Anya Chrisanthon and John Lee
Anewgo of New Home Sales
John Lee and Anya Chrisanthon of Anewgo discuss innovative sales and marketing technologies that are growing in popularity in new home sales. They highlight new systems, processes and techniques as well as share best practices, case studies, tactics and strategies so that you can successfully incorporate MarTech into your sales cycle. With millions of dollars flowing into PropTech space they evaluate new and current technologies with uncertain adoption and lifespans in the new construction industry.
Author
Anya Chrisanthon and John Lee
Category
Podcast website
Latest episode
Jul 7, 2026
Where to listen?
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Episodes
Closing Strong: Unveiling the Power of Uniqueness in Today's Market-094 21.12.2023 56:02
Send us Fan Mail Elevate your sales game with Roland Nairnsey, Founder of New Home Sales Plus , and Anya Chrisanthon, Chief Communications Officer at Anewgo , in a webinar that explores the game-changing strategy of narrowing down to one-of-a-kind to supercharge your sales now. In the current challenging market, buyers often find reasons to delay decisions, throwing sales professionals off course....
Streamlining the Home Set-Up Process for Builders and Buyers with UtilityConnect-093 04.12.2023 25:06
Send us Fan Mail Discover how Utility Connect partners with home builders to offer a complimentary concierge service assisting buyers with essential home setup needs like electricity, internet, and moving logistics. Learn how this value-add provides revenue opportunities for builders while saving buyers time, money, and hassle. To learn more please visit: https://www.utilityconnect.net/anewgo/par...
Exploration of AI in the New Home Sales Industry: An In-depth Conversation with Anewgo 28.11.2023 53:46
Send us Fan Mail In this latest episode, host Anya Chrisanthon and co-host John Lee, CEO of Anewgo, discuss the remarkable developments in AI and their implications for the new home sales industry. The conversation touches on the rapid growth of AI, changes in AI business models, the impact of AI on online home buying, and how AI can transform content marketing. They explore the potential of AI to...
Elevating New Home Marketing: Virtual Tours and Flyover Strategies 21.11.2023 39:40
Send us Fan Mail To watch this episode: https://anewgosell.com/show91 Join Stephen Chan, President of Anewgo , for an exciting webinar exploring how to drive new home sales through virtual tours and neighborhood flyover videos. With nearly 20 years of experience spearheading visual marketing innovation, Stephen will share the latest tips and trends on utilizing immersive 3D and 360° videos to attr...
Highlights from the Housing Transformation/TecHome Builder Summit 2023-090 14.11.2023 56:43
Send us Fan Mail This episode discusses the highlights and key takeaways from the Housing Transformation / Tech Home Builder Summit 2023, an industry event hosted by AE Ventures focused on technology and innovation in home building. Hosts Anya Chrisanthon and Andrew Poon summarize their experiences from the event, including noteworthy presentations and discussions around AI and interactive content...
Transforming Real Estate Transactions: Conveyo's Mission to Streamline UK Homebuying-089 07.11.2023 37:50
Send us Fan Mail Konrad Rotthege and Andrea Monti Solza co-founders of UK proptech startup Conveyo , join hosts John Lee and Anya Chrisanthon to discuss innovating the antiquated British property buying process. They explain how digital tools like automated due diligence, coordinated workflows, and AI reconciliation can collapse the typical 9-month transaction timeline down to just weeks. Learn h...
Personalized Home Shopping: Anewgo's Move Into Interactive Websites-088 31.10.2023 57:24
Send us Fan Mail John Lee, CEO of Anewgo, joins host Anya Chrisanthon to discuss how technology and AI are revolutionizing the new home sales process. They explain how the traditional sales funnel and static websites no longer meet buyer demands, and share how tools like personalized dynamic websites, virtual home tours, and AI assistants will enrich the home search experience. John provides a sne...
Designing an Engaging Customer Experience with Beth Byrd of Beacon Homes-087 23.10.2023 44:27
Send us Fan Mail In this episode, host Anya Christianton chats with Beth Byrd, Director of Sales and Marketing at Beacon Homes , about designing an engaging customer experience when selling new homes. They discuss how Beacon Homes utilizes interactive tools like exterior visualizers, interactive floor plans, and site maps to keep homebuyers excited and engaged throughout the sales process. Beth sh...
Engaging the Next Generation of Home Building Leaders-086 16.10.2023 37:19
Send us Fan Mail NAHB's Young Professionals Chair Erin LeCorgne shares her passion for bringing more young professionals into the home building industry. She discusses resources like mentorships, education, and leadership opportunities available through NAHB to help emerging leaders grow. Erin LeCorgne is the Business Development Manager for Converge Resources and has been involved in the hom...
Demystifying the Mystery Shop process: Do you know what's REALLY going on in your sales office?-085 19.09.2023 51:52
Send us Fan Mail Leah Turner, sales coach & trainer from Melinda Brody & Company joins us to discuss the Video Mystery Shopping process, how it works and why it is the most effective training tool in your sales training toolbox. We also take a deep dive into the 2022 Annual Benchmark Study. The study takes all the results from the previous year's video shops and compiles the informati...
Marketing Single-Family Rentals: Attracting Today's Renter-084 11.09.2023 31:49
Send us Fan Mail Aaron Fichera, COO of SmartTouch Interactive , joins host Anya Chrisanthon to discuss effective marketing strategies for single-family built-to-rent communities. They explore how the renter demographic and their expectations are evolving, the importance of crafting a community concept and story early on, when to launch marketing efforts, and key website features like interactivity...
Revamp & Rank: Innovative SEO Strategies with Carol Morgan-083 05.09.2023 39:55
Send us Fan Mail In this stimulating episode of the Anewgo of New Home Sales Podcast, we're thrilled to welcome Carol Morgan of Denim Marketing . Tune in as Carol shares ingenious strategies to breathe new life into your existing blog posts without the need to rewrite them from scratch. From enriching your posts with captivating photos and immersive 3D tours, to novel content approaches that...
