie Mira and I like to refer to as 🏜 "Dry July" ☀️ - but it encompasses the entire summer months from June - August.  It's in these months (as reflected by this Google search report for " sugar cookies " - image below) that your orde...