Amazon Ads Raw Daily

Links: https://www.linkedin.com/feed/update/urn:li:activity:7083328246141845504?updateEntityUrn=urn%3Ali%3Afs_feedUpdate%3A%28V2%2Curn%3Ali%3Aactivity%3A7083328246141845504%29 https://www.linkedin.com/feed/update/urn:li:activity:7083859053105340417?updateEntityUrn=urn%3Ali%3Afs_feedUpdate%3A%28V2%2Curn%3Ali%3Aactivity%3A7083859053105340417%29 Thanks for listening and if you like the podcast make s...

Episode #53 - "Threads: Meta's Twitter Rival App Strikes Gold & Power of Social Proof 💡💼" In this episode, we discuss the booming launch of Meta's new app, Threads, a rival to Twitter, which secured 55 million users in a day. We touch upon the tensions between Twitter and its users under Elon Musk's leadership and discuss the role of 'social proof' as a powerful psychological trigger for the...

Episode #52 - "Navigating Prime Day Challenges: Amazon's Tech Issues and Leveraging Psychological Triggers 🛒💥" With Amazon Prime Day just around the corner, we discuss Amazon's tech issues with handling deals and a new Amazon Prime feature - invite-only deals, offering unique psychological triggers to prompt customer purchases. We also touch upon Amazon's recent push into certifications in adver...

Episode #51 - "Prime Day Strategies: The Importance of Unit Velocity and Using 'Notify Me' Feature 🛍️⏰" As the anticipated Amazon Prime Day approaches, we delve into the new feature on the Amazon mobile app that notifies customers about upcoming deals, and discuss the significance of unit velocity in your Amazon selling strategy. With an innovative approach to advertising and effective utilizatio...

Episode #50 - "Leveraging Psychological Effects in Your Amazon Marketing Strategy: Hick's Law and the Decoy Effect 🧠🛒" In our special 50th episode, we delve into the fascinating world of psychology, exploring two psychological effects - Hick's Law and the Decoy Effect - and how they can be used to enhance your Amazon marketing strategy. Understanding the mental processes of consumers can aid in...

Episode #49 - "Updates on Amazon's Small and Light Program and New Amazon Ads API Features 🛍️📦" In this episode, we discuss the recent changes to Amazon's Small and Light program, the new Fulfillment By Amazon (FBA) fees, and updates to the Amazon Ads API. We cover how these changes affect sellers, particularly those selling smaller goods, and discuss potential implications for advertising and ma...

Episode #48 - "Exploring the Cross-Channel Planner Beta for Amazon DSP 📈🛠️" Summary: In this episode, we explore the Cross-Channel Planner Beta, a tool available for those with an active DSP account on Amazon. We discuss its features, how to navigate through it, and the possible benefits of using this tool for audience insights, targeting, and budget planning. Welcome to Episode 48 of our Amazon...

Episode #47 - "Evaluating Advertising Strategies and the Importance of Contextual Understanding in Performance Marketing 📊🔍" In this episode, we dissect the concept of "what works" in Amazon advertising and performance marketing. We delve into the importance of understanding the broader context when evaluating advertising strategies and the value of testing these strategies in various contexts....

Thanks for listening and if you like the podcast make sure to subscribe! Check out the YouTube Channel as well: https://youtube.com/@AmazonAdsRawDaily More Infos about the Me & the Podcast can be found here: https://alexanderswade.com/amazon-ads-raw-daily/ Follow me on LinkedIn: https://www.linkedin.com/in/alexanderswade/ Hosted on Acast. See acast.com/privacy for more information.

Thanks for listening and if you like the podcast make sure to subscribe! Check out the YouTube Channel as well: https://youtube.com/@AmazonAdsRawDaily More Infos about the Me & the Podcast can be found here: https://alexanderswade.com/amazon-ads-raw-daily/ Follow me on LinkedIn: https://www.linkedin.com/in/alexanderswade/ Hosted on Acast. See acast.com/privacy for more information.

https://www.linkedin.com/posts/daniel-tejada-amazonadvertising_amazon-amazonppc-amazonadvertising-activity-7077718321877446657-ryTJ Thanks for listening and if you like the podcast make sure to subscribe! Check out the YouTube Channel as well: https://youtube.com/@AmazonAdsRawDaily More Infos about the Me & the Podcast can be found here: https://alexanderswade.com/amazon-ads-raw-daily/ Follow...

Thanks for listening and if you like the podcast make sure to subscribe! Check out the YouTube Channel as well: https://youtube.com/@AmazonAdsRawDaily More Infos about the Me & the Podcast can be found here: https://alexanderswade.com/amazon-ads-raw-daily/ Follow me on LinkedIn: https://www.linkedin.com/in/alexanderswade/ Hosted on Acast. See acast.com/privacy for more information.

