Attributed - A podcast by Dreamdata

Content gating has become an existential topic. Everyone has an opinion and YES or NO depends on many factors. In this episode of Attributed CEO of Dreamdata Lars Grønnegaard is sharing his opinion on the matter and going through some facts: Which content should you gate? Why gating is not always a bad idea The cost of gating your content: conversions = $ User experience on the website Connect wit...

In this episode, Laura Erdem AE at Dreamdata is a guest on the Social Media Sucks podcast hosted by Yu Zhao and Chris Kubbernus. Social selling is a new approach to selling that allows salespeople to establish relationships and target prospects through existing connections. If done right, it can replace the dreadful practice of cold calling.  Laura is sharing the benefits and different approaches...

In the ocean of B2B Brands, everyone is trying to stick out. How to make sure your buyers are not greeted with the same boring message, product and content… Our host Laura Erdem meeting with Zineb Layachi - The dream team girls are going to share their stories and ideas on the creative approach and using fun in B2B. Connect with Zineb Layachi: https://www.linkedin.com/in/zineblayachi/ Connect with...

You’re thinking about kicking off Attribution but is your organisation ready for it? You don’t want to invest in a platform and not be getting any value from it. Our Guest Andrew Smith CEO at Attributa is going to talk about when organisation is ready to take that step and is going to provide you with a full Attribution Readiness Checklist. Connect with Andrew Smith: https://www.linkedin.com/in/dr...

Steffen Hedebrand, CMO and Co-Founder at Dreamdata is a guest on the B2B Power Hour Podcast hosted by Nicholas Thickett and Morgan Smith.  Steffen shares his recipe on how to align marketing and sales teams. A well-oiled go-to-market team will mean better targeting, nurturing, and selling; ultimately leading to more pipeline and revenue. But what is the best way and what are the metrics that drive...

Are you putting all your eggs in one basket?? A lot of companies do - They try to find ‘The One channel that brings all the money and then just stick with it. With the constant changes in the digital space and the way we do Sells it might not be the best approach. In today’s episode our guest Casper Emil Sciuto Rouchmann the Founder of SparkForce talks about why you should be diversifying your mar...

In this episode, Steffen Hedebrandt CMO and Co-founder at Dreamdata is a guest on the What’s MOPs got to do with it Podcast hosted by Karla Wentworth and Simon Daniels.  Steffen is sharing his thoughts and experience on B2B attribution and what role MOPs have to play in measuring marketing success.  For more episodes go to What’s MOPs got to do with it Podcast: https://www.whatsmops.com/podcast Co...

Gifting in B2B Marketing - if you do it better do it right! If you were to send a gift to your prospect: What would it mean for the closing rate? Gifting is such an unused touch in B2B Marketing. It might seem impersonal to send a cup or a T-shirt… At the same time, it might seem too much to send your prospect a golf club. What works in B2B Marketing if you want to do gifting right? In this episod...

Lars Grønnegaard is a guest on the Code Story Podcast hosted by Noah Labhart.  This is the story about Dreamdata creation. Get to know Lars, one of the Dreamdata’s co-founders and CEO. Outside of work, Lars is a family man who loves mountain biking and Alpine Skiing.  Before his current venture, Lars was primarily a product guy. While running a product team as an SVP of Product at Trustpilot he kn...

F2F events are back! And they are expensive! To get the best ROI of F2F events, the whole team or even a company needs to be involved. In this episode of Attributed Podcast by Dreamdata we are hosting Nick Capozzi, The Master of Storytelling at Demostack. Nick has a long-standing career planning events to perfection. He shares his expertise on: - How to prepare for Conferences? - What kind of cont...

In this episode, Steffen Hedebrandt, Co-Founder and CMO at Dreamdata is a guest on The Revenue Engine Podcast, hosted by Rosalyn Santa Elena.  Understanding the impact of every touchpoint in the customer journey is still a matter Marketers struggle with. Steffen is a subject matter expert in connecting marketing and sales activities with revenue. He shares his expertise and insights about what rev...

Dreamdata CEO Lars Grønnegaard is a guest on the SaaS Nordic Podcast hosted by Daniel Nackovsky and Thomas Sjöberg .  Tune in to this episode and get inspired on how to be successful with Social Selling as a company!!  Lars is sharing the story/journey of Dreamdata - How to become successful and where to start. They are touching subjects from the implementation of corporate Social Selling that inc...

Demand over Brand or Brand over Demand… Sure, both are great! Marketers usually employ them separately at different stages as part of their growth strategy. Yet, on their own, they might not give the expected results. Bringing them together is the right path to success! However, balancing brand and demand can be challenging. In this episode, Andrew Davies a CMO at Paddle is sharing his journey of...

