Anewgo of New Home Sales

Send us Fan Mail What's really happening in your sales offices when you're not there? Leah Turner , national sales coach and trainer at Melinda Brody & Company, is back on the show for the 40th anniversary year of one of the most unique research studies in new home sales. In this episode, she and Anya Chrisanthon dig into the 2025 Annual Benchmark Report - and what the data reveals a...

Send us Fan Mail One year ago Anewgo launched Sophie - the AI sales assistant that lives on anewgo.com. In this special birthday episode, Anya Chrisanthon interviews Sophie live to find out what she's learned, what she's noticed, and what she knows about your buyers that your sales team probably doesn't. We practice what we preach at Anewgo . We don't just build AI assistants f...

Send us Fan Mail Imagine you have an old analog TV from the nineties. Right now there is the most incredible programming available - streaming, 4K, immersive audio, interactive everything. But you're watching it on that old boxy TV with rabbit ears. You're not getting a fuzzy version. You're getting static. Because the technology delivering all of that content is simply not compatib...

Send us Fan Mail Apple's Worldwide Developers Conference just happened - and the message for home builders is bigger than most people realize. In this solo episode, Anya Chrisanthon - CCO at Anewgo - breaks down the biggest announcements from WWDC 2026 and translates them into plain language for home builder sales and marketing leaders. Siri goes agentic Apple rebuilt Siri from the ground up...

Send us Fan Mail Google Marketing Live 2026 just happened - and the message wasn't about features. It was a warning. In this solo episode, Anya Chrisanthon - CCO at Anewgo - breaks down the biggest announcements from GML 2026 and translates them into plain language for home builder sales and marketing leaders. The headline nobody said out loud Google's Chief Business Officer opened with...

Send us Fan Mail In a market where a lot of builders are pulling back, Jennifer Cooper is making the case for why that's exactly the wrong move. Jennifer is the founder and CEO of Evolution Marketing and Evolution Design Studios - a fractional marketing consultancy with seasoned teams across the country serving home builders of every size. In this episode, she and Anya Chrisanthon of Anewgo g...

Send us Fan Mail Two episodes ago, a Florida builder went from a 16% ChatGPT citation rate to 72% in a matter of months. This episode answers the question everyone kept asking: how? In this solo follow-up, Anya Chrisanthon - CCO at Anewgo - breaks down Answer Engine Optimization in plain language, no jargon, no tech degree required. SEO vs. AEO SEO gets you found in a list. AEO gets you recommende...

Send us Fan Mail Most builders are responding to a slower market with more incentives. Jeff Shore says that might be making things worse. In this episode, Anya Chrisanthon sits down with the founder of Shore Consulting and one of the most respected voices in new home sales training for a straight-talking conversation about buyer psychology, sales confidence, and what actually separates teams that...

Send us Fan Mail Why AI Is Recommending Some Builders and Ignoring Others: The Case Study A regional home builder in a competitive Florida market was being cited by ChatGPT 16% of the time when buyers asked real questions like "who are the best new home builders in this area?" A few months later, after a focused initiative with Anewgo , that number was 72%. Same builder. Same market. Sam...

Send us Fan Mail Anewgo AI Brief: April 2026 - Agents, Buyer Expectations, and the Closing Window The AI window for home builders is closing faster than most people think. In this month's Anewgo AI Brief, Anya Chrisanthon - CCO at Anewgo and host of the Anewgo of New Home Sales podcast - delivers her monthly no-hype download on what is actually happening in AI and what it means for new home s...

Send us Fan Mail Your buyer signs the contract at the highest emotional moment of the entire journey. And then... nothing. For 45 to 65 days, most builders go quiet. No call. No check-in. No one reaching out. By the time the pre-construction meeting rolls around, all that momentum is gone. That gap is exactly what this episode is about. Jeremiah Gore has spent 25 years in homebuilding — starting a...

Send us Fan Mail Is your brand helping buyers trust you or just adding to the noise? Genevieve Benson , Director of Strategic Partnerships at Milesbrand , joins Anya Chrisanthon to break down how regional and private builders can compete in today's uncertain market through authentic storytelling, emotional brand positioning, and a customer journey that builds trust at every touchpoint. Genevi...

Send us Fan Mail Podcast: Anewgo of New Home Sales  |  Host: Anya Chrisanthon  |  Co-Host: Beth Byrd, VP of Sales, Anewgo  |  Guest: P. Allen Smith In this episode of the Anewgo of New Home Sales podcast , host Anya Chrisanthon and Anewgo VP of Sales Beth Byrd sit down with P. Allen Smith — PBS television host, garden and community designer, and owner of Extreme Panel Technologies  - to explore ho...

