Attributed - A podcast by Dreamdata

B2B marketing assumes buyers are rational. They probably aren’t. Buying decisions are shaped by fear, status, reassurance, and habit. Committees amplify uncertainty. Data increases confidence but not always wisdom. In this session, Rory Sutherland explores how B2B decisions are really made. What this means for ads, messaging, and persuasion. Why logic often loses to psychology. Why brands matter m...

Most B2B outbound today is "Legacy Outbound", a high-volume, low-value strategy that assumes a prospect owes you their time. AI-generated spam and guarded inboxes are failing to book meetings and actively destroying your brand’s reputation. In this session of Attributed, Laura Erdem , Sales Director US at Dreamdata, sits down with Leslie Venetz , Founder of The Sales-Led GTM Agency . Leslie is a c...

The "Invisibly Paid" era of B2B marketing is over. Today, the fastest-growing companies aren’t winning through corporate logos; they are winning because of the people behind them. Join us on the Attributed Podcast for a conversation with one of the industry's leading growth creators: Brendan Hufford . As the founder of Growth Sprints, Brendan has helped build brand engines that have generated hund...

B2B buyers are increasingly turning to AI tools like Claude, ChatGPT, and Gemini long before they ever visit a company website. So what does that mean for marketers? In this episode of Attributed, Steffan sits down with Mark Goloboy, Founder of Market Growth Consulting, to discuss how AI is reshaping the B2B buying journey, and why marketing teams need to rethink how they measure success. Mark sha...

Most B2B brands spend millions trying to be better, but to really drive a sustainable growth engine it requires being recalled at the moment of need. In this episode of the Attributed Podcast, we sit down with Professor Jenni Romaniuk , Associate Director of the world-renowned Ehrenberg-Bass Institute and author of Better Brand Health and How Brands Grow Part 2. Jenni breaks down the two pillars o...

What does it actually take to build a predictable B2B growth engine in today’s market? In this special crossover episode, we are sharing an insightful conversation between Javier (from Predictable B2B Growth) and our very own CEO at Dreamdata, Nick Turner. Fresh off the back of Dreamdata’s $55M Series B raise, Nick strips away the fluff and breaks down the harsh realities of scaling a SaaS busines...

The average B2B sales cycle takes 272 days, so why are most LinkedIn Ad strategies built for a week? Anthony Blatner , Managing Director, Founder, and CMO of Speedwork -- LinkedIn Ads Agency , joins us to talk about his playbook for building highly profitable LinkedIn Ads strategies that match the reality of how B2B deals close. We'll pair his playbook with new data from the 2026 Dreamdata LinkedI...

B2B marketing isn’t struggling because of a lack of tools, channels, or budget. It’s struggling because too many teams have lost focus on the fundamentals. In a world obsessed with funnels, dashboards, and short-term performance, marketers are executing more than ever - but often without clear strategy. Tactics come before diagnosis. Measurement is everywhere, but impact is still unclear. In this...

AI is flooding every inbox, feed, and funnel, and it does a lot of the heavy lifting. So why is the one of the most powerful things in your demand gen toolkit something that's been around since humans first gathered around a fire? Joe Glover has built a community of 50,000+ marketers. In this episode of the Attributed podcast, The Marketing Meetup founder breaks down why in-person events have quie...

AI is everywhere - but how do you actually show up inside it? As LLMs (ChatGPT, Claude, Gemini etc.) become a primary way buyers discover and evaluate solutions, B2B marketing teams face a new challenge: It’s no longer just about ranking on Google, but also about being surfaced, cited, and recommended by AI. Join Steffen Hedebrandt , co-founder and CMO at Dreamdata, and a panel of seasoned B2B lea...

It’s a sad truth, but many B2B leaders still treat “brand” as fluffy stuff, something to worry about once the “real” marketing work is done. But when 81% of the buyer’s journey happens before sales even get involved, your brand can be your most efficient conversion lever. In this episode of Attributed, Steffen Hedebrandt sits down with Kelly Hopping , CMO at 6sense , to talk about her "Performance...

Seven years ago, April Dunford wrote the book on B2B positioning. After 100,000 copies sold and 200+ more client projects, she’s back with us for the second year running to share what she’s learned since and what she’s changing. The 2026 Expanded Edition of Obviously Awesome is a refinement of the craft. April reveals why she’s collapsed her 10-step process into a streamlined 5-step framework and...

