App Marketing by App Masters

This week, we’re joined by Trent Hommeyer, Founding Growth Product Manager at Helium, a powerful platform helping app founders build, test, and optimize high-converting paywalls faster than ever. In this episode, we’ll build paywalls live using crazy, unconventional ideas, break down the best-performing vs worst-performing paywalls, and reveal proven strategies to test and iterate faster inside yo...

Want to convert more free users into paying customers? In this video, Steve P. Young shares little-known app monetization strategies used by top subscription apps to increase conversions, improve paywalls, and grow revenue. If you’re building a mobile app, SaaS product, or subscription app, these monetization tactics can dramatically improve your trial conversions, paid subscribers, and overall re...

Most founders quit after their first failed product. Vadim failed three apps before finally building one that worked. Vadim is the founder of KBMH, a kettlebell workouts app that grew from a simple MVP built for himself into a fast-growing fitness app generating $80K+ per month. After years of failed ideas, bad product decisions, and zero traction, everything changed when Vadim focused on validati...

App Store Connect shows a lot of data, but it’s not always easy to understand. In this video, Steve P. Young demos AppSignals, a new app analytics dashboard built specifically for indie app developers and small app teams. AppSignals simplifies your App Store analytics and shows the most important app growth metrics in one clear dashboard. Instead of digging through complicated reports, you can ins...

In this episode, we break down the 2026 State of Subscription Apps report from RevenueCat, one of the largest analyses of subscription app performance ever conducted. We’re joined by David Barnard, Growth Advocate at RevenueCat, to unpack the key insights from the report. The study analyzes 75,000+ apps and more than $11B in revenue across over a billion transactions, revealing what’s actually wor...

Most brands are quietly losing revenue because their web-to-app journey is broken. In this video, Steve P. Young (Founder of App Masters) breaks down: ✅ Why ecommerce apps convert 3X higher than mobile web ✅ How poor deep linking kills installs and revenue ✅ Smart banner mistakes even big brands make ✅ How Nike and Sephora handle web-to-app differently ✅ How to fix your mobile growth funnel t...

In this episode, we are joined by Zakhar Azatian, a bootstrapped technical solo founder based in San Francisco and the creator of BeHard, a gamified accountability app built around lifestyle challenges. He’s a two-time founder with one successful exit and has grown B2C mobile products to over 1 million users, without a big team or massive funding. In this session, Zakhar breaks down how he generat...

How do you successfully sell your app, prepare for a business exit, or structure a SaaS acquisition deal? In this episode, Steve P. Young, Founder of App Masters, on Exit Podcast by Flippa, shares real-world lessons from building, selling, and nearly exiting multiple app businesses, plus what founders must know before attempting a 7-figure exit. You'll learn: ✅ How to sell apps on Flippa ✅ C...

In this solo episode, Steve P. Young, Founder of App Masters, breaks down the newest and most effective app monetization strategies working right now and some key insights he presented at AppsFlyer’s MAMA San Francisco 2026. With competition increasing across the App Store and Google Play, monetization is no longer just about adding a paywall; it’s about designing the right pricing strategy, struc...

With AI tools making it easier than ever to launch new apps, competition is exploding. The real competitive advantage today isn’t product — it’s distribution. In this video, I break down the single most important factor in app marketing: channel market fit and the 5 distribution channels you should consider to grow your app faster. If you’re struggling to get downloads, this is the uncomfortable t...

In this episode, we are again joined by Michael Gants, founder and CEO of Encore, a new SDK helping subscription app developers turn churned users into paying subscribers. Michael is a Stanford grad, a Time Magazine “Leader of Tomorrow”, and a seasoned founder with a passion for building sustainable consumer businesses. Michael breaks down how leading apps use lifecycle experimentation, not just a...

Want to increase your organic downloads without spending money on ads? In this video, I break down our proven app store optimization (ASO) framework for 2026. Whether you are an indie developer or managing a big brand, these strategies will help you rank higher on both the Apple App Store and Google Play Store. We cover the exact steps we use at App Masters to help clients find success, from keywo...

AI has fundamentally changed app development. With vibe coding, agentic workflows, and modern AI development tools, what used to take 6 months to build can now be shipped in weeks. Costs are lower than ever. Speed is no longer the bottleneck. But here’s the problem: faster development hasn’t led to better products or stronger app businesses. In this livestream, we’re joined by Chaim Sajnovsky, Fou...