Laura Erdem an AE at Dreamdata is a guest on Mallonie Francis Podcast called Innovative Minds.  Dreamdata Team decided to start an experiment with LinkedIn Marketing and Laura struck LinkedIn gold with a post about the customer journey. The whole journey started from there and since then Laura’s adventure with Social Selling started. Her LinkedIn content is punchy, informative and always full of e...

Account-Based Marketing remains one of the foremost B2B Marketing Strategies… but nailing ABM remains a hard-to-master skill. In today’s episode, Steffen is joined by Vladimir Blagojevic Co-Founder at FullFunnel.io and author of ‘6 Weeks ABM Playbook’ and he is sharing his 5 unconventional effective ABM tactics. Connect with Vladimir: https://www.linkedin.com/in/vladimirblagojevic/ Connect with ou...

Content is KING!! But how can you find out if it’s driving your demand, pipeline and eventually revenue? Which content should you produce more of? What should you stop wasting your time with? This time you will meet the most clever Data Scientist - Mikkel Settnes, Director of Data Science at Dreamdata, he knows all the tricks in the books on how to use data for the benefit of your content.  Enjoy...

Lars Grønnegaard was a guest on the Tekpon SaaS Podcast hosted by Cristian Dina.  In this episode, you will discover the story of Dreamdata - how do you build A Revenue Attribution Platform?  The idea of Dreamdata was born out of the founder's experience of trying to understand which impact each team in the organization had on Revenue. In B2B - customer journeys are long, Many team members and sta...

Steffen Hedebrandt CMO and Co-fonder at Dreamdata is a guest on Metric Stack Podcast by Klipfolio. Together with Allan and Lauren, host of the show they are discussing marketing qualified leads and how to attribute them.  Everything from tracking MQLs and how MQL attribution actually works to chatting about differences between account-based attribution and lead attribution. Are you curious which m...

Lars Grønnegard CEO at Dreamdata.io is a guest on the Sales Talk with CEOs Podcast hosted by Alice Heiman. When you’re an early-stage startup getting off the ground, hiring Salespeople decision will impact your future growth. You need a step forward, not a setback. Lars is sharing his tips and knowledge on the importance of finding new sales hires with an entrepreneurial spirit. Lars as a CEO with...

Going from a small startup to Fortune 50. Patrick Campbell the founder and CEO of ProfitWell will share his 10 years of experience and insights on growing a bootstrapped business to 8-figures and advice on the: - When to sell and why - What made Patrick take that decision - What are the do’s and don'ts and how to avoid mistakes - How to create a competitive market for your business Connect with St...

In today’s episode, Laura Erdem an AE at Dreamdata is a guest on the B2B Power Hour Podcast where she sits down with Morgan Smith and discusses how to use Content and Social Selling to drive the pipeline. You will learn everything about how we at Dreamdata use LinkedIn and Content to generate demand and close more deals. Enjoy it. For more episodes subscribe to B2B Power Hour Podcast here: https:/...

At Dreamdata we tested our way through to Social Selling. During this session, we will share the do’s and don'ts with you so you do not need to repeat the failures. And go straight for the win. Laura Erdem and Ines Ben Farhat joined Dreamdata at different parts of the Social Selling journey at Dreamdata. They will go through all the steps on: - How we started - How we failed - What worked - How di...

This week we are sharing the episode of “The SEO Growth Podcast” hosted by Maeva Cifuentes CEO of Flying Cat Marketing Agency. Steffen Hedebrandt, CMO and Co-founder of Dreamdata talks about how to properly use attribution to see ROI from Content and SEO. If you want to be able to make data-driven decisions and drive the most ROI - You need to differentiate two types of content. There is Content t...

How to track marketing impact in a cookie-less world? This is THE question we get asked the most. In this episode, we are joined by Lars Grønnegaard CEO at Dreamdata and Bjørn Wessel-Tolvig Senior Copywriter and Content Marketing Manager at Cookie Information. Once and likely not for all we will discuss: - Are 3rd party cookies dead? - Are they? Will they be dead? - What to do to prepare for it? -...

Dreamdata CMO and Co-founder Steffen Hedebrandt was a guest on B2B Uncovered Podcast hosted by Paul Denham. The world around us is shifting and B2B sellers have to catch on to the fact that B2B buying behavior is changing as well. B2B Buyers are now creating their path to purchase before they even connect with sales. Customer journey is no longer a straight line - Today’s customer journey is much...