Attributed - A podcast by Dreamdata

On this episode of Attributed Steffen Hedebrandt is a guest on the Be a B2B Leader Podcast hosted by Felicjan Rybka.  Any conversation about a B2B go-to-market funnel needs to start with Sales and Marketing alignment. And vice versa. But it’s not as easy… Steffen is sharing his recipe of how to achieve Sales and Marketing alignment in just three steps and explains why you should look at data to re...

Historically Marketing was a creative craft. Then we introduced Attribution and everyone in leadership saw a silver bullet to finally harness the creative spirits with revenue numbers. Are we totally killing marketing by asking for numbers? Where is the balance? Why are we even having this question? Carey Picklesimer is an Attribution expert focusing on Marketo consulting. We will get on straight...

THE B2B customer journey is long and a part of it is not visible. Zoe Hartsfield is collaborating with several companies helping them to drive brand visibility and demand in B2B. We will unpack that process and discuss the best ways to collaborate with known B2B voices on Linkedin. - What is Influencer Marketing for B2Bs? - Benefits of adding external micro-influencers to talk about your brand - H...

Marketing and Sales can only maximize growth when they are aligned and have an equal seat at the revenue table. Our Guest Fran Langham works as a Global Head of Demand Generation at Cognism. Fran is going to share Cognism’s journey of going from LG to DG and how it increased high-intent demo requests, hand-raisers and people who are actually looking to buy. Connect with Fran Langham: https://www.l...

In this episode of Attributed Lars Grønnegaard is a guest on the B2B SaaS CEOs Podcast hosted by Josef Fallesen.  Lars is sharing his advice on GTM strategies for startups and GTM data. You will hear what are Dreamdata's top KPIs and why they chose them as well as what is Lars’ take on ever-feared cold calling.  For more episodes got to the B2B SaaS CEOs Podcast: https://open.spotify.com/show/3E2x...

Account Based Marketing strategy requires: - Precise planning - Clear knowledge of the target accounts - Good coordination across all revenue teams - Many well-planned steps to prove them working to upper management Pixelz is one of the companies that master ABM like none else and Katrine Rasmussen (CMO) steering the ship. In this episode, we will discuss everything about ABM campaigns and how to...

Wait, even more value from LinkedIn Ads?! Yes! LinkedIn Offline Conversions allows you to attribute sales-funnel data back into the Campaign Manager. That is, you can tell LinkedIn what your most successful campaigns have been in dollars and deals! And with Dreamdata, you can automate this process and feed only data you’re fully confident in. This means better matching, ad relevance optimisation,...

Is LinkedIn the place to run your Ads? Let’s see: - Ads on LinkedIn reach more than 13% of the entire world population. - 4 out of 5 LinkedIn members are decision-makers. - The average ROI of LinkedIn ads is 17.60%. - You can target exactly the accounts on your target list LinkedIn is especially useful for B2B businesses. If you want to reach your target audience as a B2B Marketer you should learn...

Content gating has become an existential topic. Everyone has an opinion and YES or NO depends on many factors. In this episode of Attributed CEO of Dreamdata Lars Grønnegaard is sharing his opinion on the matter and going through some facts: Which content should you gate? Why gating is not always a bad idea The cost of gating your content: conversions = $ User experience on the website Connect wit...

In this episode, Laura Erdem AE at Dreamdata is a guest on the Social Media Sucks podcast hosted by Yu Zhao and Chris Kubbernus. Social selling is a new approach to selling that allows salespeople to establish relationships and target prospects through existing connections. If done right, it can replace the dreadful practice of cold calling.  Laura is sharing the benefits and different approaches...

In the ocean of B2B Brands, everyone is trying to stick out. How to make sure your buyers are not greeted with the same boring message, product and content… Our host Laura Erdem meeting with Zineb Layachi - The dream team girls are going to share their stories and ideas on the creative approach and using fun in B2B. Connect with Zineb Layachi: https://www.linkedin.com/in/zineblayachi/ Connect with...

You’re thinking about kicking off Attribution but is your organisation ready for it? You don’t want to invest in a platform and not be getting any value from it. Our Guest Andrew Smith CEO at Attributa is going to talk about when organisation is ready to take that step and is going to provide you with a full Attribution Readiness Checklist. Connect with Andrew Smith: https://www.linkedin.com/in/dr...

Steffen Hedebrand, CMO and Co-Founder at Dreamdata is a guest on the B2B Power Hour Podcast hosted by Nicholas Thickett and Morgan Smith.  Steffen shares his recipe on how to align marketing and sales teams. A well-oiled go-to-market team will mean better targeting, nurturing, and selling; ultimately leading to more pipeline and revenue. But what is the best way and what are the metrics that drive...

