B2B Revenue Leaders

On this week's episode, Dustin is joined by Michael Cole, VP of Marketing at Everflow. In this episode, Michael and Dustin chat about all things partner marketing, from using partnerships and referrals as a growth engine to what B2B companies can learn from B2C partnerships. You can connect with Michael over on LinkedIn to chat and learn more about partner marketing. You can also Check out Everflo...

On this week's episode, Dustin is joined by Collin Mitchell, Chief Evangelist at Humantic AI. This episode covers the importance of selling to people and their specific personality, not just the personas you've created. Dustin and Collin also discuss how the emergence of AI is helping salespeople do this at scale. You can connect with Collin over on LinkedIn or other socials to chat and learn more...

On this week's episode, Dustin is joined by Jonathan Bland, Co-Founder of Omni lab Consulting. This episode covers the ever-changing landscape of LinkedIn ads and how you can optimize your strategy with document ads, micro-influencers, and overall quality content. You can connect with Jonathan over on LinkedIn to say hi or learn more about these topics. To see more info on Omni Lab Consulting, che...

On today's episode, Dustin is joined by Adam Holmgren, Global Demand Generation Lead at GetAccept. This episode covers the importance of aligning your revenue teams with the same KPI's, Adam's LinkedIn Ads playbook, and how to measure success in your demand generation campaigns. You can connect with Adam over on LinkedIn to see what he's posting daily on demand gen. To see more info on GetAccept a...

On today's episode, Dustin is joined by Tyler Lessard, VP of Marketing and Chief Video strategist at Vidyard and the Chief Feeder over at Sales Feed. This episode covers why you're probably doing your content marketing all wrong, how to use humor in your content marketing and the benefits of utilizing multiple media brands. You can connect with Tyler and shoot him a DM over on LinkedIn to chat all...

On this week's episode, Dustin is joined by Nick Bennett, Director of Evangelism & Customer Marketing at Alyce. This episode covers all things customer marketing, including the importance of net revenue retention vs annual recurring revenue. Nick also talks about events and how you can leverage them to build affinity with customers. You can connect with Nick and shoot him a DM over on LinkedIn...

On today's episode, Dustin is joined by Dan Sanchez, Director of Audience Growth at Sweet Fish Media and co-host of the B2B Growth Show. Dan joins the show to give his thoughts on how to grow your podcast audience and how to adapt to the changing landscape of SEO content. You can connect with Dan over on LinkedIn , check out his writing on his blog or see all of his podcasting work over at Sweet F...

On this episode, Dustin is joined by Amelia Taylor, Strategic Sales & Lead Evangelist at regie.ai, to discuss the role of evangelism in sales/marketing, the importance of being authentic with your customers, and the belief of people over revenue. You can find Amelia on Linkedin , or if you're looking for more information on regie.ai you can visit their website today .

Quota achievement is down, rep tenure is down, and turnover is up. It's hard out there as a sales rep and the old tactics from 20 years ago just don't work anymore.  On this episode, Dustin welcomes Belal Batrawy, Founder of Death to Fluff, to talk about using provocative messaging, why you don't want to be a "helpful" seller, and how sales leaders should communicate with their team when they...

Everyone talks about marketing and sales alignment but when the two teams stay siloed with different goals and incentivized for different outcomes...alignment doesn't happen. Sam Shepler, CEO of Testimonial Hero, discusses why you need a unified revenue team, why it's important to consider the DNA mix between sales and marketing for your core executive hires, and the process he went through as a C...

This is the B2B Revenue Leaders Podcast where we bring together sales and marketing leaders to get them speaking the same language...revenue. Every week we'll be putting out a new episode. I'm Dustin Tysick and I'll be your host. Hit me up on LinkedIn if you have guest or topic suggestions.