The B2B buying journey has officially flipped. Buyers are now willing to hand over their most sensitive CRM data to start a free trial without ever talking to a sales rep. In this special crossover episode, we’re sharing a conversation from the Aulium Podcast featuring our very own CEO, Nick Turner. Nick joins hosts Thomas Viguier and Markus Perkumas to break down why fighting this shift in buyer...

How do you turn raw, proprietary data into the most talked-about content on LinkedIn? With AI gunk swamping our feeds and search results, packaging original data is one of the few remaining unfair advantages you can leverage as part of your content strategy. Peter Walker , Head of Insights at Carta, will be joining us to give his two cents on Carta ’s data-storytelling engine, sharing how he trans...

In this special crossover episode, we’re bringing you a deep dive from the Topline Podcast . Our very own CEO, Nick Turner , joins Sam Jacobs to pull back the curtain on one of the most intense fundraising rounds in recent memory. Stepping from CRO into the CEO role is a massive shift on its own. Doing it while simultaneously launching a $55M Series B in a market that turned cold on everything exc...

This session will be a behind-the-scenes look at what it takes to scale paid media into a predictable growth engine. You’ll be learning from the best. After leading HubSpot’s global paid media engine for a decade, and growing it from a $20K experiment into a 20-person powerhouse with a $750m ad spend, Rex Gelb founded Summit Chase to help the world’s most innovative brands achieve rapid growth. He...

Why is the “Cringe Factor” one of the biggest hurdles in B2B marketing? Most B2B organizations are powered by brilliant, introverted subject matter experts: the engineers, data scientists, and technical founders who have the deep insights the market craves. These experts aren’t known to shove themselves into the limelight, with personal branding feeling more like a cry for attention than a good bu...

Most product marketers are stuck on a "launch hamster wheel" racing to hit a ship date, cranking out assets, then immediately jumping to the next one. Rinse and repeat. Here’s the thing: real growth doesn't happen in the release notes. It happens when you build sustained, product-focused campaigns that drive value long after launch day. Jason Oakley gets it. As a PMM coach and former founding PMM...

For 20 years, Bo Møller has built B2B companies the unfashionable way. No growth hacks. No stretch goals. No corporate theatre. From software consulting to multiple SaaS businesses and most recently a $20M+ exit with EasyPractice, Bo has repeatedly shown that long-term thinking beats short-term speed. In this conversation, we unpack The Turtle Method: a deliberate, slow approach to building and sc...

Join us for an inside look at the future of GTM with Saima Rashid , CMO at Workhuman . She’s a five-time award-winning marketing and RevOps leader who’s spent her career working between data and Demand Gen. In this session, she’ll give a no BS explainer on how B2B leaders can use AI to automate complex workflows that save time and actively drive pipeline growth. Saima will draw on her experience l...

Product marketing isn’t just a function - it’s the bridge between what you build and how your market understands, adopts, and loves it. In this session, Martina Lauchengco (Partner at Costanoa Ventures and product marketing partner at Silicon Valley Product Group) shares her vision for what great product marketing looks like in 2026 and beyond. Drawing on three decades of experience in product, ma...

B2B marketing assumes buyers are rational. They probably aren’t. Buying decisions are shaped by fear, status, reassurance, and habit. Committees amplify uncertainty. Data increases confidence but not always wisdom. In this session, Rory Sutherland explores how B2B decisions are really made. What this means for ads, messaging, and persuasion. Why logic often loses to psychology. Why brands matter m...

For this episode of Attributed, we’re bringing you a special guest appearance from Dreamdata’s own CEO, Nick Turner, on The SaaS Revolution Show. In this conversation with host Alex Theuma, Nick pulls back the curtain on his transition from CRO to CEO and shares the gritty reality of scaling a B2B SaaS company in 2026. As AI moves past the "hype" phase, Nick explains why data integrity and trust a...

B2B buyers don’t start with Google anymore. They start in the feed. LinkedIn. Podcasts. Creators. Comments. DMs. Discovery happens before intent. Before clicks. Before forms. In this session, Daniel Murray breaks down how modern B2B buyers actually discover brands in 2026. Why trust is built in public. Why consistency beats campaigns. And why most funnels don’t reflect reality. We’ll talk about wh...

What breakthrough trends will redefine success for marketers in 2026? Which high-impact tactics will separate market leaders from the rest? And how should your strategy evolve to keep up with AI, hyper-personalization and demand creation? Join us for a panel featuring top B2B SaaS marketing leaders where we answer these questions. The panelists: Francesca Pavan , Demand Generation Director at Lego...