App Marketing by App Masters

Headway is one of the biggest spenders in mobile marketing, generating hundreds of millions in revenue through its insanely effective Web2App funnel. In this breakdown, Steve P. Young and Igor Lyubimov, CEO, web2wave, reveal the exact flow Headway uses to turn cold traffic into paying users — and how you can model it for your app. You’ll discover: ✅ The psychology behind high-converting Web2App f...

In this live session, Steve P. Young will perform a real-time ASO audit using ASOMobile.net, the powerful all-in-one tool for keyword research, competitor analysis, and app visibility tracking. He’ll analyze 3 different apps of our App Founders Community members, each with unique ASO challenges — and show how to find keyword opportunities, optimize metadata, and boost organic downloads: 🔥 Piko AI...

If you’re spending money on paid app marketing, Meta Ads, ASA, CTV, or influencer campaigns, you need to understand what’s really working behind the scenes. AppsFlyer just rolled out its biggest product release yet, launching 8 new tools for app marketers. In this video, Steve P. Young breaks down the 2 most game-changing tools for UA managers and how they’re transforming the way we measure perfor...

In this episode, we’re sharing a recording of a live coaching call with one of our clients, Ben, CTO & Co-Founder at Ertigo, a company behind a portfolio of yoga and flexibility apps. Ben’s already nailed the basics of ASO and early user acquisition, but now he’s ready to take things to the next level, scaling efficiently, building a long-term growth roadmap, and choosing the right tools for s...

AI tools like Sora, InVideo, and Arcads.ai make it easier than ever to create stunning videos — but what really matters is your strategy. In this episode, we break down five proven content frameworks that help app founders and marketers create videos that actually convert: 💡 You’ll learn: ✅ The Fame Frame strategy: use recognizable people or brands to build instant trust ✅ How to turn your prod...

In this episode, we are joined by Michael Gants, founder and CEO of Encore, a new SDK helping subscription app developers turn churned users into paying subscribers. Michael is a Stanford grad, a Time Magazine “Leader of Tomorrow”, and a seasoned founder with a passion for building sustainable consumer businesses. He will also share what he’s learned about monetizing consumer apps, understanding u...

The secret sauce behind profitable consumer subscriptions? Meet the Subscription Value Loop — a framework so good, it’s basically the “Conjoined Triangles of Success”… but it actually works. 😄 In this episode, Phil – the founder of this viral framework and ex-Quizlet growth lead – breaks down how to: ✅ Craft a unique & enduring core value promise ✅ Align product, marketing & monetizatio...

ASO is getting harder, with more AI-generated apps, more competition, and more developers fighting for the same high-volume keywords. But there’s one core ASO principle that still moves the needle… and most beginners miss it completely. In this video, Steve P. Young breaks down the single most important element of ASO you MUST nail if you want real organic downloads: 👉 Finding the right, low-comp...

Most founders focus only on the US market, but what if the fastest path to scaling your app is right in your own country? In this episode, we’re joined by Suphasit Thongniam, CEO of NubCal, an AI-powered calorie tracking app that helps users calculate calories by simply snapping a photo of their meal. NubCal has seen exceptional growth in Thailand thanks to strong localization, deep cultural under...

A simple universal TV remote app is making over $300,000/month — with almost no features and a basic paywall 😱 In this breakdown, we reveal why distribution beats design and how the simplest apps — when built smartly and marketed right — dominate the App Store. You’ll learn: ✅ The ASO strategy behind this app’s insane growth (700K+ downloads/month) ✅ How AppFigures & Sensor Tower reveal hid...

We’ve got another round of the popular ‘Ask Me Anything’ session with me - STEVE P. YOUNG! In this session, Steve will break down the app marketing trends happening in 2026 to help simplify your path to a breakthrough. This is your chance to have your questions answered — whether it’s about monetization, paid ads, or scaling your app business. No topic is off-limits! Learn More: Join the App Found...

🚀 Discover how a language learning app is making over $2 million per month using AI-generated ads — and no, it’s not Duolingo! In this video, Steve P. Young, breaks down how the Learna app is scaling globally with smart ad strategies, high-converting onboarding, and powerful AI-driven creatives. You’ll see: ✅ How Learna creates multilingual AI-generated video ads ✅ Real app revenue data and cou...

What happens when your app already converts well, but you’ve hit the ceiling with ASO and ASA? In this live coaching session, Steve P. Young coaches the founder of Scribbe AI, an AI-powered note-taking app, to uncover the next steps for scaling growth beyond traditional app marketing tactics. We’ll dive deep into how to find new, scalable channels for user acquisition systematically, explore what...

