B2B Revenue Leaders

Jeff Rosset, Founder & CEO of Sales Assembly, joins Dustin on this week's episode to discuss the changes in the sales industry in 2023. In today's landscape, companies are now focusing on efficiency and structure, and sales reps need to develop skills in building pipeline and self-sourcing leads. They share advice for closing skills gaps, overcoming AI's challenges in sales and the...

Gabi Contreras, Marketing Consultant & Advisor, joins Dustin on this week's episode to share the importance of customer's voice for startups and smaller companies. In today's world, customer retention and revenue growth are critical for a business's survival; in this episode, they provide practical steps for startups on how to capture customer insights, create content using the...

In this episode, we explore B2B marketing challenges in today's business landscape with Jen Allen-Knuth, Community Growth at Lavender. Jen discusses cold email, specifically how to optimize for mobile, how to craft subject lines that get your prospects to open the email, and why a conversational tone is important. You can reach out to Jen via her LinkedIn profile if you have any questions or i...

In this week's episode, we talk to Aly McGue, Director of Customer Marketing at Amplitude, about the dying art of case studies and the rise of authentic, valuable content in customer advocacy. We discussed how to build strong relationships with customers, create content that resonates, and inject advocacy at every stage of the customer journey. You can reach out to Aly via her LinkedIn profile...

In this episode, we explore AI's impact on B2B marketing and sales with Ryan Staley, Founder and CEO at Whale Boss. Discover how AI tools like Chat GPT are revolutionizing the industry, and learn the importance of adopting AI strategies for better customer engagement. Ryan shares his innovative approach to referral-led growth and using AI for quicker, more efficient results. You can reach out...

Sarah Block, CEO of Tiny Marketing, joins Dustin on this week’s episode to share practical tips for small businesses to optimize their marketing efforts and engage with customers. They discuss putting emphasis on replicating top customer journeys, cutting back on unnecessary marketing activities, repurposing content using AI tools, and personal branding. You can reach out to Sarah via her podcast,...

Steffen Hedebrandt, Co-Founder of Dreamdata, joins Dustin on this week’s episode to discuss the importance of having a shared ICP to align sales and marketing efforts. In this episode, Dustin and Steffen emphasize the importance of high-quality leads from high-intent channels and accurate customer journey tracking. Also, about how essential accountability, efficiency, and collaboration between sal...

Quota achievement is down, rep tenure is down, and turnover is up. It's hard out there as a sales rep, and the old tactics from 20 years ago just don't work anymore.  On this episode, Dustin welcomes Belal Batrawy, Founder of Death to Fluff, to talk about using provocative messaging, why you don't want to be a "helpful" seller, and how sales leaders should communicate with th...

Natasha Dolginsky, Sr. Director of Growth Marketing of Clari, joins Dustin on this week’s episode to discuss the power of simplicity in marketing, how to do more with less, and how to get your ABM program off the ground. You can reach out to Natasha via her LinkedIn profile if you have any questions or insights on the topics discussed today. You can also learn more about Clari on their website .

Dan Radu, President of Macro, joins Dustin on this week's episode to discuss the challenges businesses face in a world of constantly changing marketing technology and revenue operations. Today's episode also covers finding the right balance between effective go-to-market strategies and technology adoption, the value of partner ecosystems in 2023, and more. If you're looking for a natur...

Sam Shepler, Founder and CEO of Testimonial Hero, joins Dustin on this week's episode to discuss how the buyer journey is changing and why only using late-stage peer evidence isn't enough to close a deal anymore. They explain how prospects are seeking social proof earlier in the process, why you need the right peer evidence at the right time, and how to think about using testimonial videos...

Scott Stouffer, Founder and CEO of scaleMatters, joins Dustin on this week's episode to discuss the do's and don'ts of go-to-market experimentation for B2B businesses. In this episode, Dustin and Scott discuss how businesses waste time and money running ineffective tests, what you should focus on when determining which tests to prioritize, and more. You can learn more about scaleMatter...

In this week's episode, Dustin talks with Christian Kletzl, Co-founder and CEO at UserGems, who defines and discusses the importance of champion life-time value. You'll learn all about champion LTV including how it's different than company LTV, how it can help your business, and why you should reach out to your former champions. You can connect with Christian over on  LinkedIn  to lear...