Most AI photo apps try to do everything, and end up blending in. In this video, Steve P. Young breaks down how Photo Revive AI scaled to over $500K/month by doing the opposite: niching down first, then expanding later. Instead of launching as “another AI image generator,” this app positioned itself around photo restoration and revival and used smart ASO, onboarding, and paywall strategies to win i...

In this episode, we’re joined by Ben Moore, U.S. Managing Director of BeReal, one of the most culturally relevant social apps of the past decade. With 41M+ monthly active users worldwide, BeReal became App of the Year 2022 by doing what most social platforms wouldn’t: going against algorithms, filters, and AI-driven content. With a background leading growth and monetization at TikTok, Walmart Conn...

AppAdvice has officially shut down — so what does that mean for Apps Gone Free campaigns and lifetime free promos? In this video, Steve breaks down what really happened, why Apple is paying closer attention to these campaigns, and whether Apps Gone Free strategies still work in 2026. He'll share real data, real case studies, and hard-earned lessons from running these campaigns for years, inclu...

In this episode, we’re joined by Liubomyr Pivtorak, Chief Product Officer at Hily, one of the world’s fastest-growing dating apps with over 40 million users worldwide. Liubomyr has spent the last 10 years in B2C mobile, including 8 years in the hyper-competitive dating industry, leading products that scaled to 10M+ and 30M+ users globally. He’ll take us behind the scenes of how Hily grew in a red...

Most app founders overcomplicate things. This Notepad app? It makes $20,000/month with a design straight out of 2013. 😳 In this video, Steve P. Young breaks down why simple apps still win — and how distribution, not design, is the ultimate growth engine. Steve will also show you how he vibe-coded his note-taking app. 💡 You’ll discover: ✅ How this 10-year-old Notes app ranks #2 for “notes” organ...

In this episode, we’re joined by one of our community members, John McEvoy, founder of Momego, the worldwide transit tracking app with over 5.2 million installs and 400,000 daily active users, built entirely by one person. John started as a graphic designer and taught himself to code. Today, his app generates $30K in monthly recurring revenue, powered by localized ASO, clever ASA, and great featur...

If you’re building your first app — watch this before you write another line of code. In this video, Steve P. Young reveals: ✅ The #1 mistake app founders make when building their first app ✅ The simplest MVP formula that actually drives revenue — not downloads ✅ Why distribution matters more than features ✅ How to build your Minimum Viable Revenue (MVR), not just an MVP ✅ Real-world examples...

Discover the app marketing strategies that actually work in 2026, from ASO and paid acquisition to creative testing and retention hacks that are driving real ROI today. In this session, Steve P. Young, Founder of App Masters, shares what’s working right now across hundreds of apps — including: ✅ 2026’s best-performing ad channels (Meta, TikTok, CTV & more) ✅ How to combine ASO + paid for exp...

Before App Masters became a leading app marketing agency, I built a LOT of businesses that went absolutely nowhere. 😅 In this video, I’m pulling back the curtain and sharing all the failed businesses, side projects, and lessons that paved the way for App Masters. If you’re struggling with your app, startup, or any business, this is for you. You’ll see how: ✅ Every “failure” teaches you the next...

In this episode, discover the app marketing strategies that helped LingQ scale to millions of users with zero ad spend. We are joined by Mark Kaufmann, Co-Founder and CEO of LingQ, to reveal exactly how they built a product people love. A former pro hockey player turned tech founder, Mark brings a unique perspective on performance, resilience, and building products that scale. Together with his fa...

How do you go from endless side projects to building a 7-figure business you love? The answer isn’t a marketing hack, or even an app idea — it’s community. In this video, Steve P. Young takes you behind the scenes of his entrepreneurial journey — from launching his first app while working full-time, to quitting his corporate job, to scaling App Masters into a global business. You’ll discover how j...

What if one tiny visual tweak could send your app viral? 👀 In this episode, we dive into newsjacking — also known as situational marketing — with a real case study from the crypto world. When CoinStats swapped its Bitcoin logo with the SEC Chairman’s face during the Bitcoin ETF approval hype, things blew up. 💡 You’ll learn: ✅ How to use newsjacking to ride trending moments ✅ Why timing and hum...