Attributed - A podcast by Dreamdata

In this episode of Attributed Ole Dallerup CTO and Co-founder of Dreamdata is a guest on the CTO Podcast hosted by Etienne de Bruin.  In this second part of the interview Ole and Etienne are going through the topic of how to focus on revenue when scaling and developing cross-functional teams. Ole explains the importance of being able to measure and link your product functionality and features to r...

In this episode of Attributed Ole Dallerup CTO and Co-founder of Dreamdata is a guest on the CTO Podcast hosted by Etienne de Bruin.  In the first part of the interview, they are discussing the full path of becoming a tech leader of a fast-growing startup. How to stay on top of different responsibilities from coding, building a product and raising a team.  For more episodes go to the CTO Podcast: ...

In this episode of Attributed Steffen Hedebrandt CMO and Co-founder of Dreamdata is a guest on Demand Gen Made Simple hosted by Janelle Amos.  The alignment of different departments in organisation is a powerful tool in modern GTM strategy. Steffen goes through his experience and what impact it has on the growth and performance of organizations. For more episodes go to the Demand Gen Made Simple P...

Discover how Marketing Operations (MOps) can supercharge your marketing efforts in this episode of Attributed with Noah Charak Founder of Checkpoint Go-To-Market Consulting. We’ll unveil the 5 essential rules to optimise marketing efficiency and unlock greater results in today's B2B landscape. - Consider attribution before you feel you need to - Having an inbound/outbound flag is key to understand...

In this episode of Attributed Steffen Hedebrandt CMO and Co-founder of Dreamdata is a guest on Interesting B2B Marketers Podcast hosted by Steve Goldhaber. Steffen is going through his experience on defining an ideal customer profile (ICP) and leveraging social selling on LinkedIn to increase company momentum and growth! Get to know Steffen, his past experience from his first marketing job and lea...

On this episode of Attributed Steffen Hedebrandt CMO and Co-founder of Dreamdata is a guest on B2B Revenue Leaders Podcast hosted by Dustin Tysick. They are discussing the importance of: having a shared ICP to align sales and marketing efforts  accountability, efficiency, and collaboration between sales and marketing teams. the importance of high-quality leads from high-intent channels.  accurate...

In this episode of Attributed Lars Grønnegaard CEO and Co-founder of Dreamdata is a guest on the B2B SaaS Podcast hosted by Upendra Varma.  Dreamdata’s growth has been 4x over the last 12 months. Lars is discussing the influence of social selling strategy on LinkedIn on the above growth and how it’s done at Dreamdata. They also cover topics like: sales cycle, expansion, churn, external funding, an...

Myles Madden has been working with Demand Generation for many years both at Refine Labs and now Observe.ai During this session, we will discuss an optimal marketing mix: - how do you define a marketing mix - which channels are the most impactful ones? - how to measure it? - how does Observe.ai marketing mix looks like? Follow Myles Madden on LinkedIn: https://www.linkedin.com/in/myles-madden-marke...

In this episode of Attributed Lars Grønnegaard CEO at Dreamdata is a guest on SaaS Scaled Podcast hosted by Arman Eshraghi, CEO and founder of Qrvey.  They are discussing the importance of marketing data in a B2B market, and how a SaaS service was created to serve that need. For more episodes got to the SaaS Scaled Podcast: https://www.saasscaled.com/ Connect with Arman Eshraghi: https://www.linke...

UX Writing vs Copywriting - such an important difference! Ever thought that UX writing topics can be presented in a very exciting way? Dreamdatas friends: Michelle de Marée and Oline Schoeler Co-founders and UX Writers at Copy That, will join us for this important topic. They will introduce us to what UX Writing actually is and how it evolved to stand as its own field in the tech world. You will l...

Paid ads can be both a holy grail and a poisoned chalice for the B2B marketer. An easy way to get in front of your audience, and an equally easy way to waste money. It’s a difficult balance especially when you add ever-changing buying habits to the mix. So just how do you get paid ads right in B2B? Silvio Perez founder of AdConversion and a B2B Performance Marketing Expert will help answer just th...

In this episode of Attributed Steffen Hedebrandt CMO and Co-founder of Dreamdata is a guest on the Markigy Podcast hosted by Leanne Dow-Weimer.  Steffen is sharing his best practices for data-driven attribution. You will learn about: Dreamdata’s approach to data-driven marketing strategy. Why benchmarking is so impactful for marketers. What obstacles or mistakes do marketers encounter when develop...