Evolution of Marketing Strategies with Fractional CMO Jennifer Cooper-082 28.08.2023 50:02
Send us Fan Mail In this insightful episode of the Anewgo New Home Sales Podcast, we sit down with the talented Jennifer Cooper, the mind behind Evolution Marketing . Join us as we dive into the fascinating world of marketing in the homebuilding industry, exploring the rise of the Fractional CMO role and its game-changing impact. Jennifer shares her expertise on the evolving landscape of marketing...
From Drafting to Reality: Unveiling the Power of Interactive Design-81 21.08.2023 31:25
Send us Fan Mail 🎙️ Join us in this insightful episode as Anewgo's Director of Sales, Sara Williams, engages in an enlightening conversation with Aidan Wollner from Away Digital . Together, they dive deep into the transformative world of interactive design that's reshaping the homebuilding landscape. Discover how interactive design isn't just a game-changer for homebuyers; it's...
How to Improve Your Sales Team with Secret Shopping-80 14.08.2023 33:07
Send us Fan Mail In this podcast, we interview John Horwedel, VP of Impact Marketing , about the benefits of secret shopping for new home builders. John shares how his company uses undetectable cameras to record sales interactions and provides insights into what makes a successful salesperson. He also discusses how secret shopping can help sales managers identify areas for improvement and coach th...
Secrets to Successful Realtor Engagement with Leah Turner-79 08.08.2023 42:13
Send us Fan Mail In this episode, Leah Turner of Melinda Brody and Company joins host Anya Chrisanthon to discuss the importance of maintaining broker relationships and share best practices for engaging with realtors to generate consistent leads. As the Sales Coach & Trainer for Melinda Brody & Company , Leah Turner has worked with thousands of new home sales and real estate professionals...
Streamlining Construction Management: An Interview with the Co-Founders of BuilderPad-078 17.07.2023 37:39
Send us Fan Mail In this episode, we dive into the world of construction management software with the dynamic co-founders of BuilderPad . Join us as we explore how BuilderPad revolutionizes project management for home builders, remodelers, and commercial contractors. Discover how this powerful platform simplifies the entire construction process, from start to finish, by seamlessly integrating sche...
The Power of Presuasion with John Lee-Throwback Episode-077 26.06.2023 54:49
Send us Fan Mail This episode was originally recorded on September 9th, 2018 and released on the New Construction Marketing Podcast. In this episode John Lee discusses the launch of Anewgo and the future of new home sales. Amazingly, many of his predictions from 2018 already came to fruition. Here are some of the key points we discussed: Why the new home construction industry is ripe for disrupt...
The Buy Now Blueprint: Insights from Harbor Homes' Success Story-076 20.06.2023 1:00:41
Send us Fan Mail Attention Homebuilder Marketing Teams and Owners! Unlock the secrets of successful Buy Now/Reserve Now implementation in our exclusive webinar featuring Harbor Homes, pioneers in this groundbreaking technology. Join us to gain invaluable insights and discover best practices that will elevate your homebuilding business to new heights. In this webinar, Harbor Homes ' President...
The Brand That She Built with Mollie Elkman-075 06.06.2023 37:43
Send us Fan Mail Join us for an inspiring episode as we interview Mollie Elkman, the owner and President of Group Two , a leading full-service marketing partner for America's most successful builders. Discover Mollie's incredible journey of taking over the agency and turning it into a thriving brand. Explore her best-selling children's book, " The House That She Built ," w...
Mastering Design Studio Strategies for Homebuilders with Jane Meagher 31.05.2023 48:13
Send us Fan Mail Join us in this exciting episode as we sit down with Jane Meagher, President of Success Strategies, a renowned expert in design studio strategies for the homebuilding industry. With a wealth of experience and a passion for consumer purchase psychology and retail strategies, Jane has revolutionized the way builders approach design studio operations, option sales, and customer exper...
Innovating New Home Sales: AI, Interactivity, and Collaboration with Anewgo Marketplace-073 24.05.2023 1:03:08
Send us Fan Mail To watch this video please visit: https://anewgosell.com/show73 Are you a homebuilder looking to connect with high-quality, engaged leads and deliver a personalized buying experience? Look no further than Anewgo Marketplace, the premier online destination for new construction homes. Our platform offers a range of unique features designed to make the buying process easy and conveni...
Customer Experience Analysis with Alisa Poncher-072 17.05.2023 37:21
Send us Fan Mail In this episode we dive into the topic of auditing an underperforming community. Alisa Poncher-President of Strategic Business Specialists , introduces her unique approach that goes beyond the typical evaluation of pricing or product. Instead, she focuses on what truly matters—the experience customers encounter throughout the entire process of purchasing a new home. Alisa Poncher...
AI PropTech Revolution: The bots are coming! The bots are coming! 10.05.2023 57:08
Send us Fan Mail In this episode of Anewgo of New Home Sales, John Lee, the CEO of Anewgo, discusses the revolution of AI in the proptech industry. John uses real-life examples of market evolution turned tech revolution, such as Blockbuster vs. Netflix and the taxi industry vs. Uber, to explain how AI will disrupt the top of the sales funnel for new construction. John highlights the impact of data...
No pricing? Then is it for sale?-070 02.05.2023 48:13
Send us Fan Mail Today's webinar is brought to you by anewgo.com To learn more about Anewgo Marketplace please reach out to Andrew Poon (andrew@anewgo.com) In today's world, customers value transparency more than ever before. This is especially true when it comes to major purchases like buying a home. However, many home builders still hesitate to provide pricing information upfront, crea...
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