Anya Chrisanthon and John Lee
Anewgo of New Home Sales
John Lee and Anya Chrisanthon of Anewgo discuss innovative sales and marketing technologies that are growing in popularity in new home sales. They highlight new systems, processes and techniques as well as share best practices, case studies, tactics and strategies so that you can successfully incorporate MarTech into your sales cycle. With millions of dollars flowing into PropTech space they evaluate new and current technologies with uncertain adoption and lifespans in the new construction industry.
Author
Anya Chrisanthon and John Lee
Category
Podcast website
Latest episode
Jul 7, 2026
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Episodes
Illuminating Innovation: Wireless Lighting Solutions for Modern Homes-119 28.08.2024 26:51
Send us Fan Mail Host Anya Chrisanthon sits down with Sean Vo , National Director of Sales at Levven Electronics, to explore cutting-edge wireless lighting control technology. Learn how this innovative solution is transforming the home building industry, offering enhanced flexibility and efficiency for builders while providing homeowners with customizable, smart lighting options. Discover the pote...
CaniBuild: Transforming Home Construction with AI and Technology-118 13.08.2024 46:26
Send us Fan Mail Anya Chrisanthon and John Lee of Anewgo host Timothy Cocaro , founder and CEO of CaniBuild , to explore the evolving landscape of homebuilding. This episode examines how AI and advanced technology are improving construction processes, enhancing buyer experiences, and helping builders scale their operations. The discussion covers innovative solutions to industry challenges, the fut...
From Problem to Solution: Building ZenHammer with Edwin Williams-117 06.08.2024 28:56
Send us Fan Mail In this episode, host Anya Chrisanthon interviews Edwin Williams , founder and CEO of ZenHammer . Edwin shares his journey from mechanical engineering student to software entrepreneur, driven by a desire to solve communication problems in the construction industry. He discusses the development of ZenHammer, a project management and communication platform for contractors, and highl...
Uncomplicated Sales: Delivering Exceptional Customer Experience in Home Building-116 25.06.2024 44:33
Send us Fan Mail David Hagan of Sales Uncomplicated discusses how homebuilders can differentiate themselves through superior customer experience. He shares insights on the importance of transparency in online marketing, meeting customers where they are, and his unique "customer experience equation." David emphasizes the value of showing everything to potential buyers and avoiding putting...
Harnessing the Power of AI to Transform the Home Building Industry-115 17.06.2024 50:33
Send us Fan Mail In this episode, Anya Chrisanthon is joined by Erik Cofield, VP of Builder Strategy at BuilderChain , to discuss how artificial intelligence is revolutionizing the home building industry. Erik shares real-world examples of how AI-driven solutions, enabled by platforms like Palantir Foundry , are helping builders optimize operations, reduce costs, and improve efficiency. From AI-po...
Farewell to Sara Williams: Celebrating Her Impact and Journey at Anewgo-114 05.06.2024 36:06
Send us Fan Mail In this special episode of Anewgo of New Home Sales, join hosts Anya Chrisanthon and John Lee as they bid farewell to their beloved colleague, Sara Williams. Reflecting on Sara's invaluable contributions during her tenure at Anewgo, they discuss her journey from the challenges of a startup environment to becoming an industry connector and a driving force behind the company&ap...
Unraveling the Mystery of Online Home Buyer Behavior: Insights from the 4th Annual Mystery Shop-113 03.06.2024 48:22
Send us Fan Mail In this episode, Anya Chrisanthon interviews Leah Fellows, founder of Blue Gypsy Inc ., to discuss the findings from the 4th Annual Online Homebuyer Mystery Shop Report . Leah shares insights on the importance of having dedicated online sales counselors (OSCs), effective lead follow-up strategies, and the critical role of marketing in driving high-quality leads. The discussion als...
