Attributed - A podcast by Dreamdata

In this episode of Attributed Lars Grønnegaard CEO at Dreamdata is a guest on SaaS Scaled Podcast hosted by Arman Eshraghi, CEO and founder of Qrvey.  They are discussing the importance of marketing data in a B2B market, and how a SaaS service was created to serve that need. For more episodes got to the SaaS Scaled Podcast: https://www.saasscaled.com/ Connect with Arman Eshraghi: https://www.linke...

UX Writing vs Copywriting - such an important difference! Ever thought that UX writing topics can be presented in a very exciting way? Dreamdatas friends: Michelle de Marée and Oline Schoeler Co-founders and UX Writers at Copy That, will join us for this important topic. They will introduce us to what UX Writing actually is and how it evolved to stand as its own field in the tech world. You will l...

Paid ads can be both a holy grail and a poisoned chalice for the B2B marketer. An easy way to get in front of your audience, and an equally easy way to waste money. It’s a difficult balance especially when you add ever-changing buying habits to the mix. So just how do you get paid ads right in B2B? Silvio Perez founder of AdConversion and a B2B Performance Marketing Expert will help answer just th...

In this episode of Attributed Steffen Hedebrandt CMO and Co-founder of Dreamdata is a guest on the Markigy Podcast hosted by Leanne Dow-Weimer.  Steffen is sharing his best practices for data-driven attribution. You will learn about: Dreamdata’s approach to data-driven marketing strategy. Why benchmarking is so impactful for marketers. What obstacles or mistakes do marketers encounter when develop...

In this episode of Attributed Lars Grønnegaard is a guest on SaaS Stories Podcast hosted by Joana Inch. They are diving into a discussion on how to navigate the challenges B2B Marketers are facing.  You will learn the importance of: Understanding your target audience while building a product.  Offering a free trial. Building a community Data collection and analysis in measuring the success of mark...

Quality Content engages your audience, attracts new customers, moves your prospects down the funnel and educates your existing customers. But this takes more than just good writing. Choosing which topic to write about, targeting your audience with the right content at the right stages of the journey, and succeeding with distribution, takes time to get right. For us at Dreamdata, getting this right...

2023 is a rollercoaster! And it is less fun to be in marketing as budgets are really scarce. Gwen Lafage, VP, Brand and Content at Sinch is our next guest to discuss the strength of branding. She has been building strong brands for a long time. We will walk through the branding trends that we are seeing. Which of the trends are to be adopted by B2Bs for strong company growth? Which branding tactic...

The first 100 days in a marketing leading role are challenging, nerve-wracking, exciting, and extremely important. You need to use this time to build the credibility you need to position your leadership for high impact. Our guest Andreas Obel Director of Marketing at Neurons and Steffen Hedebrandt CMO at Dreamdata are digging into the topic of leadership. - How to succeed in a Marketing Leader Rol...

Everyone thinks “building rapport” is an art and those who succeed in sales are people who are “naturally good at it” but then if you look at the data, “successful meetings” have a lot more in common than you’d think. Our guest Daria Danilina is a Co-founder of Salesroom and an expert within great sales meetings. You will learn:  - How to build rapport with buyers? - When does it start? - How do y...

Why flipping from Sales-Led to Product-Led can give customers greater value and increase revenue? Join Esben Friis-Jensen Co-Founder and Chief of Growth at Userflow and Steffen Hededebrand Co-founder and CMO at Dreamdata talking about successful product-led growth strategies for B2Bs. Some insights: - Why is product-led growth important - How do you build a successful product-led B2B business? - H...

AI has been shaking up nearly every industry! A new category has recently entered the market: generative AI. How is ChatGPT going to revolutionize B2B marketing in 2023, and how do brands need to navigate in order to make the most of it? We are sitting down with Mellonie Francis, Founder of “Are you B2B”. We will dig into how tech enables marketing from creation, analytics and scheduling. You will...

SEO can be an effective strategy to drive traffic to your site and put you ahead of the competition! But competition is tough. Putting many marketers off SEO entirely. Can SaaS brands hit their ARR goals faster with strategic SEO and content? Maeva Cifuentes, CEO of Flying Cat Marketing, an SEO agency that helps B2B SaaS companies to grow from 5-20% by creating high-quality content, is going to sh...

