Anewgo of New Home Sales

Send us Fan Mail Social media isn’t just about pretty posts anymore — especially for homebuilders. In this episode, I sit down with Carol Morgan , President of Denim Marketing and author of Social Media Marketing for Your Business (2nd Edition) , to dive into what’s working right now for builders on platforms like Instagram, Facebook, LinkedIn, TikTok, and even Pinterest.  We cover: ✅ Why content...

Send us Fan Mail Is your design studio doing more than just making homes look pretty? In this episode, we're joined by Jane Meagher —President of Success Strategies and Founder of the National Design Institute—to talk about how builders can unlock the full business potential of design. Jane shares the top trends shaping buyer preferences in 2025 (goodbye white-on-white!), why design collectio...

Send us Fan Mail Tired of static maps and generic listings? In this episode, Anya Chrisanthon chats with Helena Jaramillo , co-founder of Pam Pam , an AI-powered mapmaker that’s turning heads in the real estate and homebuilding world. Helena shares how this beautifully designed, easy-to-use tool lets professionals create personalized, interactive maps—from listing overviews to lifestyle-driven ame...

Send us Fan Mail In this episode, Kerry Mulcrone joins Anya to share timeless strategies for building buyer confidence, listening with intention, and guiding a sales conversation without sounding scripted. A celebrated coach and SAM Award winner, Kerry brings wisdom from the trenches—plus a surprising take on how AI can make follow-up more personal. Whether you're managing a team or selling o...

Send us Fan Mail In this episode of Anewgo of New Home Sales , host Anya Chrisanthon sits down with Patrick Murphy , founder of Maket AI, to explore how AI is transforming the world of architectural design and residential construction. Discover how builders, developers, and even homeowners are using generative AI to instantly create, edit, and visualize floorplans—cutting weeks from traditional wo...

Send us Fan Mail In this episode of Anewgo of New Home Sales, award-winning Online Sales Counselor Felicia Berry of Viera Builders shares how she bridges marketing and sales to deliver a seamless homebuying experience. From managing 400+ homes a year to leveraging Anewgo's interactive tools and real-time insights , Felicia reveals how data, follow-up, and smart tech empower her to close deals...

Send us Fan Mail In this power-packed episode, Anya Chrisanthon reconnects with industry legend and K. Hovnanian Area President Chris Hartley to reflect on their journeys, growth, and what it really takes to thrive in homebuilding today. From embracing cutting-edge tech to leading with empathy, Chris shares 21+ years of wisdom—including the one mindset shift that can change your entire career. Top...

Send us Fan Mail Melissa Cervin , VP of Marketing at Lombardo Homes , shares how her team uses Anewgo’s visualization tools and Insights platform to create a more confident, streamlined homebuying experience. From customizing homes online to shortening sales cycles and driving smarter marketing decisions with data, Melissa reveals how Lombardo is setting a new standard in customer experience—and w...

Send us Fan Mail In this episode, returning guest Myers Barnes joins Anya Chrisanthon and John Lee to discuss current market challenges in home building, selling strategies during uncertain times, and how AI is transforming the new home sales journey. After a two-year hiatus studying artificial intelligence, Myers shares his perspective on why builders should embrace AI technology now rather than...

Send us Fan Mail In this episode of Anewgo of New Home Sales , Lindsay Haltom , Director of Sales & Marketing at Homes by Taber , shares how integrating sales and marketing drives success. We dive into market trends, the shift in inventory vs. to-be-built homes, leveraging data for smart decision-making, and the role of technology in enhancing the customer experience. Plus, Lindsay reveals how...

Send us Fan Mail Missed our sessions at IBS? Join Anewgo’s CEO, John Lee, and Chief Communications Officer, Anya Chrisanthon, for an exclusive webinar that combines their groundbreaking presentations into one powerful session. From real-world AI applications that boost efficiency and profit to the transformative impact of AI-driven home shopping, we’ll explore how technology is reshaping builder m...

Send us Fan Mail In this episode of 'Anewgo of New Home Sales,' host Anya Chrisanthon sits down with Kody Smith , President and Co-founder of NoviHome . They discuss how NoviHome's digital platform is transforming the home buying journey from first contact to post-purchase. Kody shares insights on improving buyer registration, maintaining engagement throughout the building process,...

