Attention Retention

In this episode Jackie McManus delves into the crucial realm of database reactivation and its potential to yield more truck driver hires. The ATS database, often an overlooked goldmine, holds dormant candidates that can be revived, engaged, and converted into active prospects. Re-engaging your driver database during slower periods is an excellent way to earn more hires.  KJ Media provides a compre...

In this radio edition of Attention Retention Jackie McManus shares valuable insights on the evolving strategies for truck driver retention. The discussion revolves around the changing dynamics in the trucking industry, emphasizing the importance of recognizing and retaining drivers in the competitive landscape. Jackie provides a nuanced perspective on the challenges faced by drivers, drawing atten...

In this episode, Jackie McManus provides valuable insights into building a robust recruitment marketing budget. Efficiently managing your recruitment costs is crucial in the competitive world of truck driver recruiting, where attracting and retaining top talent is vital. Jackie dives deeper and discusses the steps to calculate your recruitment costs using our expert Recruitment Calculator. By usin...

In this radio edition of Attention Retention, Jackie and Tim discuss the challenges and opportunities in the truck driver recruiting landscape, particularly in the context of an evolving economy and softening freight markets. With the trucking industry facing driver retention as a primary concern, companies are focusing on retaining their existing workforce, fine-tuning recruitment strategies, and...

In this episode, Jackie offers invaluable insights into high-volume truck driver recruitment, a challenge faced by many in the trucking industry. The discussion delves into five best practices to streamline and optimize the hiring process for high-volume roles, ensuring that not only are candidates acquired swiftly but also that they are the right fit. By implementing these strategies, trucking co...

In this episode Jackie explores the essential key performance indicators (KPI) metrics that are vital for trucking companies looking to enhance their driver recruitment efforts. Jackie discusses three critical metrics: full application conversion rates, cost per lead, cost per qualified lead, and cost per hire, and time to hire. These metrics are the compass guiding the journey to successful drive...

In this episode of the Tim Ridley Show, Jackie McManus discusses essential driver retention strategies. Companies that actively listen to their drivers and create an open dialogue often experience lower turnover rates. Personalized praise, clear communication, and owning up to mistakes are key drivers of driver satisfaction and loyalty. Companies that invest in training their staff to understand t...

In this episode of Attention Retention, Jason Crowell, Director of Recruitment at Custom Commodities Transport, shares invaluable insights on effective driver recruitment and retention strategies. He delves into the significance of relationship-building in the trucking industry, noting that both recruitment and retention efforts must be rooted in forming connections. While recruitment tactics like...

In this special episode of Attention Retention, Jackie delves into the significance of National Truck Driver Appreciation Week and explores the remarkable contributions of truck drivers to our everyday lives. With over 3.5 million American truck drivers powering the economy, it's crucial to acknowledge their relentless dedication.  Jackie shares four heartfelt ways trucking companies can express g...

In this episode, Jackie McManus and Tim Ridley share valuable tips on enhancing driver recruitment and retention strategies within the trucking industry. The conversation delves into key tactics for attracting and keeping drivers, highlighting the importance of transparent communication and genuine recognition. A crucial emphasis is placed on the transformation within the industry from mere recrui...

In this podcast episode, Andrew Winkler, the GM of Chief Carriers, shares his insights on driver recruitment, retention, and company culture. He emphasizes the importance of putting people first and creating a positive culture within the organization. Andrew highlights the role of marketing and storytelling in attracting top talent, emphasizing the need for a consistent message across various plat...

In this episode we'll explore how Tyler Damazo, the Director of Operations for PGT Trucking Inc., uses three key aspects of driver recruitment and retention to enhance their driver program. PGT Trucking Inc., a trucking and logistics company, emphasizes the importance of creating a great atmosphere for their drivers and making their jobs easier. PGT Trucking Inc. focuses on building relationships...

