B2B Revenue Leaders

In the final episode of the year, Dustin Tysick, VP of Revenue at Testimonial Hero, presents a 10-minute masterclass on mastering the art of selling through video testimonials. He shares a step-by-step guide on how to create authentic customer stories that resonate with buyers, build trust, and drive sales success. Whether you’re looking to capture attention, engage prospects, or close deals, Dust...

In this episode, Dustin sits down with Nikita Bykadarov, co-founder of Maildoso, to break down the ultimate blueprint for B2B email deliverability. They explore how improving email outreach strategies can maximize response rates and drive success in cold email campaigns. Nikita shares his journey of building Maildoso and how solving his own deliverability challenges led to the creation of a platfo...

..In this episode, discover the secrets to running a profitable agency as Dustin interviews Marcel Petitpas, CEO of Parakeeto and a leading expert in agency operations. They uncover the biggest hurdles agencies face when scaling and provide actionable strategies to optimize pricing and boost profitability. Marcel’s insights are perfect for anyone looking to transform their agency into a sustainabl...

This week, Dustin welcomes Emir Atli, Co-Founder and CRO at HockeyStack, to explore the future of B2B marketing. They discuss why attribution is becoming obsolete, the power of signal-based sales strategies, and key tactics in influencer marketing. Emir shares the importance of understanding buyer journeys, the evolving landscape of demand generation, and HockeyStack's innovative ABM and sales int...

In this episode, learn how to make B2B sales videos that actually convert as Dustin interviews Chris Bogue, a video expert and improv comedian. They discuss the crucial role of video in B2B sales, diving into why many sales professionals overlook its potential and sharing actionable strategies to create videos that convert potential prospects into clients. Chris highlights the importance of captur...

In this episode, Dustin interviews Kris Rudeegraap, Co-CEO and Co-Founder of Sendoso, to discuss the innovative role of gifting in B2B sales. They explore how personalized gifting can enhance customer engagement and drive sales effectiveness beyond traditional outreach methods. Kris shares his insights on leveraging automation and AI to streamline sales processes, allowing teams to focus on high-v...

In this episode, Dustin interviews Ryan Paul Gibson, Founder of Content Lift, to explore the art and science of customer research in B2B. They dive into the essential strategies for conducting effective customer research that goes beyond basic sales calls and surveys. Ryan shares his expertise in understanding buyer psychology, overcoming common research challenges, and reaching actionable insight...

In this episode, Dustin sits down with Scott Marker, a seasoned expert in B2B sales, Founder of MCA², and author of Broken: How To Fix B2B Sales, Drive Profitable Growth & Win. Together, they dive deep into the world of B2B sales, starting with why sales is broken, and exploring how companies can redefine strategies to avoid costly errors. Scott shares insights from his extensive experience, e...

In this episode, Dustin Tysick and Sean Lane, founding partner at BeaconGTM, explore the essentials of Revenue Operations (RevOps). Discussing the ideal timing and mindset for implementing RevOps, they highlight key traits for early hires and share practical advice on building scalable revenue processes. Learn from Sean’s hyper-growth experience at Drift, understand the importance of operating rhy...

In this episode, we welcome Gwen Lafage, VP Marketing, Global Brand and Content at Sinch, to discuss all things brand. Gwen shares her definition of brand as reputation and perception, explaining why it's crucial for companies to have a strong and brave brand to stand out. The discussion covers the challenges of measuring brand impact for smaller tech companies, strategies for establishing a u...

This week, Naomi Soman, Senior Copywriter at Similarweb, joins Dustin to discuss the importance of balancing creativity and strategy in Marketing and why understanding your target audience and their journey is crucial for developing effective campaigns. Naomi shares a lot of knowledge around creating practical personas that focus on pain points rather than demographics, and highlights the need for...

In this episode, Derek Gerber, Director of Growth B2B Marketing at Power Digital Marketing, joins the show to discuss the most common mistakes SaaS companies make, such as over-engineering solutions and neglecting content strategy. He goes deep into the key factor of creating high-quality content and maintaining a holistic, data-driven strategy for successful marketing campaigns. He and Dustin als...