In this week's episode, Dustin talks with Cait Porte, CMO at Digibee, about delivering a positive customer experience as buyer expectations rise. She also discusses how you should be looking at your revenue team and why marketing must be involved throughout the customer lifecycle, even after they've purchased. You can connect with Cait over on  LinkedIn  to chat and learn more about leveli...

Kate Hammitt, CMO at Splash, joins Dustin on this week's episode to discuss event marketing and how you can make it more of an everyday strategy. In this episode, you'll learn how you can spin off smaller events from your larger ones and the impact of doing so, how to get the most out of your content creation moments, and more. You can connect with Kate over on LinkedIn to chat and learn more abou...

Mike Fazio, VP of Marketing & Revenue Operations at lsq, joins Dustin on this week's episode to chat about all things marketing and Rev ops and how they will shift throughout this year. In this episode, Mike will discuss the importance of auditing and consolidating your tech stack, how Rev Ops fits into an organization, and some new technology he's excited about. You can connect with Mike over...

Stacey Danheiser, CMO at SHAKE Marketing, joins Dustin on this week's episode to discuss how marketing leaders can do a better job of building confidence with the C-Suite to have a spot at the strategic table. This episode delves into the disconnects for marketing leaders, like the fact that most CEOs in Fortune 100 companies come from finance or engineering backgrounds, while only 13% have market...

On this week's episode, Dustin is joined by Leslie Venetz, founder of Sales Team Builder and an advisor and evangelist at Reggie.ai, to discuss what sales teams can potentially expect to work for them in 2023. In this episode, you'll learn how older tactics and strategies can become fresh again in a recession, what makes for a good cold call, and the importance of micro-communities. If you have an...

On this week's episode, Dustin is joined by Ashley McAlpin, Head of Marketing at Rockerbox, to discuss how companies and marketers can start spending smarter in a tighter economy. In this episode, you'll learn how funded marketers can adopt a bootstrapped mentality in 2023 to get the most out of their current pipeline, content, and more. If you have any questions or want to learn more about Ashley...

On this week's episode, Dustin is joined by Jen Igartua, CEO at Go Nimbly, to discuss the shift from MQLs to PQLs and how marketing and revenue teams can avoid the pitfalls they experienced with MQLs. In this episode, you'll learn how PQL's are focused on finding out when a prospect is ready for a human-led experience and how to avoid jumping the gun and getting ahead of that "aha moment" for your...

On this week's episode, Dustin is joined by Andrew Bolis, Fractional CMO & B2B Growth Advisor, to discuss how smaller companies and startups can compete in demand generation on a budget. In this episode, you'll learn why risk aversion can be a killer for small teams, organic ways to generate demand, and why your brand story determines the success of your demand gen efforts. If you have any que...

On this week's episode, Dustin is joined by Kathleen Booth, SVP of Marketing & Member Success at Pavilion, to discuss how marketers should think about and leverage their communities. In this episode, you'll learn how to use community as a revenue generator, why you're thinking about community the wrong way, and the importance of having subject matter experts contribute to these communities. If...

On this week's episode, Dustin is joined by Jason Bay, Founder and CEO of Outbound Squad, to discuss the recent shift in how buyers make purchasing decisions and how you can evolve your sales strategies to adapt to these changes. In this episode, you'll learn cold-calling tips, advice on how to sell during a recession, and how to move on from antiquated sales models. You can connect with Jason ove...

This week we have a special episode for you. Dustin joined the Business Growth Show - B2B Marketing Podcast hosted by Sam Dunning to sit down and discuss customer stories and how they can increase trust and revenue across your business. From determining the right interview questions to breaking up the finished testimonial into multiple formats to use across your funnel, this episode will give you...

On this week's episode, Dustin is joined by Emma Stratton, Founder of Punchy.co. This episode covers the importance of simplifying your positioning and messaging so that it resonates with your target market. It's time to do away with marketing fluff that focuses too much on the nitty-gritty; you need to address your buyers wants and needs with conversational and value-focused messaging. You can co...