Attributed - A podcast by Dreamdata

What does it actually take to build a personal brand on LinkedIn that drives more than just likes and followers? In this special episode of Attributed , we're sharing a conversation from the Too Long; Don't Listen podcast, where Laura Erdem , Director of Sales at Dreamdata, joins host Lade to share how she grew her LinkedIn audience to over 57,000 followers and turned her online presence into real...

Product marketers are expected to shape positioning, enable sales, understand customers, and contribute to revenue. Yet too often, they're brought in to execute decisions rather than help make them. In this episode of Attributed, Andrea Coloma , Director of Product Marketing at Dreamdata, sits down with Hattie the PMM , founder of productmarketers.com , to talk about how product marketers get invo...

Getting attention on LinkedIn is one thing. Turning that attention into pipeline is another. A post gets traction. Someone likes it, follows you, comments, or visits your profile. Now what? How do you move that person towards a real sales conversation without jumping straight into a pitch? Richard Moore joins Laura Erdem on Attributed to walk through the practical steps between LinkedIn engagement...

Old Game, New Game: Build a Strategic Narrative That Sells | Andy Raskin Most B2B companies tell the same story. Here’s who we are. Here’s the problem we solve. Here’s our product. Here’s why it’s better. Andy Raskin thinks there's a more powerful place to start: what has changed in your buyer's world? Andy is a strategic narrative expert who works with B2B leadership teams like Gong, Dropbox, Ube...

Most B2B companies are trying to stand out. Yet buyers are surrounded by brands saying roughly the same things, targeting the same audiences and competing across the same channels. So how do you make your company get noticed, remembered and ultimately chosen? Louis Grenier , author of Stand The Fck Out*, joins us on Attributed to break down his four-step framework for building a B2B brand people h...

Most outbound advice sounds great on LinkedIn. Personalise everything. Use intent. Add value. Be relevant. Don't spam. Sure. But what does that actually look like when you're trying to build pipeline every single week? In this session, Dreamdata’s Julian Muniz , Sales Development Leadership, and Steffen Hedebrandt , CMO & Co-founder at Dreamdata , sit down to pull apart how we approach outboun...

AI has made it easier than ever to create content. It has also made it easier than ever for every company to sound exactly the same. Same claims. Same features. Same advice. Same AI-polished LinkedIn posts. So how do you become known for something your competitors can't simply copy? Katelyn Bourgoin joins us on Attributed to unpack her framework for finding your company's “ownable idea”, the strat...

Positioning shouldn't just make your website sound better. It should make your entire go-to-market motion perform better. Clayton Pritchard joins us on Attributed to unpack how strong positioning can improve performance across marketing and sales and why companies often waste time optimizing individual channels when the bigger problem is the story they're taking to market. Clayton is a product mar...

Creator and influencer marketing continue to evolve, and AI is changing what success looks like. Join us as we sit down with Lee Odden , CEO of TopRank Marketing and a 20+ year pioneer in B2B content, influencer marketing, and search strategy, to unpack insights from TopRank Marketing's fifth annual B2B Influencer & Creator Marketing Research Report. Based on responses from more than 400 B2B m...

Most B2B companies think attribution is a data problem. But what if it’s actually a people problem and the data simply makes that clearer? In this special episode of Attributed by Dreamdata, we’re sharing a conversation originally recorded for Frenemies – Where Growth Meets Reality, hosted by Julia Hartwig. Julia sits down with Lars Grønnegaard Hansen, Co-founder and CPO of Dreamdata, to talk abou...

Everyone wants growth. Few companies can afford to keep hiring for it. Natalie Furness - Revenue Operations joins us in this episode of Attributed by Dreamdata. She is the Founder & CEO of RevOps Automated , one of the most recognized voices in Revenue Operations and a leading advocate for helping companies scale revenue without scaling headcount. Natalie has built her reputation helping B2B o...

B2B buyers spend more time learning from trusted experts, creators, and industry voices. So naturally, companies are investing in influencer programs to build awareness, credibility, and demand. But what separates successful influencer programs from expensive sponsorships that fail to deliver results? That’s what Laura Erdem sits down with Brianna Doe , a leading expert in B2B influencer marketing...

This episode is a repost from ROI's Into the Corner Office Podcast, hosted by Brandt Handley. In this conversation, Brandt sits down with Nick Turner, CEO of Dreamdata, to discuss his unconventional path to the corner office. From growing up in rural Virginia and co-owning a construction company through the 2008 financial crisis to spending nearly two decades building and scaling B2B go-to-market...