Did you know that B2B customer journeys with a Review Site as the first touch are 63% shorter than the average journey?! When companies are lurking around G2 reading reviews and making comparisons, they’re sending out some serious buying intent signals. And the best part is, G2 makes this intent data available, giving you an insane source of hot leads that will have your BDRs bringing in deals lik...

Calculating Marketing ROI is so much easier when you do it in a structured way. But there is so little structure in all those marketing initiatives that most of the companies choose to trust guts that it works rather than calculating the actual ROI. We’re close to cracking this code! And we want to share it with you. - Which activities are profitable? - How to manage budget allocations? - How to p...

On this episode of Attributed Steffen Hedebrandt is a guest on the Loop Podcast hosted by Alice de Courcy Group CMO at Cognism. B2B Buying behavior has changed tremendously during the last few years. It has shifted toward omnichannel, B2C-like experiences and personalization. Steffen and Alice discuss those changes and how can we use attribution to illuminate the multitude of touch points within t...

On this episode of Attributed Steffen Hedebrandt is a guest on SaaS Marketing Superstars hosted by Aaron Zakowski.  Steffen is sharing his experience of working with various B2B companies.  He will go through topics like: How to properly evaluate B2B attribution insights Metrics and touchpoints that can be used to determine meaningful customer engagement What are the biggest problems B2B companies...

Analyst Relations - the missing link in your B2B marketing strategy? Have you considered implementing an Analyst Relations (AR) strategy? Join our next guest, Wendy Shlensky, an AR expert with over 20 years of experience working with industry analysts at Canopy Communications & Marketing, as she shares her knowledge and insights on how AR can drive revenue through influence. You’ll learn: - Wh...

On this episode of Attributed Steffen Hedebrandt is a guest on the Be a B2B Leader Podcast hosted by Felicjan Rybka.  Any conversation about a B2B go-to-market funnel needs to start with Sales and Marketing alignment. And vice versa. But it’s not as easy… Steffen is sharing his recipe of how to achieve Sales and Marketing alignment in just three steps and explains why you should look at data to re...

Historically Marketing was a creative craft. Then we introduced Attribution and everyone in leadership saw a silver bullet to finally harness the creative spirits with revenue numbers. Are we totally killing marketing by asking for numbers? Where is the balance? Why are we even having this question? Carey Picklesimer is an Attribution expert focusing on Marketo consulting. We will get on straight...

THE B2B customer journey is long and a part of it is not visible. Zoe Hartsfield is collaborating with several companies helping them to drive brand visibility and demand in B2B. We will unpack that process and discuss the best ways to collaborate with known B2B voices on Linkedin. - What is Influencer Marketing for B2Bs? - Benefits of adding external micro-influencers to talk about your brand - H...

Marketing and Sales can only maximize growth when they are aligned and have an equal seat at the revenue table. Our Guest Fran Langham works as a Global Head of Demand Generation at Cognism. Fran is going to share Cognism’s journey of going from LG to DG and how it increased high-intent demo requests, hand-raisers and people who are actually looking to buy. Connect with Fran Langham: https://www.l...

In this episode of Attributed Lars Grønnegaard is a guest on the B2B SaaS CEOs Podcast hosted by Josef Fallesen.  Lars is sharing his advice on GTM strategies for startups and GTM data. You will hear what are Dreamdata's top KPIs and why they chose them as well as what is Lars’ take on ever-feared cold calling.  For more episodes got to the B2B SaaS CEOs Podcast: https://open.spotify.com/show/3E2x...

Account Based Marketing strategy requires: - Precise planning - Clear knowledge of the target accounts - Good coordination across all revenue teams - Many well-planned steps to prove them working to upper management Pixelz is one of the companies that master ABM like none else and Katrine Rasmussen (CMO) steering the ship. In this episode, we will discuss everything about ABM campaigns and how to...

Wait, even more value from LinkedIn Ads?! Yes! LinkedIn Offline Conversions allows you to attribute sales-funnel data back into the Campaign Manager. That is, you can tell LinkedIn what your most successful campaigns have been in dollars and deals! And with Dreamdata, you can automate this process and feed only data you’re fully confident in. This means better matching, ad relevance optimisation,...

Is LinkedIn the place to run your Ads? Let’s see: - Ads on LinkedIn reach more than 13% of the entire world population. - 4 out of 5 LinkedIn members are decision-makers. - The average ROI of LinkedIn ads is 17.60%. - You can target exactly the accounts on your target list LinkedIn is especially useful for B2B businesses. If you want to reach your target audience as a B2B Marketer you should learn...