KJ Media
Attention Retention
KJ Media discusses recruiting and retaining the modern trucker.
Author
KJ Media
Category
Podcast website
Latest episode
Nov 4, 2025
Where to listen?
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Episodes
Recruiter Transparency: The Key to Loyal Drivers 02.03.2022 20:01
In this episode, Tim and Jackie speak to drivers to determine what's attracting them to their companies what qualities encourage them to stay. One emailer shares that the biggest factor that attracted them to their carrier was the transparency that recruiters showed through the recruiting process. Setting clear expectations for the job and following through with those promises encouraged this driv...
Driver Thankfulness this Holiday Season 02.12.2021 18:43
In this Thanksgiving episode, Jackie and Tim speak to several drivers who share why they are thankful to be in the trucking industry. Drivers discuss the opportunities that working in the industry has offered to them, from high earnings to valuable time home with their families. Many callers discuss the importance of finding the company that is right for you. If you're looking to improve your driv...
Driver Expectations: A Make or Break Moment 28.06.2021 21:23
In this month's, "Retention Attention", Jackie and Tim talk about the extraordinary hiring surge happening right now and what carriers are doing to not only fill their empty trucks but to keep them filled. Interestingly, all three call-ins discussed the same thing: communication quality. One of the largest communication roadblocks is the expectations given during the hiring process. Both recruiter...
Quality Culture Over Pay 17.05.2021 18:18
Quality culture is the name of the game today with Jackie and Tim. Jackie shares feedback from current KJ Media clients on how drivers are putting more weight on the quality of work-life balance than a high CPM. Several drivers call in to share their experiences with great carriers including one carrier who went above and beyond to help their driver after the passing of his father. If you're looki...
Driver Retention Starts at Home 23.03.2021 20:57
From emergency home time to dispatcher training to carrier communication, Jackie and Tim discuss all things crucial to driver retention. Several drivers call in to share their stories about how carriers went above and beyond for their drivers and how that leads to better retention. Contact us here for recruiting help and check out our new partner: 5thwheelhub.com for more recruiting tools.
Sign-on Bonuses: Helpful or Harmful? 18.02.2021 22:38
The new year begins with a big question: are sign-on bonuses actually useful recruiting tools? Tim and Jackie discuss how these bonuses can backfire for carriers and where that money can have more impact. Jackie explains how some carriers are moving that money into higher CPMs rather than bulk amounts paid out over several months/years. Several drivers call in to share their thoughts on carrier co...
Retire to Retain 02.12.2020 20:04
In the last episode of 2020, Tim and Jackie talk about what it takes to retain owner/operators and independent contractors. Jackie brings up the role of quality and consistent communication while still respecting boundaries, off the clock is off the clock. Their first caller, Lost Boy, is an owner/operator who has been with his carrier for 5 years. His carrier just rolled out a "Retention and Reti...
Diesel: It's in the Blood 15.09.2020 22:19
In this special episode, we honor truck drivers for National Truck Driver Awareness Week. NTDAW provides a chance for America to honor and thank these national heroes, let them know how much we appreciate them, and let them share their remarkable stories. Jackie and Tim talk to drivers about how they got into the trucking industry. Tim shares how his dad, a professional truck driver, would lift hi...
The Carrier - Driver Connection 07.08.2020 20:08
As the COVID-19 pandemic continues, a new normal is beginning to form. In this episode, Jackie and Tim discuss what changes carriers are making to accommodate this shift to the new normal. One carrier has developed a Driver Service Department dedicated to making sure that all drivers are healthy and have PPE. Take a listen!
Different Sides of the Driver Retention Coin 08.07.2020 20:04
In this month's episode, a driver calling in and a driver email present Jackie and Tim with two very different sides of the driver retention experience. The driver calling in raves about his carrier and explains how they have earned this level of praise throughout his tenure there. On the other side, the driver email explains why he is about to join his fifth company in two years. Take a listen no...
Top to Bottom Retention 03.06.2020 22:24
Jackie and Tim discuss with drivers what keeps them at their current carrier and how management is communicating through the COVID crisis. The clear thread between all callers is that successful retention comes from the top. A carrier with poor leadership will have low driver retention. Drivers calling in note that: Dedicated lanes Respecting home time Consistent and transparent communication Visi...
