B2B Revenue Leaders

Simon Chuang, Director of Digital Marketing at Lacework, joins Dustin on this week's episode to share insights into LinkedIn ads, discussing the common mistakes people make when structuring and running them. He emphasizes that LinkedIn is ideal for B2B marketers not only for leads but also for content quality and audience reach. Simon highlights the benefits of thinking of one's company as...

Mason Cosby, Founder of Scrappy ABM, joins Dustin on this week's episode to go deep into the ABM world. They discuss how to be smart and scrappy when it comes to building your first ABM program. When you're just starting, spending a lot of money (that you probably don't have) on ABM tech is unnecessary. What most small businesses need to realize is that there are many easy activation p...

This week, Dustin chats with Kevin "KD" Dorsey, SVP of Sales and Partnerships at Bench Accounting, about using customer stories to help close more deals. They discuss how customer stories are a non-negotiable asset in your GTM strategy, how sales and marketing can work together to easily capture them, why every sales team needs videos for their top 10 objections, and how to enable seller...

Jonathan Mahan and Lawrence Wayne, Co-Founders of The Practice Lab, join Dustin on this week's episode to deep dive into deliberate practice and learning. They discuss how intentionally practicing your skills is invaluable in the sales world, why role play isn't always the right tool for the job, and how to build a high-performing culture that focuses on practice. You can reach out to them...

This week, Dustin chats with Aaron Branson, Senior VP of Marketing at Netsurion & CEO at Revup Marketing, all about the upcoming budgeting season. They chat about what the ROI of measuring ROI is, attribution, how to effectively communicate your needs with the C suite, and the crucial importance of the marketing leader being involved, not just in the forecasting side but also in budgeting. If...

This week, Chip House, Chief Marketing Officer at Insightly, joins the podcast to talk about marketing strategies in the competitive CRM space. He discusses the challenges of going against giant competitors and the importance of staying scrappy and curious. Chip highlights the significance of identifying weaknesses in competitors, such as high costs and limited flexibility, and using that as a mar...

Ben Slater, Senior VP of Marketing at Beamery, joins Dustin on this week's episode to talk about his journey from pre-revenue all the way to building a unicorn at Beamery. His insights are pretty unique since few marketers stay on for that whole journey. They discuss how he went through deciding who to hire first, what he would change if he could go back in time, and the importance of taking a...

This week, Dustin chats with Mike Grinberg, Founder & CEO of Proofpoint Marketing, about how incorrect definitions and limiting beliefs are usually the root cause of most crappy marketing. They discuss why having clear ideas and definitions is the foundation to find success in your campaigns, why demand creation isn’t a thing, and why referrals aren’t just from your clients and partners. If yo...

Evan Patterson, Founder & CEO of Evan Patterson Consulting , joins Dustin on this week’s episode to share why becoming an AE might not be the best path for SDRs. This episode is full of tips and arguments behind this statement and why giving SDRs more creative freedom and flexibility might be the solution for them hitting their quota. You can reach out to Evan via his show, Across the Pond &am...

This week, Dustin chats with Corrina Owens from Purple Cork about all things ABM. They dive deep, from tiering accounts to aligning sales and marketing, to why you don't need to get hung up on tech. Account Based Marketing isn't exclusive to enterprise, and this episode is packed full of info and ideas all about how you can use it too. If you have any questions or thoughts, you can reach o...

This week, Dustin chats with Brett McGrath from The Juice about the present and future of Content Marketing. Content is a crucial piece of the puzzle to reach new audiences and build more trust. They talk about how content created by individuals is more trustworthy than brands, distribution, curation, and the importance of investing in content creation. If you have any questions or thoughts, you c...

Justin Levy, Head of Influencer Marketing and Community at Demandbase, joins Dustin on this week’s episode to chat about building a private community. Everyone wants to focus on building a community, but it isn't easy to do well. The key is to be intentional about it. They share tips on how to build a private community that members actually come back to, how community can drive revenue, how to...