Carrie Deweese: Making a Difference in the Building Industry-112 29.05.2024 35:37
Send us Fan Mail In this episode of Anewgo of New Home Sales, host Anya Chrisanthon interviews Carrie Deweese , a realtor from Tulsa, Oklahoma with a passion for making a difference in the building industry. Carrie shares her journey from lobbyist to real estate, her involvement with NAHB councils like PWB and 55+ Housing , and the importance of attending NAHB's Legislative Conference to advo...
Building a Successful Home Building Business: Lessons from Steph Reed-111 20.05.2024 38:57
Send us Fan Mail In this inspiring episode, Steph Reed, owner of Partners by Design Homes, shares her journey as a successful female home builder in Iowa. She discusses her involvement with the National Association of Home Builders (NAHB), the importance of networking and mentorship through Professional Women in Building (PWB), and her role as a state representative. Steph also highlights the chal...
Discovering the Power of Leadership and Networking in the Home Building Industry-110 15.05.2024 31:26
Send us Fan Mail Don't miss this inspiring episode featuring Anya Chrisanthon and Mindy Lepp as they discuss their experiences in the NAHB Leadership Academy, the power of networking, and the importance of supporting women and young professionals in the industry through PWB and YP. Plus, discover a game-changing tip for boosting online reviews and learn about the upcoming Spring Leadership Me...
Best of IBS Finalist Spotlight: JobTread's Game-Changing Construction Management Solution-109 01.05.2024 32:57
Send us Fan Mail In this episode, we shine the spotlight on JobTread , a game-changing construction management software that earned its place as a Best of IBS Awards finalist. Join us as we sit down with Eric Fortenberry , JobTread's Founder and CEO, to explore how this innovative platform is revolutionizing the way home builders and remodelers manage their projects. Discover the software&apo...
Taking the AI New Home Shopping Journey-108 23.04.2024 1:17:59
Send us Fan Mail Over the last two decades, New Home Marketing and Sales have well-adjusted to changing mediums from print to websites to apps. But unlike these preceding channels, AI, not just people, may be doing the shopping. If so, this completely flips the customer journey from directing new home buyers where and how to shop to Virtual Assistants bringing recommended homes to the buyers. All...
The Future of Real Estate: AI, Data, and Innovation with Edgewise's Bobby Juncosa. Part 2-107 15.04.2024 24:31
Send us Fan Mail In the second part of our captivating discussion with Bobby Juncosa, Co-Founder and CTO of Edgewise , we dive into the transformative impact of AI on the real estate industry. From data analysis and generative design to virtual assistants and AI-driven home shopping experiences, Bobby shares his insights on how AI is revolutionizing the way we buy, sell, and build homes. We explor...
Navigating the Future of Real Estate Technology with Bobby Juncosa of Edgewise-Part 1-106 09.04.2024 49:50
Send us Fan Mail Get ready to dive into the world of real estate technology with Bobby Juncosa, co-founder and CTO of Edgewise ! In this exciting episode of Anewgo of New Home Sales, hosts Anya Chrisanthon and John Lee explore the cutting-edge solutions that are revolutionizing the home buying experience. From personalized online platforms to seamless collaboration between buyers, sellers, and age...
Engaging and Keeping 55+ Prospects Happy: Insights from Rob Krohn of Epcon Communities-105 02.04.2024 34:57
Send us Fan Mail In this episode of Anewgo of New Home Sales, Anya Chrisanthon sits down with Rob Krohn, VP of Marketing at Epcon Communities and Epcon Franchising . Rob shares his insights on the evolving 55+ home buyer demographic and how builders can effectively engage and keep these prospects happy throughout their journey. Key takeaways include: Understanding the differences between early wav...
Creating Effective Sales Processes and Systems for Home Builders with Kimberly Mackey-104 25.03.2024 47:03
Send us Fan Mail In this episode of Anewgo of New Home Sales, host Anya Chrisanthon sits down with her mentor and friend, Kimberly Mackey from New Homes Solutions . Kimberly shares her journey into the homebuilding industry and how she helps builders create effective sales processes and systems. The two discuss the importance of defining roles within a company, setting up visual pipelines, and usi...
