Attention Retention

In this episode of Attention Retention, host Jackie McManus discusses the growth of social media in recruitment and retention in the trucking and logistics industry. She highlights the importance of a strong social media presence and branding; from creating great content on the strongest platforms to utilizing paid ads and analyzing results, social media marketing can be leveraged in many ways.  S...

On this special episode of Attention Retention, Jackie hosts Cliff Jackson, KJ Media's Director of Digital Media, to discuss the world of recruitment and retention in the trucking and logistics industry. Cliff provides his expertise in the digital media industry and talks about the learning curve he experienced when he began working in the trucking space. The pair also discusses some critical fact...

Cost-per-Hire is often considered the most important metric in the trucking and logistics industry. It is a crucial metric for evaluating the effectiveness of recruitment campaigns, identifying overspending, streamlining the application process, and determining the overall cost of talent. In this episode, Jackie is providing a basic formula for calculating cost per hire and suggests excluding or i...

In this episode, Jackie discusses creating a holistic truck driver recruitment program that aligns with your company's values and goals. The episode provides six steps that companies can take to create a comprehensive approach to attracting, selecting, and onboarding candidates. Companies must make the application process seamless and easy for potential candidates and avoid lengthy forms that may...

In this episode of the Attention Retention podcast, host Jack McManus, CEO of KJ Media, shares four essential tips for leveraging driver personas in recruitment campaigns. The first tip is to train your recruiters on who the driver personas are, what they look for in an employer, and how to tailor their search to specific candidates. Tip two is to think ahead and tailor follow-up communications to...

Today, Jackie shares five steps to creating driver personas for your trucking company. By leveraging existing driver pools, identifying key characteristics and demographics, highlighting your top personas, finding current roadblocks and challenges, and showing the path to success with your company, trucking companies can build a strong and reliable workforce through personalized recruitment campai...

In this episode, host Jackie McManus discusses optimizing your recruitment message to attract the right talent. A compelling recruitment message should make the candidate feel heard and valued and differentiate the company from others in the industry. Companies should also focus on details such as company culture, driver-dispatcher relationships, driver respect and appreciation, and work-life bala...

In this episode of Attention Retention, Jackie discusses the importance of attracting both active and passive candidates for recruitment in the transportation and logistics industry. She highlights the differences between the two types of candidates and provides five steps to improve retention, including reducing friction in the application process, improving hiring speed, offering incentives, loo...

Join Jackie McManus for today's episode as she delves into the challenges facing recruitment and retention in the trucking and logistics industry. With a shortage of approximately 84,000 drivers and other hourly positions, the industry must adapt to the younger generations' preferences.  Jackie discusses how technology, social media, showcasing company culture, and wellness benefits can help attra...

In this episode, Jackie delves into the benefits of incorporating video into your recruitment strategy and how to make the most out of your video campaigns. With high turnover rates and a growing concern for safe work environments, trucking and logistics companies can showcase their positive work culture through effective branding and storytelling. Jackie is sharing tips on understanding your audi...

How do you work towards developing trust with candidates during the first phone call? Jackie shares her tips for building rapport and ensuring a greater level of interest in the job opportunity. You can build a better relationship with applicants by slowing down, being present, and using openers that convey genuine interest and conversation. Additionally, recruiters must learn about what candidate...

These five steps can help to improve employee retention for transportation and logistics companies like yours. You can revolutionize your retention rate by offering a clear roadmap for career growth, highlighting successful employee stories, and listening to employee feedback. Another critical piece is building trust between employers and employees, especially by keeping communication lines open a...

Are you crafting an employer value proposition (EVP) that will help you build a strong and reliable workforce? In this episode, Jackie discusses how crafting an EVP requires input from employees to identify what makes the company unique and what employees value most. Today, Jackie is providing eight tactical tips for creating an EVP. By following these tips, companies can develop an EVP that is un...

Today, Jackie is discussing the importance of creating clear career paths for employees in the transportation and logistics industry. Having a clear roadmap for each position is critical for overall recruitment and retention strategy and can provide employees with ongoing mechanisms to enhance their knowledge and skills. Career development plans can improve morale, career satisfaction, motivation,...

In today's podcast, we're discussing the importance of crafting a strong Employer Value Proposition (EVP) in today's hiring market. With the rise of remote work and flexible opportunities, retaining top talent has become challenging. Employers need to differentiate themselves from the competition by offering more than just a competitive salary. A strong EVP attracts the right people to your compan...

Why is having a proactive recruitment strategy essential to success in the current economy even when there are no immediate openings? Today, Jackie is sharing three tips to help recruiters stay ahead of the game and "Always Be Recruiting". By getting ahead of the game, you'll have drivers already in the pipeline to access when needed. By following these tips, recruiters can put their carrier ahead...

  In this episode, Jackie recaps her latest radio show with Tim Ridley on the Road Dog Trucking Show. Jackie discusses the importance of praise, honesty, and interpersonal relationships between drivers, managers, dispatchers, and leadership in retaining drivers. There is a major significance in responding swiftly to driver feedback, engaging with drivers, and making changes based on their feedback...

Positive feedback is the name of the game in this month's episode. Jackie discusses a recent study – which revealed the #1 reason drivers stay with a carrier is praise. Good communication is more important than ever, and it all comes down to carriers treating drivers with respect through positive comments and praise. One caller explains that he stays with his carrier because he feels that they tru...

On this episode, Jackie and Tim reminisce about the past seven years of the Attention Retention radio segment. Tim recalls a time when drivers were considered a 'dime a dozen' commodity. Things have changed for the better, with drivers being treated with much more respect and appreciation. With turnover rates still in the range of 70-80%, many carriers are now turning their attention from recruitm...

This month, Jackie and Tim discuss the importance of carriers offering flexibility to their drivers. In this day and age, drivers expect a larger emphasis on work-life balance. Becoming sympathetic to driver needs can go a long way in creating happier drivers who stick around for longer. One driver calls in and another emails, both confirming the importance flexibility in the workplace. While chan...

In this episode of Attention Retention, Jackie discusses how recruiters can paint an accurate picture of what a driver's position will look like to help set expectations for prospective drivers. An excellent way to appeal to the younger generation of drivers is by looking at the big picture and outlining a driver's potential career path and growth within your company. A driver named Spencer calls...

In this month's episode, a driver emails sharing that he has been with his carrier for over 20 years; what's kept him is the family atmosphere. Another driver praises their company's open-door policy, which allows drivers to feel comfortable approaching dispatchers and managers with concerns at any time. Jackie also discusses something new she's seen from a KJ Media client; a carrier has hired a D...

In the latest episode, Jackie shares how KJ Media helps clients streamline the driver onboarding process. Bridging the gap in communication from a driver's first conversation with a recruiter through onboarding with their dispatcher is they key to a successful hire that is more likely to stay with a carrier. A Kentucky flatbedder who works for a smaller carrier calls in. He shares that he stays wi...

Today, Tim and Jackie discuss one of the most common complaints among drivers: waiting time spent at shippers and receivers. As we enter a digital world where trucking forums have proven time after time that this remains a top complaint, limiting waiting times is a top priority for carriers and shippers to secure and retain drivers . After opening the phone lines, Jackie and Tim collect drivers' o...

Today, Jackie and Tim discuss what makes drivers happy and what keeps them at their companies. Discover how carriers can use this information to retain their drivers by making them feel happy, respected, and fulfilled during this time of high turnover. Several callers share their experiences, including one driver who vows to stay with his carrier for life after how they handled a frightening accid...