Are you putting all your eggs in one basket?? A lot of companies do - They try to find ‘The One channel that brings all the money and then just stick with it. With the constant changes in the digital space and the way we do Sells it might not be the best approach. In today’s episode our guest Casper Emil Sciuto Rouchmann the Founder of SparkForce talks about why you should be diversifying your mar...

In this episode, Steffen Hedebrandt CMO and Co-founder at Dreamdata is a guest on the What’s MOPs got to do with it Podcast hosted by Karla Wentworth and Simon Daniels.  Steffen is sharing his thoughts and experience on B2B attribution and what role MOPs have to play in measuring marketing success.  For more episodes go to What’s MOPs got to do with it Podcast: https://www.whatsmops.com/podcast Co...

Gifting in B2B Marketing - if you do it better do it right! If you were to send a gift to your prospect: What would it mean for the closing rate? Gifting is such an unused touch in B2B Marketing. It might seem impersonal to send a cup or a T-shirt… At the same time, it might seem too much to send your prospect a golf club. What works in B2B Marketing if you want to do gifting right? In this episod...

Lars Grønnegaard is a guest on the Code Story Podcast hosted by Noah Labhart.  This is the story about Dreamdata creation. Get to know Lars, one of the Dreamdata’s co-founders and CEO. Outside of work, Lars is a family man who loves mountain biking and Alpine Skiing.  Before his current venture, Lars was primarily a product guy. While running a product team as an SVP of Product at Trustpilot he kn...

F2F events are back! And they are expensive! To get the best ROI of F2F events, the whole team or even a company needs to be involved. In this episode of Attributed Podcast by Dreamdata we are hosting Nick Capozzi, The Master of Storytelling at Demostack. Nick has a long-standing career planning events to perfection. He shares his expertise on: - How to prepare for Conferences? - What kind of cont...

In this episode, Steffen Hedebrandt, Co-Founder and CMO at Dreamdata is a guest on The Revenue Engine Podcast, hosted by Rosalyn Santa Elena.  Understanding the impact of every touchpoint in the customer journey is still a matter Marketers struggle with. Steffen is a subject matter expert in connecting marketing and sales activities with revenue. He shares his expertise and insights about what rev...

Dreamdata CEO Lars Grønnegaard is a guest on the SaaS Nordic Podcast hosted by Daniel Nackovsky and Thomas Sjöberg .  Tune in to this episode and get inspired on how to be successful with Social Selling as a company!!  Lars is sharing the story/journey of Dreamdata - How to become successful and where to start. They are touching subjects from the implementation of corporate Social Selling that inc...

Demand over Brand or Brand over Demand… Sure, both are great! Marketers usually employ them separately at different stages as part of their growth strategy. Yet, on their own, they might not give the expected results. Bringing them together is the right path to success! However, balancing brand and demand can be challenging. In this episode, Andrew Davies a CMO at Paddle is sharing his journey of...

Laura Erdem an AE at Dreamdata is a guest on Mallonie Francis Podcast called Innovative Minds.  Dreamdata Team decided to start an experiment with LinkedIn Marketing and Laura struck LinkedIn gold with a post about the customer journey. The whole journey started from there and since then Laura’s adventure with Social Selling started. Her LinkedIn content is punchy, informative and always full of e...

Account-Based Marketing remains one of the foremost B2B Marketing Strategies… but nailing ABM remains a hard-to-master skill. In today’s episode, Steffen is joined by Vladimir Blagojevic Co-Founder at FullFunnel.io and author of ‘6 Weeks ABM Playbook’ and he is sharing his 5 unconventional effective ABM tactics. Connect with Vladimir: https://www.linkedin.com/in/vladimirblagojevic/ Connect with ou...

Content is KING!! But how can you find out if it’s driving your demand, pipeline and eventually revenue? Which content should you produce more of? What should you stop wasting your time with? This time you will meet the most clever Data Scientist - Mikkel Settnes, Director of Data Science at Dreamdata, he knows all the tricks in the books on how to use data for the benefit of your content.  Enjoy...

Lars Grønnegaard was a guest on the Tekpon SaaS Podcast hosted by Cristian Dina.  In this episode, you will discover the story of Dreamdata - how do you build A Revenue Attribution Platform?  The idea of Dreamdata was born out of the founder's experience of trying to understand which impact each team in the organization had on Revenue. In B2B - customer journeys are long, Many team members and sta...