Episode #42 - "Amazon's Daily Budget Policy, API Updates, and New Badges on SERP 📊🔖 In this episode, we cover the latest updates from Amazon's Sponsored Ads daily budget policy, discuss changes to the API versions for advertising, and highlight recent issues with Amazon's reporting systems. We also explore new features on the Amazon SERP, including UI/UX changes and new badges for sponsored bran...

Episode #41 - "Amazon's B2B Marketing Push, AI Innovations, and Google's Shopping Tool 🌐🛍️" In this episode, we discuss Amazon's advertising expansion and its recent event, 'Amazon Port', in Cannes, France. We also explore the intensifying AI race with significant moves from ByteDance and Meta, plus a ground-breaking shopping AI tool from Google. The Links: https://about.fb.com/news/2023/06/intro...

Welcome to Episode 40 of Amazon Ads Raw Daily with your host, Alexander. Today, we unpack two surprising news stories that hold significant implications for the world of Amazon advertising and e-commerce. Here's what you can expect: Amazon Ads Reporting Delays: Amazon has recently reported delays in their sponsored ads reporting from June 1st to June 6th, and now another delay from June 14th to Ju...

Episode #39 - "Updates to Amazon Ads Advanced Tool Center & Emergence of Mistral: Europe's New AI Contender 🎯💡" Summary: In this episode, we delve into the revamped Amazon Ads Advanced Tool Center, exploring its new features and how these enhancements facilitate API and bulk operations. We also discuss the availability of vendor test accounts for Belgium. Furthermore, we spotlight the emerge...

In today's episode, we take a comprehensive look at Amazon's Creator Connection tool, a unique method to set up affiliate influencer campaigns right within Amazon. This episode offers step-by-step guidance on setting up a campaign and the insights one can draw from this tool. Welcome to Episode #38 of Amazon Ads Raw Daily, where we continue our discussion on Amazon Creator Connection. Located in t...

Episode #37 - "Reddit's API Controversy and Amazon's New Beta Feature, Creator Connections 🌐" In this episode, we delve into the recent controversy over Reddit's API usage fees and how it's impacting the platform's community. We also introduce you to a new Beta feature by Amazon, Creator Connections, that links brands directly with Amazon's affiliate program. In the 37th episode of Amazon Ads Raw...

Episode #35 - "Amazon's Hidden Bid Modifier and Other Updates in the Amazon Ads Ecosphere 🌐" In this episode, we explore interesting updates and insights within the Amazon advertising landscape, from hidden bid modifiers in Sponsored Brand video campaigns to new features in Amazon Attribution. We also discuss intriguing trends in Amazon Ads and take a look at Amazon's AI-generated customer review...

In today's episode, we cover an update to the Brand Analytics Top Search Terms Report, especially for those using Vendor Central. Even though the update has already been rolled out in Seller Central, we delve into the specifics of this powerful report that can provide critical insights for your brand. Welcome to episode 35 of Amazon Ads Raw Daily. In this episode, we break down the updates to the...

In today's episode, we discuss some exciting updates including the integration of Amazon posts into the advertising console, and some changes in the Seller Central account menu. We also clarify some changes to posting on Amazon, such as the caption limit and product limit. Welcome back to another episode of Amazon Ads Raw. In this episode, we uncover some recent updates to Amazon's advertising con...

Episode #33 - "Mastering Amazon Ads: The New Top of Search Impression Share API Update 🎯" In today's brief yet insightful episode, we unpack the new Ads API update from Amazon, which introduces the Top of Search Impression Share metric. This new feature is essential for sponsored products and brands in understanding campaign effectiveness, accelerating brand strategy, and enabling custom acquisit...

Episode #32 - "Amazon's Unusual Glitch & New Updates for Sponsored Brand Video Campaigns 🐞📹" In this episode, we discuss a glitch that appeared on Amazon US, applying a 20% discount coupon to various ASINs, and the introduction of new features to Sponsored Brand Video Campaigns, providing advertisers with more flexibility and options for their ads. Welcome to Episode 32 of our Amazon Ads Raw...

Episode #31 - "Amazon's New Moves: Prime Wireless and E-commerce Market in Germany 📱🛒" In this episode, we cover the intriguing news of Amazon planning to enter the mobile phone business, potentially offering a new benefit to Prime members. We also discuss the rising e-commerce market in Germany, amidst shifting sales dynamics due to Brexit. Welcome to Episode 28 of our Amazon Ads Raw Daily podc...

https://developer-docs.amazon.com/sp-api/v1.0/changelog/listprice-attribute-required-for-select-product-types https://developer-docs.amazon.com/sp-api/v1.0/changelog/api-request-validation-for-400-errors-with-html-response In this episode, we explore updates to the Amazon Selling Partner API, including new requirements for the list price attribute and API request validation changes. We also share...