Christine Göös, Head of Marketing at The Shelf, joins Dustin to discuss the evolving landscape of influencer marketing and the creator economy in the B2B space. They go in detail into the convergence of B2B and B2C tactics, the challenges faced by C-suite executives in adapting to new marketing strategies, and the potential of creator marketing as the next frontier for brand awareness and conversi...

This week, Shannon Curran, Fractional CMO for Founder-led Tech Companies, joins Dustin to explore the concept of a 'founder brand' and its significance in B2B marketing, particularly for early-stage companies. They delve into how to define founder brands, the role of founders in shaping their company's brand identity, and the strategic selection of channels that align with founders&#39...

This week, Dustin chats with Sam Dunning, Founder at Breaking B2B, about effective SEO strategies tailored for B2B SaaS businesses. They cover the shift from traditional SEO metrics to focusing on revenue generation, the common pitfalls many companies encounter, and practical tips for creating high-intent content. Sam provides insights into building strategic partnerships for backlinks and craftin...

Georgiana Laudi, Co-Founder & CEO at Forget The Funnel, joins Dustin on this week's episode to discuss the concept of customer-led growth. They delve into the importance of understanding your best customers, optimizing customer experiences, and how focusing on the right customer segments can drive growth without increasing marketing spend. She also shares insights on the jobs to be done me...

In this episode, Dustin chats with Ryan Doyle, Chief Vibes Officer & Advisor at Sales.co , to discuss the intricacies of cold email marketing and sales outsourcing. They explore why prematurely outsourcing your outbound sales motion can be detrimental, the importance of customer research, and they share practical insights from running successful campaigns. Ryan emphasizes the importance of fou...

Sarah Reece, Director of Demand Generation at Orum, joins Dustin on this week's episode to discuss why you should focus on revenue over leads. They dive into the intricacies of balancing brand awareness and demand creation, the challenges of aligning marketing and sales efforts, and the innovative strategies she's implementing at Orum. You can reach out to Sarah via her LinkedIn profile if...

This week, Dustin chats with Tim Hillison, Founder and Chief Marketing Officer at Entry Point 1, about the 3P's framework for achieving market fit: problem market fit, product market fit, and platform market fit. They discuss the importance of understanding customer problems, developing effective products, and moving towards offering integrated solutions. Tim emphasizes the importance of align...

Ashleigh Early, CEO at Other Side of Sales Consulting, joins Dustin on this week's episode to discuss the critical topic of how to treat salespeople and why it truly matters. She explores the significance of treating salespeople with respect and care, the impact of realistic quota setting, and the challenges posed by venture capital culture. Ashley underscores the necessity of aligning values...

This week, Dustin chats with Gianna Scorsone, Co-Founder and Chief Operating Officer at ChampionHQ, about the concept of “Customer Marketing 3.0.” They delve into its evolving role, the importance of tracking and attribution, and why it often gets overlooked during budget cuts. Gianna shares insights on integrating customer marketing with customer success to boost NRR and explores how AI can strea...

Talia Wolf, Founder and CEO of Getuplift, joins Dustin on this week's episode to discuss the importance of using emotion in copywriting and conversion optimization. She explains that understanding how people make decisions and the emotions that drive those decisions is crucial for effective conversion optimization. She also discusses the balance between repetition and depth in messaging and th...

In this episode, Sam Shepler, CEO of Testimonial Hero, steps in for Dustin and he’s joined by Joel Klettke and Jen Enns, Founders of Case Study Buddy (acquired by Testimonial Hero in March 2024). They delve into the founding story and growth of Case Study Buddy, discuss the importance of customer storytelling, and share valuable tips from their experience as entrepreneurs. They also discuss overco...

In this episode, Mason Cosby, Founder of Scrappy ABM, joins Dustin to talk about the different types of podcasts and how to measure their success. They explore the idea of content engines, account-based podcasts, and public figure podcasts. Mason provides insights on structuring content, curating thought leadership, and using podcasts as sales enablement tools. They also discuss common mistakes co...

AJ Bruno, Co-Founder & CEO at QuotaPath, joins Dustin in this episode to explain why starting a new software company in the current environment is challenging. They discuss the rapid changes in marketing, sales, product engineering, and the complexities of today's world, including the role of AI and venture capital. AJ shares insights on the evolution of sales tech, the importance of simpl...