Why is the “Cringe Factor” one of the biggest hurdles in B2B marketing? Most B2B organizations are powered by brilliant, introverted subject matter experts: the engineers, data scientists, and technical founders who have the deep insights the market craves. These experts aren’t known to shove themselves into the limelight, with personal branding feeling more like a cry for attention than a good bu...

B2B marketing isn’t struggling because of a lack of tools, channels, or budget. It’s struggling because too many teams have lost focus on the fundamentals. In a world obsessed with funnels, dashboards, and short-term performance, marketers are executing more than ever - but often without clear strategy. Tactics come before diagnosis. Measurement is everywhere, but impact is still unclear. In this...

Seven years ago, April Dunford wrote the book on B2B positioning. After 100,000 copies sold and 200+ more client projects, she’s back with us for the second year running to share what she’s learned since and what she’s changing. The 2026 Expanded Edition of Obviously Awesome is a refinement of the craft. April reveals why she’s collapsed her 10-step process into a streamlined 5-step framework and...

Product marketing isn’t just a function - it’s the bridge between what you build and how your market understands, adopts, and loves it. In this session, Martina Lauchengco (Partner at Costanoa Ventures and product marketing partner at Silicon Valley Product Group) shares her vision for what great product marketing looks like in 2026 and beyond. Drawing on three decades of experience in product, ma...

B2B marketing assumes buyers are rational. They probably aren’t. Buying decisions are shaped by fear, status, reassurance, and habit. Committees amplify uncertainty. Data increases confidence but not always wisdom. In this session, Rory Sutherland explores how B2B decisions are really made. What this means for ads, messaging, and persuasion. Why logic often loses to psychology. Why brands matter m...

Most B2B outbound today is "Legacy Outbound", a high-volume, low-value strategy that assumes a prospect owes you their time. AI-generated spam and guarded inboxes are failing to book meetings and actively destroying your brand’s reputation. In this session of Attributed, Laura Erdem , Sales Director US at Dreamdata, sits down with Leslie Venetz , Founder of The Sales-Led GTM Agency . Leslie is a c...

The "Invisibly Paid" era of B2B marketing is over. Today, the fastest-growing companies aren’t winning through corporate logos; they are winning because of the people behind them. Join us on the Attributed Podcast for a conversation with one of the industry's leading growth creators: Brendan Hufford . As the founder of Growth Sprints, Brendan has helped build brand engines that have generated hund...

B2B buyers are increasingly turning to AI tools like Claude, ChatGPT, and Gemini long before they ever visit a company website. So what does that mean for marketers? In this episode of Attributed, Steffan sits down with Mark Goloboy, Founder of Market Growth Consulting, to discuss how AI is reshaping the B2B buying journey, and why marketing teams need to rethink how they measure success. Mark sha...

Most B2B brands spend millions trying to be better, but to really drive a sustainable growth engine it requires being recalled at the moment of need. In this episode of the Attributed Podcast, we sit down with Professor Jenni Romaniuk , Associate Director of the world-renowned Ehrenberg-Bass Institute and author of Better Brand Health and How Brands Grow Part 2. Jenni breaks down the two pillars o...

What does it actually take to build a predictable B2B growth engine in today’s market? In this special crossover episode, we are sharing an insightful conversation between Javier (from Predictable B2B Growth) and our very own CEO at Dreamdata, Nick Turner. Fresh off the back of Dreamdata’s $55M Series B raise, Nick strips away the fluff and breaks down the harsh realities of scaling a SaaS busines...

The average B2B sales cycle takes 272 days, so why are most LinkedIn Ad strategies built for a week? Anthony Blatner , Managing Director, Founder, and CMO of Speedwork -- LinkedIn Ads Agency , joins us to talk about his playbook for building highly profitable LinkedIn Ads strategies that match the reality of how B2B deals close. We'll pair his playbook with new data from the 2026 Dreamdata LinkedI...

B2B marketing isn’t struggling because of a lack of tools, channels, or budget. It’s struggling because too many teams have lost focus on the fundamentals. In a world obsessed with funnels, dashboards, and short-term performance, marketers are executing more than ever - but often without clear strategy. Tactics come before diagnosis. Measurement is everywhere, but impact is still unclear. In this...