In this episode of Attention Retention host Jackie McManus chats with Dan Ronan filling in for Tim Ridley. The two discuss effective strategies for creating a more supportive and sustainable corporate culture in the trucking industry. Jackie emphasizes the importance of focusing on driver recruitment, retention, and recognition. To enhance retention rates, companies are encouraged to establish dri...

Today we invite Tracy Winkler, a professional EOS implementer and growth expert in the transportation and logistics industry, to share her insights on driver recruitment and retention. Tracy, with a storied background in the trucking industry and experience in leadership, discusses the importance of finding the right people in the right seats for sustainable growth. She explains that hiring indivi...

In this episode of Attention Retention, Jackie McManus and Tim Ridley explore the importance of driver retention in the trucking industry. Companies are shifting their focus from constant driver recruitment to finding ways to retain their current drivers. One effective approach is recognizing and appreciating drivers through various means, such as turning sign-on bonuses into retention bonuses and...

In this episode of the "Attention Retention" podcast, host Jackie McManus interviews Tom Gennarelli, the Vice President of Trucking and Logistics for Timber Products, discussing the key elements of driver recruitment and retention in the trucking industry. Recruitment is the first step, and Tom highlights the significance of hiring the right candidates who align with the company's values and needs...

In this episode of Attention Retention, Jackie McManus and Tim Ridley explore the importance of driver recruiting and retention in the trucking industry. Companies are shifting their focus from constant driver recruitment to finding ways to retain their current drivers. One effective approach is recognizing and appreciating drivers through various means, such as turning sign-on bonuses into retent...

In this episode, Jackie shares some of the highlights of her last conversation with Tim on the Attention Retention radio show. She revisits a conversation they had on the generational gap between truckers from a decade ago and the current generation. Drivers from the older generation often had family members or friends who were truck drivers, which gave them a deep understanding of the job. In con...

In this episode of Attention Retention, Jackie and Tim discuss the passion required for trucking as a career, especially for the new generation of drivers. Many young people join the industry without a proper understanding of what it entails - but it takes passion to succeed. Many companies are starting to create career paths for young drivers, offering opportunities in other areas, such as manage...

In this episode of Attention Retention, host Jackie McManus discusses recruitment automation and how it can help recruiters become more productive and efficient in their hiring process. She outlines some of the most common challenges recruiters face, such as a shortage of qualified candidates, high turnover rates, and an overwhelming workload. By using an automation system to communicate with cand...

In this episode of Attention Retention, Jackie shares expert advice on leveraging Facebook ads for effective truck driver recruitment. The current competitive landscape in the transportation industry demands a strong employer brand and a well-built recruitment funnel. With Facebook's extensive targeting options and a user base of over 2 billion people, it becomes an invaluable tool for reaching bo...

In this episode of Attention Retention, Jackie discusses the importance of creating a dedicated Facebook Careers Page for your company. By separating your trucker and maintenance recruitment efforts from your corporate page, you can effectively target and engage with new candidates. The Facebook algorithm favors relevant content, so having a separate page allows you to focus on showcasing your com...

In this episode of Attention Retention, Jackie McManus discusses the importance of recruitment automation in the trucking logistics industry. Automation allows recruiters to focus on high-intent, highly qualified candidates and helps them work more efficiently, resulting in better decisions and more productive marketing budgets. Automation can also reduce the time to hire by 20-30%, lower the cost...

This episode of Attention Retention explores why TikTok is an effective social media platform for trucking companies to use to connect with drivers. With over 1.8 million Americans expressing interest in truck driving, TikTok's popularity continues to grow with 73% of users reporting feeling a deeper connection to companies they interact with on the app. Join Jackie in exploring how businesses lik...

In the latest episode of Attention Retention, host Jackie discusses how diversifying your Media Mix can help you to attract the right candidates. Companies that rely too heavily on one platform or channel miss out on potential candidates who aren't on those platforms. Jackie recommends taking a strategic integrated approach that incorporates a mix of digital, social, and search advertising. By bal...