Unlocking the Potential of AI in Home Building: Insights from Ilan Buckman, Founder of RTB AI-103 18.03.2024 35:27
Send us Fan Mail In this episode of Anewgo of New Home Sales, host Anya Chrisanthon welcomes Ilan Buckman, founder of RTB ai , for an insightful discussion on the transformative potential of artificial intelligence in the home building industry. Ilan shares his expertise on how AI can streamline processes, enhance visualization, and improve customer service, citing real-world examples of businesse...
IBS 2024 Recap: AI, Sales Innovation, and Industry Insights-102 04.03.2024 34:09
Send us Fan Mail Join Anya Chrisanthon as she sits down with Shari Morton and Ingrid Prince from Shared Drive to recap their experiences at IBS 2024 in Las Vegas. They discuss the emerging role of AI in homebuilding, new ideas and innovations in online sales, and key takeaways from educational sessions. Shari and Ingrid also share highlights from the show floor, Sales Central, and their own Whiske...
The IBS Veteran's Playbook: How to Win at the International Builders' Show-101 20.02.2024 33:45
Send us Fan Mail Host Anya Chrisanthon interviews Tag Gilkeson, an IBS veteran who shares his top tips for making the most out of your experience at the International Builders' Show 2024 in Las Vegas. They discuss how to plan your schedule, which events not to miss, navigating the massive show floor, wearing comfortable shoes, networking opportunities, and more advice for first-time and retur...
Smart Home Technology for Builders: What Buyers Want and How to Deliver It-100 14.02.2024 41:19
Send us Fan Mail Michelle Chesnut, Director of Builder Services at Nice (formerly Nortek), joins us to discuss smart home technology and how builders can utilize it to meet buyer demands. We cover the most popular smart home features buyers are looking for, best practices for implementing tech in new construction homes, advice on budgeting and pricing for upgrades, how to showcase smart home tech...
Stand Out and Brew Up Loyalty with Memorable Home Buyer Moments-099 05.02.2024 40:31
Send us Fan Mail With virtually identical floor plans and finishes, how can one home builder attract more buyers than another? It often comes down to memorable experiences that make home shoppers feel excited, assured, and loyal. Gary Stein, Chief Marketing Officer of Virtuo , shares innovative strategies top builders employ – from memorable marketing moments to mapped buyer journeys - to guide cu...
Anewgo Next-Gen Websites: The Future of Homebuilding Online-098 31.01.2024 1:05:15
Send us Fan Mail Anewgo is developing revolutionary new homebuilder websites that are smart, interactive, and personalized. Our CEO John Lee reveals how Anewgo is future-proofing websites for the AI era. We dive into key features like seamless omnichannel experiences, private buyer portals, and data insights that will transform customer journeys. Sara Williams tackles common questions on integrati...
Engaging the Empowered Homebuyer: Proven Strategies for Customer Connection-097 23.01.2024 58:38
Send us Fan Mail Today's empowered homebuyers demand exceptional online experiences as well as human connection. How can builders and agents effectively engage modern shoppers across digital and in-person touchpoints? Join online sales expert Leah Kaiz Fellows for an engaging webinar on customer-first sales strategies. You'll get insider tips for nurturing leads, preparing for advanced c...
Solving the Housing Crisis with ADUs and Prefab Homes-096 15.01.2024 31:51
Send us Fan Mail We're joined by Sean Roberts, CEO, and Jessica Brown, Head of Marketing from Villa Homes , California's leading ADU builder. They discuss the major housing supply issues today and how their prefab ADU model provides an innovative solution through faster, high-quality, and affordable housing. We explore common misconceptions about prefab homes, their typical buyer profile...
Closing More Deals with Self-Guided Home Tours-095 28.12.2023 44:13
Send us Fan Mail Self-guided home tours are exploding in popularity among today's homebuyers. We explore how to capitalize on this trend with Barrett Davis, CEO of the self-tour platform NterNow . Learn how to promote tour-enabled model homes, create an immersive on-site experience, and motivate buyers to take action after touring. We also discuss best practices for implementation across sale...
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