Send us Fan Mail In this episode of Anewgo of New Home Sales , host Anya Chrisanthon brings together three powerhouses for a conversation that will completely change how you think about AI in home building. Joining her are Barrett Davis , Co-founder & CEO of Nter Now and HomesScribe.ai , Melissa Cervin , VP of Marketing at Lombardo Homes , and John Lee , CEO of Anewgo . Here's the thing:...

Send us Fan Mail In this episode of Anewgo of New Home Sales , host Anya Chrisanthon sits down with returning guest Ryan Taft , founder of Impact Eighty-Eight , to celebrate the launch of his brand new book, Revenue Getter . Ryan has spent 25 years in the home building industry, and this book is his answer to one of the most overlooked problems in sales leadership: nobody actually teaches managers...

Send us Fan Mail In this episode of Anewgo of New Home Sales , host Anya Chrisanthon sits down with Sarah Haynes , CMO and co-owner of Shared Drive , fresh off the International Builders' Show (IBS) 2026. Sarah shares her highlights from IBS - including being named a Young Guns & Legends honoree - and dives deep into the conversations shaping the home building industry right now. From the...

Send us Fan Mail AI is changing how buyers discover, evaluate, and choose new homes, and it’s happening faster than most teams realize. In this month’s AI Brief: Homebuilding Edition, Anya Chrisanthon and Anewgo CEO John Lee break down what’s shifting right now: ads inside AI chat experiences, agentic commerce (discovery → checkout), personal AI “intelligence,” and how all of it will reshape porta...

Send us Fan Mail Neo (New Estate Only) is now an award-winning platform - recently recognized with a GIA Gold Award at The Nationals. In this episode, Anya Chrisanthon sits down with Paulo Bethencourt Neto (President of Neo) to break down how Neo helps builders and developers keep new-construction information accurate, consistent, and instantly shareable across agents, buyers, and international in...

Send us Fan Mail Builders are spending to generate leads, then failing to respond fast enough (or at all). In this episode, Anya Chrisanthon sits down with Leah Fellows ( Blue Gypsy Inc .) and Carol Morgan ( Denim Marketing ) to break down the 2025 Online Homebuyer Mystery Shop and what it reveals about speed-to-lead, follow-up quality, and the widening gap between builders with and without Online...

Send us Fan Mail IBS 2026 is coming fast so we’re doing a quick, high-energy game plan episode with Laura Hanson (Director of Strategy, Builder Designs) and returning guest Rick Baldonado (National Sales Director, New Construction, Homes.com ). We kick off with a real-time temperature check on what builders are dealing with right now: buyer confidence, flat rates, “do more with less” pressure, and...

Send us Fan Mail New home traffic down? Price objections up? In this episode, Brook Jennings (Owner, Elevate Actually ) breaks down what’s working right now for new home sales teams, without falling back on “just discount it.” We cover: -How to overcome price objections by building value early -Brook’s reverse role-play training (she models the sales conversation live) -3 simple ways to generate y...

Send us Fan Mail Selling a to-be-built home requires a different mindset than selling inventory — and getting it right can dramatically improve engagement and conversion. In this episode, Anewgo's VP of Sales - Beth Byrd breaks down a practical, step-by-step approach to selling to-be-built homes more effectively, from preparation and buyer education to creating urgency and converting interest...

Send us Fan Mail AI is no longer a trend: it’s becoming infrastructure for how homes are discovered, evaluated, and purchased. In this first episode of our new recurring segment, AI Brief: Home Building Edition, host Anya Chrisanthon is joined by Anewgo CEO John Lee to break down how we got here, what changed between 2022 and 2025, and why 2026 is shaping up to be a turning point for home builders...

Send us Fan Mail In this episode of Anewgo of New Home Sales, John Lee sits down with industry veteran Myers Barnes for a deep, no-fluff conversation on what AI really means for homebuilders heading into 2026. After decades in the industry, Myers stepped away to fully immerse himself in AI-logging thousands of hours studying how it’s reshaping sales, marketing, and buyer behavior. What he discover...

Send us Fan Mail Kicking off the new year with a listener favorite. In this replay episode of the Anewgo of New Home Sales Podcast , we revisit one of our most downloaded conversations-our deep dive into the iBuyer model with leaders from Offerpad . Recorded during a pivotal moment for PropTech, this episode breaks down how OfferPad reimagined the way homeowners buy and sell, especially for new co...