Logan Lyles, Lead of Evangelism & Content Marketing at Teamwork.com, joins Dustin on this week's episode to deep dive into Nearbound Marketing. They discuss what Nearbound actually means and the right way to go about it, why Inbound needs to evolve, and how you can work with partners, customers and influencers to amplify your message. You can reach out to Logan via his LinkedIn profile if...

This week, Dustin chats with Taft Love, Founder of Iceberg RevOps, about the massive risk of falling into the trap of thinking that every new shiny RevOps tool will solve all your problems. They talk about the importance of focusing on RevOps as early as possible, common mistakes companies make when trying to scale, and why top-down forecasts are actually really bad for everyone involved. If you h...

This week, Dustin chats with Marcus LaRobardiere from NewStore about the state of the SDR space. They discuss all about the role, from how it has evolved in the last couple of years to how to use intent and align Sales and Marketing teams to generate more business opportunities. According to Marcus, the Sales team might not be your best bet as a place to fit SDRs, but Marketing. Listen to the epis...

Eden Bidani, Head of Strategy & Copy @ CAPE.Agency, joins Dustin on this week's episode to explain why conversion rates and revenue problems are usually just signs of poor messaging. They discuss why brand archetypes matter, how you can hack your way to successful positioning, and shed light on some common mistakes copywriters make. If you have any questions or thoughts, you can reach out...

This week, Dustin chats with Derek Osgood, Founder & CEO at Ignition, about how product is really a marketing function. They dive deep into the process of launching new products and features, from the biggest mistakes companies make to why roadmaps often go off the rails. The pair discuss how marketing and product have both moved too far away from the customer and how to tie them back closer....

This week, Dustin chats with Anthony Pierri from FletchPMM about all things product marketing. Anthony gives his take on why the common advice of leading with benefits isn't always correct and why people care about features. They also discuss why category creation usually isn't the right path and why you should instead focus on differentiating within an existing category. The key takeaway...

Reposted episode from the Modern Day Marketer Podcast with Brett McGrath. Dustin Tysick is the VP of Revenue at Testimonial Hero , helping companies create video testimonials and drive social proof. Social proof is defined as "a psychological and social phenomenon wherein people copy the actions of others." Rather than read a list of reviews or a lengthy case study, a quick video of a ha...

This week, Dustin chats with Mark Evans from Marketing Spark, and they dive deep into the world of brand positioning. Budgets are tight and it's tough out there. Strong brand positioning is necessary to stand out. Discover the best strategies to position your brand in a way that maximizes its impact, regardless of external conditions. They also break down the rise of fractional CMOs. If you ha...

In today's episode, we welcome Sofia Silva, Demand Generation Manager at Reachdesk. We discussed why building long-term relationships with your audience is the real secret to lasting business success. Sofia highlights the need to ditch the impersonal B2B mindset and get real, emphasizing the human-to-human connections that are at the heart of all business decisions. She also gives us a unique...

This week, Dustin sits down with Jason Smith from Klue to deep dive into the competitive revenue gap and ways to close it. Tight competition calls for innovative strategies, and there's no better strategy than having a robust competitive program to highlight your unique selling points. From discussing the role that AI plays in summarizing competitive data to the importance of arming your reps...

This week, Dustin chats with Bethany Fagan from PandaDoc about leveraging content creators and personal brands to help your business. Since budgets are getting tight, it's important to find new ways to make people notice your company. One way to do this is by making the most of your employees' personal brands. It might be tricky, but it's still new and worth giving a shot. If you have...

Harris Kenny, Founder at Intro CRM, joins Dustin on this week’s episode to chat about all things sales, from the role of SDRs in modern sales organizations to the importance of testing and moving quickly. In addition, they discuss insights about the future of outbound sales. You can reach out to Harris through his Podcast “Pipeline Meeting” , and via his Linkedin profile if you have any questions...

In this week's episode, Dustin is joined by Carrina Ekvall, who is the Director of Marketing at Verint. They have a chat about Carrina's experiences working at big companies and how she works with different teams. She talks about the importance of managing projects and staying focused, especially in the marketing field. Carrina also emphasizes the need for good communication among coworker...