Ever wondered how some apps skyrocket up the charts while you’re still stuck optimizing screenshots? 🤔 In this talk from RevenueCat’s App Growth Annual 2025, Steve P. Young reveals the most controversial app growth hacks, ASO tricks, and questionable strategies dominating the App Store today. You’ll learn: ✅ Real-world growth hacks that boosted one app from a few hundred to $90,000 ARR ✅ What “...

Struggling to grow your app’s revenue in 2025? In this episode, we break down the Top 5 App Monetization Trends you can’t afford to ignore this year, backed by real data and growth insights. We’re joined by Daphne Tideman, Growth Consultant, author, and former Head of Growth at Heights, where she helped 10x their subscriber base in just 18 months. Daphne reveals what'll really drive app growth...

We’ve all been told the same story: build a great product, and success will follow. But history tells a different tale. The truth is, most great products never make it—not because they weren’t good enough, but because they never found their way to the people who needed them. In this talk at App Growth Summit, Steve shared why distribution is the real engine of growth—and how focusing on your chann...

What happens when Raj trades cosmic conversations for app ideas and startups? In this episode, we’re joined by Kunal Nayyar, best known for his role as Raj in The Big Bang Theory. Today, he’s here not as an actor, but as an app founder. When Kunal found himself scrambling to help his parents travel from India to the U.S. during COVID-19, sifting through endless emails, files, and forms—he realized...

In this emergency video, Steve shared his take on the Apple controversy surrounding Apps Gone Free campaigns. Indie developers are struggling to grow apps while Apple cracks down, but Steve explains how free campaigns can still generate massive results – like $90K in revenue – and why Apple might be restricting them. In this video, you’ll learn: ✅ Why our Indie App Santa app was removed from the...

In this episode, we’re joined once again by Alim Charaniya — 4x founder, former Head of Mobile at PrizePicks, and now the brains behind Ambitious Labs. Last time, Alim shared how he builds and validates profitable indie apps. This time, he’s back with something even bigger — how he scaled his app portfolio to $868K without a big team or massive funding. We’ll dive into how he’s mastered the art of...

The new Appsflyer 2025 App Marketing Benchmarks report is out — and it’s packed with insights every UA manager needs. In this video, Steve P. Young breaks down the key data so you can see exactly how your app compares across CPI, retention, ad-spend trends, and more. You’ll learn 👇 ✅ CPI, retention, and ad spend benchmarks across iOS & Android ✅ The biggest shifts in app marketing performan...

In this episode, we’re joined by Michael Rotella, a product leader who’s helped brands like Weight Watchers, Verizon, and top startups build high-retention, high-ARPU apps that turn downloads into lifelong subscribers. Mike’s obsessed with one thing — making apps people keep using. He breaks down why retention and ARPU growth aren’t outcomes of acquisition — they’re the growth strategy. He’ll shar...

In part 2 of this Meta Ads for Web2App campaigns series, Steve P. Young and Igor Lyubimov, CEO at web2wave, share how to optimize and scale Web2App campaigns without wasting money. You’ll discover: ✅ The 2 Meta Ads strategies (Purchase vs. Proxy Events) ✅ How to test creatives the smart way (and avoid rookie mistakes) ✅ Scaling tactics: budgets, duplicating campaigns & targeting geos ✅ Why...

Discover how to grow an app from zero to $200K/month without outside funding. Today’s guest is Desmond Ho, founder of LifeReset.com. He bootstrapped his app from $0 to $200K/month by mastering marketing strategies, Meta ads, and high-converting creatives — all while competing in a crowded market. He’ll also share how to learn marketing strategies by analyzing competitors, run profitable Meta ads,...

Struggling to grow your app’s revenue in 2025? In this episode, we break down the Top 5 App Monetization Trends you can’t afford to ignore this year, backed by real data and growth insights. We’re joined by Daphne Tideman, Growth Consultant, author, and former Head of Growth at Heights, where she helped 10x their subscriber base in just 18 months. Daphne reveals what'll really drive app growth...

Struggling to make Meta Ads work for your app? 🤔 In this beginner-friendly breakdown, Steve P. Young and Igor Lyubimov, CEO at web2wave, reveal how to set up your first Web2App campaigns the right way. You’ll learn: ✅ The future of Web2App funnels (why top apps are using them) ✅ Campaign structure & tracking setup that actually works ✅ Key funnel benchmarks & conversion math you must k...