Send us Fan Mail Ryan Taft , founder of Impact 88 , shares his vision for transforming new home sales through authentic human connection. Learn why focusing on relationships rather than rigid sales processes is crucial in an AI-driven world, and how smaller builders can create exceptional customer experiences that technology can't replicate. Ryan also reveals the personal story behind Impact...

Send us Fan Mail Here are all the mentioned events and sessions from the podcast: Sales Central Mentioned by multiple speakers as a key networking hub Features free food and drinks Primary gathering spot for industry professionals The Sales Rally Features Kimberly Mackey , Keith McKinney , Anya Chrisanthon , John Palumbo and Cori Charles as speakers this year The Nationals Annual awards ceremony R...

Send us Fan Mail Join Anya Chrisanthon as she sits down with strategic marketing advisor Mitchell Metz to explore the revolutionary changes happening in home building marketing. Discover insights on: AI's impact on sales and marketing The power of personalization Building a strong personal brand Navigating technological disruption Crisis communication strategies Key Takeaways: How technology...

Send us Fan Mail Discover how Anewgo's new Sales Center App bridges the gap between online and in-person home shopping experiences. Join Anya Chrisanthon , John Lee , and Beth Byrd as they discuss this intuitive platform that streamlines presentations, automates updates, and enhances the buyer journey - available now with your first community free. Key Features: Seamless Online-to-Offline Exp...

Send us Fan Mail ON3 CEO Paul Cardis shares how their mobile-first platform uses AI to improve construction training, reduce errors, and bridge language barriers - helping builders save time and money through smart video training solutions. Paul has over 30 years of experience leading technology companies. His former company, Avid Ratings , served more than 2,500 companies throughout North America...

Send us Fan Mail Join us as Amy Druhot , VP of Sales at Eastwood Homes, shares her remarkable journey from high school dropout and house cleaner to industry leadership. Learn how she transformed perceived weaknesses into strengths, discovered the power of authenticity in sales, and why she believes in 'braving it' rather than 'faking it.' Amy discusses her new book ' Just...

Send us Fan Mail Sneha Kumari , founder of Merlin AI , discusses how her company is transforming construction management with an AI-native ERP system that features seamless integrations, digital twins, and intelligent project tracking. Learn how this modern solution addresses traditional ERP pain points and helps builders optimize operations through AI-powered insights. Sneha Kumari is the founder...

Send us Fan Mail In this episode, Anya Chrisanthon interviews Melissa Morman , Principal at Built for the Future , about the digital transformation of the home building industry. They discuss the challenges builders face, the impact of AI and the "sheconomy," sustainability trends, and innovative solutions like neobanking. Melissa shares valuable insights on viewing home building as reta...

Send us Fan Mail In this episode, Anewgo welcomes Beth Byrd as their new VP of Sales. Beth shares her journey from a long-time Anewgo client to joining the team, discusses the future of home building technology, and offers insights on improving customer experience in the industry. Learn about upcoming innovations at Anewgo and get a sneak peek into Beth’s plans for her new role. Beth Byrd (beth@an...

Send us Fan Mail In this episode, Anya Chrisanthon speaks with Don Turner , National Sales Director for New Construction at Realtor.com . They discuss effective strategies for lead generation in the new home market, the importance of interactive content and transparency in listings, and how the homebuilding industry is adapting to changing buyer preferences and technological advancements. Don shar...

Send us Fan Mail Join host Anya Chrisanthon for a mind-bending episode of Anewgo of New Home Sales. What begins as an exploration of AI in home building takes an unexpected turn, revealing a startling truth about the future of content creation. Discover how artificial intelligence is reshaping the industry and prepare to question everything you thought you knew about technology's role in real...

Send us Fan Mail In this episode of Anewgo of New Home Sales, host Anya Chrisanthon speaks with Derek Schairer and Luke Groesbeck, co-founders of Foundation . They discuss how Foundation's buyer experience platform is improving communication and engagement in the homebuilding industry, from the initial sale through post-close ownership. Learn about new digital tools for homebuilders, the impo...

Send us Fan Mail In this special episode, Anya Chrisanthon sits down with Anewgo CEO John Lee and OpenHouse AI CEO Will Zhang to explore the human side of AI in the home building industry. These innovative leaders discuss their journeys into tech and home building, share insights on AI's current and future impact, and offer valuable advice for aspiring entrepreneurs. Gain a unique perspective...