Anewgo of New Home Sales

Send us Fan Mail A lot can happen in a year, and this episode proves it. We’re excited to re-release the story behind Anewgo’s very first builder website, created with the visionary team at Garman Homes . What started as a bold collaboration has now become an award-winning project , earning Silver at The Nationals less than a year after launch, and now headed to Orlando for a shot at Gold during I...

Send us Fan Mail What do today’s new construction buyers really want and what are builders still getting wrong? In this episode of the Anewgo of New Home Sales Podcast, Anya Chrisanthon sits down with Chattanooga powerhouse Realtor and team leader Grace Frank to unpack the latest design, pricing, and buyer-behavior trends shaping 2025 and beyond. You’ll hear how Grace built one of the top new cons...

Send us Fan Mail Heading to the NAHB International Builders’ Show (IBS) 2026 in Orlando? In this episode, I’m joined by Rick Baldonado , National Director of New Construction at Homes.com , to break down the must-see sessions, can’t-miss parties, and where to find both Anewgo and Homes.com all week long. 👉 Catch Rick’s previous episode on Homes.com for builders:  Homes.com for Builders: Your List...

Send us Fan Mail To watch this webinar with slides CLICK HERE Buyers aren’t just searching anymore: they’re asking, and they expect instant, intelligent answers. In this webinar, Anewgo CEO John Lee breaks down how AI Sales Assistants are redefining digital engagement and why traditional websites and basic chatbots can’t keep up. You’ll learn: -Why today’s static, page-based websites create fricti...

Send us Fan Mail What happens when an enterprise SaaS seller discovers that improv and stand-up can make you a better salesperson, teammate, and leader? Kevin Hubschmann , founder of Laugh. Events , joins Anya to break down how humor, active listening, and “yes-and” thinking can transform high-stakes sales conversations, especially in emotional industries like homebuilding. In this episode, you’ll...

Send us Fan Mail Author and Blue Gypsy Inc . founder Leah Fellows joins Anya to unpack the playbook behind elite Online Sales Counselor (OSC) programs, and her new book, Attract, Engage, Convert . We cover what great OSCs actually do, how to hire the “unicorn,” and why top-down leadership buy-in is non-negotiable. Leah shares practical tactics for warmer websites, video-first outreach, ungated con...

Send us Fan Mail Is your marketing ladder missing the first rung? Jason Rhoads ( Rhoads Creative ) joins Anya to break down why builders should fix websites and assets before throwing money at ads, and how AI search (AIO) is changing everything from discovery to conversion. We cover: -The Digital Marketing Ladder: the 8 steps  -UX that sells: lead-gen flows, visual content, virtual tours, data-tag...

Send us Fan Mail Tech CMO and author Kae Kronthaler-Williams joins Anya to discuss what it takes to build equitable, high-performing teams in industries like tech and homebuilding—where women have often had to carve their own paths. Drawing from decades of leadership experience, Kae shares how to challenge assumptions, design strategies that fit your market, and create environments where everyone...

Send us Fan Mail Want more qualified appointments without racing to the bottom on price? Marketing leader Ken Tucker ( Changescape Web ) breaks down a practical AI speed-to-lead system for home builders, covering AI phone assistants, OSC roles, answer-engine optimization, and a content machine that actually moves the needle. What you’ll learn Why “first response wins” (and how AI makes it instant—...

Send us Fan Mail Online Sales Counselors are no longer optional, they’re essential. In this episode, Anya Chrisanthon sits down with Ingrid Ricks (formerly Prince), founder of Convertly Sales Solutions , to talk about creating and scaling effective OSC programs for builders of any size. Ingrid shares: Why small and mid-sized builders absolutely can (and should) have OSCs How to structure 10–14 tou...

Send us Fan Mail Tired of “Home for the Holidays” on repeat? In this episode we share 20+ proven, low-lift holiday ideas you can roll out fast— from tasteful model-home décor and seasonal website swaps to HOA-friendly gatherings, realtor tailgates, and UGC contests that fuel word-of-mouth and Q4 sales. Download the Holiday Marketing Guide to follow along!  You’ll learn how to: Refresh branding (se...

Send us Fan Mail New Home Star’s Marketing Director, Chris Laskowski , joins Anya to unpack how HubSpot , AI agents , and AI search (AIO) are reshaping new-home marketing.  Fresh off HubSpot’s INBOUND , Chris breaks down the shift from one-to-many to true 1:1 personalization , why your website must act like a data warehouse , and how builders can win visibility in AI-driven search with structured...