In this episode of Attributed Lars Grønnegaard is a guest on SaaS Stories Podcast hosted by Joana Inch. They are diving into a discussion on how to navigate the challenges B2B Marketers are facing.  You will learn the importance of: Understanding your target audience while building a product.  Offering a free trial. Building a community Data collection and analysis in measuring the success of mark...

Quality Content engages your audience, attracts new customers, moves your prospects down the funnel and educates your existing customers. But this takes more than just good writing. Choosing which topic to write about, targeting your audience with the right content at the right stages of the journey, and succeeding with distribution, takes time to get right. For us at Dreamdata, getting this right...

2023 is a rollercoaster! And it is less fun to be in marketing as budgets are really scarce. Gwen Lafage, VP, Brand and Content at Sinch is our next guest to discuss the strength of branding. She has been building strong brands for a long time. We will walk through the branding trends that we are seeing. Which of the trends are to be adopted by B2Bs for strong company growth? Which branding tactic...

The first 100 days in a marketing leading role are challenging, nerve-wracking, exciting, and extremely important. You need to use this time to build the credibility you need to position your leadership for high impact. Our guest Andreas Obel Director of Marketing at Neurons and Steffen Hedebrandt CMO at Dreamdata are digging into the topic of leadership. - How to succeed in a Marketing Leader Rol...

Everyone thinks “building rapport” is an art and those who succeed in sales are people who are “naturally good at it” but then if you look at the data, “successful meetings” have a lot more in common than you’d think. Our guest Daria Danilina is a Co-founder of Salesroom and an expert within great sales meetings. You will learn:  - How to build rapport with buyers? - When does it start? - How do y...

Why flipping from Sales-Led to Product-Led can give customers greater value and increase revenue? Join Esben Friis-Jensen Co-Founder and Chief of Growth at Userflow and Steffen Hededebrand Co-founder and CMO at Dreamdata talking about successful product-led growth strategies for B2Bs. Some insights: - Why is product-led growth important - How do you build a successful product-led B2B business? - H...

AI has been shaking up nearly every industry! A new category has recently entered the market: generative AI. How is ChatGPT going to revolutionize B2B marketing in 2023, and how do brands need to navigate in order to make the most of it? We are sitting down with Mellonie Francis, Founder of “Are you B2B”. We will dig into how tech enables marketing from creation, analytics and scheduling. You will...

SEO can be an effective strategy to drive traffic to your site and put you ahead of the competition! But competition is tough. Putting many marketers off SEO entirely. Can SaaS brands hit their ARR goals faster with strategic SEO and content? Maeva Cifuentes, CEO of Flying Cat Marketing, an SEO agency that helps B2B SaaS companies to grow from 5-20% by creating high-quality content, is going to sh...

Did you know that B2B customer journeys with a Review Site as the first touch are 63% shorter than the average journey?! When companies are lurking around G2 reading reviews and making comparisons, they’re sending out some serious buying intent signals. And the best part is, G2 makes this intent data available, giving you an insane source of hot leads that will have your BDRs bringing in deals lik...

Calculating Marketing ROI is so much easier when you do it in a structured way. But there is so little structure in all those marketing initiatives that most of the companies choose to trust guts that it works rather than calculating the actual ROI. We’re close to cracking this code! And we want to share it with you. - Which activities are profitable? - How to manage budget allocations? - How to p...

On this episode of Attributed Steffen Hedebrandt is a guest on the Loop Podcast hosted by Alice de Courcy Group CMO at Cognism. B2B Buying behavior has changed tremendously during the last few years. It has shifted toward omnichannel, B2C-like experiences and personalization. Steffen and Alice discuss those changes and how can we use attribution to illuminate the multitude of touch points within t...

On this episode of Attributed Steffen Hedebrandt is a guest on SaaS Marketing Superstars hosted by Aaron Zakowski.  Steffen is sharing his experience of working with various B2B companies.  He will go through topics like: How to properly evaluate B2B attribution insights Metrics and touchpoints that can be used to determine meaningful customer engagement What are the biggest problems B2B companies...

Analyst Relations - the missing link in your B2B marketing strategy? Have you considered implementing an Analyst Relations (AR) strategy? Join our next guest, Wendy Shlensky, an AR expert with over 20 years of experience working with industry analysts at Canopy Communications & Marketing, as she shares her knowledge and insights on how AR can drive revenue through influence. You’ll learn: - Wh...