Connectivity during COVID-19 14.05.2020 22:12
The country and the economy has turned upside down since Jackie last hosted her segment "Attention Retention" on the Tim Ridley Show. State shutdowns and travel restrictions due to the Coronavirus has centered the spotlight on the American Truck Driver as the heroes keeping our economy moving. Connectivity between driver and carrier has never been more important during this hectic and stressful ti...
Truckers: Keeping America Moving in a Crisis 01.04.2020 22:38
KJ Media is featuring drivers on 5th Wheel Jobs' Facebook Page to celebrate trucking's contribution to keeping America moving. Click Here to Be a Featured Driver or Refer a Driver One of our most crucial shows yet, Jackie and Tim discuss the importance of truckers in keeping America moving during the COVID-19 crisis. From increasing hours to haul America's food to how DMV closures will affect lice...
How Driver Benefits Benefit the Carrier 06.03.2020 22:14
In this month's radio show, Jackie and Tim receive calls about a variety of driver topics. From the Fleet Manager who instituted a driver liaison to increase retention to a driver who shares why he's looking to move on from his current carrier (Hint: Be upfront with your drivers). The first caller also discusses why 18-year-olds should be able to receive their CDL A. Take a listen and let us know...
Aiming for Driver Longevity 05.02.2020 21:19
In the first episode of 2020, Jackie and Tim ask drivers calling in: "What got you into the industry and what keeps you at your company?". Click Play to hear why a driver has stayed with his carrier for 20 years, how a Fleet Manager has only lost 2 drivers over 16 years, and how trucking can provide a home and a living for great drivers. KJ Media is a marketing company specific to the transportati...
Retention through Accommodation 09.01.2020 22:28
In the last episode of 2019, Jackie and Tim discuss how carriers can increase their driver retention by treating their drivers as people and adjusting to family emergencies, work preferences, and other unexpected situations as they arise. Several drivers call-in and share why they've remained with their companies for years, including our first caller, Stardust, who has been with her carrier for al...
Transparency in Transportation 12.11.2019 21:23
The hot topic of this episode is transparency through the recruiting and retention process. Jackie and Tim discuss how successful carriers are introducing Expectation Documents to ensure drivers and recruiters are on the same page. Several drivers call in to share their experiences about poor carrier-driver communication. KJ Media is a marketing company specific to the transportation industry, pri...
Driver Retention Driven by Company Culture 03.10.2019 22:47
Join Jackie and Tim in this exciting episode, recorded live from the Women in Trucking Conference, Accelerate! Driver engagement is the name of the game as they disucss how internal culture often correlates to retention rates. Several drivers call-in to share their stories of company hopping to find somewhere they are engaged and treated with respect. KJ Media is a marketing company specific to th...
National Truck Driver Awareness Week 05.09.2019 20:03
Special National Truck Driver Awareness Week episode! Join Jackie and Tim in this special episode as they discuss what drivers are looking for in today's job market. Drivers, Crazy Pete and Chappie, call in to share their thoughts on what makes a good company, the negative effects of sign-on bonuses, and taking pay cuts for better hometime. KJ Media is a marketing company specific to the transport...
Driver Freedom & Carrier Transparency 14.08.2019 21:39
In this episode, Jackie and Tim discuss what first attracted drivers to the industry and what keeps them with their current company. Several drivers call in to share their stories and Tim reads an email from a listener but there is a common thread- freedom of the road attracted many drivers and carrier transparency keeps them in our industry. KJ Media is a marketing company specific to the transpo...
Recruiting & Retaining Top Drivers 06.08.2019 22:06
Are sign-on bonuses just a "flash in the pan" when it comes to recruiting or do they serve as a solid recruiting strategy? Do extra incentive programs serve as a better fit for today's drivers? Are good benefits like health insurance more effective than higher pay? Jackie and Tim discuss all of these and more with drivers calling-in to share their experiences. KJ Media is a marketing company speci...
Creating a Successful Driver Program 06.08.2019 22:24
Today, Jackie and Tim discuss how carriers are creating successful driver programs with a multitude of strategies. From offering employement in warehouses for underaged, potential drivers to communicating expectations for the first 90 days of the job. Take a listen and come away with driver retention strategies for your company. KJ Media is a marketing company specific to the transportation indust...
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