Send us Fan Mail National Director of New Construction at Homes.com , Rick Baldonado , shares how the portal is approaching new-home search, and what’s in it for builders: “Your listing, your lead.” Inquiries from your listings go straight back to you (not resold to multiple agents). Free community visibility. Builders can send a feed and list communities at no charge, use paid Community Boost onl...

Send us Fan Mail How do you move people from the middle of the bell curve to the top? Coach and 36-year homebuilding veteran Farrell Middleton breaks down his “A Performer / A Environment” framework: practical ways leaders can create cultures where average performers become exceptional and top performers want to stay. What you’ll learn: -The 20-60-20 bell curve (and why the middle matters most) -T...

Send us Fan Mail What actually moves the needle in today’s tougher market? Impact 88’s Strategic Performance Coach Cassy Williamson joins Anya to break down a people-first approach to new home sales, plus the habits, tools, and tech that turn inconsistent results into steady wins. From prospecting and follow-up rhythms to smart tech adoption (hello, video messages and AI-assist!), Cassy shares pra...

Send us Fan Mail Are you still guessing who your buyers are? In this episode, Audience Town CEO Ed Carey breaks down how builders can use real consumer identity data to target, personalize, and measure sales & marketing that actually converts. We dig into: The “When Engine” and what 280M consumer profiles unlock for builders Turning anonymous website visitors into actionable buyer insights Why...

Send us Fan Mail Sara Williams is back, this time as a founder. In this episode, Sara shares why she launched Aras & Co , how she partners with homebuilders and proptechs, and why transparency is non‑negotiable. We cover her journey from onsite sales to director of marketing to CRM/MarTech leader, and now strategist/“tech broker” helping builders choose and implement the right stack, without t...

Send us Fan Mail In this powerful talk previewing her IBS 2026 presentation, Anya Chrisanthon dives into the radical evolution of search—from traditional SEO to conversational AI and autonomous agents like Operator. Learn how AI is reshaping the way consumers discover, research, and buy new homes—and what that means for builders, marketers, and sales leaders. ✅ Why bots may soon know your buyers...

Send us Fan Mail Your website might be costing you more than you think. In this powerful session from the Jeff Shore Sales & Marketing Summit, Beth Byrd, VP of Sales at Anewgo, breaks down the top five website pain points for homebuilders, including two critical issues most builders don’t even know are holding them back. From outdated CMS platforms to AI-invisible content and disconnected data...

Send us Fan Mail We’re live from the floor of the Jeff Shore Sales & Marketing Summit in Denver, where we’re catching up with some of the brightest minds in new home sales and marketing. From seasoned pros like Gary Hendrickson to rising stars like Abby Adams, this episode captures real-time insights on buyer confidence, market momentum, and how builders are leaning into tech to build trust an...

Send us Fan Mail This episode was created by AI, pulling together top insights from articles, research, and expert notes to explore how the web is evolving in the age of artificial intelligence. As search engines prioritize context and conversation over keywords, your digital strategy needs a major upgrade. We dive into how to earn AI citations, boost EEAT, and structure your site for clarity, spe...

Send us Fan Mail How do you create a website that feels like a model home experience—online? In this episode, Andrew Poon sits down with the dream team from Garman Homes —Alaina Money-Garman (Founder), Jake Kaplan (CFO), and Renee Carlson (VP of Marketing)—to unpack the strategy, collaboration, and bold vision behind their brand-new, first-of-its-kind website, powered by Anewgo . From curated home...

Send us Fan Mail The future of homebuying is here — and it’s intelligent. In this dynamic session, Anewgo CEO John Lee breaks down how artificial intelligence is revolutionizing the new home sales journey. From bots that search, to assistants that guide, and agents that act on behalf of buyers, discover what’s coming next and how builders can stay ahead. Whether you're just exploring AI or al...

Send us Fan Mail What if building homes could be faster, smarter, and more energy-efficient—without sacrificing quality or customization? In this episode of Anewgo of New Home Sales, we sit down with John Harding , Senior Manager of Offsite Solutions at CertainTeed, to explore One Precision Assemblies (OPA) , a panelized construction system designed to streamline building timelines while boosting...

Send us Fan Mail How are onsite sales pros closing faster and impressing buyers with every tap? Amanda Houston and Graeme Robertson of Riverside Homebuilders share how the Anewgo Sales Center has transformed their sales offices—from streamlining presentations to creating unforgettable buyer experiences. Tune in to hear: What today’s buyers expect before they ever meet you How interactive kiosks cr...